Allow me to introduce my readers to a cool site called List Wise, if you are into email marketing and list building this will be of use to you.
Recently the number of email list brokers has risen and with it the amount of good for nothing email lists purchased through them.
When you acquire new lists, you very rarely know exactly what percentage of the addresses will bounce or be invalid. List brokers will tell you that they are all double opt in and clean, you should however know better. As seasoned email marketers are aware, the cost of sending to non existent and out of date in-boxes is very costly.
List Wise is a very simple tool that will clean your lists, get rid of duplicates and potential bounces, thus giving you a clean, fresh list that you can use for all your email marketing needs.
If you send bulk email to many invalid, non-existent & bouncing addresses then your mail servers, content, as well as all IP’s associated with the campaign could end up being black listed.
Sending good emails to bad lists is worse than sending bad emails to good lists. List wise have gained valuable insight into cleaning lists and maintaining their quality.
Your number one priority as an email marketer is to get the email delivered to their inbox, don’t let the poor list quality of your customers kill the reputation of your IP’s, and destroying your business.
List wise has a free sign up option which allows you to clean up 100 emails for no cost, so it is worth taking a look today.
This subject is also covered in my product http://essentialmarketingtoolkit.com