Solutions To Getting Backlinks

How To Get High Quality One Way BackLinks To Your Websites

There are basically two aspects to SEO, “on page” & “off page” optimization.

“On Page” SEO is easy because it’s totally under your control. It’s simply a case of making sure you have optimized your web pages correctly.

OK, so there is a bit more to it than that, like keyword research, keyword density & frequency, which html tags to use, making sure your site/pages are W3 Compliant, using relative/absolute internal linking structures to feed the pagerank where it’s most effective, using titles and descriptions that encourage people to click through from the SERP’s etc.

But essentially, once you know how to do all that, it’s not difficult to get it right for all your pages/sites.

It’s also less important in the long run than getting sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors, and without visitors all the time, effort and money invested in getting your site up and running, and looking “nice”, is irrelevant.

No Visitors = No Point!

So links are essential to the health of your site, and indeed your business, but all links are not equal in value to your site.

Reciprocal links will help, but they are far less effective than one way backlinks, i.e. links from another site where you don’t have to link back to them. These “One Way” backlinks will give your site a far greater boost in the search engine results and bring you more traffic, providing of course that you have chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way backlinks, but most you will have no control over the anchor text used (i.e. keywords) in the link, which means their “power” in unfocused and therefore of less use to you in achieving the targeted keyword results you are looking for.

For example, submitting your site to website directories can be a very effective way of picking up some high quality one way links from high PR sites, but you will seldom be able to choose the keywords/anchor text used for the link, often ending up with the site name as the link.

This is not a waste of time, as the Pagerank passed to your site will, with the correct internal linking structure, be passed on to your sites internal pages, helping them to rank better for their targeted keywords.

So how can you get highly targeted one way links?

It’s fairly common for webmasters to now buy or “rent” links to their sites through service like Text-Link-Ads.com, and these services will allow you to choose the anchor text, but they are far from cheap. A link from a PR 8 site can easily cost $150+ per month.

Google has also publicly stated that they disapprove of this practice and are actively seeking to downgrade the value of such “paid links”, although personally it seems like a valid form of advertising to me, but maybe I just don’t have Google’s wisdom in these matters. 😉

As always in business, there are entrepreneurs who have identified this need in the market and a whole new branch of linking services are popping up offering new solutions for one way backlinks.

I’ve been testing some of them out over the last few months and have found a couple that have had a significant positive effect on the sites I used them for.

The Backlink Solution [www.BacklinkSolution.com]

This first solution is a monthly subscription that provides a network of high quality blog sites for you to post comments on, including a link to your site(s) using your chosen anchor text.

Note: As you make the link yourself, you can also link to internal pages on your site to improve their rankings as well, which you can’t do with directory submissions.

It is a manual process, but is easy enough that it can be outsourced fairly cheaply.

The Pagerank of these blogs varies, but the links provided are very “natural” in appearance to the search engines, and as you can post unique relevant content on market related blogs, the links are highly relevant. You are also limited as to how many blogs you can post to each month, to ensure that the links grow naturally over time, rather than all in one go.

Three Way Links [www.3WayBackLinks.com]

The internet marketing market is highly competitive, so it’s hardly surprising that another service with a different twist has popped up from this market.

This is an automated “three way links” system, where you link to site A, which then links to site B, which then links back to you. Whilst this is arguably not as powerful as true “one way backlinks”, it’s still a significant step above one way “reciprocal” linking that is the more traditional method used by the majority of webmasters.

The process is also automated for you, making it very hands off. You can submit up to 20 sites with just one account and you can specify three different anchor texts to be used as the links for each site’s, making sure you don’t incur any penalties for over use of just one text link keyword or phrase.

It is also set up to gradually build up the links over time to make it all appear very natural to the search engines.

Your Own Authority Blog [www.BetterThanLinks.com]

There is one final service that I’ve found to be very useful, although it is more ideal for people with multiple sites to promote.

The service gives you your own blog on an existing high PR authority site. The site has 833,039 backlinks listed in Yahoo and gets spidered several times a day by all of the major search engines. For example in June 2007 Googlebot visited it 14,470 times and Yahoo Slurp 52,436 times, so you can see why it’s an regarded as an “authority” site.

I have used this to link to brand new sites and had them indexed by Google within 24 hours, so it’s a great way of getting a new site in to the SE’s quickly, and the link weight will obviously also help any site linked to.

As a side note, I’ve also found that my blog on this site can get fairly significant traffic itself when I take the time to keyword optimize the posts, which is always a nice added benefit.

I haven’t traded reciprocal links for any of my sites in almost two years, you can probably see why I don’t need to. Using powerful new linking tools and services like these means I am able to take total control over the “off page” SEO linking strategies for my sites in the same way as I do for the “on page” SEO factors.

Wouldn’t you like to do have the same level of control over your sites search engine rankings?

Tips for Keeping Your Blog Up to Date

Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new postings on a regular basis.

Not all visitors expect to see a new post as often as once a day but most blog readers expect the content on the blog to be updated on a regular basis. In most cases visitors expect new content on at least a weekly basis.

However, depending on the subject matter the visitors may expect updates on a basis which is either more frequent. Similarly visitors may not be interested in receiving this type of information more than a few times a year.

Blog owners should be aware of the frequency of which readers expect new posts and should make an effort to oblige the readers with updates this often.

This article will discuss methods for keeping a blog up to date including scheduling a regular time to post blogs, using publishing tools wisely and hiring guest bloggers when necessary.

Finding Time to Post Daily

One way to help to ensure a blog remains up to date is to schedule time to post on a daily basis.

This is especially important when blog readers expect new posts on a daily basis or at least several times per week. Bloggers who allot a specific block of time each day to researching, writing and publishing blogs are more likely to have a blog which is up to date than bloggers who plan on accomplishing tasks when they find time to do so.

There may still be days in which the blogger is unable to publish a new post on the blog but these days will be less frequent than if the blogger does not have a block of time strictly dedicated to keeping the blog up to date.

On days in which the blog is unable to devote time to blogging, the blogger may wish to at least publish a short message explaining why it was not possible to post a new blog entry.

This will let readers know you are aware of their desire to read more information but are simply unable to publish a new blog post. As long as this does not become a regular occurrence, blog visitors are not likely to stop viewing a blog simply because the blogger skips a day or two.

Taking Advantage of Publishing Tools

Some blog publishing tools enable bloggers to write blog posts ahead of time and specify when each post should be published. This is an excellent feature for bloggers who want to publish new posts daily but are unable to dedicate time each day to writing blog posts.

This way the blogger can dedicate a block of time each week to write blog posts and have the posts published throughout the week. This is often an easier method for many bloggers because they are able to be more efficient this way.

Hiring Guest Bloggers

Bloggers may also want to consider hiring guest bloggers to assist them in keeping a blog up to date. This can be a worthwhile method for bloggers who are not only having difficulty keeping their blog up to date but are interested in providing readers with a little variety.

However, blog owners who opt for this message of keeping their blog up to date should carefully consider how the dedicated blog readers will react to this change.

This is important because some readers may not be interested in reading blogs written by a guest blogger. Therefore the use of a guest blogger can actually be more detrimental to the blog than not updating the blog regularly.

Bloggers can gauge reader reaction to the use of guest bloggers in a couple of different ways. The simplest and most straight forward method is to poll the readers about the use of guests. This can be done by asking for comment on the issue and tabulating the comments received.

Another method to gauge reader reaction is to introduce a guest blogger and compare the traffic the guest blogger receives to the traffic the blog owner receives.

Blogging with WordPress

Blogging with WordPress is one of the many options available to bloggers who are looking for free software online which makes it incredibly easy to publish their own blog.

This software is easy to use, provides a variety of templates and offer excellent support to bloggers. There are many options available to bloggers and other blogging programs may be better known and offer slightly different features but many bloggers are quite pleased with it.

This article will offer some useful information for bloggers who are considering starting a blog with WordPress such as reasons to choose WordPress, tips on starting a blog and information about the support available.

Based on this information as well as their own research bloggers can decide whether WordPress is right for them or whether they should seek out a different blog network.

Reasons to Choose WordPress

There are many great reasons to choose WordPress to start a blog.

Some of these reasons include a great variety of templates, the ability to categorize and tag posts easily, features such as spell check, previews and autosave, the ability to post text, audio files and video files, a variety of privacy options and the ability to track statistical data related to the blog in addition to other great features.

Some of these features may be more important to some bloggers than others so deciding whether or not WordPress is right for you will largely be a matter of personal preference.

For example bloggers with little or no programming experience may enjoy the myriad of templates available on WordPress while bloggers who are concerned about privacy issues may be more interested in the privacy options available through WordPress.

Carefully investigating these features will help bloggers determine if they should start a blog with WordPress.

Starting a Blog with WordPress

Bloggers who opt to start a blog with WordPress will certainly not be disappointed by the amount of time it takes to start a blog.

A blogger can literally start a blog with WordPress within minutes. This is tremendously important to bloggers who are eager to get started and do not want to deal with a long process to start a blog.

The only requirements for starting a blog are a valid email address and a username. The blogger enters this information into the signup page and receives a password almost instantly.

Next the blogger simply has to check his email, follow the activation link provided and use the password provided and the process is complete.

The blogger can start blogging immediately.

Support Offered by WordPress

For many first time bloggers the type of support offered is very important. This is because first time bloggers may have quite a few questions about the process of starting a basic blog and once they establish a basic blog they may have additional questions about using advanced features and customizing the blog.

WordPress offers a great deal of support for bloggers of all skill levels. The support offered by WordPress includes the ability to contact the support staff as well as the ability to receive support from other members through online forums. Although the support staff is incredibly responsive some bloggers enjoy the ability to communicate with other bloggers in forums.

This is because the forums are active 24 hours a day and bloggers can find support from peers at any time.

 

Optimise Your Blog

Optimise Your Blog for Search Engines the right way and watch it soar.

Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimisation techniques which can help to improve the search engine rankings of their blog.

imagesSearch engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose.

As a result there is no simple solution to optimizing a blog for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way.

The Importance of Keywords

The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings.

Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy.

Still other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content.

Regardless of the keyword strategy a blogger opts to employ all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by Internet users when researching this subject.

Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating.

For the example of a blog pertaining to gardening the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users.

Generating Favorable Back Links

Back links are also another common factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the websites which provide these back links.

This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well and therefore reward websites receiving back links from these high ranking websites quite favorably.

Some search engine algorithms also consider whether or not the back links are reciprocated or not reciprocated. In these cases non reciprocal links are usually considered to be more valuable than reciprocal links.

Also, back links which come from link exchanges or link farms are typically not considered to be very influential to search engine rankings.

Images Can Improve Search Rankings

Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some search engines.

This aspect of search engine optimization is often overlooked because many believe the pictures are not viewed by search engines.

While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags.

Bloggers can take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings.

However, care should be taken to ensure the keywords used in these tags also accurately describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.

 

H.I.T.S. How Idiots Target Success

 

Here is a question for you; how do you target your own success as an Internet Marketer?

For a lot of people it’s how much traffic you get to your website, blog, squeeze page, opt in form, and the number of followers you have on your social media sites like facebook, twitter, LinkedIn, stumbleupon ect, ect, the list goes on.

H.I.T.S.  How Idiots Target Success.

But have you ever stopped to think about what I am about to say? “HITS are the lifeblood of yours and any other business, especially an Online Business”, True or False?

Well, controversially it is FALSE!

At the end of the day, it is NOT how many followers you have, how many visits your sales page has had and not necessarily how many people sign-up to your aweber list. It is also not about the amount of articles you have written either. HITS stands for, “How Idiots Target Success”.

Of course I could be wrong especially if your bank account says so; if it is healthy then congratulations this report is not for you because you have found the holy grail of Internet Marketing success. That is “QUALITY”.

The quality of your traffic is very important, that goes without saying as does the quality of people on your list of followers. A website or blog could get loads of traffic, but if it does not convert into sales then it is pointless surely. Your site should be monetised correctly, have internal and external backlinks and be well optimised with seo. In order to get a lead to stay on your site in the first place it should be inviting, eye catching and interesting. More to the point be what they are looking for!

When building any internet marketing business quality is the key to success. The quality of your traffic, the quality of your followers, articles, & blog posts is the most powerful thing to get right from word go.

Taming email

 Useful Strategies For Taming Your Email

It’s a problem that all Internet Marketers experience: Information Overload.  Every day there’s something “new” or “urgent” pulling our attention away from our main goal:  Growing our business.  One major time-sucking culprit is email, and taming email inbox has become a necessity in getting things done each day.

Maximise Your Online Productivity

Marketing on the Internet has become a crowded arena, and it’s essential that you use each minute wisely to maximize your productivity.  While email has made it super-simple to keep in touch with colleagues or JV partners, it’s also opened the floodgates to all kinds of unimportant email that get past our spam filters — newsletters, free reports, and the next best income opportunity.  For many, email has become an unmanageable time sucker.

6 Strategies for Taming Your Email Inbox

1.  Limit Your Exposure

I used to check my email constantly, in fear that I might miss something really important.  In the process, I wasted a good part of my day in this unproductive activity.  I’ve found that it’s best to set a limit on the time you’ll spend reading email and stick to it.  No exceptions.  Once or twice per day is more than enough time to check emails.  There’s very little that can’t “wait ‘til morning.”

2.  Set Up Multiple Email Accounts

While this may seem counter intuitive, hear me out.   I really started streamlining my email access when I opened up a second and third Gmail account for my business.

I restrict my contacts in my primary account to only those that have a direct impact on my business:  Lead and sale notifications, mentors, and potential JV partners. This account is most important for my business bottom-line; as a result, I check these emails most often, once in the morning and once in the evening.

I use my 2nd email account for things like newsletters or blogs to which I subscribed, news from product vendors and other company business.  I check these emails once every few days.

The third email account is for “junk emails”, such as those you receive when you sign up for Free Classifieds or List Builders.  These are emails I rarely if every read, but by opening a separate Gmail account I am able to keep my primary inbox clean.

3.  Set Up Folders to Organize Your Messages

We all receive emails that don’t require immediate action, but want to save for future reference.  In these cases, it’s essential to create Folders.  In Gmail, you can set up an unlimited number of Folders, listed alphabetically on the sidebar next to your inbox.  Once click on the Folder and you have immediate access to your saved messages.  Yet, your inbox remains organised and uncluttered with messages that serve you no immediate purpose.

4.  Utilise Your Email Filters and Archive Features

Most email providers offer some kind of filtering mechanism for keeping emails organized.  In Gmail, you can apply filters to incoming messages that will label your email according to your instructions.  Even more useful, you can automatically have an incoming email moved to an appropriate folder for later reading, keeping your inbox clean.

5.  Segment Your Email

Gmail has recently rolled out a system for prioritizing your email, called Priority Inbox.  Google actually tracks your email habits, which emails you open most often and begins to prioritize these emails as “important”.  As more email messages come in, you can tell Google when something is inappropriately labeled and Google will “learn” your preferences.

In this way, your Priority Inbox will ultimately reflect your most important and useful messages.  Although it’s still in testing mode, Priority Inbox bears watching as another useful feature of Google Mail.

6.  Housecleaning

Email numbers pile up over time; a subscription here, an inquiry there.  All of a sudden, your once organized email inbox becomes, once again, unmanageable.  What can you do?

Once every month or so, I do a complete “housecleaning” of my account inboxes.

I go through the email I receive with a sharp-edged knife, and I “cut out” (i.e. unsubscribe) from any emails that are no longer serving a positive experience in my life.  Be ruthless in this effort and you can do wonders in limiting the amount of useless email you receive.

By using these strategies for taming your email inbox, you can potentially add hours to each day, just by eliminating the necessity for going through useless and unproductive emails.  Instead, this time can be used on Income Producing Activities for your business, and greatly improve your bottom-line.

Keyboard Shortcuts

Here at Helpful Internet Marketing Solutions we have devised a list of keyboard shortcuts to speed up your writing and to save you a lot of time whilst you work online or indeed offline.

General keyboard shortcuts

  • CTRL+C (Copy)
  • CTRL+X (Cut)
  • CTRL+V (Paste)
  • CTRL+Z (Undo)
  • DELETE (Delete)
  • SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin)
  • CTRL while dragging an item (Copy the selected item)
  • CTRL+SHIFT while dragging an item (Create a shortcut to the selected item)
  • F2 key (Rename the selected item)
  • CTRL+RIGHT ARROW (Move the insertion point to the beginning of the next word)
  • CTRL+LEFT ARROW (Move the insertion point to the beginning of the previous word)
  • CTRL+DOWN ARROW (Move the insertion point to the beginning of the next paragraph)
  • CTRL+UP ARROW (Move the insertion point to the beginning of the previous paragraph)
  • CTRL+SHIFT with any of the arrow keys (Highlight a block of text)
  • SHIFT with any of the arrow keys (Select more than one item in a window or on the desktop, or select text in a document)
  • CTRL+A (Select all)
  • F3 key (Search for a file or a folder)
  • ALT+ENTER (View the properties for the selected item)
  • ALT+F4 (Close the active item, or quit the active program)
  • ALT+ENTER (Display the properties of the selected object)
  • ALT+SPACEBAR (Open the shortcut menu for the active window)
  • CTRL+F4 (Close the active document in programs that enable you to have multiple documents open simultaneously)
  • ALT+TAB (Switch between the open items)
  • ALT+ESC (Cycle through items in the order that they had been opened)
  • F6 key (Cycle through the screen elements in a window or on the desktop)
  • F4 key (Display the Address bar list in My Computer or Windows Explorer)
  • SHIFT+F10 (Display the shortcut menu for the selected item)
  • ALT+SPACEBAR (Display the System menu for the active window)
  • CTRL+ESC (Display the Start menu)
  • ALT+Underlined letter in a menu name (Display the corresponding menu)
  • Underlined letter in a command name on an open menu (Perform the corresponding command)
  • F10 key (Activate the menu bar in the active program)
  • RIGHT ARROW (Open the next menu to the right, or open a submenu)
  • LEFT ARROW (Open the next menu to the left, or close a submenu)
  • F5 key (Update the active window)
  • BACKSPACE (View the folder one level up in My Computer or Windows Explorer)
  • ESC (Cancel the current task)
  • SHIFT when you insert a CD-ROM into the CD-ROM drive (Prevent the CD-ROM from automatically playing)
  • CTRL+SHIFT+ESC (Open Task Manager)

Are You LinkedIn

LinkedIn is a great way to market yourself as a professional. It’s not much use for a business as a whole, but if you’re a freelancer, contractor or independent consultant it’s one of the most important digital business cards you can have, and you neglect it at your peril. Despite being around for a while, I’m amazed at how some people just fail at using their LinkedIn profiles to sell themselves.

Before I make a list, there’s just one thing I want to say about LinkedIn – it is not Facebook. That means that Facebook rules and customs do not apply. You want to be connected to everyone you’ve ever met, and everyone they’ve ever met – because you never know when one of those connections will turn into a business opportunity.

1. Your profile picture

As I just said, this is not Facebook. Don’t have a picture of you in your bikini, or chugging beer with your bros. Get a professional picture taken, or use a good one of you in a suit. The more professional you look, the more seriously people will take you. And don’t forget to smile – it’s not a passport photo.

2. Think hard about your professional headline

Your LinkedIn profile allows you to add a “professional headline”. This isn’t a Facebook status to be changed every day, or a place for you to be funny. It needs to be 10 or fewer words describing what you do, and it needs to be as specific as possible. A good example is “Online Marketing and SEO Consultant for the medical equipment sector.” A bad example is “I’m an online marketer, casual football player and a follower of  our Lord and Saviour amen”. You get the idea.

3. Spend time organising your portfolio

Whether or not you work online, you can usually find something to add to your portfolio on LinkedIn. It takes a little bit of fiddling to get the hang of it, but it is well worth devoting time to. Get rid of the default descriptions like “my website” and put something interesting in there that tells recruiters and businesses what the website/project is, and what your involvement in it was.

4. Create a vanity URL

Vanity URLs are something that Facebook introduced a few years ago, and LinkedIn followed suit. It changes the URL of your profile from “LinkedIn.com/23u409832ur0u” (for example) to LinkedIn.com/JoeBloggsConsulting. If you can’t get your name, then get something close to it. Don’t use a nickname like “Jojo99” – it’s not MSN messenger.

5. Write a good summary, and don’t forget SEO

You have the opportunity to write a 2,000 word summary. You don’t have to use up the word count (and nobody will read the whole thing if you do) but spend a good hour or so drafting a good page of writing here. Focus on keywords that are good for how you’re trying to market yourself (use the Google AdWords Keyword Selector Tool for ideas). Divide it into sections with sub-headings if it helps, but use paragraphs!