How To Prepare The Perfect Business Pitch

thWhen preparing the perfect business pitch or presentation there are a few key things to consider and also there are certain ways to do them.

Clear summary of what your business does

Perhaps the most important thing of all is to clearly explain exactly what your business does and how it intends to make money. Try to include in the first sentence a simple overview of your company and then build on from there, perhaps going on to introduce your various products, target customers and routes to market. Do not use elaborate or highly technical language as it could confuse investors before they have read more than a few lines of your pitch. Images of your products/services are easy to digest and will help to increase investor interest.

Presentation video

When you present a project to businesses, more than the project itself, you as an entrepreneur will be judged on your ability to run the project. By posting a presentation video of the director / creator of the project, you will be able to attract more potential investors who will judge your ability to deliver success.

To get some ideas take a look at the pitch videos of some companies that you like, as well as ones that you don’t like. Think about why some videos were better than others and you can then plan your own accordingly. Above all, make it short, eye-catching and informative.

The market

Being able to sell a product is all well and good but investors want to know just how big the market potential is. Figures showing market size and forecast growth are always welcome, but make sure you have a credible source for your figures.

Also try to pinpoint your main competition. You may have an industry disrupting idea or world-beating new product but there will always be someone else around to potentially trip you up. Identifying relevant competitors will also show potential investors that you have done your homework on the industry. Compare your product to theirs and explain why you have a competitive advantage.

What you will spend the money on

If investors are giving you their hard-earned cash they will want to know what you are going to spend it on, so there is no harm in going into great detail here. If for example you are going to spend 50% of the funds raised on marketing then say exactly what types of marketing you will use and how much you will spend on each.

It is also important to be specific. Try not to use vague terms such as “working capital” as it may put people off if they don’t know exactly you will be spending the money on.

Exit strategy

thIn the long-term your investors will want to realise value on their investment. There are only two ways that this can happen – via a sale of their shares or through distributions such as dividends. For a private company the former is usually achieved by a sale of the business, flotation on a public market or the company buying back its own shares. The dividend policy is entirely at your discretion. Investors will usually be expecting to see a return within 3 to 5 years, so think about how best you plan to realise value within this time period.

However you intend to realise value for your investors make it clear which is your preference and perhaps also give a timeframe. For example you might like to say you are targeting an IPO on a public market within the next 3 years or the payment of dividends within 5 years.

The early stages of business management are of great importance, perhaps even more important than the product or service they are selling. Investors want to see the team behind the company and more importantly they want to know what experience they have in the industry. If you have previously grown and sold a similar business then shout about it. If not then let investors know about your previous relevant work experience.

Promoting Your Crowdfunding Campaign

Fundraising has always been a hectic task for those who have ideas. The idea might be a creative one, technology related or any social cause. A crowdfunding campaign is an alternative way of raising funds it has already gained momentum in countries like the US and UK where people easily raise funds for their projects by utilising the power of the crowd.

imagesRaising funds through crowdfunding is not a hard nut to crack once you know what you are doing. To convince the crowd that your project is genuine and the money they are putting will be utilised in an appropriate way, you need to build a campaign that is attractive enough. Do not forget to incorporate videos and images as people prefer images and videos over simple text. Make sure your project has an angle that touches people straight away.

Create a buzz, at least, a week before your campaign goes live. Notify your friends and family about your project and try to get feedback from them as it is always better to get advice from people you know and trust. Your activeness on social media will also contribute in the success of your campaign. Social media plays a very important role in the success of your crowdfunding campaign as you never know where you could find your next potential backer. Be it twitter, Facebook or Instagram, try to make maximum people aware about your campaign.

The success of your crowdfunding campaign also depends on what platform you choose to raise funds. The amount of traffic it generates, payment options available, accessibility, and terms of use. Do keep your researches ready, so that your hard work does not go in vain.

A contributor will always look for what they will be getting in return. Build a reward structure that is appealing. It might be a coffee date or a beautiful handwritten letter. Those things that express your gratitude towards the backer that money can’t buy.

crowdfunding would not only help you to raise funds but also to connect you with your patrons and people who genuinely care about the success of your project.

How Do You Drive Traffic From Social Media To your crowdfunding Campaign?

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crowdfunding

How do you use the power of the crowd or network you have been building for the past few years on your Facebook or through your Twitter followers?

In the current financial market raising the funds to expand your business idea or launch a new product can be tricky. However, crowdfunding is becoming a popular choice for the businesses. There are a large number of online crowdfunding platforms that offer the chance to fund your business idea using the power of the community.

Anyone who is interested in funding can share the information on social media platforms by emailing, blogging, tweeting and sharing the links. Social networking platforms make it easy for the people to find your crowdfunding campaign and fund if they like your idea.

However, the question is how can you ensure that your crowdfunding campaign is a successful one? With more and more companies turning to crowdfunding platforms, you need to make sure that your campaign pitch should stand out from the crowd. Here is a guide including the best ways to make your crowdfunding campaign successful by leveraging the power of social media:

1. Plan Your Campaign Pitch

Plan Your Campaign Pitch  that stands out from the crowd needs a lot of planning, and this is an important first step you can’t ignore. Plan carefully for the amount you want to raise, how you are going to raise this money and how would you use this money. How you are going to reward people who invest in your campaign? To create a good pitch, you need to provide info on the industry that your business is in and create a prediction report regarding growth and value of your idea.

2. Believe in Your Product

In general terms, it sounds very easy to say, but if you are passionate about your idea, this will shine through your campaign pitch. Attract people to find out more about you and your business idea, include as much information as you can about your idea and the product offering. Excite the audience through a well written script, with a well captured and edited video.

3. Make use of Images and Videos:

The pitch needs to be visually appealing if you are going to grab the attention of the people. Every time you reach a milestone create customised eye-catching images as this will create a talking point for the potential backers. Social media makes it easier to leverage networks visually, platforms like Pinterest and Instagram gives you the opportunity to post interesting images of your campaign.
The use of Video adds alluring appeal ensuring people spend more time learning about your pitch. You should use the power of sites like YouTube and Vimeo to drive traffic from there to your crowdfunding campaign.

4. Market your Pitch:

Social Media plays a vital role in the success of crowdfunding campaign. If used effectively, it can not only drive traffic but also increase the engagement of the people, which is a critical factor for crowdfunding.

Here are some ideas to market your pitch effectively:

• Facebook & Twitter. Sharing regular posts on your Facebook and Twitter are most appropriate for your target audience. Facebook and Twitter are a good way to show that your campaign is widespread and driving traffic.

• Emailing: Sending messages and emails to your connections or contacts through emails, LinkedIn, Social Networking Groups and newsletter list shall also have a real impact.

• Ask people to share the pitch of your campaign. Create an image or video that people can host on their blog.

• Design a new web page on your website to tell people about your campaign and update them.

• Spread your pitch to the press. Start with the local newspapers then move to national press and industry publications and blogs. A well-written and gripping PR will go a long way in getting your idea heard.

5. Communicate

Make sure that you respond to all the questions as soon as they are posted and keep in touch with your backers. You should also be active on your social media accounts and make sure you answer all the queries. If you keep in touch with your backers, it becomes easier to raise additional funds from the existing investors so always keep communicating with them.

 

Is Crowdfunding Viable

imagesMore businesses than ever before are turning to crowdfunding to attract investors to their startups, but does it have a place in the Internet Marketing space?

So what exactly makes crowdfunding such an attractive alternative marketing option? Also what can Digital Marketers learn from this latest online phenomenon?

crowdfunding refers to social lending, peer to peer lending and seed funding. Simply put it is when individuals pledge money to a company that’s pitching their idea. The financial requirements are made clear for all to see, and once the target is met the money that has been pledged then becomes available to the business.

Why Choose crowdfunding?

crowdfunding has become part of popular culture. People are no longer purely interested in aesthetic creativity, but also in the interactive element. crowdfunding uses the Internet to talk to thousands, if not millions of potential funders.

It gives businesses and entrepreneurs the perfect opportunity to connect with their potential investors. Rather than seeking investments from a few people for a large sum of money, companies are able to reach out to an unlimited number of potential investors for smaller amounts of money.

So what can the Digital Marketing industry learn from crowdfunding?

crowdfunding is an effective way to promote your business message, increase social presence and boost your target audience. By taking the principles used in crowdfunding and using it in their campaigns Digital Marketers can tap into another source of promotion.

Available Platforms

imagesThere are various different platforms that businesses can raise funding on. So it’s important to find the right one for your crowdfunding goals and needs. Here are some of the most influential:

Kickstarter is one of the earlier platforms and has experienced strong growth over the years due to its successful campaigns. This platform is best suited to creative projects looking to raise capital through donation-based funding.

Unlike Kickstarter which remains focused on creative projects, Indiegogo approves donation-based campaigns for almost anything – from music and charities, to personal finance and hobbyists. Indiegogo has gained a huge international presence due to its flexible approach to fundraising.

Crowdfunder is best suited for those looking to raise investments, not rewards. It has one of the biggest and fastest growing network of investors of all the platforms. Crowdfunder offers an alternative investment opportunity from the likes of Kickstarter and Indiegogo, giving potential investors the chance to enter a more formal arrangement.

RocketHub is a donation-based platform serving a variety of creative projects. The company’s FuelPad and LaunchPad programs help campaigners connect with potential advertisers and marketers and collaborate for the success of a campaign.

Crowdrise is a great platform for donation-based funding for causes and charity. They have established a large network of fundraisers looking for the next big cause to back. Their unique Points System tracks and displays how much impact members and organisations are making through their donations.

Google Tools For An Easier Business Life

Google offers plenty of helpful tools for marketers everywhere and it’s good to know that you can use all of them on just one login. Businesses should certainly look to take advantage of these tools, especially as the following tools are all free to use!

Google Adwords

Google AdWords is free to use, but if you’re not getting enough traffic through organic search then you should consider undertaking a paid search campaign. Essentially you can bid for a specific set of one or more keywords and dramatically increase the amount of traffic your website generates. The fact is, businesses are reliant on Google to generate the highest level of exposure, so launching an effective PPC campaign could be exactly what you need to get your website out there.

LINK TO RESOURCE

Adwords keyword tool

This is an extremely useful tool for PPC, SEO purposes and for keyword research, this tool can help you select which keywords generate the most traffic and what has the most competition to help configure the ideal keywords for your website to target. It will also suggest additional keywords that are suitable to your business.

LINK TO RESOURCE

Google Alerts

Google Alerts offers a useful way to stay on top of the latest news relevant to your market, you can use the tool to let you know when a specific search term is mentioned and choose to have updates as they happen, every day or every week. You can have alerts delivered straight to your email inbox or your RSS reader.

LINK TO RESOURCE

Google Analytics

This is one of the most advanced tools that Google offers and is particularly useful as far as online marketing, web development and blogging is concerned. You can use Google Analytics to learn more about your audience, your traffic sources, your level of social engagement and much more. This is definitely one of the most useful tools on the web for marketers.

LINK TO RESOURCE

Google Calendar

This tool offers an easy way to keep up with events in your business’ calendar, you can share events with your coworkers or fellow clients, and you can also set reminders and alerts via email for important events.

LINK TO RESOURCE

Google Docs (Drive)

Google docs offers an excellent way to share documents, spreadsheets, presentations and tables with your fellow employees, which can be edited in real-time. This also saves on the amount of paper you need to print and distribute in the office, since any important document can be shared digitally.

LINK TO RESOURCE

Google Plus

Google’s social media platform has developed significantly in recent years, with around 500 Million registered users. The search engine is ensuring the social network is incorporated into almost every aspect of the web, your Google+ presence is now an important ranking factor.

LINK TO RESOURCE

Google Trends

This tool offers an excellent way of tracking and monitoring what’s trending on the web, which makes Google Trends incredibly useful for blogging purposes and for joining in the discussion on a topic relevant to your business.

LINK TO RESOURCE

GMail

Google Mail is now the leading mail provider with more registered users than any other provider, it also offers more space than the likes of Hotmail, AOL etc. Gmail is easy to use and offers some useful services such as an intelligent smart filtering system.

LINK TO RESOURCE

Google Voice

Google Voice is available to all Gmail users. In my opinion, these are the top two features: Call forwarding – You can set up your Google Number to receive phone calls from several different phone lines, whether it be your cellphone, house phone, or multiple employees’ work lines. When someone calls your Google Number, you can have up to six phones set to ring. Voice transcription – This feature translates your voicemails into a text message that is sent directly to your mobile phone. This is helpful for responding to those messages that just can’t wait – simply forward the message to your assistant to follow up on immediately! Other Google Voice services include international calling, voicemail, free texting, call history, conference calling, call screening and blocking, and video chat.

LINK TO RESOURCE

Goo.gle Link Shortener

Because not many people know it exists, Goo.gl is sort of a “top secret” Google tool. It’s easy to use – simply visit Goo.gl and paste any link you would like to shorten. (Shorter links are useful for posting to Twitter, where you are only allowed a limited number of characters.) Goo.gl also functions as a link tracker, showing you how many times each link is clicked. This will help you decide which links are getting the most traction, and to know what people are the most interested in! With Goo.gl, you can see referral information, the geographic location of people who clicked, and which browsers and platforms they used.

LINK TO RESOURCE

Docusign

In 2012, Google Ventures joined forces with DocuSign, a free electronic signature app that allows you sign and send a document right from your cell phone.

LINK TO RESOURCE

Google Adsense

Make money by allowing engaging, relevant ads to be displayed on your website, mobile site, site search or videos. Some people are reluctant to take any focus off of their website. But, depending on your organisation and its partners, members and programs, using Google AdSense to host ads may be beneficial to you.

LINK TO RESOURCE

Google Site Search

Google is a powerful search engine, and this helpful tip makes it even more effective. You can restrict your search to specific websites content. In the Google search box, type your search term. Then, type the term “site” followed by a colon. (For example, IM Solutions: www.helpfulimsolutions.com) Test it with your own website and see what the results return!

LINK TO RESOURCE

Google Hangouts

What if you could hold a conference call with video chat while sharing a Google Drive document? Now you can with Google+ Hangouts! Google+ Hangout allows you have a video conference with up to 10 people, while sharing Google Drive documents. This is a great tool for interviews, office meetings and out-of-town business meetings. Public Hangouts are live streaming video conferences that anyone can watch. Create your own live Hangout, or find one to watch!

LINK TO RESOURCE

Google Translate

With Google Translate you do not even need to know what languages you have come across thanks to the auto detect features that come with it. Very quick and easy tool to use, however not always a perfect translation but it will get the point across.

LINK TO RESOURCE

Google Insights

Google Insights allows you to search for keywords to see their trends over a period of time. This way you can check just how popular a particular word or phrase is based on its location and seasonal preference throughout the year.

LINK TO RESOURCE

6 Remarkable Split Testing Hacks

There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money, and that is why serious marketers know the value of split testing. split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.

So to that end, check out these six incredible split testing hacks.

1. Focus On What Matters

It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.

Even when you’re working on testing these big factors, be sure you’re making big changes.

For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.

On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.

In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.

2. Don’t Stop a Test Prematurely

Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.

So what happens?

It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.

Don’t do it!

stm150x150It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.

Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.

Will that skew your results? You bet it will. And that’s why running your test for a couple of weeks will help smooth out those variables you can’t control, so that you can pick the true winner.

3. Think Outside the Box

We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.

For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?

” Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told its expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.

” People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.

Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.

4. Aim For a 95% Confidence Level

Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.

For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.

Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.

That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.

TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like split test Monkey, which does all the calculations for you with their Auto Optimise feature.

5. Look for Inspiration From Others

A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.

In short, don’t blindly apply someone else’s split testing results to your business. That’s because:

Their audience is different.
Their offer is different.
Their sales letter is different.
They might have done their split test poorly and misinterpreted it.

So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.

6. Make split testing Easier Than Ever

A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.

Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend:

Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.

You don’t have to do any of that with split test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because split test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!

split testing has never been easier, faster or more profitable. Find out for yourself now by clicking THIS SPLIT TESTING LINK

12 Ways To Create High Converting Webinars

thIn order to have high converting webinars you simply must follow a strict set of proven guidelines in order to have the desired outcome necessary to walk away with a satisfied audience as well as a bunch of new happy customers.

Here are the most important sections of successful high converting webinars in sequential order:

1. The Welcome (pre-webinar)

2. The Introduction (host introduces live – you or a partner)

3. The Hook and The BIG Promise/ (What’s In It For Them)

4. The Story (why are they listening to YOU)

5. Social Proof (does this work and can I do it?)

6. The Agenda (what are you going to tell them during the webinar)

7. Content (high-value actionable training)

8. Social Proof (people like me are doing this)

9. Pitch (how can you make it easy for them to do it)

10. Q&A (alleviate skepticism and overcome fears)

11. Reclose (how can I buy)

12. Say your thanks and goodbyes

Now allow me to explain in more detail how you can have high converting webinars.

1. The Welcome: Usually around 15 minutes before start time your webinar experience should start the moment someone logs in! It doesn’t matter when you are supposed to start. Your attendees need to know they’re in the right place and feel like you care they are there.

2. The Introduction: 1 to 2 minutes. Must set the tone for the webinar while helping to set up your authority/pass the authority to you for the rest of the show.

3. The Hook and The BIG Promise: 3- 5 minutes. What are THEY going to get out of being with you for an hour plus. Also this is where you announce the FREE bonuses the attendees receive at the END of the webinar.

4. The Story: 2 to 3 minutes. Once you’ve delivered the Big Promise to your audience then it’s time to tell them about who you are and why you are qualified to teach them the content you have planned for them. REMEMBER: People buy from people they Know, Like and Trust!

5. Social Proof: 3 to 5 minutes. Carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

6. The Agenda: 1 to 2 minutes. What is it that you are going to cover again and what will they be able to TAKE ACTION on when they leave the webinar?

7. Content: 45 to 60 minutes. Now you teach them EXACTLY what it is that you promised you would in your Big Promise. You REALLY want to deliver here with your best stuff!

8. More Social Proof: 3 to 5 minutes. Another carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

9. The Pitch: 5 to 15 minutes. This MUST be done with a high, but not overdone, level of energy, enthusiasm and confidence. You also have to make sure you are transitioning from the last section of the presentation into the pitch the right way or it will seem like all you are there for is to sell them something. The structure of the pitch is actually very important as it determines whether you make a bunch of sales or walk away with a big fat doughnut!

10. Q&A: 10 to 60 minutes (varies depending on audience)

LIVE WEBINAR: Always ask a few questions first that you have control of. Meaning, ask the questions that most people would ask about your product that provides the biggest reason to buy NOW! Then answer questions from the audience, always addressing each person by name when you answer their question. Keep it brief and don’t go into long drawn out dissertations.

EVERGREEN WEBINAR: Ask a set of patent questions that address the most common issues people would have with your product and make sure it ALWAYS leads to why they NEED your product!

11. Close. 2 to 5 minutes. Time to bring them back to the buying mindset. For a hosted webinar it’s best for the host to tell everyone they NEED to get over and buy your program (remember the authority factor). For an evergreen webinar, YOU have to quickly reiterate the reasons to buy and get the last sales.

12. End Game: 1 to 2 minutes Time to wrap things up, thank everyone for attending and say your goodbyes!

The Finer Points

thYou MUST have presentation “personality” or you will lose your audience right from the start!

Slides MUST be professional but don’t have to be ridiculously overstated.

Live Over The Shoulder training is very powerful during your content segment.

BE PREPARED! Practice makes better and better.

NEVER “give away the whole package”. ALWAYS leave them wanting more. Or they won’t want to buy because they will think they already have everything they need to do it themselves!

Without giving it ALL away, make sure your content is high quality and your audience can understand and take action on what you teach. Don’t present “fluffy” content!

Engagement is key! You want to sprinkle engagement with the audience throughout your webinar presentation. This keeps them attentive and on task with you.

Good: ALWAYS have valuable bonuses you can announce in your initial communication (email or auto-webinar signup video/page) and re-announce during your Hook and Big Promise.

Better: Have that AND a “surprise” bonus you will only announce at the end of your CLOSE!

Best: Have those AND killer bonus(es) to “Stack The Cool” for buyers ONLY!

Even Better Than Best: Have those AND more valuable unannounced bonus(es) that they get AFTER they buy. Builds HUGE trust factor AND get’s them closer to “Rabid Fan” status!

OVER THE TOP AWESOME: Come up with something Super Dupery you can offer them as a kick ass bonus AFTER the refund period is over. Think lower, if almost Non-Existent refunds AND even more “Rabid Fan” status with your peeps!

ALWAYS collect the registration list. REMEMBER: the power is in the list!

Correctly administered surveys and polls are VERY powerful.

This is not an exhaustive list but a fairly thorough set of guidelines to creating killer high converting webinars that position YOU as the expert, teaches your audience actionable content AND sells your program ALL at the same time, Enjoy and Good Luck!

Discover The email Xfactor

imagesIn this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.

I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.

If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.

Allow me to explain

It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.

Think about it for a moment,

imagesIf you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.

That’s the power of the inbox.

It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.

Here are ten angles to try and gain email xfactor results:

1. Build your know, like, trust factor

First things first… Are you making the best possible first impression?

It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:

New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:

Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal

2. Sell the next step

Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.

The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).

3. Showcase your expertise with personality

The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.

You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.

Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.

4. Invite conversations

One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.

For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.

5. Publicise your blog, webinar, event

Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.

The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.

6. Promote an offer

The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.

When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.

7. Attract interest

Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?

The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?

If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.

8. Share a Q & A

Answering real questions in an email format achieves a number of things:

You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.

9. Inspire your audience

Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!

10. Piggyback

Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?

For more strategies on email xfactor marketing click me!

Writing Effective Copy

imagesWhen writing effective copy online to increase sales it is vitally important to connect with your reader in order to convey your marketing message. Most people are cynical when viewing any advertising copy due to the amount of hype often used. The most effective way to engage readers is to touch upon an emotional cord, thereby drawing them deeper into what you have written. Blasting people with outlandish claims tends to increase their resistance to your advertising copy.

Below are 10 tips to use when composing sales content to help you connect with your prospects, this will allow you to effectively deliver your marketing message.

Attention Getting Headline

Peak the curiosity of readers by ‘hinting’ at what type of ‘sensational’ information awaits them within the body of your content. You must get them to read further into your advertising copy in order to get your points across and/or to persuade them to make a purchase.

Address the Problem

Identify the problem from which readers are suffering and that your offer will address to further engage people even deeper into your copy. At this point you have ‘touch a chord’ with others because they now feel you can relate with what they are going through. It is this connection they will help you better communicate any marketing message you may have.

Offer a Solution

Provide for a people a reasonable solution to their problem and do so in a credible manner. It is here that you are providing some legitimacy to the claims of your solution. You must be believable and convey your message in a clear and logical fashion! Using a more reasonable, deliberate and calmer tone in your advertising copy will be soothing to readers thereby lessening their resistance.

Show the Benefits

By showing people the problem as mentioned above you are also reminding them of their discomfort, suffering or pain! Here is where you allow them to imagine the ‘benefits’ that your offer will afford them and how their previous and undesirable feelings and/or situation will be solved! In order to increase sales with any promotional copy you will always need to show people how they will benefit!

Give Proof

The use of testimonials or logical and reasonable explanations that serves to make your benefit claims more believable or understandable helps to again lessen reader resistance. This reassurance is necessary and needed to get people to take the action you require.

Present Your Offer

Here is where you tell people you got the solution and they need to take the necessary action as required to posses the solution and enjoy the benefits! Once you have ‘rolled out’ your solution again review how it will help them and therefore why they need to have it!

Give Reassurance

Here is where you offer a guarantee to further assure readers and lay to rest any lingering doubts that they may have. You want them to feel any risk at this point is minimal or better yet non-existent! Money back guarantees are quite normal and expected when dealing with any reputable business. Here too you are aiming to knock down any remaining ‘walls’ of resistance or doubt people may still possess!

Your Call to Action

imgresThis is your wake-up call to readers telling them to take action, NOW and stop the suffering, discomfort or otherwise undesirable feelings/experience they currently have! Telling them the solution is at hand and theirs for the taking right at this point further lessens resistance and compels them to take action. You are nudging them along without blatantly pushing them which would only serve to increase their reluctance and fuel their doubt! It is all about subtlety and your proper use of it to keep people reading your advertising copy! It stands to reason that the more they read the greater the chance you will have to deliver your marketing message. In order to increase sales you absolutely must get your message across, so writing effective copy is so important!

Review Their Current Situation

Here you are simply reminding people of why they are even reading your copy, because they have a need or desire to make ‘things’ better! Reminding them you have the solution and it is easily within their grasp further triggers emotions that pushes them closer to taking action!

Remind People of the Benefits

Ending your copy on a positive note quite simply remind people of the good things they stand to experience and the negative ones they can easily eliminate, RIGHT NOW!

When writing effective copy for the sake of promoting something it is usually best to use subtly and not a ‘in your face’ approach. When people are viewing any advertising copy they always have the option of turning away thereby not receiving the intended marketing message. Subtly on the other hand serves to win the confidence and strike a connection with readers as the discussion above explains. By doing so people are then able to become more engaged in what you have written. The point is that the more they are willing to read, the greater the chances you advertising copy will have it intended effect which is simply to increase sales!

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