Erupt Your Sales and Marketing

10 Ways To Erupt Your Sales and marketing Like A Volcano

1. Save time and money and increase your sales and marketing efforts by using ad submitters. You
will reach a larger part of your target audience far
more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be
able to sell very many products if your visitors think
your web site looks unprofessional.

3. Stop procrastinating and start finishing all your
business tasks. Do one at a time. Do not get caught
up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself
and business. They could help increase your sales and marketing,
motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your
income or life. You should always be making new
goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your
mind needs time away from your business life. This
will help your brain think clearly while working.

8. Create and follow short/long term goals for your
business. The short goals can create early success
and the long term goals can create future success.

9. Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not
be afraid of changing what you’re doing. You could
try out technology, advertising, and different sales and marketing strategies.

Increase Sales by Promoting Yourself

10 Ways to Increase Sales by Promoting Yourself

People will feel more comfortable purchasing your
products if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you’ve won, etc.

Below are 10 ways you can use to promote yourself.

1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about you.

2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called “A Note from the Editor”.

3. Publish a section on your web site called “About
us”. With your information you could also include
pictures. This shows people you’re not hiding behind
your business.

4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.

5. Create and giveaway a free eBook. In the eBook
include a section called “About the Author”. Also,
include an advertisement for your business.

6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.

7. Donate your time, products, or services to charities.
You can list the charities you’ve contributed to on your
web site. This will show visitors that you and your
business care about others.

8. Promote yourself offline; teach a free class offline,
speak at business seminars, join a business club or
association. Assemble fundraisers for charity. These
are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do
it via e-mail or phone. They will get to know you and
feel more comfortable buying your products.

10. Publish information about yourself and business
history in your ad copy. While people are reading it
they begin to trust you and your business. Don’t over
do it though, you want to keep them interested in
your product.

Increase Your Product Value

10 Ways to Increase Your Product Value

1. Sell your product at a higher price. This will increase
the perceived value because people usually associate
the higher priced product as being better.

2. Offer a free trial or sample of your product. This
increases the perceived value because people think
you’re confident in your product, so it must be good.

3. Include tons of testimonials on your ad copy. This
increases the perceived value because you have actual
proof of other people’s experiences with your product.

4. Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems.

5. Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product.

6. Give people a strong guarantee. This increases the
perceived value because it shows that you stand be-
hind your products.

7. Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money.

8. Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn’t want their name
associated with a poor product.

9. Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money.

10. Get the word out about your product and brand
it. This increases the perceived value because people
believe the brand name products have better quality.

Browser Cache n’ Cookies

Difference between cookie & cache

http://www.sandisk.co.uk/assets/product/software-express-cache.jpgBrowsing the web can seem like a passive, one-way experience in which the user simply looks at web pages on the internet. In fact, however, the user’s web browser is continually downloading and storing information from the internet. Cookies are one example of this kind of downloading; files stored in the browser’s cache are another. The two types of file are similar in some ways, but perform different functions.

Browser cache

Every time a web user accesses a new web page, all the information on the page is downloaded over their internet connection and displayed in the web browser. With some sites, this can be quite a lot of data. In order to avoid having to download this new data every time a new page is accessed, the web browser stores the page files in a folder called a cache.

Function of a browser cache

The files stored in a browser cache allow users to visit pages that they have previously visited without downloading all the data every time they do so. Only data which has changed since the cache was last updated needs to be downloaded. For instance, if a user navigates to a new page and then quickly clicks the Back button, the previous page will be displayed from the browser’s cache, rather than from the internet. This use of stored files allows the browser to display the page much more quickly than if it had to be completely reloaded.

Cookies

Like files stored in a browser cache, cookies are files downloaded from the internet by the web browser. The main difference is that cookies are sent to the user by a site they are visiting. The presence of the cookie on the user’s computer allows the site to track the user’s interaction with the site. By setting a cookie on a user’s computer, a website can know, for instance, that the user is returning to the site and has already logged in. Some cookies last only for a short time, such as a single visit to a site, while others can last indefinitely.

Similarities and differences

Both cookies and the files stored in a browser cache are ways of making a user’s web-browsing experience simpler and quicker. Both are files downloaded from the internet and stored by the browser. The key difference is that the web browser not only stores a cookie but uses it to communicate with a site, providing information about the user. Online privacy advocates recommend that users periodically delete the cookies and files stored by their browsers, since these files provide a record of the user’s browsing habits that anyone with access to the computer can see.

Upsell Strategies

10 Upsell Strategies That Will Increase Your Profits

As you know it can be very expensive to attract new
customers. You can cut down on those expenses
by “upselling” to those new customers. For example,
let’s say you’re selling a computer with a 15″ monitor
for $1200. You tell people they can upgrade to a 17″
monitor for only $200 more. That’s upselling! Your
goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase
your profits.

1. Deluxe Upsell-You could sell a basic product and
tell people for a little more money they can receive the
deluxe edition.

2. Money Upsell-You could offer people the rights
to sell the product they are buying from your business.
You could charge an extra $30 dollars to get the
reproduction rights.

3. Discount Upsell-If you’re selling a product people
may order again in the future like shave gel, you could
offer them a second can of shave gel at a discount.

4. Time Upsell-If you’re selling a product or service
people subscribe to, like a magazine, you could tell
them if they subscribe for two years instead of one,
they can receive it half off the cover price.

5. Quantity Upsell-This is similar to the discount upsell.
The only difference is you increase the discount by
how many products they order. If they order 3 it’s a
10% discount, if they order 5 it’s a 15% discount.

6. Package Upsell-When you’re selling a product you
could offer similar products in a package deal. Tell
the people the other products are cheaper with the
package deal versus purchasing them separately.

7. Affiliate Upsell-When you’re selling a product you
could offer someone else’s product as an upsell. You
would have to make a commission on the product in
order to profit.

8. Free Upsell-You could offer a free sample or trial
of your product (your first sale would be free) and
then tell people if they order the full version right now
they will get a discount.

9. Extra Upsell-There are many things you could
charge extra for at the time of sale. It could be gift
wrapping, imprinting, custom designs, etc.

10. Extended Upsell-If your product comes with a
warranty, you could ask people if they would like to
extend the warranty one more year for only $30.

In conclusion, you can use one or all these strategies
to increase your profits at the point of sale. Don’t be
afraid to use your imagination to come up with other
upsell strategies.

Getting Pages Indexed

Today you are going to learn how to get web pages indexed quickly, especially if you have created new pages or an entirely new website.

Getting your pages indexed in search engines is very important, without being indexed your website will be all but impossible to find.

I am are going to cover some useful strategies for getting your website indexed fast. These include:

  • Social bookmarking & signals.
  • Submitting articles.
  • Internal linking.
  • Pinging your website.
  • Comment on authority blogs.
  • Updating content regularly.

Before we begin, here are two important points to consider:

First, you should be building links to the new page you want indexed, and not just your website homepage. It is important to build ‘deep’ links to all the content pages on your website, but many webmasters seem to ignore this and just build backlinks to their homepage.

For example, if you have the website www.example.com, and your new page (that you want to have indexed) is at www.example.com/new-page, then make sure you build links to that specific page.

Second, you should monitor your progress as you get new pages indexed.

You should also use Google Webmaster Tools and Bing Webmaster Tools to keep track of your website. Both of these services are free and very easy-to-use. Google also provide answers to frequently asked questions about how Google search indexes websites.

Here are the best ways to get more pages indexed:

Social Bookmarking & Signals

One of the fastest ways to get new content indexed is to use social bookmarking and social media. Many websites fall under this category, but some you may be more familiar with are:

  • Link sharing sites like Digg.com and Reddit.com
  • Twitter
  • Facebook

An excellent way to get content indexed quickly is to submit your new website or pages to websites like Digg and Reddit. These are sites where people come together to share and discuss interesting things they have found on the Internet.

Links from these sites placed in the index quickly by search engines. This means any links from within your post that point back to your website will soon receive a visit from search engine spiders.

Twitter offers another means of getting a page or website indexed quickly. Create a Tweet to send out to your followers that contains a link to the page you want indexed. As a bonus, you could get some easy traffic too!

Use Facebook in a similar manner, update your status, and include a link to your site or page.

Submitting Articles

Not only are articles useful for generating backlinks, but they are also very handy for getting new pages or websites indexed.

Because article directories are such busy sites, new content tends to be indexed by search engines very rapidly. If you include a link to your new page or website then that link will be followed by search engine spiders and it should get indexed fairly quickly.

Internal Linking

If you want to get a new page on an existing website indexed fast then internal linking can be useful. Mention your new page with an anchor text link, and update a previously indexed page to include the link ensure it fits naturally with the content though.

Deep linking to new pages on your website is not just about building external backlinks. It is also important to build links within your website, which will alert search engines to the presence of new content on your site quickly.

Ping Your Website or Blog

Pinging was originally a method for bloggers to alert search engines to new content on their blogs. However, it has evolved to the point where anyone can use it to update not just blogs, but traditional websites too.

Pinging a website is a very useful means of alerting search engines and directories to updates in your content.

There are many website pinging services available online. Some of the best include:

  • Pingoat.com
  • Pingler.com
  • Pingomatic.com

If you are confused, here is a basic guide to pinging your website or blog.

Simply head over to a ping service website – in this example, we are going to use Pingoat.com.

Add your website details to the ‘Blog name’, ‘Blog URL’, and ‘XML Feed’ fields (do not worry if you are not actually running a blog, you can use a normal website too. Also, if the XML Feed option confuses you just leave it blank)

You then have to select the services you want to ping. Just click where it says ‘General’ and the entire category will be auto-filled for you, as in the example below.

Scroll down to the bottom of the page and hit the ‘Go Pingoat!” button – the Pingoat system will take care of the rest.

Search engines and other services will now be alerted to the presence of fresh content on your website or blog, and should come and crawl and index those pages.

Comment on Authority Blogs in Your niche

Authority blogs and blogs with an active readership and lots of new content are crawled regularly by search engines. By commenting on new posts on these blogs you can ‘piggyback’ off their popularity and get your own pages indexed quickly.

Another way to find blogs in your niche is by entering your main keyword in Google, along with the word ‘blog’. For example, if you were looking for a blog about dog training then search for ‘dog training blog’.

Try to comment on recent posts. This means many other people doing the same as you will not dilute the link back to your website; it is better to be the first to comment, rather than the last.

The best blogs to leave comments on are those that have a ‘most recent comments’ plugin. This shows recent comments on every page of the blog, which means your comment link will be present on more than one page.

This is a very effective way of getting new pages indexed fast – just make sure that you use the page you want indexed as your website URL when commenting, and not simply the homepage of your website.

Update Your Content Regularly

Making sure you update your website regularly with fresh content is important for getting new pages indexed. If search engines get the impression that your website is going ‘stale’, they will be unlikely to crawl your pages regularly. On the other hand, if you keep your website fresh and updated (even updating indexed pages) then search engine spiders will keep coming back.

Part of the reason why many blogs rank well in search engines and have new posts indexed quickly is because bloggers update their sites frequently with new content. Updating traditional websites with new pages tends to take longer than creating blog posts, so it can be harder to keep content fresh.

You should not be uploading new pages to your website until they are finished either. Resist the temptation to create a new page, and then upload it in an unfinished form. If search engine spiders visit a page that is not finished, it could wind up being flagged for poor quality content.

Here is a quick recap on the methods for getting more pages indexed:

  • Social bookmarking and signals – use Twitter and Facebook, as well as websites like Digg.com, to spread the word about your new page or website.
  • Submit articles to popular article directories for easy backlinks that are followed by search engine spiders.
  • Create internal links – link from pre-existing pages on your website to new ones.
  • Ping your website whenever you create new pages or content.
  • Comment on blogs of note in your niche, look out for blogs that have a ‘most recent comments’ function.
  • Updating your website regularly with fresh content, this will keep search engine spiders coming back.