SEO Backlink Myths

imagesSEO is the magic of the digital marketing world with experts promising to pull rabbits out of hats for first-page search engine results. But as search engine providers continuously update their ranking algorithms, SEO success becomes an elusive and shifting science, even for those with all the tricks. So, how can you separate fact from illusion? Let’s start by busting four SEO backlink myths.

Myth: All backlinks should be created within content that is relevant to the page being optimized.

When a page or content goes “viral,” it is rapidly shared across both new and established blogs, social networks and the net as a whole. As a result, backlinks are created on a range of sites, many of which have absolutely no relevance to the content being linked. Therefore, even if your content is about, say, puppy dogs, if you create a link on a high-quality site about apples, the backlink is still advantageous for your search engine ranking. This doesn’t mean that spamming links all over the place is a good idea though. Natural link building involves creating backlinks in a manner that does not appear spammy, because the links are relevant in some way, but not necessarily to the content of the page. In our puppy dogs and apples example, perhaps there is a forum post where an apple grower is having trouble with his dog. While the content of the backlink site isn’t about the subject-linked content, the link would still seem natural and relevant.

Myth: All backlinks should be from PR2+ sites or better.

When we look at the nature of viral content yet again, we see links going up in all manner of places. You can’t stop PRzero sites from linking your content any more than you can force a PR9 site to link it. Nonetheless, the PRzero backlink is not going to sandbag your content’s search engine rank. When creating backlinks, the focus should not be the on PR status of the site, but the quality of the link itself. All backlinks should be considered from the perspective of a Web-goer. Ask yourself, if SEO didn’t exist, and all of my links were legitimate, “real” people, rather than crawler bots, would this link be something I’d click or does it look like spam? If you wouldn’t click it, don’t create the backlink. Common sense viewers generally won’t click links within sites that appear to be less than reputable. This may include porn sites, casinos, make-money-fast scams and link farms.

Myth: You should create *this many* backlinks.

The suggested perfect number of backlinks to improve search engine ranking varies, but more often than not it’s a lot—or as many as you possibly can. Truthfully, though, just how many backlinks you should create is a trick question, because you shouldn’t be creating them all. Viral content does not become viral because the creator links it hundreds of times, it becomes viral because the content is timely, high quality, and useful or interesting. The same way creating backlinks with the same anchor text every time or linking from the same site repeatedly can make a link look like spam, being the only person creating backlinks can as well. Instead of aiming to create backlinks, focus on creating content that encourages other people to do it for you.

Myth: High-link velocity will hurt your search engine ranking.

Falling under the old quality-is-better-than-quantity adage, it’s often suggested that backlink creation should be staggered as rapid link velocity makes a site look like spam. When content goes viral, however, it is indeed rapidly linked from all over the place, so if this rule is true, why aren’t all those pages sinking to the 150 page?  While it is true quality counts more than quantity, if your backlinks are being followed and not just created it doesn’t matter how fast they appear. One hundred backlinks in 24 hours that nobody clicks might be seen as spam, but 100 backlinks that are getting active traffic are a seed to viral content. If your aim is to plant that seed, you need to mimic the process by which content becomes viral to the best of your ability. News and social signals play a massive role in the virility of content, so with a viral-style link building campaign, don’t forget to introduce the content to social networks and news feeds.

The truth about launching a successful SEO backlink campaign is just that, dismiss all the rules. Forget about the experts stabbing in the dark at the magic behind scoring the first page, and think like a real human being from the perspective of the people that you want to view your content. After all, it is people that make content go viral, and when content wins the people, it scores the first page of search engine results as a trophy.

Which HTML Editors Do You Use?

HTML EDITORS

Editing mobile websites shouldn’t have to cost money. I have hunted free HTML editors and free WYSIWYG (What You See Is What You Get) HTML editors. The list is divided into two parts.

The first one is a list of free WYSIWYG HTML editors which are ideal for someone who decides to create a website but really doesn’t know how to or has any coding experience. WYSIWYG editors are computer programs that allow you to create web pages without any technical knowledge needed. Whatever you see on your screen is how your webpage is going to be displayed after you publish it. What You See Is What You Get.

The second part is a list of free HTML editors which are perfect for professional designers. They make a living out of creating websites for others. They need to know HTML and CSS by heart in order to produce the desired result. As much as they use HTML editors, they also use WYSIWYG editors to create web pages because some designers enjoy looking at how the website will look. Looking at code all day is boring.

 

WYSIWYG HTML EDITORS

KompoZer
KompoZer is a free WYSIWYG html editor. It’s an open source program that complies with the W3C’s standard and your pages are created according to HTML 4.01 and strict CSS for styling.

BlueGriffon
BlueGriffon is based on Gecko, which is the rendering engine used by Firefox. The program also complies with W3C’s web standard supporting CSS 2.1 and pages are created according to HTML 4, XHTML 1.0, HTML 5, and XHTML 5. The program has been awarded for Innovation during the Demo cup 2010 Open World Forum.

Aloha
Aloha is also a free WYSIWYG HTML editor that was released in 2010. It came out after the other editors but the program promises to address common problems encountered with the long-running editors. It does not require browser specific editing as the webpages are created to be compatible across major browsers such as IE, Firefox, Chrome, Safari, and Opera.

NetObjects Fusion
NetObjects Fusion could be the easiest and the fastest way to build a professional-looking website. Its main feature is its drag and drop website layout and capable of producing mobile friendly websites.

Trellian WebPage
Trellian Web Page is a free WYSIWYG editor that also uses drag and drop interface. It has a built-in spellchecker and capable of creating search engine friendly pages. It also creates pages that are compatible to modern browsers.

Page Breeze Free HTML Editor is an award-winning HTML Editor which has both visual (WYSIWYG) and HTML tag/source modes. PageBreeze Free HTML Editor’s design emphasizes simplicity and ease-of-use. Create great looking websites almost instantly with virtually no learning curve!

 

Best Free HTML Editors

HTML – Kit
Although some of HTML-Kit features come with a cost, the freeware has almost everything you will need to build a professional-looking website. It is designed to edit, format, validate, preview, and publish your webpages in HTML, XHTML, and XML languages.

BlueFish
BlueFish is a favorite of most developers. It is so easy to learn while it provides a lot of features to support the development of your website. It is available for major platforms such as Windows and Mac OSX.

Quanta Plus
Quanta Plus is capable of providing both WYSIWYG and HTML editors for HTML, XHTML, CSS, XML, and PHP. The program is easy to configure to your specific needs.

What Is The Competition Doing?

Spying : 3D Little Human Character holding a pair of BinocularsDo you ever ask yourself the question; “what is the competition doing”? Really you should.

Well, there are quite a few things you can find out about other people and the way they market using some simple to use tools.

For example, what keywords are they ranking for? Even who their JV (Joint Venture) partners are and where all their paid for advertising is being displayed.

In this day and age of information technology, being able to spy on any business or person for that matter online, is quite straight forward if you know where to look.

 

Here a few places to get you started.

1. SEM RUSH. This tool will show you the keywords your competition is ranking for within the search engines. Also which ones they are bidding on and the price they are paying for them. Easily check out their Pay Per Click (PPC) advertising campaigns. Great for finding new traffic sources.

2. WAYBACK. Nifty little free tool which can reveal years of split testing results from your competition. Cool tool for checking what their websites looked like in the past too.

3. MOAT. Great little search engine helps you find out the types of banner ads your competition are using. If you are familiar with, App Sumo, Netflix, Groupon, and Apple then use this to see what banner ads are being run there. Great for the internet marketer as will also show you where the banner was last seen.

4. SOCIAL AD NINJA. Ever wondered what ads, images and landing pages are performing best on Facebook? This is a must have tool for anyone marketing on Facebook because these questions will be answered, keeping you ahead of your competition.

5.  SOCIAL MENTION. Has a lot in common with Google Alerts, but geared towards social media. Easily monitor not just your own social antics but those of your marketing rivals. Get daily updates on anything you specify. Great way to also build relationships with other marketers and affiliates.

6. DOMAIN TOOLS. Use this tool to find out who owns a particular website and contact them as a possible JV partner.

7. WHO IS HOSTING THIS. As the name suggests, discover who hosts a certain site online.

8. WHAT WORDPRESS THEME IS THAT. Take a look at what WordPress theme other marketers are using, here you can also find out the plugins being utilised as well.

9. BUILT WITH. Ever wondered what kind of technology the competition is using? Go here to take a look at things like, server information, analytical tools, content delivery networks, hosting providers, advertising partners and loads more.

10. COPERNIC TRACKER. Discover when a sales page, squeeze page or even a landing page is changed by a competitor. The advantage being that you will know when they are testing a new offer, headline or design.

11. FIRESHOT. Cool Firefox add-on tool for taking a screen shot of any web page you choose.

12. WHO IS MAILING WHAT? Fantastic tool for gaining information about exactly what is being mailed by other marketers. Excellant site for the offline marketer as well as the online one. The archive library is massive and full of direct mail resources and ideas.

13. FLIPPA. If you want to buy or sell a website then take a look at the Flippa site. Gain genuine information from those trying to sell like how they are driving traffic to the site, what keywords are working, adsense revenue and Google analytics plus loads more quality advice.