Every business needs certain tools to run effectively, and your internet business is certainly no exception. These tools are necessary to get the job done but also to improve your marketing, this will lead to bigger and better profits which is of course the main aim at the end of the day. If you want to go down the affiliate marketing route then the following tools of the trade are definitely required.
1. A website with your own domain name.
2. An autoresponder
3. Link-tracking software
4. Link-cloaking software
Ok, lets go through each of the above, one by one.
The reason you need your own website and domain name is because; you need tbe visible to the masses and brand yourself, or business first. This way you will have more control over the presentation of marketing materials and products you represent. You will have the ability to interact with visitors and respond to their needs, this way you can also control the flow of traffic and gain dedicated lead generation.
An Autoresponder is probably the second most important tool to have in your arsenal. It is a software program which enables you to follow up with prospects by way of automating email replies and in turn capturing their own email and other contact details in the process. With this tool you can blast out your latest newsletter, product promotions and any other things you may wish to feed to the subscriber list. There is no limit to the amount of messages you can send at anytime. This tool alone will save you time and money.
Link-tracking software is another key component of successful marketing. Link-tracking enables you to keep an eye on URL’S where you have placed adverts, pay-per click campaigns, emails and articles. Every single link to one of your web pages should be tracked because you need to know where the web traffic is coming from. This will enable you to see what campaigns are performing the best and which are not. Bare in mind regular stats programs do not offer the control & flexibility of pinpointing the exact source of the traffic coming in.
Link-cloaking software isn’t always necessary, but it is good practice to follow. Link cloaking involves the manipulation of a URL from its original form into a different URL while permitting both to lead to the same destination. Link shortening is a type of link-cloaking. If you have a link which is long and full of numbers for example it is less likely to be clicked, therefore we use a shortener to make the URL look more fancier if you like. This way you can also hide an affiliate id link, thus ensuring you have a greater chance of earning a commission.
In summary, these four tools really are the engine behind the majority of communication that will take place between you and your customers. They are the key technical components of your sales funnel.