Solo Ads & Ad Swaps, What Are They?

Solo Ads & Ad Swaps

Helpful Techniques for Internet Marketing List Growth

A fundamental component for making money online with internet marketing is list building. The adage that “the money is in the list” is incredibly true!

(Technically the money is in your relationship with your list, but that’s a different story!)

If you’re still not sure about this whole list building thing, or why can be an important part of monetizing online, be sure to check out List Building Basics.

With that has came a lot of discussion of Solo Ads and Ad Swaps.

What Are Solo Ads and Ad Swaps?

In super basic terms, a “Solo Ad” is when you generally pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.

An “Ad Swap” is the same idea only two people do it in exchange with each other to help each other out. (If one has a much larger list than the other, the one with the smaller list may need to mail twice, to send a fair amount of traffic.)

These two are basically the same, except that one is paying with an exchange and the other is paying with cash.

This type of advertising takes advantage of the relationship a marketer has with their list… that their list KLT’s (knows, likes and trusts) them… to get some optins for the other person.

This can be an incredibly powerful form of list building although there are a lot of variables that go into how good the results will be.

What Is Needed To Participate In Ad Swaps?

To start with, before you can do ANYTHING you have to have a few things in place….

1. Hosting – your squeeze/optin page has to be hosted somewhere on the internet

2. Autoresponder – this service allows you to capture a list and get good deliverability when you later send emails to them

3. A “Ethical Bribe” – this is the freebie you are exchanging with the visitor for his/her name and email address. Can be your own product/ebook or a PLR you have giveaway rights too.

4. A squeeze page (aka optin page) for the other person to send traffic to for you.

And…

either

1. Money to pay for a Solo Ad.

or

2. An existing double  optin list you have a good relationship with to be able to mail an ad for the other person. (If the other person has a larger list than you do, you may also need to leverage your ability to promote to your twitter followers/etc although these are technically not a list.)

Where to Find Ad Swaps and Solo Ads?

There are a number of places in the internet marketing world online that one can find potential people to do business with. The Warrior Forum often has lots of people either looking for/ offering ad swaps, or selling Solo Ads. Definitely be careful in there as you MUST find someone that has a good reputation or you could end up out some money.

One of the best ways however is within your own preexisting communities.

For example many of the tribe syndication communities are currently attempting to facilitate ad swaps among their members.

Often within your own niche and own private communities you can find groups offering ad swaps.

It is ALWAYS best to start these swaps in your existing communities (or communities you trust) so that the trust level is high and you feel comfortable promoting the other person.

Free Helpful Marketing Tools

Here are just some free helpful marketing tools which we here at Helpful IM Solutions recommend for your successful marketing efforts.

PDF to Word Converter: http://pdftoword.com (free online tool)
Easily create editable Word Doc files from PDF content – for legit purposes only! 🙂

Pixie: http://nattyware.com/pixie.php (free download)
Great for web designers – just point to a color and it will tell you the code value for that color.

Private Label Rights Forum: http://resell-rights-weekly.com/forum (free online tool)
Very helpful forum with lots of good info on internet marketing. Friendly members too.

nicheBot Classic: http://nichebotclassic.com (free online tool)
Online keyword research tool helps you target the correct keywords.

Open Office: http://openoffice.org (free download)
Open source office suite software – word processing, spreadsheets, databases, presentations …

OSWD: http://oswd.org/ (free downloads)
Open Source Web Design offers free web design templates.

PDF995: http://pdf995.com (free download)
Use this tool to easily convert files to PSD format.

Give Away Of The Day: http://giveawayoftheday.com (free download)
Unique site that offers you a free license digital product daily.

Google Gmail & Analytics: http://mail.google.com (free download)

Kompozer: http://kompozer.net (free download)An easy to use WYSIWYG HTML editor.

Launchy: http://launchy.net (free download)
Opens your documents, project files, folders, and bookmarks with just a few keystrokes .

Firefox: http://mozilla.com/firefox (free download)
Alternate web browser.

GIMP: http://gimp.org (free download)
An open source program used to create & edit – free alternative to Photoshop.

Down For Everyone: http://downforeveryoneorjustme.com (free online tool)
Is your site down? Use this tool to see if your website is down for other people.

DupeFree: http://dupefreepro.com (free download)
Quickly check for duplicate content & LSI keywords.

Evernote: http://evernote.com (free download)
Scan your notes, receipts, etc … it will OCR the content, sace it, and make it searchable)

FileZilla: http://filezilla-project.org (free download)
Open source FTP program for uploading files to your host.

AVG: http://free.avg.com (free download)
Anti-virus and anti-spyware protection.

BrowserShots: http://browsershots.org (free online tool)
Use this site to view how your website look in various browsers.

CamStudio: http://camstudio.org (free download)
Lets you record all screen & audio activity on your computer and create video files.

CCleaner: http://ccleaner.com (free download)
Removes unused files from your pc allowing Windows to run faster and freeing up space.

Color Cop: http://colorcop.net (free online tool)
A multi-purpose color picker – great for web designers and programmers.

7 Zip: http://7-zip.org (free download)
An open source, free alternative to WinZip.

Adobe Reader: http://get.adobe.com/reader (free download)
Used to view and print PDF files.

Audacity: http://audacity.sourceforge.net (free download)
An open source software used for recording & editing audio files.