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Internet Marketing and Auto-responders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use one. Auto-responders are used to achieve many of the marketing tasks that are essential to every successful online business.
Internet marketing can be very time consuming.
Whether you do affiliate marketing or market your own products, an auto-responder is a big part of your marketing arsenal. Auto-responders are used to keep in contact with your past customers, and to develop a relationship with potential customers.
An auto-responder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your auto-responder to make sales and to build customer relations.
Any successful marketer will tell you that there are two tools that are vital to any type of online marketing an opt-in list and an auto-responder.
In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the auto-responder!
Using Auto-responders Responsibly
In today’s world of unsolicited email and spam laws, it is extremely important that you learn to use your auto-responder responsibly.
Auto-responders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!
First, never add people to your auto-responder mailing list that should not be there.
If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have requested the information.
This serves to protect you and them.
Each auto-responder message should include a link that the recipient can click that will auto-magically remove them from the mailing list.
Without this link, you will be breaking the spam laws, and you risk having our website, your ISP service, your email, and your auto-responders shut down!
You also need to be collecting the Internet IP Address and Date/Time of subscription for all your subscribers. This information is stored by most professional auto-responder software.
All auto-responder services will collect this information from all your subscribers. They do this to protect themselves!
We all want to build a list of a million people, but you must do so responsibly, and it does take some time to really get things going.
Don’t be in a hurry (and break all the rules and laws) in an attempt to build a large list. This will only result in losing your list altogether, or worse!
Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!
As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.
If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.
Work with it, sending messages to your own address, until you know your auto-responder service inside and out!
Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.
Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.
In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.
This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.
Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!
This goes for everything you do, online and off!
Another issue will arrive each day for 12 days, until the course is completed. We will not sp*m your address or share it with anyone.
We’ve also included a special section below on what you need to know when deciding between a free vs. paid auto-responder service or software.
A Note About Free Auto-responders
If you’ve looked at the prices of auto-responders that are available online, you may have decided to search for and use a free auto-responder for your marketing needs.
Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than not using an auto-responder at all!
Your first option for a free auto-responder should be the one that comes with your webhosting account – if you have a webhosting account.
These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder company or webhosting service.
If you do not have a hosting account, or your hosting account does not include any auto-responders, there are other options.
There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out.
These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.
Many paid auto-responder services offer a free version as well. These free versions may or may not include their ads in all your messages.
These lighter versions of the paid services typically do not include many of the powerful features of the paid versions. But if you don’t need these features, this is a great choice.
Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits.
Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.
As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job.
If your list is small, a free responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.
However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell.
They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.
A – Achieve your dreams. Avoid negative people, things and places. Remember this, “the future belongs to those who believe in the beauty of their dreams.”
B – Believe in your self, and in what you can do.
C – Consider things on every angle and aspect. Motivation comes from determination. To be able to understand life, you should feel the sun from both sides.
D – Don’t give up and don’t give in. Thomas Edison failed once, twice, any on many other occassions before he came up with his invention and perfected the incandescent light bulb. Make motivation as your steering wheel.
E – Enjoy. Work as if you don’t need money. Dance as if nobody’s watching. Love as if you never cried. Learn as if you’ll live forever. Motivation takes place when people are happy.
F – Family and Friends – are life’s greatest ‘F’ treasures. Don’t loose sight of them.
G – Give more than what is enough. Where does motivation and self improvement take place at work? At home? At school? When you exert extra effort in doing things.
H – Hang on to your dreams. They may dangle in there for a moment, but these little stars will be your driving force.
I – Ignore those who try to destroy you. Don’t let other people to get the best of you. Stay out of toxic people – the kind of friends who hates to hear about your success.
J – Just be yourself. The key to success is to be yourself. And the key to failure is to try to please everyone.
K – keep trying no matter how hard life may seem. When a person is motivated, eventually he sees a harsh life finally clearing out, paving the way to self improvement.
L – Learn to love your self. Now isn’t that easy?
M – Make things happen. Motivation is when your dreams are put into work clothes.
N – Never lie, cheat or steal. Always play a fair game.
O – Open your eyes. People should learn the horse attitude and horse sense. They see things in 2 ways – how they want things to be, and how they should be.
P – Practice makes perfect. Practice is about motivation. It lets us learn repertoire and ways on how can we recover from our mistakes.
Q – Quitters never win. And winners never quit. So, choose your fate – are you going to be a quitter? Or a winner?
R – Ready yourself. Motivation is also about preparation. We must hear the little voice within us telling us to get started before others will get on their feet and try to push us around. Remember, it wasn’t raining when Noah built the ark.
S – Stop procrastinating.
T – Take control of your life. Discipline or self control jives synonymously with motivation. Both are key factors in self improvement.
U – Understand others. If you know very well how to talk, you should also learn how to listen. Yearn to understand first, and to be understood the second.
V – Visualize it. Motivation without vision is like a boat on a dry land.
W – Want it more than anything. Dreaming means believing. And to believe is something that is rooted out from the roots of motivation and self improvement.
X – X Factor is what will make you different from the others. When you are motivated, you tend to put on “extras” on your life like extra time for family, extra help at work, extra care for friends, and so on.
Y – You are unique. No one in this world looks, acts, or talks like you. Value your life and existence, because you’re just going to spend it once.
Z – Zero in on your dreams and go for it!!!
The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing.
Affiliate marketing essentially entails creating a link on the blog to another companys website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways.
The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website.
This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.
Selecting Affiliate Marketing Opportunities
There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities.
In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval.
In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals.
However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.
A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog.
This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.
Maximising Affiliate Marketing Opportunities
Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximise their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.
Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic.
A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links.
These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.
Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing.
Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.
Understanding Affiliate Marketing Requirements
Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of their links.
This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links and failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.
Although there is no one simple formula for creating and maintaining a successful blog, there are some basic tips which can help to ensure a blogger will enjoy success with his blog. This article will outline some of these basic tips including posting new entries regularly, writing for a specific audience and properly evaluating changes made to the blog.
the importance of posting new blog entries on a regular basis cannot be underestimated. This is so important because regular postings offer dedicated blog visitors an incentive to keep returning to the blog.
Readers may visit a blog originally by chance but become committed to returning to the blog regularly based on the content which is provided on a regular basis. If the blogger allows the blog to become stagnant, the readers do not have motivation to keep coming back to the blog.
However, if there are new posts on a regular basis, visitors are likely to return to the blog often in anticipation of new postings.
The length as well as the depth of a blog post can vary considerably based on the subject of the blog and the expectations of the target audience. However, in many cases even a relatively short blog entry offering only a small amount of information may be enough to keep readers interested.
This can be useful when the blogger is unable to provide in depth posts but in the long run, blog readers are looking for a certain degree of sustenance and will likely expect the blog to be updated with new posts regularly.
Furthermore they will come to expect a certain voice and quality to the blog posts so bloggers who enlist the use of guest bloggers should carefully screen guest bloggers to ensure they are capable of posting blogs the audience will appreciate.
Successful bloggers should also be adept at understanding the blog audience. Most successful blogs focus on a rather exclusive niche which draws a unique set of visitors.
By keeping the information posted in the blog related to this niche, the blogger helps to ensure the audience will remain interested in the blog. However, the subject matter is not the only important aspect related to understanding the target audience.
Bloggers should also be well aware of the type of information the blog readers are seeking and the way in which they prefer to have the information provided. This is important because some blog readers may enjoy lengthy pieces while others may prefer posts which are brief and to the point.
However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog.
This message will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog.
This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.
This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful.
This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.
The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population.
However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects.
However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.
Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition.
This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject.
Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.
Another important consideration for bloggers is the purpose of the blogs.
Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic.
However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience.
Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic.
Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.