Using Press Releases For MoreTraffic

Press releases are an excellent way of getting more traffic for your website.

It is very easy to write your own press release and even easier to distribute it. Once published it has the direct result of increasing your website traffic, brand name and also improving your search engine page rank.

A press release is a very short and to the point document that contains something worth reporting in the news. The information in a press release must be concise and stick to the five W’s of who, what, when, where, and why related to the event being reported. If any part of the information is not interesting then it should be left out. Remember, people read the news for information and updates and not to get bored.

The Benefits of a Press Release

There are many ways in which a press release would benefit you or your business, here are just a few of them:

  • Publishing your press release on a news wire service on the Internet would generate massive amounts of back links to your site, these back links would normally be from highly ranked sites, giving you better quality links.
  • Increasing your brand name is very important, press releases will strengthen your brand name, giving your website or company a more memorable, more respected and more trusted image. The more people see your website or company, the more you are perceived as an expert or trusted source in your field.
  • Your page rank is another very important factor when it comes to gaining traffic, the more links that you gain to your website, the higher your page rank becomes in the search engines. As your page rank is increased, your website is then seen by more people, giving you more traffic.

Writing Your Press Release

Once you have decided that you would like to go ahead with a press release, you then need to write your press release article, make sure that you keep it news orientated, rather than advertising as it will be targeted on news readers.

When writing the press release you must pay close attention to the format you follow. Journalists have their own format for doing things and these formats have developed over the years to make their busy jobs a bit easier. Follow their lead and use their techniques, you do not have to become a journalist but just pick up on some of their newsletter writing techniques.

Following an established format also means that once you have written your first few press releases the whole process will become a breeze.

Here are a few tips that you should follow when writing your press release:

  • Have a headline that makes it completely clear what the press release is all about. Do not go in for general descriptions. Be as precise as possible, like, “Dave Nicholson launches new product”.
  • Include a subheading. The title attracts the reader and the subheading tells a bit more and prompts the viewer to read the whole press release. For example, “New product to make affiliate management easier through complete automation”.
  • Keep your press release specific, do not try to write about multiple things in one press release, focus on one topic at a time so you do not confuse. Explain the problem that your product fixes and how it does it, keeping it simple.
  • Write your press release using simple, yet impressive language.
  • Be sure to include your website URL in the press release so you can gain that additional traffic.
  • Try to write your article without making it sound too promotional, remember, this is a news article, look at some other press releases before you start so you get the feel.
  • Keep your press release as unique and interesting as possible, publishers must protect their credibility so they will not publish something if it is the same as many others.

Submitting Your Press Release

There are many media distribution websites out there that you can use to distribute your press release, simply do a search on Google for ‘online press release’ and see for yourself, there are free distribution services like PRLog, however, I would highly recommend you use a paid service, probably the biggest and best press release site is PRWeb, you will find simple step by step instructions on submitting your press release on there.

Always remember to use the latest information only and nothing old. Old news is never received well even on the Internet so stick to everything new. Do not write anything that you cannot substantiate or prove.

Always proof read your press release and carry out a spelling and grammar check before submitting it.

Internet Marketing Abbreviations & Their Meanings.

If you are just starting out in Internet Marketing then you may find that many of the acronyms and abbreviations that are commonly used, are a little confusing.

In order for you to understand the basics, it is important that you understand some of the basic acronyms and abbreviations that are associated with Internet Marketing and traffic methods, here is a list of some of the more commonly used terms to help you understand, you can always use this as a reference guide if you are not sure about something:

ASCII – American Standard Code for Information Interchange A universally recognized set of digital codes that represent each of the letters, punctuation marks, and other symbols you can type on your computer. What people usually mean by “plain text.”

ASP – Application Service Provider Company that offers access to software applications and related services over a network or the Internet.

B2B – Business to Business Refers to trade between businesses rather than between businesses and consumers.

B2C – Business to Consumer Refers to businesses selling products or services to end-user consumers.

CGI – Common Gateway Interface A way web servers pass information to and from application programs (to process forms for example). CGI programs or “scripts” can be written in several programming languages, including C, C++, Java and Perl.

CPA – Cost Per Action Cost to an advertiser for each visitor that takes a specific action in response to an ad, such as subscribing to an ezine, requesting a free trial, or making a purchase. Also used to describe advertising employing this model.

CPC – Cost Per Click Cost to an advertiser for each click on a promotional link by a site visitor or newsletter reader. Also used to describe advertising employing this model.

CPL – Cost Per Lead Advertising expenditure required to obtain each new sales lead.

CPM – Cost Per Thousand The amount charged per thousand impressions (showings) of an ad (“M” is the Roman numeral for 1000). Whilst websites sell ad impressions in blocks of 1000, with newsletters the number of subscribers determines the final price. Also used to describe advertising employing this model.

CPS – Cost Per Sale Advertising expenditure divided by sales generated to determine the cost to make each sale; or the commission payable for each sale generated by an affiliate.

CR – Conversion Rate / Ratio The percentage of respondents to an ad, or readers of a sales message that complete the action desired (usually making a purchase, but can also be subscribing to a newsletter, for example).

CRM – Customer Relationship Management Improving interaction with customers through better understanding, with the aim of increasing customer satisfaction and loyalty (thus increasing profits).

CSS – Cascading Style Sheets Used to globally define how elements in a Web page are displayed instead of relying on HTML code in the page. Makes designs more flexible and reduces HTML file sizes.

CTR – Click-Through Rate / Ratio The percentage of website visitors or newsletter readers who click on a particular link. Used to measure response to ads or sales messages.

FAQ – Frequently Asked Questions Often used as the title of a page on websites that answers commonly asked questions about a product or service.

FFA – Free-For-All Links Web pages that allow anyone to add a link back to their own website, usually in exchange for accepting promotional messages from the FFA page owner.

PFI – Pay For Inclusion Paying to have web pages included in a search engine’s database and regularly updated.

PPA – Pay-Per-Action Affiliate commissions where a set amount is paid for generating a specific action, such as taking a free trial or subscribing to an ezine. PPL, PPC and PPS are usually considered as PPA.

PPI – Pay Per Impression Where an advertiser pays for each display (impression) of their advertisement (usually a banner).

PPL – Pay-Per-Lead Where a commission is paid for each sales lead generated by an affiliate. A “lead” is usually defined as somebody who signs up for a free trial, or requests further information, etc.

PPC – Pay Per Click Ad sales or affiliate commissions where a set amount is paid for each click on a promotional link by a consumer.

PPCSE – Pay Per Click Search Engine A search engine where the results are composed of advertisers who pay a fee for each click on their listing. Using a bidding system, the advertiser willing to pay the most is ranked highest.

PPS – Pay-Per-Sale Where a commission is paid for each sale generated by an affiliate. The commission is usually a percentage of the sale, although sometimes it’s a fixed amount.

ROI – Return on investment How much profit is made after advertising and other costs have been subtracted. A measure of how successful a marketing campaign is in terms of the returns on money spent.

RON – Run Of Network Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network. Cheaper than only having the ad appear on selected sites.

ROS – Run Of Site Where ads are rotated across the pages of a single site. Cheaper than only having the ad appear on selected pages.

SE – Search Engine A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion.

SEM – Search Engine Marketing Similar to SEO (below), and sometimes used to emphasize that generating quality targeted traffic is of greater importance than simply obtaining high rankings. Can also include PPCSEs and other search engine advertising.

SEO – Search Engine Optimization The process of optimizing web pages to achieve high rankings in the search results of a search engine, in order to attract more visitors.

SEP – Search Engine Positioning Getting your page listed on the search engine results page. Similar to SEO.

SERP – Search Engine Results Page The page of listings displayed upon completion of a search at a search engine.

SSI – Server Side Include A way for a web server to include variable values and information from an external source into a web page as it is requested by the browser. Uses include automatic display of data like the Last Modified date of the page, or storing common page elements in their own files, enabling site-wide updates by modifying a single file.

USP – Unique Selling Proposition The reason why somebody should buy from you and not your competition. The unique benefits that your products or services offer consumers. What it is that makes you special, different.

Forums are like a Gym

Do you really know how powerful an online forum really is?

An often overlooked way to get traffic to your site or offer, is to actively ‘spread the word’ about your web site and yourself. There are many forums and online groups you can join for free, all it takes is a little of your time and some effort of course. Be committed as if it were like going to the gym.

Finding a Forum

The first thing you will need to do is to find an active forum that is related to your website or product, simply do a search on Google for a forum, you may need to generalize your search if you are looking for a specific target, so if you are looking for a forum related to ‘diets’ for example, you may have to search for ‘health and fitness forum’, the very best forum on the net today with regards to marketing online has to be The Warrior Forum.

The warrior forum has over 100,000 members who are all related to Internet marketing, there are many different categories within the forum where you can buy, sell, promote or just offer great advice and build your reputation.

Read the Rules

These online communities may or may not have specific guidelines, some forums will require you to use private messages or special areas created specifically for that purpose to give out your website link to the other members so look at the forum rules and posting guidelines before posting.

If the members that see your links like what they see, they will recommend it to others and it could very quickly escalate, so this is another great way to get free visitors to your site.

Post Away!

Use the forums wisely, do not get caught up in what appears to be any type of conflict or argument, but if you have some helpful insight you can provide, it will help to get you recognized by the other members as someone they can trust and rely on. Some of the forums also allow you to include your link as part of your posting ‘signature’, your signature is automatically added to every post you create or reply to, so the more active you are, the better.

Want More Internet Traffic Within 4 Days?

Get more internet traffic with this 4 day plan.

You get more traffic to your website when you do this easy plan. Get instant net traffic now!
This is a simple 4 day wash and repeat plan for web traffic. If you want more site traffic all you need to do is go through this 4 day plan then rinse and repeat.
It is a simple plan for internet traffic growth so let’s jump in.

Day 1
The first step for more internet traffic is to write an article. Make sure to do your keyword research because if you don’t it won’t work. Submit your article to directories like…
EzineArticles.com
ArticleDashboard.com
Isnare.com
Buzzle.com
ArticlesBase.com
Make sure to bookmark each article and submit your RSS feeds.

Day 2
Write a press release about your article or your website using the same keyword you used for the article. This gives the press a reason to pay attention to what your doing.
The trick is to have a reason to write a press release. Something as simple as “New Article Created” is an easy excuse to write a press release for more internet traffic.
Here are some of the leading sites to submit your press release to. These are all free press release sites.
When writing a press release you simply take the perspective of a reporter. Think -Who what where and why.
http://www.24-7pressrelease.com/
http://www.i-newswire.com/
http://pr-usa.net/
http://www.1888pressrelease.com/
http://www.newswiretoday.com/
http://bignews.biz/
http://www.pr.com/
http://www.pressabout.com/
http://www.clickpress.com
http://www.pr9.net/
http://www.pressmethod.com/
http://ecommwire.com/
http://www.pr-inside.com/
http://www.prleap.com/
http://express-press-release.net/
http://prbuzz.com/
http://www.prlog.org/
http://www.free-press-release.com/
http://www.theopenpress.com/
http://www.free-press-release-center.info/
http://www.prurgent.com/
http://www.bestsyndication.com/
Make sure to bookmark each press release. You can also submit to PRweb.com.

Day 3
On this day you will take your article then turn it into a video. You can simply talk the article over a powerpoint presentation and use free screen capture software to record the video.
Then you want to distribute it to top video sites using a service like TubeMogul. YouTube is the most popular video website and if your looking to get more bang for your buck focus on YouTube.
Make a keyword rich description and use your keyword in the title. Make your description about 2-3 paragraphs with your URL in between each paragraph.
Also put your webpage URL the FIRST thing in the description and make sure to bookmark your article and submit any RSS feeds.

Day 4
Write a blog post about same topic as article. Make sure to use the same keyword as the article and press release.
You can use free blogging platforms if you don’t know how to start a blog but I suggest using your own domain on your own hosting account.
It is an easy way to get more internet traffic.
Just make sure to bookmark your content.
Why This Works And What To Do Next
This works because you are constantly creating promotions for your website and you are getting dofollow backlinks that increase your search engine rankings.
If you simply commit to the 4 day more internet traffic plan and use it over and over again you will quickly find that your traffic will grow quicker than you could have ever thought.

Submitting Articles To ezines, Why Do It?

10 Benefits Of Submitting Articles To ezines

1. You’ll brand your web site, business and yourself
by submitting articles to ezines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher’s
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their ezine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other ezines that don’t
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow ezine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an ezine publisher that has a
free content directory on their web site. They’ll allow
their visitors to republish your article.

9. You’ll gain people’s trust. If they read your article
and like it, they won’t be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an ezine. You could agree to run one of their articles
in your ezine if, in exchange, they run yours in their
e-zine. It’s a win/win situation.

Top WP Plugins

Plugins we recommend for Word Press SEO-Blog Optimization

Google Analytics for Word Press – This plugin makes it simple to add Google Analytics with extra search engines and automatic click out and download tracking to your Word Press blog.

HeadSpace2 – Meta-data manager on steroids, allowing complete control over all SEO needs such as keywords/tags, titles, description, style sheets, and many other goodies.

Post Teaser – Post Teaser generates a preview or “teaser” of a post for the main, archive and category pages, with a link underneath to go to the full post page. It includes features to generate a word count, image count, and an estimated reading time.

OR

Limit Posts – Limits the displayed text length on the index page entries and generates a link to a page to read the full content if it’s bigger than the selected maximum length.

Recent Posts – Returns a list of the most recent posts.

Redirection – Manage all your 301 redirects and monitor 404 errors

SEO Title Tag – Search engine optimize your blog’s title tags. Create a customized title tag for any post, static page, category page, UltimateTagWarrior tag page – indeed, any URL! And will auto-insert the tag name into the title on tag pages generated by Ultimate Tag Warrior plugin. Admin allows for mass editing of title tags.

WordPress SEO Pager – An SEO-enhanced pagination control for WordPress.

Advanced Permalinks – Allows multiple permalink structures, migration of permalinks without redirections, permalinks for posts in specific categories, and categories without a base

FeedWordPress – Simple and flexible Atom/RSS syndication for WordPress

SEO Friendly Images – Automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C/xHTML valid as well.

SEO Smart Links -SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.

Other Word press Plug-ins that Have nothing to do with SEO

Word Press Database Backup – On-demand backup of your Word Press database. Navigate to Tools → Backup to get started. (You don’t really need this one if you use GoDaddy or Blue Host backup or if you have the latest Word Press Installation)

Get Recent Comments – Display the most recent comments or trackbacks with your own formatting in the sidebar. Visit Options/Recent Comments after activation of the plugin.

Gravatar – This plugin allows you to generate a gravatar URL complete with rating, size, default, and border options. See the documentation for syntax and usage.

WP Super Cache – Very fast caching plugin for Word Press. WP Super Cache must be configured. Go to the admin page to enable and configure the plugin.

Sociable – Automatically add links on your posts, pages and RSS feed to your favorite social bookmarking sites.

TweetMeme Retweet Button – Adds a button which easily lets you retweet your blog posts.

Cookies for Comments – Sets a cookie that must exist for a comment to be allowed through

Lifestream – Displays your activity from various social networks. (Requires PHP 5 and MySQL 5)

Ping Crawl – Every time you make a post on your blog it grabs similar posts from other blogs that allow pingbacks using the post tags. It then links to them at the bottom of the post as similar posts. It then executes the pingback on all the posts. You can specify how many posts to do per tag and that many will be done for each tag you use in your posts. Typically it has about an 80% success rate with each ping back and they are legit so the ones that fall into moderation tend to get approved. This creates quite a few deep links for each blog post you make and through time really helps with your link building. Especially for new blogs.

How To Generate Traffic Using Forum Marketing

How To Generate Traffic Using Forum Marketing

If you need more traffic to your website (and who doesn’t,
honestly), you should definitely consider forum marketing as an
additional source of potential customers.

Discussion forums are great, and they’re available in a variety
of different niches from dog training to music to Internet
marketing.

The thing about forum marketing, however, is that you have to be
very careful and take the right approach so you don’t anger your
fellow forum members and even risk getting banned from the forum.

The best thing you can do is to become a member and start giving
as much useful information as you can.

You can simply go through the forum and look for questions from
other members you can answer, and then you would simply provide
helpful and relevant information that other readers will
appreciate.

Of course, if you have your own questions about a topic, you can
certainly add these as well as this will further contribute to
the overall discussion and community.

The whole idea here is that you’re not going to put any sales
messages directly in your post, but instead you’re going to
develop a reputation as something of an expert who is willing to
help out the people in this market.

Members of the forum will be able to visit your website by simply
clicking on the link in your signature, so this is a really low
key and safe way to promote your website and get more targeted
traffic from people who are interested in what you have to offer.

Just make sure to follow all of the rules of each particular
forum especially when it comes to your signature and whether or
not you can include affiliate links or other kinds of promotions
in your actual post.

If you focus on helping others consistently day in and day out
over the long-term, they will gradually take notice and visit
your website.

How To Generate Traffic Using Ad Swaps

How To Generate Traffic Using Ad Swaps

We all know how important it is to build an e-mail
subscriber list as part of your online strategy, but
it can be difficult to get enough traffic to your
squeeze page.

You can use a lot of different traffic generation
methods in order to send traffic to your squeeze
page and build your subscriber list including pay
per click advertising, search engine optimization,
and article marketing.

There is one powerful method, however, that many
marketers overlook, and that method is known as
ad swaps.

This concept is pretty simple because all you
have to do is contact another marketer in your
niche who also has an e-mail list and you agree
to perform a simple swap so that both of you can
receive additional subscribers.

You would send an e-mail to your list promoting
the other marketer’s opt in list, and he or she
would do the same for you.

This is generally a simple and effective way to
add subscribers to your list, but you need to keep
some precautions in mind.

If at all possible, you should verify that the
other marketer has the number of subscribers claimed.

Otherwise, you could be wasting your time even
though no real damage will have been done.

For best results, you should contact marketers who
have roughly the same number of subscribers as you
do in order to make the whole process worthwhile for
both of you.

If you have 500 subscribers, for example, and the
other marketer has 1000 subscribers, you might still
be able to work out an arrangement if you are willing
to send two e-mails to your list in order to make up
for the difference.

If you don’t currently have any subscribers but still
want to participate in the swaps, you need to build a
list of at least a few hundred subscribers as quickly
as possible in order to be taken seriously.

The fastest way to achieve this would be to use some
paid advertising such as pay per click campaigns so
you can begin participating in ad swaps as soon as
possible.