PPC Advertising

PPC Advertising (Pay Per Click) on the Internet is both extremely effective and an extremely competitive way to promote your brand and services. There are several ways to go about attracting traffic to your website; PPC advertising is one of the options you can choose from, along with developing an SEO, or search engine optimisation campaign.

Both PPC advertising and SEO are targeted to get your website and placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site.

There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines. As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign.

What you do have to do in a pay-per-click campaign is pay a fee. Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war.

A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword. In order to determine if pay-per-click is a cost-effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth.

You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period.

For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors. The figure of 50 cents per visitor is the point at which your business breaks even.

The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click. Be aware that the most popular keywords often cost considerably more than 50 cents a click.

The only way around this is to bid less for these phrases or you will be paying too much for each individual hit. The key (pun intended) to success is to learn everything you can about search engine keyword research.

The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost.

This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid.

Of the popular search engines that offer pay-per-click, one called Google Insights provides an online tool that will give you the data on how often particular keywords are entered into their search engine.

They also offer suggestions for keywords after you enter a description of your site. In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site.

You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which is Adwords by Google, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends.

Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Clickbank Marketplace

Today I want to introduce you to something that I, and many other Internet Marketers have found extremely useful and helpful within their online businesses, the Clickbank Marketplace.

If you are familiar with Clickbank.com or even if you are not but you want to make profits online, then you will want to check this out ASAP …

While I like Clickbank marketplace, they are limited to many restrictions to sell products or earn affiliate commissions.

Well, there is a GREAT NEW SERVICE now…

It is a new FREE marketplace where you can sell any product you want.

Your OWN product OR become an INSTANT Affiliate for ANY item in their HUGE marketplace.

It is called paydotcom.com!

Did I mention it is 100% FREE to Join!

This site is going to KILL all other marketplaces and I by now, almost EVERY SINGLE SERIOUS online marketer has an account with paydotcom.com

So get yours now and see how much they offer…

OH! – Also, they have their own affiliate program now that pays you COLD HARD cash just for sharing the site with people like I am doing with all of you.

They even give you cool tools like blog widgets and show you how to install them as well. If that’s not enough they even have an advertising program to help you get traffic to your site! Handy right?

If you want an ARMY of affiliates to sell your products for you, they also allow you to have Free placement in their marketplace!

Even better… If your product becomes one of the Top 25 products in its category in the marketplace (not that hard to do)…

…then you will get Free advertising on the Blog Widget which is syndicated on THOUSANDS of sites World Wide and get Millions of impressions per month.

So, what are you waiting for? In our opinion here at Helpful IM Solutions we dont just believe, we actually know that paydotcom.com is absolutely fantastic.

So what I suggest is get your FREE account registered right now, besides you have nothing to lose by doing so! It may not be free to join for ever, so go for it.

http://helpfulimsolutions.com/go/PDC/

The Real PLR Deal Or Not??

PLR Monthly is it worth it?

Well Let’s Take A Quick Look And See For Ourselves!

Private Label Right products in a nut shell are yours to own, edit, sell, resell, grant resale rights too and more. So basically you are the author of the product without even writing or creating a thing. So it does not take a genius to realise the value of these products.

You can use PLR as your own and sign your name as the creator. Putting it simply, you have a business in a box within minutes, with all your own back links and up sells without writing a single word.

When you have your own PLR products you can:

• Sell them on their own mini site – Use the PLR material to create your own mini website and sell your products from there.

• Add them to bigger packages – Take 3 or 4 related PLR products and add them to a larger package. This is turn will allow you to sell your package for a much higher price.

• Convert them to CD or DVD and sell them on auction websites – Place your PLR on a CD with your website links and affiliate links inside and not only create an income from selling your created items on auction websites, also make a massive residual income from the other sources of income.

• Create a home study course with a variety of PLR products and sell them for a huge profit – You can create and sell home study courses with the help of PLR. Package your PLR onto a CD, box it up with check lists and help manuals and you can create a home study course which you can sell for 100’s of dollars.

• Split your private label into articles – Place them on article websites with your website links, mini site links, auction links and generate traffic you never knew existed.

• Create a mini course and distribute them to your mailing lists – Convert your PLR to a mini course and send it to your subscribers. This really makes PLR work for you.

• Convert your products to physical books, print and sell them as your own – By converting your PLR to physical books you can them place them on auction websites such as eBay and Amazon and create huge revenue potential.

• Add your affiliate links to your PLR – Create affiliate sales which will earn you a residual income for years to come. By adding your affiliate links and website links to your PLR eBooks and articles and granting resale rights the viral effect is in place, your eBooks and articles will be around for years …

What else do I know about PLR?

Well I know that PLR can be very very expensive and can be a minefield and I mean a minefield. There are a lot of cheap and copy PLR websites out there to choose from. However beware of the guys who do not care about fresh content or content quality, who are simply trying to make a quick buck from the unwary buyer. Well PLR Monthly are most certainly not this type of business these guys are all out to help you and their members succeed to the max.

No joke here! PLR Monthly has so much to offer I nearly passed out at the amount of content you actually get when you join them.

Here is an extract from their sales page and just what you will get from them:

niche Market PLR eBooks – PLR eBooks are Very expensive to develop and hard to find. Such top quality private label fresh content has been sourced for you as we strive to provide the best service possible. With the niche Market PLR package you can use the PLR eBooks as a niche collection and provide your potential buyers with more than a single eBook, you can give them a multimedia experience.
Bonus PLR eBook per month – You can use the bonus PLR eBooks the same way as the package PLR.
We supply all you need to get your products ready to sell.

Website graphics to use with all PLR products – Use the websites and sell your converted PLR to the public directly from the internet. You can use Paypal or any online banking system to do this and completely automate the process.

25 PLR articles per month – Use your PLR articles with your affiliate links inside to generate you traffic for years to come. Submit them to article directories blog, and content hungry websites to earn your affiliate commissions and a steady influx of traffic.

A Ready To Go Auction Sales Page, Simply paste the page into eBay and you are done! We host the graphics for you. there is no need for a website hosting service for this one! We also provide you with the prewritten sales page, written by our team of copywriting experts.CD graphics – Use your CD graphics on your auctions and your mini websites. Print the covers to your CD’s and sell them as physical items.
DVD graphics – Why not advertise your product as a DVD and burn it to a DVD! You can charge more for a DVD than a digital delivery item.

eBook graphics – Use the eBook graphics for your auctions, your websites, your sales letters and your physical printed Book creations.

Header and Footer Graphics – we supply for you the graphics for your headers and footers for your websites and your auctions, which are all professionally prepared by our graphics team.

A PLR request service – This service will give you mini sites, websites, graphics and PLR eBooks!!!

Targeted Squeeze Page, every month they provide you with a squeeze page targeted on that particular month’s niche eBooks. This allows you to build your mailing list from each individual product.

As you can see the amount of content you get is phenomenal. Not only do you get all of this, you get full support for your products and a whole bunch of tutorials to help you move your business along.

All in all this is one of, if not the best PLR website I have seen. It’s a complete no brainer so get involved with PLR Monthly today.

http://helpfulimsolutions.com/go/PLR-Solutionss/

Thank you for reading, now get involved and move your business in the right direction.

 

Five Ways To Generate Traffic

Here is a small list of five old Ways To Generate Traffic that still work

There is one hard and fast rule in generating income for your website: A steady flow of website traffic.

If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these result in the site’s demise. It takes a little money to maintain an income generating site; it could also take money to make money.

BUT, it takes a whole load of cash to generate website traffic for your site.

Ever wonder how big hit sites drive traffic to their site? Most of them are spending tons of money to drive the traffic, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, and big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford.

Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you with five ways to generate traffic. Even if you only get a small percentage of successful visitors in to client ratio this will still work, and especially if you get a high number of website visitors.

Exchange Links.

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each other’s efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people thus increasing your traffic generation.

What To Market

Ok You have been told how to market, but not shown what to market.

Whether you’re a newbie marketer, an intermediate or even an expert, if you don’t pick the right niche to start with, all your efforts can be in vain. No matter how good you are at marketing, you need to start with the solid foundation of a valuable, profitable niche. Knowing what to market is so important.

Watch this video to discover how you never have to worry about keyword research ever again:

 

Take A Quick Look Here

This insiders secret tool has been over 2 years in development and gives you pre-qualified, pre-researched, highly valuable, and easy to rank for niche markets.

Not just keywords, but whole niches, with all the data you need to be able to get on with dominating that niche straight away!

Allow me to introduce you to a great friend of mine and an all round top Internet Marketer, matt garrett. Matt has re-opened the doors to niche reaper an online software program with loads of very helpful tutorial videos and marketing hints and suggestions in order for you to create the best keywords and much more within your chosen niche.

matt garrett is one of those marketers who’s been around, quietly making money online for over a decade, he doesn’t launch products very often, but when he does, they get attention very quickly!

So You need to take action NOW!

Let’s face it; good Keywords are the foundation of your online business, especially when it comes to getting traffic.

The big downside is that doing thorough keyword research is tedious, long-winded and downright BORING!

 Here’s the cure: –

You know what I mean, its mind numbing to have to go through the whole process of: –

~ brainstorming a potential market where there are enough searches to make it worth targeting

~ checking the level of competition to decide whether it’s “doable”

~ try and take the competition on, without knowing for sure the real “value” or profitability of the market, or whether it will make you any money.

Sometimes it feels more like blindly “taking a chance”, rather than making a solid, informed business decision!

So how would it feel to have access to a system that took away all of the tedium, guess work and pain of getting it wrong..?

A system that works 24 hours a day, 7 days a week, all year long, scouring through tens of thousands of potential niche markets for you every single day and then serves up just those that are worth your time and effort!

Those niches that will really make you money!

Your wait is over!

That system is right here right now waiting for you to explode your online business: –

Web Hosting Choice

Hostgator is a lot of peoples web hosting choice, here is why.

Pros
You can host unlimited domains under your account, with no restrictions on bandwidth or disk space.
Cons
Response times for the service’s technical support can be sluggish.
The Verdict
Flexible but lacking some features and usability, Host Gator is a decent web host that does not provide anything you cannot find elsewhere.
HostGator is a flexible and feature-rich web hosting service that excels in terms of unlimited services, with unrestricted bandwidth and disk space. The service also provides unlimited domains, so you can host as many websites under your account as you want. Although the service is brimming with features, HostGator lacks some of the intuitiveness and usability found on higher-ranked web hosting services. But if you are willing to spend the time and effort necessary to learn your way around the service, HostGator delivers robust hosting capabilities at an exceptional value.
Features:
HostGator offers three different hosting packages. With the exception of the lowest-priced package, each one provides the unlimited features detailed above, and the service supports international domains. With the business plan, you also get your own toll-free number and a dedicated IP address and private SSL.
When it comes to features, HostGator provides all of the general features we were looking for, including a site builder, shopping carts for eCommerce websites and easy one-click installs of popular website apps and platforms. HostGator also includes an impressive amount of email features in each of its plans. In addition to a webmail option, you can create an unlimited amount of POP3 accounts. Additional email features include email aliases, autoresponders, mailing lists, catch-all and mail forwarding. Finally, you don’t have to worry about spam because HostGator includes Spam Assassin in each of its packages, a powerful spam protection program that effectively keeps unwanted junk emails out of your inbox.
Overall, we are impressed with HostGator’s feature set which includes some advanced features including custom cron jobs and error pages. Cron jobs refer to server tasks you can schedule to occur automatically, such as downloading email. The service, however, lacks a script library. While these features aren’t essential to web hosting, they are convenient and give advanced users more hands-on control of their website.
Ease Of Use:
HostGator is a web hosting service that’s relatively easy to use, though it does require you to spend some time learning your way around the service. Not all of its features are intuitive, and it will likely take you a few minutes to learn how to navigate its interface. It’s a similar story with the service’s support; it’s good but there is definite room for improvement. On the HostGator website, you can read the frequently asked questions, browse through user forums or view video tutorials. You can also contact the company for technical support via email, live chat or toll-free telephone. While we think the company expertly strikes a balance between good help documentation and effective contact methods, we’d like to see better response times; more than once we waited to speak with a rep online and on the telephone for nearly an hour.
Summary:
HostGator has features that cater to both people who are creating their first website and those who have web hosting experience. The service would benefit from more intuitive usability and quicker response times. And while its entry-level hosting package is rather sparse, HostGator’s other hosting packages deliver unbeatable value with unlimited hosting capabilities.

In this video I will show you in my opinion where to find the best Domain registration company along with where to go for your best web hosting package for your website.

Distractions? Then Deal With Them.

There are a lot of people who have made a fortune through Internet marketing. So, why can’t everyone who decided to go into this line of work enjoy the same results? The difference is that those who aren’t successful aren’t taking the right kind of targeted action that will help them find success. It isn’t easy to take consistent action before the results start pouring in – it takes commitment, passion, and a lot of hard work. However, once you begin taking consistent action, there is no reason at all that this business model won’t work for you. If you can manage to take the right action you’ll be miles ahead of most of your competition.

Wherever you’re working from, be it your home or an office, there are going to be distractions to deal with. Failure to deal with these distractions decisively can result in you having a rough time focusing on the tasks that need to be done in order to accomplish your goals. Allowing distractions to remain in place will slow you down and keep you from making the progress you’d like to make. If you work at home, for instance, you might find that a ringing phone and the call of the television provide huge distractions. If there is any way to do it, you must get rid of these distractions. Getting rid of the distractions means that you’ll get a lot more done each day. Be sure to divide big chores into smaller tasks so that you aren’t overwhelmed by what needs to be done. Taking the time to work on the smaller pieces is much easier for many marketers than tackling the one big piece. More importantly, you’ll enjoy a boost of pride and accomplishment with each step you accomplish. You’ll gain momentum and motivation as a result so that you can keep taking more and more action. After you get rolling you’ll find that your main goal is complete before you know.

Finally, it’s time for you to hold yourself accountable for taking action or failing to do so. It’s time to make a deal with yourself that you will hold yourself accountable for what needs to be done, failing to get it done, and to stop making excuses. This won’t be easy in the beginning but with consistent practice you’ll get better. It’s tough in the beginning and you’ll stumble along the way but, the more you practice and stay on target, the more you’ll discover that you are taking more effective action just so you don’t have to face yourself at the end of an unproductive day.

These are the steps you must follow in order to take the strong action required of successful businesses. Once you understand this basic fact about business you’ll be able to unlock the potential for massive success by taking risks you were never able to take before. You aren’t achieving that massive success simply because you’ve been unable to act upon them so far. Go ahead, make up your mind and focus on your target, and don’t let go of it unless and until you achieve it – action is the key.

Error 404 Dont Panic

You have probably been surfing the internet and come across an “ERROR 404 Page Not Found” error hundreds of times. If visitors find them on your site, you are losing money. They see that page and either click on the back button or close the browser window. That does not have to be the case however, if you design a customised 404 error page for your site.

404errorYou can generally redirect your 404 page via your server. Make the page friendly and informative, and invite the visitors back to the site by offering a range of alternatives. You may wish to include a special offer you have available or redirect them to one of your profitable but interesting pages. What this does is keep the visitor on your website.

It also apologises for the inconvenience. Also gives then other options all of which should have your affiliate links embeded within them.
It only takes a few minutes of your time to create a custom 404 error page and reduces potential commission losses.

Creating an Error 404 Page

If your WordPress Theme does not include a template file named 404.php, you can create your own. Because every theme is different, there is no guarantee that copying over the 404.php template file found in the Twenty fifteen Theme will work, but it’s a good place to start. The error page you copy from the Twenty Thirteen Theme will adopt the style of the current theme because it actually calls the header and footer of the current theme. That’s less work for you, and you may only have to edit the message to suit your particular needs.

To use the 404.php template file from the WordPress Twenty Fifteen Theme: Copy the file /wp-content/themes/twentythirteen/404.php into the directory of your current theme. Then, edit the error message to present your desired error message.

If copying the default 404.php into your theme directory does not work well with your theme, you can also: Copy the index.php file of your current theme to a file called 404.php.
Open that file and delete all sections dealing with posts or comments, see The Loop.
Then, edit your 404 error message.

 

imagesTips for Error Pages

There are various improvements you can make to your 404 Error web pages so let’s look at some of your options.

Writing Friendly Messages
When an error message is displayed, you can say many things to help a visitor feel reassured they’ve only encountered a minor glitch, and you’re doing the best you can to help them find the information they want. You should also attempt to show the user what they want. Check out the AskApache Google 404 Plugin to add google search results to your 404.php

Or, say something shorter and sweeter. Almost anything you say is better than an error 404 Page Not Found. You can find more information about writing 404 Error pages on the Internet, like List Apart’s Perfect 404.

As an implementation of the Perfect 404 page, this solution will tell the user it’s not their fault and email the site admin. Helpful 404 page

When a visitor gets a 404 error page, it can be intimidating, and unhelpful. Using WordPress, you can take the edge off a 404 and make it helpful to users, and yourself, too, by emailing whenever the user clicks a link to a non-existent page.

 

Add Useful Links

If you encounter a “page not found” situation on the WordPress site, it is filled with helpful links to direct you to the various categories and areas of information within the WordPress site. Check it out at http://wordpress.org/brokenlink.php.

To add similar useful links to your 404 page, create a list, or a paragraph, so the visitor can easily determine which section might be useful to visit. Information of that nature is much better than having the user just reach a dead-end. To help you understand how to link to documents within your site, especially to Pages and Categories, see Linking_Posts_Pages_and_Categories.

 

Testing 404 Error Messages

To test your custom 404 page and message, just type a URL address into your browser for your website that doesn’t exist. Make one up or use something like:

http://example.com/fred.php

This is sure to result in an error unless you actually have a php file called fred. If your error page doesn’t look “right”, you can go back and edit it so it works correctly and matches your Theme’s look and feel.

 

Help Your Server Find the 404 Page

By default, if WordPress cannot find a particular page it will look for the error 404.php web page. However, there may be cases where the web server encounters a problem before WordPress is aware of it. In that case, you can still guarantee that your web server sends the visitor to your 404.php template file by configuring your web server for custom 404 error handling.

To tell your web server to use your custom error files, you’ll need to edit the .htaccess file in the main directory (where main index.php file resides) of your WordPress installation. If you don’t have an .htaccess file, see Editing Rewrite Rules (.htaccess) on how to create an .htaccess file.

To ensure the server finds your 404 page, add the following line to your .htaccess file:

ErrorDocument 404 /index.php?error=404
The url /index.php is root-relative, which means that the forward slash begins with the root folder of your site. If WordPress is in a subfolder or subdirectory of your site’s root folder named ‘wordpress’, the line you add to your .htaccess file might be:

ErrorDocument 404 /wordpress/index.php?error=404