RSS Feeds

RSS (Real Simple Syndication)

RSS feeds are a fantastic way to get backlinks automatically to any website or blog. Anyone with an online business presence knows that this is a must for their business. Once you have set up your feeds to RSS directories and feed aggregation services you are ready to go, every time you update the sites feeds you gain more backlinks.

RSS feeds are everywhere on the internet and are here to stay. As mentioned in a previous chapter on blogging, WordPress blogs all have a main feed but each category and tag page also have their own feeds to submit those feeds too. The majority of web 2.0 sites have an RSS feed too, like Twitter and You Tube for example as well as most social bookmarking accounts. This means it is easy and straight forward to get backlinks from those sites to your backlinks.

There are literally hundreds if not thousands of RSS directories you can submit your content to via your feed. Unless you have an automated RSS feed submission tool set up it is best to submit to a maximum of 20 of the higher page rank directories out their.

 

Below are some free submission directories and additional tools to consider, in no particular order.

 

BulkPingIs a feed blaster tool which will automatically submit feeds and mass ping them after submission. Its reputation is one of being very fast and reliable.

RSS Feed GeneratorCreate an RSS feed from static HTML pages or from a list of links.

 

Host My RSS.After you create a free account you can paste upto 100 URL’s into a form to create an RSS feed. Very little work required for you to do and simple to implement.

 

All ScoopInstantly and automatically submits RSS feeds, blogs and anything you set up to all of the major feed directories.

 

HTML2RSS. Designed and created for those who want to take advantage of the power of RSS feed marketing but are unable to because their site does not have the capability to produce or create its own feed platform.

 

You Tube PlaylistCreates RSS feeds for a You Tube playlist, simply just enter an id and you are good to go.

 

DapperNow part of Yahoo. Create custom content in many different formats using RSS feeds.

 

FeedbiteAllows you to bookmark content and show feeds on your page also send them to other sites.

RSS Graffiti Easily post an RSS feed to a facebook wall.

 

Do Follow RSS Directories.A listing of do follow directories with a run down of their stats.

 

Feed BurnerNow controlled by the mighty Google. Allows you to promote, deliver, monetise and track your RSS feeds.

 

FeedageFully categorised and searchable directory. Easy to subscribe to the content you are interested in.

 

On Top List Promote your online business presence, multiple effective tools including RSS feed directory.

 

Feed Cat Measure audiences and promote your feed content, bookmarking facility, sharing and proxying service.

 

Feed For AllSoftware to create, edit and publish RSS feeds and podcasts. Includes scripts for displaying feeds using HTML.

 

Feed ValidatorRSS and Atom feed validator service compiling results and recommendations after submission.

 

RSS Icons. 250 plus free RSS feed icons.

 

Friend FeedYou can treat this as an aggregation service and sydicate your Friend Feed RSS feed. The links are no-follow. Create groups to get more links.

 

RSS MIX Free service where you can collect multiple RSS feeds and turn them into an HTML page which will build up over time.

 

Yahoo Pipes Very powerful system for manipulating RSS feeds using filters. Cool visual interface, easy to implement.

These are covered in my latest product Essential Marketing Toolkit

On Page SEO Explanation

On Page SEO is especially important for internet marketers, online business owners and anyone wanting a web presence.

 

So what exactly is On Page SEO anyway?

Put simply it informs search engine bots exactly what your web page is about. As you are aware bots are not human and therefore you cannot reason with them, and unless you are quite precise and detailed about your page they will not discover anything of any relevance.

To show a bot what your web page is trying to tell the rest of the world you will need to implement certain criteria in order to rank well.  I will try to explain. Always try to use keywords in the URL of all your posts, describing the page or post is of huge importance, this is commonly known as the “slug”. The slug is a big ranking factor that all search engines use to determine the relevance of the page or post concerned.

When writing a post WordPress will automatically turn the title into an H1 tag. A lot of other themes will do the same. You should also include H2 and H3 tags which will allow you to organise the content better for all of your readers as well as making the keywords stand out. It is a good idea to always add an image to posts, they should have correct titles attached to them and have related keywords with alt tags.

Make your keywords really stand out in the body by making them bold, italic or even underline them, however do not over do this part. Remember it is quality you are after so just for the sake of a higher ranking tread carefully with this one. Using external and internal linking is important for any on page SEO strategy, your main keyword should be used as anchor text (a clickable word or words within a link). Meta data is vitally important to on page SEO also. The meta description, meta keywords (only seen by bots, they were designed to trick bots into ranking sites for whatever keyword was on offer) and meta title (not the same as your post title) all describe the post or page to the search engines and its many users.

So how often should you use your main keyword within a post in order to gain an on page SEO advantage? Commonly referred to as keyword density. Gone are the days of overdoing it, keyword stuffing, Google have got very wise to that now. The rule of thumb here is to make it obvious to the bots exactly what the post is about, so as a guide between 2% and 4% is acceptable.