Improve Your Ad Copy

10 Sizzling Ways To Improve Your Ad Copy

1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the reader’s attention. They will keep the readers
interested as they continue to read your ad.

3. You could ask your reader questions throughout
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.

4. You could highlight keywords throughout your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
colour, underlines, italics, etc.

5. You could bullet or indent your benefits on your
ad copy. Must people won’t read a whole ad copy,
so make your products benefits standout and you
won’t lose the sales from all the skimmers.

6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it’s not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product’s value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product’s claims.

9. You could add special offers on your ad copy.
It’s usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.

10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Product Review Website

Have you ever wanted to create a product review website, but were unsure how to go about it? If done correctly a product review website can give you quick easy cash, it is a great way to make money online. The main reason it works is because you are targeting already interested potential buyers instead of the time wasters.

The type of visitor is very different, allow me to explain why.
When people have a problem they usually research the solution. This the type of visitor a normal content website will get. They are just looking, browsing if you like.

After they decide on a solution to their problem they will then start researching different products that will help them along the way. At this stage of the buying process the visitor is more likely to make a purchase and become a customer.

When you create a review website you take advantage of these ready to buy people and you will find that your visitor to sale ratio will be much higher.

How To Target Buyers

First of all you will need to choose a niche to be in, it will obviously help to have knowledge of that niche so you can write in a creative and truthful way.

After you have a niche all you need to do is start writing some product reviews. Don’t worry about writing a bad review either. If it is bad don’t over hype it. If the product is in your opinion bad then refer the reader to a better product, say something along the lines of “product Z did not reach our seal of approval but product Y is everything that Z isn’t”. Your objective here is to give an honest account of whatever you are reviewing. So if it is good then promote it give it an honest review and give reviews a star rating.

I recommend having a themed based niche website where you have a “top recommended product” on every page above the fold. The best product should be at the top of every page, this will make sure the site is still monetised even if you write a negative product review.

It is very important to target buyers with your quality content. The way to attract these targeted buyers is by using the correct keywords. Here are a few examples.

  • (Product Name) Review
  • Buy (Product Name)
  • (Product Name) Scam
  • (Product Name) Complaints
  • (Product Developer) Name
  • The brand or company name
  • Official website
  • Amazon best sellers

After you select a keyword “product name review” all you need to do is make sure you do the correct on page optimization. It is in all intensive purposes that easy to do if you know what you are doing of course.

There are two schools of thought as to whether you, the reviewer, should purchase the product first. You need to give an accurate representation of the product in the review. You can do your own research online of other review sites, go into forums and start a discussion, read other peoples blogs. But our advice at would be to purchase the product before hand, otherwise you risk losing credibility with your readers because a lot of experienced people will see through the product review as just a means to make a sale.

As a footnote, not only is it dishonest to make wild claims about a product so that someone will buy through your affiliate link it is also illegal to do so.



Interview Experts And Sell It

Interview Experts And Sell It

Interview products are quick and easy product creation (position it as a training module). This can be done with a $30 mic (get a USB mic for best sound quality) and you can easily get the interview transcribed for increased perceived value.
All you need to do is find an expert in your niche then ask them some questions. You could even interview yourself. Just pick out some questions that your market would like to know the answers to and record yourself answering them.
Here’s how to score interview products.
1. Find experts who want promotion. Look for Amazon print experts or go to forums and find people.
2. Know what you want from them and what you can give them. Try to anticipate their objections and be clear about what is in it for them. They will only do it if they get a positive return on investment. You want to figure out their motivators and make it impossible for them to say no. Some possible motivators could be…
-Offer them to promote their own products in the interview
-They want to know how many copies you can distribute
-Give them shared ownership
Once you get an interview with an expert you can leverage that success. Use it as a bargaining chip when recruiting other experts to create info products.
Create Info Products With Video
An easy way to create info products is to record yourself with screen capture software talking over a power point presentation. Simply go step by step to solve a problem.
When I create a video information product I like to first tell people what to do with power point then I go out and record myself doing it. I have found this to be the best way to pass along knowledge and I recommend these two steps when creating a video information product.
Get Multiple Uses Out Of Your Product
One of the best parts of creating an info product is being able to re-purpose content for increased profits. Here are some examples…
Resell a live webinar recording as a dvd set
Sell the dvd set as a digital download
Give it away as a bonus or take the info and create a book
Turn a video into an audio by ripping the sound
Take audio or video content and get it transcribed
Turn blog posts into rebrandable reports for affiliates or free reports for lead generation

Why repurpose content?
You get paid for the value you create not by the hours you work. When you repurpose content you leverage your work and provide more value. This increases your income
Why sell information products?
-They are quick and easy to create
-They have a high perceived value
-Info products can be repackaged
-You create branding by association
-If you interview someone it has JV opportunities
-If you do interview products you can search out their fans to become affiliates
Here’s How To Make Quick Cash
Without a doubt the formula for cash online is to build your list and sell your products. Think about it. Two things that all successful people do is that they have a list and they sell big ticket products ($997 and up).
Then they take their whole sales system and make it better through tweeking the process for increased success. That’s a birds eye view. Let’s jump into some step by step.
Choose Aniche – Here’s Top niches To Go After
The first step is to determine what market you will go into. Here is some info on the top markets. Choose a billion dollar niche to take advantage of these real internet business tips.
Weight loss- This is a great niche because there are always going to be people actively searching for fitness and weight loss ideas. Network Marketing (not joining a MLM – Selling info to network marketers)- Network
marketers are conditioned to constantly improve themselves. They are natural consumers. Real Estate Investing- Real estate investing is big business. If you can get in this niche you will be rich. Wealth Building- Everyone wants to know how to build more wealth. Can you teach others how to think like a millionaire? Internet Marketing- This niche is where you will see many people selling a lot of things to other people who want to make money online. Which will you be? The person who marketer or the marketed to?
After you choose niche you want to focus on the next, yet extremely important step – List Building…
First Things First – Build Your List
Always put a major focus on list building. The first step is to set up a squeeze page.
After you are building your list you want to start making some money. You can do traditional affiliate marketing or you can increase your profits by selling your own products.

How To Get Ideas For Products
The easiest way to get ideas for products is to simply model yourself after what others are doing. The truth is if someone else is selling it there is a market for it!
On the other hand if no one is attacking a certain market it is typically because there is no profitable market. But wouldn’t it be a good idea to hold on to good ideas you find for future promotions? That’s why it is…
A great idea – create a swipe file.
When you find a sales page or website promotion that you find appealing use the “Save As” feature in your browser to save it to your computer. You can create a folder and save all of your web pages there. This will give you a quick reference stock of great copy and ideas.
Save interesting email promotions in your email client.
Many web based email clients allow you to create a folder and save emails to it. I suggest you start doing this when a email has a good subject line or a few good hooks in the body. If you start doing this you will always have good ideas for creating your own email marketing campaigns.

Good Ways To Position A Product
First off why sell your own product and not just sell affiliate products?
Affiliate marketing is big business but it comes secondary to building your list and selling your products (sell YOUR products for 100% commission.) That’s right. If you sell your own products you will instantly increase your net income!
The biggest competitive advantage is to give away what others are selling.
If someone else is selling something for $997 and you sell it for $97 do you think that you would have an advantage? Money is made in the back end, selling a full line of products, so get people in the door with a charming offer.
Here’s one of the best real internet business tips for creating offers. Use one dollar offers and make your money on the back end with continuity programs and OTOs. Sell great value for $1 and then upsell into continuity or high ticket products (or both!)