Defeat Your Business Competition

Below is 10 Killer Ways To Defeat Your Business Competition

1. Offer free original content. It’s important to give
your visitors information they can’t find anywhere
else. If you’re the only source, they’ll visit your site.

2. Give people free software. Most people like to
find good deals on software for their computers. If
the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people
like to win things. If you can fulfil that need, people
will stop by to visit.

4. Provide a free web directory. Create a directory
of web sites on a popular topic that will attract your
target audience.

5. Offer a free e-zine. Most people love to get free
information that’s e-mailed to them regularly. This
saves them time and money.

6. Make your web site look professional. You want
to have your own domain name, easy navigation,
attractive graphics, etc.

7. Let people read your ad before they get to your
freebie. When you use free stuff to lure people to
your web site list it below your ad copy.

8. Attract the target audience that would buy your
product or service. A simple way to do this is to
survey your existing customers.

9. Test and improve your ad copy. There are many
people who write an ad and never change it. Make
sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many
people are interested in your product but they put
off buying it until later and eventually forget about it.

10 Incredible Ways To Keep Your Sales Soaring

10 Incredible Ways To Keep Your Sales Soaring

1. Maximize the effectiveness of your banner ads.
Don’t just use the same ad on every banner; use a
variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting
down on banner ads and start using more buttons.
Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and
respected companies on your web site. Sometimes
people link their business credibility to yours.

4. People have been taught all their life to respect
people in authority. Tell your visitors that you are
the president or CEO of your business.

5. Offer people a free telephone consultation before
they order your product. When they get to know
you personally, it could convert to more sales.

6. Test the “bill me later option” on your web site.
Most people are honest and will pay you. It is a
powerful little niche and could increase your sales.

7. Find a charity your target audience would likely
support. Tell people on your ad copy that you will
give a percentage of the profits to that charity.

8. Hold a “buy the most wins contest” on your web
site. Tell people each monthly winner will get their
entire purchase refunded.

9. Attract visitors to your web site by offering them
a free course. You could package the course on
a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and
get their legal permission to convert it to an article.
Promote your web site by submitting it to ezines.

10 Blockbuster Ways To Ignite Your Sales

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win,
some award sites publish your web site link, name
and description on their site.

2. Join online business associations or clubs. If you
join, they will usually list all their members on their
web site. It will give your business extra exposure.

3. Utilise a simple form of viral marketing. Write or
have someone else write a small report with your
ad included on it and allow others to give it away.

4. Improve your business by promoting customer
feedback. Tell them you want their honest opinions
about your business, good or bad.

5. Design your packaging so it sells your products.
Utilize colours and lettering that make your product
more attractive to your prospects.

6. Compare your product’s guarantee to your main
competitors. Find a niche were your can design
your guarantee to be more powerful.

7. Try not to assume your audience understands
everything in your ad copy. If you have words they
may not know the meaning to, define them.

8. Build alliances with other online businesses. You
could trade links or ads, create joint venture deals;
cross promote your products, etc.

9. Design your web site to be a valuable resource
for people. Include original content, links to other
interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by
practicing good customer service, strong product
quality and speedy service.

10 Intriguing Ways To Propel Your Online Sales

10 Intriguing Ways To Propel Your Online Sales

1. Add extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This’ll allow you to submit it to many.

2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.

3. Find out your competitions’ weakness and use it
as your “Unique Selling Proposition”. It’s the reason
why people buy your products and not theirs.

4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You’ll save
time, money and big headaches promoting the right
offer to the right group of people.

6. Persuade visitors to buy your product by telling
them the future. Tell them what’ll happen with their
life in the future if they buy or don’t buy.

7. Offer a free trial of your product for a set period
of time. Don’t charge or bill them until they decided
to buy it. This’ll take away any risk they have.

8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.

9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
“e-mail announce lists” in any search engine.

10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.

Online Promotion Techniques

Do you realise there are only three types of online promotion?

This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple — work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let’s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits – instead, strive to find the money barrels. It can
be done. I am living proof.

Marketing or Promotion Know The Difference

Are you an online marketer, or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Marketing or Promotion, discover the truth.

Marketing is defined as actually the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

Helpful Ways To Speed Up Your PC

Let me ask you a very simple question; is your PC running quick enough for you? If not allow me to show you how to speed up your PC.

Or are you spending too many extra seconds or even minutes staring into cyber space waiting for the page to load? It can be very frustrating and time consuming.

So why is this happening to your system?

imagesWell there are of course lots and lots of reasons why this could be happening, and although you might think that it is normal behaviour of which you have become so accustom to and have accepted for what it is. Be very aware that it is not normal to have a slow PC and a slow internet connection; you need to rectify it as soon as possible. Without meaning to scaremonger people, you could have been the victim of a malicious system hack and be riddled with computer viruses.

Always be very cautious when downloading anything from the internet, even updating your system with familiar named resources can compromise your computers capacity to run smoothly.

So what must you do?

Firstly, and probably the most important thing to do is to have regular system backups in place. Ideally this should be done on a weekly basis or if you use your PC a lot then even daily. There are automation programs out there which will do this for you, should you ever forget. Personally I use Drop box for all my data files and HD Clone for backing up my hard drive, and these are free.

So with the backup in place it is time to see exactly why your computer is slow to start up. It is a good idea to check through your msconfig file and take a look at the start up tab to see what is running in the background when you start your PC. Basically here you can tick and untick exactly what you want running, but always keep things like your antivirus software ticked. Remember that the less you have ticked the quicker the computer will start. If within this index you do not recognise anything then untick it, this could be a key logging program. If in any doubt at all simply Google the name to see what it is and if it is necessary, this is the best and easiest way to find out if the program is suspect or not. Then still within msconfig check out the services tab and in the same way uncheck what you feel do not need or recognise, but again keep the antivirus ticked. Also here be careful not to untick any licences you have with things like Apple for instance, as this may stop them working properly. To save these settings click the apply button.

Another good idea is to check out how much memory is being used on your computer, we do this by checking through the task manager program built into your machine. In order to get the task manager up simple pres these three keys at the same time, ctrl, alt & delete and then choose the task manager key. Go to the performance page and check the memory on your system, you will see some green bars and four black and green graphs in the display. The amount of memory being used must obviously be less than the physical amount of memory on your PC. If this is not the case the system will grind to a halt because you are using too much ram. This causes the hard drive to supplement the physical ram, which will slow everything down. The CPU usage should be fluctuating in small amounts between 10% and 30% anything higher than this could mean you have something like an anti virus or defrag program running in the background, this is quite normal if the computer has just been switched on. If the CPU usage is still high after the machine has been on for a while then you will need to check out the processes tab. This tab will show what is using up your ram. You can end any process that is using too much ram by right clicking on it and selecting end process. Tread carefully here because you are looking for once again programs that look suspect and need to be removed from the computer. If after investigation you find an incriminating file then unfortunately the best and safest way to clean it up is to reinstall your operating system and choose the re format hard disk option. This is the reason for always backing your system up regularly, and running a good antivirus software program such as Kaspersky.

With regard to antivirus software, it is always a good idea to avoid the free online security packages; these will almost certainly slow your system down. Besides they are free for a reason, paid versions will do a whole lot more and not eat into the memory as much.

There are a few more ways to speed up your computer on a regular basis, for the less technical amongst us these are highlighted below.

It amazes me how few people regularly defragment there drives. Regardless of which Windows desktop operating system you use, make sure you either manually defragment or set the machine up to automatically defragment. The performance of your computer will drop considerably if this is not done. Usually, the built-in Windows defrag tool works fine.

Have you ever filled up a disk to 100%? If that disk contains both your operating system and your data files, your machine is going to come to a screeching halt. One of the first things people check on a machine that is running slowly is how much of the hard disk has been used. One of the tools I like is CCleaner. It quickly clears out all temporary files for you and anything else you ask it to such as cookies, stored internet passwords. So I suggest that before you run the program check exactly what it will be cleaning up on your system. CCleaner will also clean out your registry issues for you as an optional choice.

If you are using a Windows operating system you should definitely have an anti-malware, spyware program on your machine. I recommend using a program called Malwarebytes. Simply run the free quick scan and see what, if any, errors come up. You may or may not want to get rid of whatever the program finds; again do a Google search if you are at all unsure of what has been found to be malware.

You will find this useful too http://helpfulimsolutions.com/blog-defender/

 

Don’t Get Hacked

So what would you do if your WordPress blog or website got hacked?

Well in this day and age it is  regular occurance, infact 75% of websites have been hacked and comprimised in some way shape or form. But the most amazing thing is, that a lot of blog owners do not even realise it has happend until it is too late!The first you know could be when you receive an email from your web host that your account has been suspended, or worse yet, closed down entirely! Or even worse your  site has been hacked for a while and you’ve not noticed, Google probably has, and they will have dropped it out of the SERPS (Search Engine Rankings).
Or even more scary, if you’re site has been used for a “phishing” attack to gather other people’s online banking or PayPal login information, one of the more common exploits, then you could be about to get a call from the real world authorities, the Police!

So, you need to lock down your site for sure right now, wordpress or otherwise.

Without sounding too salesy and pushy, because that certainly isn’t what Helpful IM Solutions is about, there is a brand new product just released my good friend matt garrett that will show and guide you through the process of securing your WordPress blog as well as your own computer itself.

It is a simple to follow step by step video tutorial guide that leaves no stone unturned. We highly recommend you at least take a look because it could and almost certainly will prevent you losing all of your hard work as a website owner and developer.

So go and check out Blog Defender for yourself.