3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generatedonly came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

Ways to monetise expired domains

Ways to monetise expired domains

A few months ago I did a little experiment whereby I listed one of my expired domain names; it had a page rank of three by the way, on a GoDaddy auction. I had already established from research that there are quite a few webmaster forums for selling and also purchasing domain names and ones with page rank too. These forums included, Digital Point, DNForum.com, along with TrafficPlanet.com just to mention a few.  In addition, there are established marketplaces like GoDaddy Auctions and Sedo.com.

The price was set at $47 as a minimum. The domain had no content at all but it did have wordpress already installed upon it. Now rest assured it was not the greatest of domain names but to my surprise it sold for my asking price of $47. I had only bought it a couple of weeks previously for $10. I was well chuffed as I had made almost five times my original investment. This is called flipping a domain, now imagine doing on a regular basis.

If you have a blog in the online marketing arena then you can also sell domains there as well relatively quickly. I tested this by listing around ten domain names in a post, remember these were expired domains. I stated that I had not analyzed the back links of these to see if they were spammy or for that matter even worth buying.  To my astonishment however, within just a few hours all of those domains had been purchased, result!  I was really amazed to see how quickly these were picked up by readers of my blog.

However it did not quite stop there, I received emails from people actually wanting to buy my page rank 3 and 4 domains. The offers I received varied between $30 and $50. So, the market appears to be there for me to turn around and sell these domains at a profit very easily. Perhaps you could do the same on your blog?

I used to sell on Flippa, but because they now charge $29 to simply list your site I tend not to use them. Having said that though if you package enough domains together you should be able to sell them and cover your costs. For example, if you could sell ten domains at an average price of $40 equalling $400. That would cover the fees set by Flippa and leave enough profit to still make it a good business. Therefore if you do not have your own blog or audience to sell to, you can potentially still go the Flippa route.

Another great way to monetise expired domains is by selling links. This maybe controversial but it is big business. Links will sell on forums or other places, as already mentioned. One of the most established link marketplaces is Text-Link-Ads. The potential is big in selling links on Text Link Ads.  A page rank three site can easily bring in $20 to $30 a month, while a page rank four site could top $50 a month.  Higher page rank domains will bring in exponentially more money.

Now imagine having hundreds of PR 3 and PR 4 domains bringing in $20 to $50 a month, very nice I hear you say. Now imagine taking a site that has been consistently earning $50 a month via text link ads, and flipping that domain!  If you can pull in 20 times monthly earnings, that’s $1,000 for a $10 investment in the domain the possibilities are endless, wouldn’t you agree. But please be aware that flipping these types of already monetised sites for 20 times earnings is not that easy, but some decent multiple is certainly achievable.

Another alternative option for making money with these expired domains is to simply target a niche keyword and try to rank for that in Google. The best way is to pick a keyword that is in some way related to the domain, this is not essential mind you but could be advantageous later on.

Taking a superficial domain such as JohnSmith.com and let’s say it was connected to financial planning. You could target any low competition financial term, even though it is not specifically mentioned in the domain. It doesn’t have to be exact because these sites already have links and authority. The content you place on these sites technically should be ranking better than content placed on sites without any links or authority. It is an intriguing idea I think.

If within your search process you happen to find a higher Page Ranking domain of say five or six, you will have a valuable asset and be able to build and develop an authority site. With this you can rank for lots of keywords. This will give you a head start and save you a lot of time in branding your new website, therefore seek out those domains with high quality links pointing at them.

One final point in monetisation is to simply use the domains to link to your other niche sites. This is a tried practice that is the basis for every blog network in existence out there today. Blogging networks continue to pop up simply because they work. Some blog networks fail for various reasons, but if you have complete control over the domains, hosting, and link placements you can make sure it is done successfully and in your favour. Google however may not be a fan this strategy but it will certainly make you money with expired domains.  This is definitely a way to get authoritative links pointing to your sites.

To conclude this monetisation process for expired domains, just take time in your research methods and explore as many avenues as you possibly can to ensure a flow of sustainable regular income.

 

 

How to Make Your Blog Posts Engaging

How to Make Your Blog Posts Engaging

When a blog post has been read your reader should want to hang around to ask questions, comment and see what else you have to bring to the table, so to speak. After all, we are talking about creating potential long term relationships here. Try these Tips for Writing Engaging Content below.

1. Always Have an Engaging Opener

The opening sentence should capture the reader’s attention right from the word go. Remember, your readers can get all kinds of facts online so make yours unique. They want something that will ignite their curiosity, motivate their thought process and get them engaged and wanting more. If need be make your opener witty and outrageous if need be. Give your posts a personality.

2. Create a Bond by Using the First and Second Grammatical Person

Your blog should talk to your reader. Avoid using the third person syndrome, for example, no more, they and them. Write directly to your audience using first and second person only. This makes your reader feel closer to you and creates a virtual bond of familiarity.

 3. Make the Content Graphically Vivid

Words create images, and draw people into the scene you are painting. Just write in your speaking voice, as though you are talking with your friends at the bar. Throw some adjectives in and add some cultural flavour that reflects your background. Your reader must be able to relate to you through the information you are presenting to them. The purpose will be totally defeated if your blog is too long winded and boring.

4. Ask an Engaging Question

At the end of a post, ask a stimulating question. Make them ponder, make them wonder and start thinking inquisitively. The idea is to put your site and business fully into their head so that they actually want to come back for more. One of the best ways to achieve this is by stimulating their thought process.

5. Get Them to Contribute Content

It could be a problem that you are facing, or something your customer is facing. It doesn’t matter. Write a post about it and open the door to your readers to contribute by commenting on the post. You could credit readers with the best tips on your blog so that everyone can see.

6. Eliminate The Sell Sell Attitude.

Do not fall into the trap of adding too many keywords to the content for just for the sake of ranking purposes; this will diminish the ability to actually sell. Plus, in the wake of Google Panda and Penguin updates, your site may actually lose rankings because of this. Your post must be an effective sales tool with reader as the most important contribution.

7. Always Check Your Spelling and Grammar

Your blog posts and indeed your website should be free of all spelling mistakes. While the odd few spelling and grammar errors can be accepted your credibility will almost certainly be called in to question and it is not very professional looking.

8. Provide a Conclusion

Let’s face it; no one has tons of time to read every line of every post. Encapsulate the essence of your article in a short conclusion to help out these busy people. Your conclusion should ideally tie up your main points together and provide a short summary of what the article is all about.

9. Add a Call to Action.

Every part of a website, including the blog post should contain some kind of call to action within the content. Without this you are firstly failing to assist readers in taking the next step in the conversion process, and secondly you are potentially losing an income as well as a customer.

10. Link to Other Sites.

If you link to other sites too often it can become a negative part of any online business. Having said that, linking to authority websites is a great way to be seen as a credible business. Make sure your links are used to ensure your own authority and also provide your visitors with information you do not have.  When doing this make sure you do not interrupt the conversion process to do so. Upon clicking a link to another page it is always good idea to make sure it opens in a new window, therefore upon closing their new destination, they will always return to your page.