Covert Video Craze

Covert Video Press 2.0 Review

We all know online videos are a massive part of life in general, particularly in the business world.

We have entered an age where people will soon watch more video online than they will watch TV.

If you are not using videos as part of your marketing and traffic generation efforts, you are missing out big time and it will only get worse!

The problem of course is that creating videos takes a lot of time, requires skill and software that can be expensive.

Of course then when you upload your videos to Youtube you are just 1 out of 800,000 videos uploaded that day.

And unless you are very lucky (or good) you will likely never get a lot of views, let alone make any money from your hard work.

Here is a solution for you it is called Covert Video Press 2.0

Covert Video Press 2.0 is Video WordPress Theme that allows you to build unlimited highly optimised video tube site, which integrates with Vimeo, Youtube, Metacafe, Vimeo etc. then you can fill your site with videos without ever having to record a single video yourself.

Covert VideoPress 2.0 is a super simple to use and install WordPress theme. That means it will work on any computer, all you need in order to use it, is a self hosted WordPress blog.

So what are the main Features :

Covert Video Press 2.0 was designed professional and simple that Step-By-Step wizard for setting up and customising any part of your tube site, and is newbie friendly.
Mini tutorial videos for every setting in the admin area – right where you need them when you need them.
Self-Optimising theme, showing the best converting videos first that get huge traffic for your youtube site.
Full integration with the big social networks like Twitter, Pinterest, Google+, Tumblr and of course Facebook that will help you get more social traffic and viral for your videos.
Inbuilt automatic traffic generation from social networks.
Fully monetised with inbuilt theme ads and custom widgets that will help your adsense ads or CPA ads increase Click-through rate.
Promote and monetise your own videos or piggy back on other people’s videos, plus it’s very easy to customise just the way you want it.


With Covert Video Press 2.0 you do not need to create these videos for yourself what you need to do is research the potential niche, choose the keywords and let Covert Video Press 2.0 find videos related to your niche.

For more details just click one of the links above.

Avoid These 5 WordPress Mistakes

With all the options available to you with WordPress it’s easy to make mistakes that can have effects ranging from minor to catastrophic. Here are 5 of the most common wordpress mistakes.

WordPress mistakes and how you can avoid them:

1. Not Updating WordPress

You may not like to be an early-adopter, but with WordPress it’s important to update when new releases are published. There have been over a dozen different releases of

WordPress in the last eighteen months, some of these releases were security based and others maintenance releases. What this means is that a bug or security vulnerability

was identified and WordPress released a fix for it. Unless there is some compelling reason for you not to update (such as plugins which aren’t yet compatible) then it’s always

best to update to the latest release especially when they include security or bug fixes.

With WordPress version 3.7 came Updates while you sleep so if you’re running that version or higher you shouldn’t have to worry about updating WordPress, it should update

automatically. I strongly recommend you back up your site before applying any updates.

2. Not Updating Plugins

Developers update their plugins to release new features, to stay up to date with the latest version of WordPress, and to fix bugs or patch security problems. If you aren’t

updating your plugins when you see the update notice (on the Updates page under Dashboard), you are setting yourself up for potential problems and frustrations. It’s a good

idea to update your plugins one at a time and check your site between each update since occasionally there can be conflicts between plugins.I also strongly recommend you

back up your site before applying any plugin updates.

3. Not Backing Up Your Site

This goes hand in hand with points 1 & 2, and goes far beyond simply backing up your database. Before you update to the next version of WordPress, or start updating

plugins, it’s a smart idea to run a full backup of your site. The easiest, most efficient way of doing this is using BackupBuddy, a premium WordPress plugin from iThemes.

I recommend BackupBuddy because it doesn’t just back up your WordPress database, it backs up your entire WordPress installation – plugins, themes, settings, widgets,

etc. It also includes a super-easy restoration feature, so if the unthinkable happens – your entire site goes down or gets hacked – you can have your site up and running again

within minutes using your latest backup. And it’s completely in your control.

The other reason I like to use BackupBuddy is because it’s virtually idiot-proof. We can set it to backup to an off-site storage solution automatically, at specified intervals, so

we don’t have to depend on ourselves to remember to get the job done. Regardless of what backup solution or strategy you use, you want to: 1. perform full backups; 2.

perform them on a consistent, frequent basis; 3. store your backups some place safe, other than on your own server; and 4. make sure you know how to restore from a

backup. CLICK HERE for more info on this.

 

4. Not Using SEO Effectively

Most site owners never bother with search engine optimisation, instead utilising the “I hope it works” approach. In today’s online world, getting noticed is critical. One of the

best ways to get noticed is to have your site pop up in search engine results.

There’s a lot to know about SEO, but you want to make sure you at least cover the basics. Set your site title and description, and configure the SEO settings for the primary

pages you want to drive traffic to. If you want more details on critical SEO settings to configure, visit SemperPlugins.com and sign up for our free ebook: SEO Tips: 5 Things

Every WordPress Owner Must Know.

If all the SEO information out there seems overwhelming which it can since it changes constantly the All in One SEO Pack Pro plugin makes it easier. All in One SEO Pack

Pro is a simple to use SEO plugin for your WordPress site or blog. You can set site-wide defaults as well as customise the search engine settings for each individual page

and post, controlling exactly what appears in the search engine results. All of this without having to touch a line of code! Because it’s easy to use right out of the box you can

start improving your search engine results right away.

5. Not Having an XML Sitemap

Sitemaps were originally created for the users of a website so that they could see an index of that site for easier navigation to the pages they wanted to visit. However, in 2005

Google released an XML format for sitemaps that was designed for search engines, allowing them to index a site easily and navigate the site faster and more efficiently. These

XML sitemaps are more important now than ever because of their ability to identify new content and how it is structured. The good news is that the All in One SEO Pack Pro

includes an XML Sitemap generator module which makes it easy for you to create, update and manage your XML Sitemap.

Intergrating Twitter into Your Marketing Strategy

Many Internet Marketers overlook Twitter as they see it as a waste of time.

However, ignore at your peril because not only can it generate substantial profit for you in the long run, it will also help you understand your market more effectively. The more you understand your target market the more you know about these people and what makes them tick. Therefore you will be more effective when it comes to selling to your customer base, which equals more money in your pocket.

Twitter, along with most other social media sites, has become a very important source of information for people looking to make online purchases. Many go to Twitter to ask questions or gain opinions from friends and followers regarding various products and services. It is estimated that 40% of social media users take this into account before buying anything, it is like word of mouth, but done in cyber space, therefore very effective form of advertising.

Just like any marketing strategy you need a plan, without one your chances of success diminish quite considerably. So your first objective is to find your target market, which is not as hard as you might think.

As is the norm these days many third party applications, websites and services have popped up to make our life easier when it comes to working with Twitter. One such site is Twello, which is the yellow pages of Twitter. Twello allows you to search for users by categories which are split into personal and professional ones. So for example if you are in the internet marketing niche you can choose the marketing category and then narrow your searches further by searching for specific keywords.

Other Effective Tools To Consider

Twitter Search is Twitters built in search engine which can be helpful in finding prospects.

Twitter Fall allows you to search keywords and hash tags.

Social Mention is especially useful since you can search a wide range of social media sites, regular websites, world news and almost all keywords found on the internet. Can also be used to identify prospective clients as well as staying up to date with what people are saying about your own products or services.

Twitterment & Tweep search are two highly effective search tools that are slightly more useful than Twitter search engine because they can search the bios of people thus gaining a great deal of demographic information about someone.

Nearby Tweets allows you to find users according to there location and then also allowing you to narrow down the results even further by searching by keyword.

Tweetadder The most effective Twitter automated follower building & management tool of all time. TweetAdder saves the time and expense of locating and following niche users so you can spend more time engaging with the twitter users that want to hear what you have to say and stay connected with them.

 

 

 

 

Internet Marketer Means What Exactly

Are you an internet marketer? Do you even know what that means?

Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit, marketing is actually the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let’s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our
product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product’s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY AN INTERNET MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself an internet marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

Video Strategy

If you want to spice up your Web presence, it may be time to consider implementing a video strategy.

If you aren’t convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online content videos in February alone. Moreover, Invodo research shows that consumers watch video 60 percent of the time when it is available, and that 52 percent of consumers who watch product videos claim the videos make them more confident about their purchases, which helps to reduce return rates.

In addition to those stats, implementing a video strategy can help your enterprise drive site traffic, improve time-on-site and engagement metrics, increase conversion rates and grow its social fan base. That said, producing videos can be a complex and even an intimidating process if you’re just starting out, which is why Website Magazine has compiled 10 tips that will help you become an overnight Web video superstar, just check them out below:

1. Get Good Equipment

While a simple Webcam along with a free online editor is suitable for composing basic videos, you should consider purchasing higher-end equipment if you intend on producing videos on a regular basis. For example, if you are creating product videos that include a lot of detail, you should invest in an HD camera. Also, there is nothing worse than trying to edit a shaky video, and since shooting a steady video with a handheld camcorder is harder than one would think, a sturdy tripod is also a good investment. In addition to those pieces of equipment, some of the Web’s free video editors, such as YouTube or WeVideo, don’t include as many features as you might want, in which case you should purchase a more robust video editing platform, such as Apple’s Final Cut Pro or Adobe’s Premiere Pro. Lastly, if you’re struggling with capturing sound, a microphone will certainly help with this problem.

2. Make a Plan

Before your jump into the production stages, you must first create a plan for your video. For example, what is the goal of your video? It could be to drive more traffic to your website, to inform your audience about a new product or to foster a better relationship with your customers. Once the goal has been identified, you must decide what type of video will allow you to reach this goal, such as a demonstration, an advertisement, a comedy or just a straightforward informative piece. You might still need some inspiration for your content, in which case you should check out TubeRank. This platform enables users to set three conversational triggers in order to view similar videos that have been successful on the Web as inspiration.

3. Write a Script

You may be good at giving off-the-cuff speeches, but that is not the best strategy for video content. This is because online videos have the ability to be seen by millions of people, and you don’t want any flubs to take center-stage over your content. By writing out a script, you can make sure that you include every important piece of information into the video and that your thoughts are organized so that the video isn’t too long and turns your viewers away. Additionally, you might even be able to find a way to fit some quirky or entertaining tidbits into the script that would be harder to implement when improvising. That said, don’t rely so much on your script that you come off as stuffy in your video, because it is important to show your personality in order to be more relatable to your viewers. This is where practice comes into play…

4. Practice Makes Perfect

Before you start shooting, make sure to practice because you need to be confident in the content that you’re selling. While you should practice in front of an audience at least once so that they can give you some tips for improvement, the best way to self-identify areas of improvement is by simply reading the script aloud and recording yourself with a Webcam. This will not only get you familiar with being on camera, but it will also give you an opportunity to analyze your voice (did you pronounce every word correctly?), as well as an opportunity to identify any nervous ticks you might have. Furthermore, by reading the script aloud, you will feel more comfortable with its content and be able to edit areas that don’t sound quite right.

5. Just Do It.

This step is pretty self-explanatory: Just do it. While your first video will most likely end up not being your best in the long run, it will help to give you confidence, which will go a long way in future productions.

6. Put On Your Editing Pants

After your video is shot, it’s editing time. It is important to note, however, that the amount of editing you will have to do depends on your video’s quality, content and purpose. For example, if you’re a skincare line that is shooting a product demonstration, you may want to splice in some close-ups of a model’s skin during a step-by-step demonstration. Conversely, if you’re a pet store that is putting together a video of your customers with their pets, it might be appropriate to use some unique effects, such as custom graphics, or attention-grabbing transitions when switching between photos and videos.

7. Don’t Forget About Audio

While you should certainly make sure your audio is consistent throughout your video during both the shooting and editing processes, you might also want to consider adding background music or sound effects to specific parts of your video. If this is the case, make sure you have permission for any audio you add to the video. YouTube, for example, allows users to access select audio from Creative Commons for their videos.

8. Ask for Feedback

After the video is edited, it is a good idea to show it to colleagues before publishing it to the ’Net. This is because an extra set of eyes and ears might see or hear something that you didn’t, such as a black spot between transitions. Furthermore, outsiders might suggest adding an element that you had previously overlooked, like captions or additional images or video footage.

9. Distribute

Once you are mentally prepared to become an overnight Web video superstar, it is time to start distributing your video across the ’Net. If you are not hosting the video on YouTube, then you will need to use another hosting platform like Vzaar or Brightcove. Once the video is up, it should definitely be featured on your website, but you should also create social and email campaigns around it too. By sending the video to your subscribers and sharing it with your Facebook, Twitter, YouTube and Pinterest fans, you are increasing its audience reach and its chances of going viral.

10. Measure

After your video is published, it is time to start measuring results. While you should definitely evaluate metrics like views, time watched and completion rates, you should also analyze traffic spikes on your site because of the video. It is also important to monitor the devices and channels customers are using to view the videos, as this can help you tailor future video content and promotion strategies based on the audiences who respond best to this type of visual content. Additionally, to measure the popularity of your video across the social Web, you should analyze popular engagement metrics, such as shares, likes, comments, retweets and replies.

Use SlideShare

SlideShare is a good way to repurpose your PowerPoint presentations to get further exposure and leads online. Now, it’s time to take it one step beyond that.

Think of SlideShare as a critical element of the Visual Web for B2B Marketers. To get the most benefit, however, begin creating presentations specifically for SlideShare as your primary vehicle.

Presentation Tools

Compfight

You don’t want your visual presentation to use the same old images that everybody else is using at your conference or in an online gallery. Use this image search engine to browse multiple stock-photo image banks simultaneously. Results include a thumbnail of each image, sizes available and royalty or use fees, if any.

SlideShare WordPress Plug-In

This tool, created by WordPress developer Joost de Valk, lets you embed your SlideShare presentations on your WordPress blog. It’s a handy tool that will save you many steps in the embedding process.

Channels to Follow

Altimeter Group

Presentations are aimed at Digital Marketers, especially those who are active in Social Media and Content Marketing. A notable presentation: “Case Studies: Scalable Social Business: How Brands Manage Complex, Distributed Programs” featuring Jeremiah Owyang.

eMarketer

Its slideshows feature statistics and charts from the company’s regular research reports and are a good source of data for your own presentations. Recent presentations include “US Retail Ecommerce Outlook – What’s Driving Growth?” and “Social Media Marketing on Mobile Devices.”

Silverpop

Besides being a good source of advice for advanced email marketing, the Silverpop channel shows you how to build a SlideShare presence that does more than simply house slide decks.

Click the “Documents” link in the vertical navigation bar to download supporting documentation. Check out the detailed “Birthday Blueprint” for building B2C birthday-greeting emails.

SlideShare Resources

1. SlideShare Basic vs. PRO

If you’re ready to start exploring SlideShare for your B2B content marketing efforts, start with a Basic membership, which gives you these benefits at no extra cost:

View any public presentation; save it to your own account or download it to your computer
Create a custom channel to showcase your own slide decks.
Use the suggestion agent to find related material and the “follow” button to track other SlideShare members.

SlideShare also offers three levels of paid PRO membership. The best upgrade benefit, in our estimation, is the ability to generate leads using a contact form you can embed into your presentations.

Other features such as larger uploads, private channels and video capability are nice, but ease of collecting leads can pay back the cost, which starts at $19 monthly at time of writing.

2. What Can You Upload at SlideShare?

SlideShare practices what it preaches with this helpful collection of presentations (its own as well as others that users have uploaded to the network). Some offer advice on how to create engaging presentations, while others are examples curated from all of the uploads that illustrate different storytelling techniques, good design and other qualities needed to stand out on the network.

Check out these collections, which you will find listed on the page:

Best of SlideShare: These presentations have either gotten the most views, downloads or shares or are gems SlideShare’s own editors want you to see.
Case Study: All examples of using different techniques to present case studies.

3. 7 Ways to Optimise Your SlideShare Presentations for More Traffic & Leads

More B2B marketers are looking to SlideShare to drive website traffic and generate leads as part of their content marketing programs. This post on the HubSpot blog gives you practical, step-by-step guidance for an effective SlideShare presence.

4. Amit Ranjan

This SlideShare cofounder has garnered more than 5 million views of his presentation uploads and has one of the largest individual followings on the network. His “SlideShare 101? is a frequently updated quick-start tour of SlideShare and No. 4 on the list of all-time most popular presentations.

Follow Ranjan for tips and advice on using SlideShare and best-practice examples of good slideshow techniques.

5. SlideShare: How to Market Your Business with This Growing Platform

The link above takes you to the show notes for an info-packed podcast in which Michael Stelzner of Social Media Examiner interviews SlideShare expert Todd Wheatland about using SlideShare to generate more leads and website traffic and a larger business audience.

We recommend you bookmark the show notes page while you listen to the podcast (which you can access directly here), because it’s full of links to the information Stelzner and Wheatland discuss as well as screenshots that help illustrate points made in the broadcast.