Content Marketing Tools

Tools to kick start Your Content Marketing Efforts

Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others.

Jump starting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. It’s time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers. Here are 50 tools to help bolster your content marketing strategy for the future:

Tools for Content Discovery & Ideas

SPUN for iPhone – SPUN is an app for the iPhone with a beautiful interface that curates the best of the web from millions of websites, Tumblrs, YouTube channels, online magazine and blogs.

Feedly – Since Google Reader has shut down July 1st, Feedly has become the best option for RSS having grown to 7 million users in recent months. Add your favourite blogs and websites to start filling up your feed with content.

Pulse – Purchased by LinkedIn not too long ago, Pulse is an app that serves as a RSS feed from other sources allowing users to curate based on their interests and topics of choice.

Quora – The popular social network is a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts.

Trapit – This content discovery app personalizes the content feed based on your passions and interests, designed just for the iPad. The app learns from your feedback, giving you better content each time it’s used.

Inbound.org – Use Inbound.org to find great content from the world of inbound marketing from other marketers, curated by the community.

Paper.li – Browse curated online newspapers and newsletters from millions of sources across the web. Look thru the Paper.li newsstand for staff picks of newspapers on a variety of engaging topics.

Alltop – Content is indexed from a variety of top publications, categorized by topics like Work, Health, Culture, Interests, Tech, People, Good, News, Geos and Sports.

Twitter – Search trending topics on Twitter to see what is popular worldwide or in a specific region to gain insights on what content to develop. Also search hashtags that are relevant to your expertise and industry to research what subjects of our interest to your existing audience and potential audiences.

Reddit – Discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web. Observing which headlines are more effective on Reddit can bring insights to the subject of your next article, infographic, video or other type of content.

Tools for Marketing & Distribution

Buffer – Use Buffer to schedule your content across Facebook, LinkedIn and Twitter for posting at the best times optimized for your account or at the times of your choosing. Buffer helps streamline the process of distributing content to each channel quickly and effectively.

Slideshare – An often overlooked tool for content marketing, create a deck to draw attention to a resource or service on your website. Like this deck on YouTube Virality, that drove 20,000+ views to the creator’s content.

Yoast – The best search engine optimization plugin for WordPress that helps bolster your website and its content to its full potential with all the major search engines. It simplifies the process making it easier for website owners of all levels keep their web properties in line with SEO best practices.

MailChimp – MailChimp is one of the easiest email marketing platforms to use to market your content to your email list. Don’t have an email list? The exclusive content your business will create and distribute using this platform will help fuel new subscribers to your email list.

Promoted Posts on Facebook – Facebook advertising can bolster the visibility of your content in the newsfeed far greater than it would reach on its own organically. Pay per post to get your content featured in front of a larger audience on Facebook with your fans and non-fans alike.

Inbound Writer – This content optimization application lets your business monitor topics of interest, understand your readers and reach your readers by providing insights on what type of content to create that match’s the passions of your audience.

PRWeb – Use this syndication platform to send SEO optimized press releases about your most valuable content to 30,000 journalists, 250,000 opt-in news subscribers and to the 3 million monthly visitors on PRWeb.com. The platform is easy to use and allows many effective tools to create your press release, distribute it and monitor its success.

Followgen – Targeting tool that allows a business to find a meaningful audience on the social web with the goal of getting your content in front of the right audience. It’s a strong fusion of a targeting system and social advertising.

Tweriod – Twitter tool that helps determine the best time to tweet your content for your business. The tool gets your content in front of more tweeters and comes in the form of a free simple report that outlines the best times to tweet.

Bundlr – Create topic pages with photos, videos, tweets, articles and more to distribute with everyone in your network. The “Bundle This!” plugin allows users to clip content from their browser as they browse, making it quick and easy to bundle your content with other quality sources of information.

Tools for Organization

Trello – A completely free tool for organizing everything from media to ideas on neatly organized cards. Streamline your content ideas and collaborate with your other team members by gathering votes on particular cards to have real time feedback on the best content to pursue further.

Evernote – Evernote is the multi-use organizational platform that’s widely known as the way to remember everything from your business to personal life. Use Evernote to keep track of your content ideas and editorial calendar from the computer or your mobile phone on the go.

Google Calendar – One of Google’s many helpful tools, the Google Calendar is an effective way to organize and collaborate on your editorial and production calendar for your company’s content.

IFTTT – Put the Internet to work for you by creating custom recipes that increase the productivity across all of your web applications and platforms by making them work together more effectively.

Wunderlist – Create beautiful and more importantly, powerful lists that outline your content strategy, content ideas from your desktop at work or on mobile while you’re on the go.

Pinterest – Use Pinterest to organize your resources, the content from others and your favorite websites for content marketing inspiration. Utilize the secret board function if there’s anything your team doesn’t wish to curate to the public.

Pocket – Save videos, articles and other helpful resources away to check out later. The Pocket app helps keep your favorite resources organized from apps like Twitter, Flipboard, Pulse, Zite and 300+ apps.

Remember The Milk – Manage all your tasks with this app that seamlessly integrates with Gmail, Outlook, Twitter, Evernote, Google Calendar and more. Think of this app as the to-do list reinvented.

Harvest – The time tracking tool can help keep your content marketing efforts on schedule with accurate and effective software to help make smarter decisions for your business. Understanding where your time is spent and on what tasks will help strengthen your content creation efforts.

MindNode – Map out your brainstorm sessions and ideas to better understand what’s on track and what’s not working for your content strategy using the MindNode app. Think about your content as ideas that merely need to be flesh out, connect the dots with this visual experience for the iPhone, iPad or Mac.

Tools for Content Creation

Meme Generator – If you need to add a comical spin to your content, then look to add a meme from this easy to use web resource. For inspiration, check out which memes generated by the service are gaining traction on the web.

Visual.ly – Create stunning inforgraphics and data visualizations using Visual.ly from their marketplace of infographic experts and designers. Explore the 30,000+ infographics already created on the website for inspiration for your content marketing.

Google Keyword Tool – Using the Google keyword tool you’ll be able to search for the right pairings of keywords to use in the headlines and body of your articles that are more often searched in Google. Don’t take this data as the final say on your headline, but use this info has an approximation of the search traffic certain keywords are currently receiving.

GIMP – Create visuals for your content using GIMP, which is a free, simplified Photoshop like software. Including images in your posts is very crucial since 40% of people will respond better to visual information than plain text.

Resize.it – An online image resizing tool to bring the images you’ve created or curated to the right dimensions for publishing. Resize.it is a helpful resource for non-technical users to fix their images for use in their articles, e-books and PDF’s.

Issuu – A visually striking tool for creating online magazines and lookbooks with both free and paid versions depending on your content needs and budget.

Embedded Tweets – Add live tweets to your online content to add credibility to a topic and interactive aspect to your article or website. Tweets display with expanded media like photos, videos, and article summaries, and also include real-time retweet and favourite counts. When embedded, Tweets are interactive and enable your readers to follow the Tweet author, and reply, retweet, favourite all directly from the page.

Thinglink – Tag images to make them more engaging with links to music, video, text, images, Twitter, Facebook, shops and more using Thinglink. This tool allows readers to comment on images and follow image channels of creative users. ThingLink images are also shareable, and embeddable, with a click to Facebook, Twitter, Tumblr and email.

PowToon – Create animated videos and presentations with PowToon to add a commercial quality experience to your original content.

UberFlip – Optimize your PDF’s to add social widgets, audio and video elements to make the content both interactive and measurable.

Tools for Writing

Contently – A platform that allows businesses to work with high-quality freelance writers that also handles the payment and management of the editorial process.

Skyword – This tool offers businesses different levels of content creation services with their access to 20,000 writers, as well as an exclusive partnership with Thomson Reuters for business intelligence and Bigstock Imagery for stock images.

Textbroker – Textbroker is a content creation service offering a quick turnaround on articles, press releases, written snippets for websites and more from a database of authors.

Compendium – The Compendium platform empowers publishers with the tools necessary to plan, produce, publish, promote and measure their content marketing all from one dashboard.

Shareist – Shareist is editorial platform for small to medium size businesses that helps with the entire content marketing life cycle. The tool helps your business capture content from around the web, easily incorporating text, links, videos, images and more. Export this content for use anywhere, such as email newsletters, and eBooks.

Lingospot – The Lingospot software offers automated content marketing for your website, automatically updating the content throughout your web properties. With flexible control of the level of automation to use on each of your pages, businesses can create thousands of dynamically refreshing topic pages.

NewsCred – An enterprise content development platform that offers businesses 2,500 sources, millions of full text articles, images and video to help bolster their content strategy. The platform also streamlines the legal and billing process of using the content owned by other publications, companies and individuals.

XYDO – Create and curate editorial content to meet your online and email marketing needs with XYDO. Integrates smoothly with MailChimp and Constant Contact to amplify your messaging with trending and relevant content.

Brafton – The Brafton platform offers content marketing, as well as search engine optimization, social media marketing and content analytics services to ensure the content created on your company’s behalf will perform well on the social web and with the right audience.

Word Processors

WORD PROCESSORS

Online word processors are a great alternative to the traditional word processor that you have to buy, install on your computer, and wait while it loads up and opens your document. The online word processors below are free, easy to use, and quick to get started with.

I have found 6 excellent free online word processors and compiled them into the list below. These are the best online word processors out there and no matter what feature you’re looking for, you’re going to find an online word processor that works the best for you out of the options below.

1. Google Docs

If you are looking for a free online word processor the most similar to a traditional word processor such as Microsoft Word then you’re going to want to check out the popular Google Docs.

Google Docs allows you to create, edit, and collaborate on documents quickly and easily knowing that you’ll be able to access them anywhere you want, anytime you want. There’s a bunch of editing options available and you won’t miss Microsoft Office one bit with Google Docs.

 

2. Zoho Writer

Zoho Writer is an online word processor that’s incredibly easy to use but at the same time has all the bells and whistles of a traditional word processor. You’ll be able to create and edit documents with this free online word processor with ease.

A unique feature of this online word processor is the ability to chat within Zoho Writer as you collaborate on a document.

 

3. Think Free

ThinkFree is a free online word processor that gives you 1 GB of space to save your online documents so you can access them at a later time, from any computer.

This online word processor has a few great features including ThinkFree Mobile that allows you to access your documents from your phone and Uni-Paper that lets you view your documents through a web browser eliminating the need for any installed word processor.

 

4. iNetWord

When you launch the free online word processor iNetWord, you’ll be up and ready to go in a matter of seconds. The speed and simplicity of this free online world processor is what really sets it apart from the others.

With iNetWord you can create and edit documents as well as save them online so you can access them easily later. What this online word processor is missing is that there’s no way to easily share or collaborate on documents.

 

5. Shutterborg

Shutterborg is another simple free online word processor that loads up quick and makes it easy to immediately start a new document or open up an existing one.

You’ll love the editing options in this free online word processor. They have all the basics organized in a great toolbar that sits at the top of the work area. The only downside of Shutterborg is that there’s no easy way to share and collaborate on documents.

 

6. GreenDOC

At first glance, GreenDOC might look like your standard online word processor but it really is much more than that. With GreenDOC it’s easy to instantly publish your documents so you can share them with the world or just a few close friends.

GreenDOC has quite a few editing options and is a very easy online word processor to work with. It takes just seconds to get started and you don’t need to register unless you want to access the file later.

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PDF Creation

Portable Document Format (PDF Creation)

Adobe Reader software is the global standard for electronic document sharing. It is the only PDF creator file viewer that can open and interact with all PDF documents. Use Adobe Reader to view, search, digitally sign, verify, print, and collaborate on Adobe PDF files.

 

Tools To Create PDFs

Many successful affiliate marketers create and distribute e-books with embedded affiliate links. As the e-book becomes widely distributed and read by hundreds or thousands of people, considerable commission is possible. Here are some resources to help you with creating a PDF e-book:

1.Adobe is an easy to use online PDF creator. Convert documents and image files to high quality PDF files, combine multiple files into a single PDF, or export existing PDF files to editable Microsoft Office formats.

 

2. Open Office Writer – The word processor that is part of Open Office includes functionality for creating PDFs, and it is free software.

3. CutePDF – A free download for creating Pdf’s, for commercial and non-commercial use. This is the free version for PDF Converter.

4. pdf995 – Another free PDF creator. Simple to install, fully compatible with new and old versions of Adobe Acrobat Reader.

5. PDF Forge – Another free program that is easy to use, create PDF’s with a few clicks. Easily merge documents and send as emails and much more.

 

 

Sharing Your Pdf

Here is a list of document sharing sites to upload your pdf to.



 

Remember To always add a link back to your own blog!!

 

Conversion Tools.

There will be times when you may want to convert a PDF file back into a word document and vice versa. Listed are a few of the highly recommended ways of doing exactly that.

Nitro is a free, fast and easy to use system for completing either PDF to word or word to PDF conversion. The completed task will be emailed to your inbox. They offer a free 14 day trial. Worth checking out.

 

PDF Online Document conversion solutions and custom data extraction service. Full online support offered, all in all a very good site to check out.

 

Cnet Pdf to Word People share PDFs more than any other type of file, but they can be a pain to edit. Free PDF to Word switches them over to work in text editors so you can make quick edits. Though the program mentions Microsoft Word’s ubiquitous word processor, it also works with Open Office and other open-source programs.

 

Convert Online High quality PDF conversion which also integrates the images in the document. Supports all languages.

Nitro PDF The Nitro reader enables you to create a PDF from over 300 different file types. Fill in, save and submit PDF forms. You have the option to enable or disable java script. Will convert PDF to excel, including font formatting, borders, cell colours and much more.

 

Primo PDF With this tool you can convert a PDF from any file you can print, including Microsoft word, excel, power point and more.

 

There is a little known tool called Zamzar which will convert files from one format to another without the need to download more software. It is of course free but they also have an upgrade option, which you may or may not need. With Zamzar you can easily convert something to a pdf fast, or when you need to turn a jpeg into a gif. To find out exactly what else this tool does check out.  http://www.zamzar.com

Best Text Editor

For many developers, a trusty text editor is all you need for even the most complex web applications. Whether you are creating a site from scratch, editing a CSS file, or messing around with configuration files on the server – a good, solid text editor will do the trick just fine.

 

Here are just a few of the best text editors.

Notepad++  Notepad++ stands to be the most popular text editor for developers. Notepad++ is a free source code editor for Windows released under the GPL license. Its features are too many to mention, but among the notable ones are: macro-recording and playback for repetitive keystrokes, a powerful regular expression search-and-replace, and support for many programming languages. My personal Favourite.

 

Text Pad   A general purpose text editor for Windows-based systems. It has plenty of features like a spell checker for 10 languages, a Warm Start feature which lets you start the program from where you left off when you last opened it, and a keystroke macro recorder for automating keystrokes (which can save you a ton of time from typing frequently-used code), and lots more.

 

Text Mate is a powerful Mac OS editor for programmers and designers. It allows you to theme the interface to your preference; auto completes character pairs like parenthesis and brackets, and allows you to run shell commands from within a document.

 

Coda is a web development environment for the Mac OS. It’s powerful and elegant text editor has all the features you’d expect from an application made for developers: syntax highlighting, line numbers, and auto-completion. It also has the ability for live collaboration and a Clips feature which is a floating window that stores frequently used snippets automatically.

 

Vim is an advanced text editor for Linux, Windows, and the Mac OS. It is very extensible and was designed with the principle of making text editing as efficient as possible. Many consider it to be a programmer’s text editor, and even an IDE.

 

PSPad is a freeware programmer’s editor for MS Windows. It has the ability to save sessions so that you can return to your previous set-up after you close the program, a built-in FTP client, and a text difference feature so that you can compare differences between several files.

 

Aptana is a free, complete web development IDE that’s available as a standalone application or as an Eclipse plugin. It has built-in support for popular libraries like jQuery, MooTools, and Prototype to make client-side web development easier for you.

 

Komodo Edit is an open source, cross-platform (Windows, Linux, and Mac) editor for serverside languages that comes with Komodo IDE (but you can download it separately). Developers will have a great set of features in store for them in Komodo Edit, including code folding for tucking away lines of code you’re not currently working on, on-the-fly syntax checking, and the ability to extend it with various plugins.

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File Zip Solutions

ZIP UP FILES.

When you zip up a file you are reducing the size of a big file to a smaller size allowing you to send or move that file or files easier. Win Zip is the paid for recognized number one program for this but below are some free very good alternatives to consider.

7-Zip Will give you a 10% better compression ratio than the paid for alternative of WinZip. This simply means you can have smaller zip files. You do not need to register in order to use it and can be used on any computer. This is my number one recommendation zipping tool.

PeaZip is a free archiver, available as portable and installable software for Windows and Linux. Best feature: Portable version allows you to store this program in a thumb drive and zip your files from any computers! No installation needed!

 

ZipGenius WinZip alternative, can handle more than20 compressed archive types. Has a similar interface to the costly WinZip program.

 

IZarc Is an excellent file compression program / file archiver that supports many different file formats. Can handle more than 20 compressed archive types.

 

The Extractor. Extract a compressed file such as a dot zip format with just one click.

 

Quick Zip is a simple program that allows you to perform powerful archive operations over a wide range of archive types. The interface is similar to Windows Explorer which means that using this program is so easy.

 

WinShrink is a completely free compression utility that supports all of the major compression formats. Convert from one disk compression format to another easily.

 

Zipeg is a great little tool for opening ZIP and RAR files. Allows you to preview entire files before actually unzipping a compressed file. Simple interface.

 

JustZipIt is a really simple zip and unzip program. Even the manual is just one paragraph long. It doesn’t have an interface, just a progress bar. And it works superfast. Wow.

 

ExtractNow has a main purpose to allow the user to extract multiple archives easily. Batch archive extractions. That means that you can unzip multiple compressed files at the same time.

 

SENDING LARGE FILES

How many times have you tried to email a file only to have it rejected because it was too big? Don’t worry, you can send large files for free using the services below.

Giga Size Upload and transfer large files without  FTP for free.

 

Wikisend Free service to upload and download a file of any size and share with others via email, social networks, your blog, and forums.

 

Sizeable Send Free tool lets you securely send multiple 500 MB files to as many recipients as you need to.

 

Social Media Resources

Social media networking these days is all the range; everybody seems to be on some sort of social media site. Not just individuals but small and large businesses are jumping daily on to the band wagon of social media exposure, besides it is a great way to brand yourself, a product or a reputable business.

Some social networking sites focus on different professions and industries so find a few that have a lot of activity in your field and get involved. The sites covered in this guide are amongst the biggest and best online and should be joined regardless of what kind of business you are in. If nothing else they are authority sites and excellent for link building. Take time to create a keyword rich profile, link it to your other profiles on other sites and if you can upload a video presentation and make use of the free advertising it allows. Join groups within these social media sites and even create your own.

LinkedIn

Plaxo

Biznik

Sunzu

Naymz

Ryze

FaceBook

Better Networker

Space Hoot

Social Sites For Every Business

If your business limits its online presence to advertising banners and blogging, it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more.

Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners and employees. Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company’s Web site.

Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your presence on the site.

 

Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.

Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.

StumbleUpon: You’ll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and channel surfing the Web. You’ll connect with friends and share your discoveries, as well as meet people that have similar interests.

Technorati: If you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.

Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

Squidoo: According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.

Diigo: Make Diigo “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.

YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day.

 

 

 Professional-Networking Sites

Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.

LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

Sunzu: Formerly  Ecademy, Sunzu prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

Xing: An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”

Care2: Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.

Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

Ziggs: Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.

Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.

NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.

 

 

niche Social-Media Sites

Consider linking up with one of these social-media sites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

Mixx: Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.

 

Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

Marketing Land: Marketing Land is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

Foursquare: Foursquare is a location-based social networking website, software for mobile devices. Users “check-in” at venues using a mobile website, text messaging or a device-specific application.

SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.

 

General Social-Media Sites

The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.

 

Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more.

Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.

Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.

Twitter: Is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.

 

 All Things Twitter

Tweet Adder  Automate all of your Twitter posts, add followers on auto and much much more inside.

Tweet Deck.  Free downloadable software straight to your desktop. Manages your FaceBook accounts as well as Twitter.

Twitter Feed.  Automate your blog blog posts. Works with any RSS feed and will also post to LinkedIn, FaceBook and more social networking sites.

Tip Drop. Give and receive tips and advice on any subject you are after.

Twitter Counter. Tracks your twitter stats including a graph of when followers are added.

Tweet Beep. Set-up email alerts.

Twit Pic. Share pictures on Twitter.

Twitter fall. Search tool to find twitter users to follow and follow you back.

Tweexchange. Search if a twitter name is available.

Topsy. Search the latest, most tweeted stories for a keyword and find the most influential twitters that shared it.

Trendrr. Social media brand tracking and management service. Keeps track of live web search, YouTube, Facebook, and twitter.

Twellow. The yellow pages of Twitter. You can register your business here and use it to find the Twitter feed for other businesses.

Hoot Suite.  Now recognised as the leading social media dashboard to manage and measure your social networks. Manage multiple social media sites and schedule messages and tweets. Analyse your social media traffic. Integrates with all the top networks such as Facebook, LinkedIn, Google Plus, Four Square and many more. Has a free 30 day trial, then great value for money if you stay connected.

Split Testing Tools

split testING

split testing is at the heart of every response-based marketing campaign. split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version. The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test. A/B split testing is where to you take Version A of a website or banner and test it against Version B. A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time. Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

The star rating is out of five and is only based on my opinion. The tools listed below all do different things but some have the ability to do more.

Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help. What makes this software unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Split Test Accelerator was once the biggest player in the split testing arena. It is a very powerful testing software that is installed on your own server. One thing that STA offers is Taguchi testing. Taguchi allows you to mathematically calculate the best version of a website, based on incomplete data. Taguchi can run tests that mathematically piece together the best combination. It is good for small sites looking for fast results. Using Taguchi with split test Accelerator is however optional.

 

Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use split testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and split testing Pro does the rest of the work

 

Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads. This is especially useful if you do a lot of affiliate advertising on your sites. Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead. Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest click through rate.

 

CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests. What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

 

Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and Click Through Rate you got on two different ads and split tester will tell you how likely it is that you have a statistically significant winner. It’s fast, simple and easy.

Five Second Test can give you a preview of what people think of a page you are going to test, before you test it. It can also help you identify what elements on your page you should split test. Here’s how it works. First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page. Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?” The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

 

Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch. Instead of writing your own ad copy to split test, Boost CTR (Click Through Rate) allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads. Basically, this tool allows you to get access to dozens of world class copywriters. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.