Personalise Autoresponder Messages

Personalising Autoresponder Messages is very important in any line of business communication.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it.

He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalise your autoresponder messages.

Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalised information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages.

You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalising your autoresponder messages will most likely improve your response rate.

Research has shown that emails that are personalised with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.

It is usually very easy to do. You write one message, using the codes where you want the personalisation, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the auto-responder must collect the information first. This is done with the use of forms that activate the autoresponder.

For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalisation such as a first name, as well as the email address.

If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

If you haven’t already, now would be a great time to take a look around the control panel of your auto-responder. Find out exactly what type of personalisation you can add to your messages.

You may be very surprised at the results!

Auto-responders – The More You Know, The More Effective They Are

Auto-responders – The More You Know, The More Effective They Are

If you have signed up with an auto-responder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Auto-responders and Spam

Auto-responders and Spam. What You Need To Know

You should already know by now that there are laws against sending spam.

There are even laws that you must adhere to when you send out email that was requested.

No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws in various states in the US, each and every commercial email that you send must include your name or business name, and your complete address including street number, city, state, zip code, and a contact phone number.

You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law no matter what state or country you live in!

Including a dynamic automated unsubscribe link in every message is also required and will also ensure you never get a complaint for this reason.

All software and hosted auto-responder services should provide this option, most will add it by default to all your messages, but you should check to be sure.

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent.

If someone is placing an order from you or signing up for your blog, include a check box on the order form or sign-up page, asking for permission to send them periodic emails and add them to your newsletter mailing list.

Never use your Auto-responder to send unsolicited commercial email!