Tools For Content Marketing

Producing great content is very important, so I have decided to give a few of my secrets away showing you what I consider to be some of the best tools for content marketing.

You need to be attracting hundreds if not thousands of people to your articles, blog posts & services in order to increase your subscriber list and grow your authority as an expert in your chosen field.

The list below will show you how to write engaging blog posts, create many article ideas along with very attractive headlines, also I show you how to distribute your content and much more.

Getting Content Ideas

Topsy will allow you to find the most popular content on Twitter, it is great for generating ideas for your daily blogging efforts. You can discover exactly who is sharing and see what and who the key influences are at any given time. You can see who has re-tweeted your content simply by putting in a blog post url and clicking search. Also there is a cool tab called “influential only” which will show you who the most influential people are who have shared an article or blog post, it’s a great way to build relationships with others. Add value & promote for them and they will do the same for you, it’s win win all round.

BuzzSumo will help you find the most popular content on any subject you care to think of. Obtain detailed stats on social media from the dashboard, and find the most shared content and those sharing it. Search any keyword and see the main people influencing that subject field. There are so many things you can do with this tool, check it out to see what I mean.

All Top allows you to discover all of the top blogs on any given subject by aggregating the best of the web. Find a category you are interested in from the dashboard and keep track of the most recent popular posts, giving an endless array of content ideas.

Tag Board, here find interesting content on any topic, by entering a hashtag and watch as the tagboard retrieves countless amounts of epic content from across the internet. It does this by aggregating all of the recent posts from, Google Plus, Twitter, Instagram & Facebook and many other social media platforms that contain the particular hashtag you are after.

Feedly helps in the finding of great content ideas to share online, again this tool will aggregate all of your selected favourite blogs in one easy to navigate dashboard.

Scoop It Here find numerous content ideas by doing a quick and easy search. Nice piece of kit, simple to use.

Social Crawlytics With this tool discover some of the most in depth social sharing data available on the net, and find out which posts are the most popular on the top social media sites around like LinkedIn, Facebook & Twitter. Identify the most popular content on your website, thus allowing you to see what is working and what is not. This will give you constant information as to what to blog about next, and which services & products to promote, great for affiliate marketing ideas.

Quora is a great little Q & A facility. The questions here are usually unique, interesting & intelligent asked daily, which will allow you to find new angles to master in any new content marketing campaign. Explore new and interesting ideas for articles and blog posts alike, also good for email marketing content ideas as well as any videos you may be thinking of doing. Quora is not like Yahoo Answers where there is so much repeated waffle and garbage talked about.

Listly Here you can simply type in any keyword and get hundreds of content ideas on any topic, I use it for headline engagement.

Uber Suggest Is great for long tail keyword research and generating new topic ideas as well as finding new keywords to use.

Gaining Creative Content

Toggl Is a cool little productivity tool, it is a simple time tracking tool. To use it just enter the task you are currently working on and click start. Toggl will track your time in the backgound thus keeping you focused on the task in hand.

Evernote can go hand-in-hand with Google Drive & is ideal for writing your blog posts within the system they provide. With Evernote you are able to record audio and turn it into text, free of charge.

Quabel is a distraction free writing app that allows people to focus on creating content speedily. Set yourself a goal and let the timer begin, also this will back up your work as you create it, automatically.

Stay Focused is a Google Chrome extension which blocks sites which appear as time wasting ones, there is also a Firefox plugin called Leech Block which does a similar job.

Camtasia is excellent for creating video, for Mac users then Screenflow is probably best.

Audacity is a free audio editor for those who want to create great podcasts and place them on sites like itunes, soundcloud or stitcher radio.

Canva will help you create very engaging graphics even if your design skills are not too good. There are built in templates to help create social media posts, blog graphics, pinterest photographs, twitter headers, Kindle & facebook covers plus there ads. Creating cool looking graphics is of paramount importance these days when dealing with any kind of social media platform.

Pic Monkey is another photo editing tool that makes life easier when creating images for blog posts, to gain attention.

Pixabay has thousands of copyright-free images that can be used on your blog or
ever for commercial use. No registration is required.

Unsplash Gorgeous, copyright-free images.

123rf  One of the most affordable stock photography sites online. It’s about
a dollar per image.

IconFinder allows you to use icons in blog images.

GraphicRiver Thousands of icons, web graphics, infographics, and other design elements that you can use in your blog posts. Here’s a quick image I whipped up using some cool graphics from GraphicRiver…

ReciteThis Create picture quotes. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.

Slideshare – Find unique and engaging Slideshare presentations to embed in your
blog post. Fun and easy way to add value to your posts AND stand out.

Recordit Make your content stand out with animated screencasts. Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post. It’s a great way to make your article stand out from the rest. These also work well on Google Plus.

Wordle Create beautiful word clouds in just a few clicks.

QuotesCover  Create beautiful picture quotes for Facebook, Pinterest, Twitter, Google Plus, and Instagram. QuotesCover makes it easy.

 

Blogger Outreach

The first step to blogger outreach is finding the top influencers in your niche. The best two tools for identifying the top bloggers and social media influencers are Topsy and BuzzSumo. On Topsy, you can enter ANY url (or blog post) and find out the top social media users who shared that article. This is a super easy way to find the top bloggers who are most likely to share your article. The other is is BuzzSumo. Simply enter your main keyword and find the top social media users around that topic. After every post you write, send a personalized email to at least 50 related bloggers and let them know about your latest blog post. This alone can easily generate thousands of highly-targeted visitors. In fact, if I could only choose ONE strategy for promoting my content. This would be it. Even above email marketing.

BuzzStream  One of the most popular platforms for blogger outreach. Buzzstream allows you to scale your blogger outreach without losing the personal touch.
You can build a list of influencers, create email templates, set reminders, schedule emails, track your conversation history, and more.

Contactually Helps you track, manage, and build relationships with other top bloggers. Gives you a systematic way to scale your relationships and keep up with the people who
matter. You can also use their ScaleMail feature to send up to 250 personalized messages. Add a few personal notes to each one and then click send to broadcast your email to all of your contacts. Contactually allows you to create ongoing, meaningful conversations.

InkyBee One of the best tools for finding the most popular bloggers in any niche.
Gmail Canned Responses – Gmail has a magical little add-on that is perfect for content marketers. It’s called “Canned Responses”. First, you’ll need to open up your Gmail settings and click on the “Labs” tab. From here, you can enable “Canned Responses” in your Gmail account. You just enabled a hidden feature that could easily save you hours of time every month.

You can now start creating email templates for your blogger outreach, customer support, frequently asked questions, joint venture emails, and more.
I have 5 different email templates I use for blogger outreach. So each time I publish a new blog post, I can click one button and upload one of my favorite templates. From there I do a bit of customization. I like all of my emails to be fun and personalized 🙂
The more fun you have with your emails the better responses you’ll get. Most people are way to uptight and professional in their emails.
Have fun with it! You’re not a robot.
And then you send it off! But by creating templates, you can send 25 outreach emails in a fraction of the time.

Boomerang Gmail plugin that reminds you to follow up on emails. You can setup Boomerang to remind you in X number of days if you don’t hear back from someone. This tool is essential for any content marketer doing a lot of blogger outreach. Helps you stay on track of multiple conversations. Or even schedule recurring emails to remind yourself of important tasks you need to finish.

BananaTag See what happens to your emails after you press send. BananaTag allows you
to find out whether or not someone opened your email or clicked a link. Integrates seamlessly with Gmail and Outlook. Get detailed metrics for ALL of your blogger outreach.
So when you email your favorite blogger, you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.

Rapportive Integrates seamlessly with Gmail to give you additional (insightful) info on every contact in your inbox.

Refresh.io  This one is a hidden gem. It’s a great blogger outreach tools but still quite undiscovered in the social media world. Basically, Refresh allows you to search just about ANY person on the web and find out some really cool stuff about them.

Internet Marketers Tools Of The Trade

There are hundreds of different tools and services out there to make our lives a lot easier as Internet Marketers & Online business owners. Some of them are amazing and some of them not so great. So I have decided to put together a selection of some of my favourite resources online.

Blogging:

WordPress: The number one blog publishing platform online. I run all of my blogs on WordPress. It’s free and extremely customisable. WordPress also works well for hosting your own products and membership sites.

Hosting:

Host Nine: This is hands-down my favourite web hosting company online. I have tried a number of different hosting services and this one has been the best by far. They allow you to quickly and easily install WordPress with just a few clicks of the mouse and they have an amazing customer support team, willing to assist your every need.

Amazon S3: The Amazon Simple Storage Service. I use this service to store and publish almost all of my videos. They have extremely reliable internet storage, which is great for hosting large files like videos and podcasts. Using Amazon S3 you’ll never have to worry about running into bandwidth problems. This can be extremely helpful – especially when you’re running a product launch.

EZS3 – Ok, so now you have your files uploaded to Amazon S3 but how do you publish those files and create video players that you can post to your website? That’s where EZS3 comes in.

EZS3 takes the technical side out of it – allowing you to quickly and easily upload your files, create video players, mp3 players, and then upload your media onto your website. Plus, they also have a complete stats program to show you exactly how many people viewed your video, listened to your podcast, or read your pdf.

Pretty cool!

And a must-have for anyone like me who really doesn’t like to mess with
the tech stuff.

Other Essentials:

FileZilla – Free FTP software

Survey Monkey – Create custom surveys in minutes in order to get feedback from your subscribers.

YouConvertIt.com – A Free online conversion tool that allows you to convert a nearly unlimited type of media file formats, including documents, images, audio, videos, etc… Convert your files to different formats quickly and easily.

Shopping Carts:

Clickbank – #1 Digital product marketplace online. Clickbank makes it super
simple to start selling your very own product and start recruiting affiliates.

Rapid Action Profits – The RAP platform has many of the same plug-and-play
features of Clickbank but with a TON more flexibility and features. First off,
they provide instant commissions paid through payPal. Affiliates get paid
instantly through PayPal. This can be a HUGE incentive for affiliates because
they don’t have to wait weeks to get paid.

Plus, because affiliates receive their commission directly from the customer
you don’t have to cut affiliate checks, do mass pays, or even send out 1099?s
at the end of the year.

Up to 100% commissions, easy affiliate management, 2nd-tier program, built-in split-testing, integrates directly with your autoresponder, one-time offers, upsells, and downsells.

If you’d like a complete review of Rapid Action Profits, check out our article
over here.

InfusionSoft – Infusionsoft is one of the premier shopping cart solutions available online. This is what you’ll want to go to once you’ve reached a certain level of scale online. It allows you to create a complete sales process with one-click upsells, downsells, order-page bumps and more.

It also comes with a very powerful affiliate program which allows for lifetime lead tracking – which means your affiliates not only get credit for the first sale but also for any of the backend sales. This is a HUGE benefit for affiliates.

Nanacast – Nanacast offers many of the same features as InfusionSoft
but it’s MUCH easier to set up. Much less technical hassle. Certainly one of the shopping cart solutions you should take a close look at.

PayPal – PayPal has become one of the easiest and most convenient ways to
pay online. If you’re looking for a very simple way to accept payments on
your website, PayPal will definitely do the trick.

Autoresponder Software:

Aweber – Aweber has long been known for outstanding email deliver ability rates and top-notch service. You definitely can’t go wrong with Aweber.

Get Response –Get Response has some of the best email deliver ability rates in the industry and it’s another great choice for anyone looking for the best autoresponder service.

Testing & Tracking:

Google Analytics – Track all of your incoming traffic for free. Google Analytics
provides you with an enterprise-class web analytics solution at no cost to you. Gotta love Google’s business model 🙂

Google Website Optimizer – GWO allows you to quickly and easily split-test your squeeze pages, sales letters, etc… This is definitely a must-have tool that
EVERYONE should have in their marketing toolbox. If you’re not testing, you’re leaving a ton of money on the table.

HyperTracker – I use Hypertracker in conjunction with Google Analytics and Google Website Optimizer. Hypertracker allows you to setup seperate tracking links for each of your individual traffic sources so that you can see exactly how many visitors, subscribers, and sales are being generated from each traffic source. This allows you to quickly and easily identify which traffic
sources are producing the most results. If you’re not tracking you’re marketing then you’re flying blind. If you want to create a real business online you MUST track everything you do so that you know what’s working and what’s not working. You can then zone in on the high-leverage traffic sources which are producing the most results.

W3ROI – W3ROI is very similar to HyperTracker while adding some extra advantages for those who want to track their PPC campaigns.

Clicktale – Clicktale is a fascinating little tool that provides some very interesting insights into your business. Basically, Clicktale records how people navigate and interact with your website. It then creates visual reports that show where your visitors look, what parts of the page they’re clicking on, which parts they skip and how far down they scroll. This can help you optimize the designof the page for higher conversions.

Graphic Design:

99Designs.com – The #1 online marketplace for graphic design. 99designs allows you to post a graphic design contest where multiple designers compete for the winning bid. So you can get literally hundreds of people creating designs for you and you only pay the one that you decide upon. What I really like about 99designs is that you get to see lots of different approaches and variations on your graphic design project. So instead of just having one designer create a single design for you. You have multiple graphic designers coming up with LOTS of different variations and you get to choose the one you like best.

http://www.minisitegraphics.com/ – One of the best in the business. Sean has created designs for Ewen Chia, Jimmy D. Brown, Michael Rasmussen, Russell Brunson, and many others.

http://wowminisites.com/ – WowMiniSites creates GREAT looking graphics at a great price.

Video Creation:

Camtasia Studio – I use Camtasia for ALL of my video creation. It allows you to create professional videos and screen captures with ease. If you have never used it, then no problem as they have free to access video tutorials to walk you through everything you need to know to use the Camtasia system.

Tech Support:

WebSupportTeam.com – Outsource your techie stuff for just $99 per month. The WebSupportTeam will upload your websites, setup squeeze pages, setup opt-in forms, add PayPal payment buttons, install scripts, add Aweber follow up messages, configure Aweber settings, integrate Aweber with 1ShoppingCart, and much, much more! Don’t let the tech stuff get in the way of growing your business. The WebSupportTeam has a large team of people who can get it done quickly and affordably.

Customer Support:

http://www.shieffservices.com/ – Outsource your customer support.

HeroDesk.com – Another great place to outsource your customer support.

Transcription:

InternetTranscribers.com – This is one of the VERY best transcribers online. HIGHLY Recommended.

Legal Stuff:

LegalZoom – Allows you to easily setup an LLC or incorporation for your business.

The Ultimate Internet Marketing Toolkit Is Back

My creation the Essential Internet Marketing Toolkit has now been updated with even more great reviewed & tested new tools & resources for all your marketing needs.

Ever wondered how the Pro’s always seem to get more done..?

imgresNow you can find out exactly how with the insider’s guide to the very best time & effort saving tools & resources available, and the best bit is most of them are actually free.

Knowing the right tool to use for the job is often all that makes the difference between an expert and a struggling ‘newbie’, now you can get the shortcut to being the expert and saving hours of your time on hundreds of different marketing tasks.

The brand new updated Essential Internet Marketing Toolkit has over 700 tools and resources researched, rated and reviewed for you, so you can find exactly what you want for any task in just seconds!

My team and I have over 2 decades of experience with these kind of tools so we know what we are talking about, AND we’ve taken months to review and rate the very best stuff for you, here is just a taste of some of the 700+ “Golden Nuggets” covered inside:

Inside the members area you will find many helpful ideas to get the new IM’er or the established marketer to a higher skill level, from the basic to the most advanced SEO tools many which are free to use. Most Internet Marketing subjects have been covered from, list building secrets to landing page creation, website design & the best plugins to use, we even cover the best hosting companies for all your needs. Payment processors to shopping carts, the greatest ways to split test and spy on your competition.

imagesInterested in doing a webinar or a podcast? Then this is a cool place to start, inside are pdf’s on both subjects along with interesting resources to use along the way. Reviewed are the best webinar services to use.

Gold Nugget #1: Affiliate Network Report – Which Are The Best Affiliate Networks for Specific Tasks?

Gold Nugget #2: SEO Resource Guide – What Are The Best SEO Resources?

Gold Nugget #3: Web Marketing Toolkit – The Web Marketing Tools You Can’t Do Without!

Gold Nugget #4: Screen Measuring Utility – Speed up your Image Edits!

Gold Nugget #5: Real-time Colour Picker – Find the #HTML or RGB Colour of Anything in Seconds!

Gold Nugget #6: Quick Font Pre-Viewer – Find the Right Font The First Time!

Gold Nugget #7: Data & Log-in Security – The Free Utility That Protects Your FTP Log-ins & Sensitive Data

Gold Nugget #8: Change Your Site Styling – Change Your Site Headings/Text Styles/Backgrounds Quickly

Gold Nugget #9: Play Almost Any Media File – This Player Plays Most Media File Types!

Gold Nugget #10: Install Disks Without a CD – Backup your DVD’s & Install Your Software From an ISO file

Gold Nugget #11: Screen Sharing – See What your Outsourcers/Workers/Colleagues are Doing

Gold Nugget #12: Easy Forms & Payments – Make Forms, Capture Leads, & Take Payments!

Gold Nugget #13: Advanced Domain Checks – The Average Domain Availability Check is not Enough…

Gold Nugget #14: Get Into Locked Out Sites – Locked Out? – This Utility Will Get You Out of a Hole

Gold Nugget #15: Create PDF’s FREE – These PDF Utilities are Simply Awesome!

Gold Nugget #16: Batch Image Resizing – Need to resize/rename a load of images?

Gold Nugget #17: Enhanced Code Editor – A Quicker Way to Edit your HTML/PHP/CSS Code

Gold Nugget #18: Share Files With Others – Backup to Free Cloud Storage & Share files With Others

Gold Nugget #19: Instant SEO Scoring – Want to know SEO info for any Search Engine Listing

and those are literally just a small snapshot of what’s covered in this massive marketing toolkit!

You’ll keep finding new “gold nuggets” in this for weeks & months to come, it’s your new “go to” guide, just like having one of these experts to call on whenever you need it!

If you would like to become a JV partner of mine then click the link http://essentialmarketingtoolkit.com/partners

 

 

21 Facebook Facts You Should Know

Here are some fascinating numbers on a range of Facebook facts and metrics from mobile, revenue and a host of other facts to share in your presentations.

1. Every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook
2. On average there are 486,183 users a minute accessing Facebook from their mobile
3. 79% of all users are accessing Facebook from their mobile.
4. There are 745 million daily mobile users
5. Facebook is adding 7,246 people every 15 minutes or 8 per second
6. Every minute there are 150,000 messages sent
7. Every 15 minutes there are over 49 million posts. To be precise 49,433,000 or 3 million posts per minute
8. There are 100,000 friend requests every 10 minutes
9. There are 500,000 Facebook “likes” every minute
10. Facebook generates $1.4 million in revenue every hour
11. Nearly 69% of Facebook’s ad revenue comes from mobile advertising
12. Facebook earns $2.5 billion a quarter from mobile advertising
13. People share 1.3 million pieces of content on Facebook every minute of every day
14. In November of 2014the number of video uploads to Facebook exceeded YouTube video uploads according to Social Bakers
15. Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year)
16. Photo uploads are 300 million per day
17. Users spend 21 minutes per day on average on Facebook
18.31% of US senior citizens are on Facebook
19. 66% of all 15-34 year olds use Facebook
20. People spend 927 million hours a month playing Facebook games
21. There are 1 billion mobile app links enabled on Facebook

 

It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary.

Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.

Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.

The USA and Canada is now just a sub-set of the Facebook global family.

Asia Pacific is the largest at 449 million
Europe has another 301 million.

The Facebook ecosystem

In the Facebook ecosystem there are apps and apps. From messaging apps including WhatsApp and Messenger, to visual apps like Instagram and even Occulus. Occulus is the virtual reality technology that Facebook bought for $2 billion just over 12 months ago.

Their numbers are also large by any measure.

Instagram with 300 million+ users
WhatsApp with 700 million
Facebook messenger has 600 million users

These three are still to be monetized with ads and the potential earnings of this Facebook ecosystem is staggering with $12.47 billion revenue alone just from Facebook in 2014.

How can you use the Facebook ecosystem for your business?

Facebook advertising campaigns and contests are one way to tap into the platform to grow your fan base, email list and clients and revenue for your business.

If you want to learn how to do that, check out the “Free live webinar”, where you will learn the best practices and tactics for running a successful Facebook campaign.

 

What Is Your Sales Page Missing

Getting your sales page right is of paramount importance, below are a few things you should be doing in order to increase conversions, many marketers simply don’t do it right.

So you’ve got your website up and your sales page is live with a great offer, but your visitors aren’t converting very well.

You’re looking at your traffic stats and comparing them to your sales, and you’re starting to feel disappointed and annoyed.

I learned the hard way what not to do when selling products online and this article will help you understand how to dramatically improve your sales page conversion rate – even if you’re just starting out.

Today we’re going to look at nine things most sales pages are missing and why they are destroying your conversions.

But before we get started, it’s probably a good idea to understand what exactly a conversion rate is.

What is a Conversion Rate?

A conversion rate is the percentage of your prospective customers who follow through with a specific action you want them to take. For instance, a website can track the following kinds of conversion rates based on the amount of visitors the website is receiving:

The percentage of website visitors who call the company.
The percentage of website visitors that buy something from you online.
The percentage of website visitors that fill out a form.
#1. Prove It

You can make claims about your business to your prospective customers, but they’re probably not going to swallow everything you feed them whole. In addition to your claims, always try and include social proof! Social proof might mean customer testimonials, 3rd party website reviews, and even case studies. Prove to your prospective customers that your existing customers are doing well.

I love the way the real life customer testimonials from ExpertPhotography.com fit so appropriately into their sales pages.

#2. Transparent Contact & Support Information

Having a telephone number, email support link, and live chat option can dramatically increase trust in a website. It makes it look like there’s a real business behind the website, and that there are real people to get in touch with.

IncomeDiary makes getting in touch incredibly simple and obvious as you’ll see on the screen grab below…

I’ll let you in on a little secret… We hit record sales the very first day we used SnapEngage (live chat client) on one of our software websites. I highly recommend you try it for at least 30 days – it’s free.
#3. Credibility & Trustworthiness

Showcasing “trust” seals from organizations like the Better Business Bureau and security firms like Verisign will almost always increase conversions. Again, this makes your website look like a serious business with serious validation.

Bills.com makes sure your eyes keep moving down the sales page and that their credibility sticks in your head as it’s the final thing you see on the page.

#4. 100% Customer Satisfaction Guarantee

When you offer a guarantee, it gives customers a lot more confidence in what you’re selling. They know that they can get their money back if they find your claims aren’t true. Also, if you have a better guarantee, like 90 days compared to 30 days, then that will help too.

People want to know they can get their money back, and they want to know that they will have plenty of time to try out your service or product without any risk.

#5. Headlines

A headline is probably the first thing your visitors are going to see. It should compel them to read more, instead of exiting your site. If you can capture their attention with a headline, then you can keep them reading. If you can keep them reading, then you are more likely to convert them. Don’t underestimate how significant of an effect a good headline can have.

Hire a seasoned copywriter just to write your headline, if that’s all you can afford.

#6. Calls-to-Action

Even if you’ve gotten your web page visitors to stay on your website and read what you have to say, you still need them to buy. They might want to buy already, but that’s not enough. You have to make it really clear to them – how to buy, why they should buy, and that they should buy right now. Include a call-to-action at the end of your sales letter, or right near your purchase button.

CrazyEgg.com has an incredibly simple landing page with a great call to action being the first thing you see. An extremely easy way to do this and make it look professional is with a nifty little software known as OptimizePress.
#7. Simplified Website Layout

When visitors come to your web page for the first time, they want to be presented with a simplified website layout – not a whole lot of clutter, flashy graphics, or annoying distractions. Show them clear navigation and a straightforward sales path like the team at ManPacks.com, and you’ll have a better chance at making them stay.

OptimizePress is a WordPress plugin and theme that allows you to create clean and professional landing pages, membership sites and blogs, without having coding or design knowledge.

#8. TOS/Privacy Policy

When you include a link to your TOS/Privacy Policy, it shows prospective customers that you take their private and financial information seriously. A trust seal at the bottom of the site, near those links, is even better. Show your prospective customers that you will protect their information just like Basecamp.com does with their “Not-so-fine print.”

#9. Social Media Builds Trust & Sales

Even if you don’t close a sale right away, if you build up your social media fan-base, followers, and friends, you’ll be able to interact with them on a daily basis. Giving away free content and direct interaction builds trust and will help you close future sales. Go for the long-term approach, don’t discount building up a list, a social media fan base, and an army of loyal blog followers if content marketing is a part of your overall sales strategy (it should be).

Proudly display your products, fan count and/or social shares to your existing fans and potential customers.

Word of warning, if you have a small social following, this method could end up hurting your conversions rather than improving them, so test it and see how it works for you. Remember, having an intuitive and user friendly website can be the difference between a bounce and a conversion.

Why Spend Money On Facebook Advertising

In this post I will explain why you need Facebook advertising in your business.

What is the betting that you would be pretty cheesed off if you thought you had the best looking website or the greatest brand new product available, but no one knew it even existed. This is a very common issue that exists for many internet marketers & entrepreneurs worldwide. Great content is being created but nobody will ever see it unless a solid strategy is in place to promote it.

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

 

Below are 10 reasons why you should start spending some money every week for Facebook advertising.

1. More traffic to your website

It is one thing to get great interaction on your Facebook page after posting a picture of a cute dog. It is a completely different ballgame when you can drive high quality traffic to

your site from social efforts.

According to Facebook, pages organically reach about 16% of their fans on average.

A boosted post will hit a lot more of your followers along with their friends.

When you boost a Facebook and do it in a clever way to draw people to your website, there is also the potential that people will share your message, which will result in a greater reach.

MGM Resorts was able to accomplish amazing results by driving people to its website through Facebook advertising.
Over 5X return on ad spend using Custom Audiences targeting its customers on Facebook
4X return on ad spend using lookalike audiences
3X return on ad spend using Facebook Offers
15X return on ad spend using Facebook Exchange
2 fans acquired organically for every fan gained through Facebook media

If your goal is to generate website traffic, there will be an option to “Drive Traffic to Your Website” in Facebook’s advertising portal and they will optimise the campaign to get more

people to your site.

Without a Facebook advertising campaign in place, MGM would have never achieved such great success on social.

2. High quality traffic

With Facebook’s advanced targeting options, you have the capability to drive people to your website who will be interested in your product or services.

If you own a baby clothing retailer, promote the posts and target mothers with children ages 0-2 years old, your exact demographic.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Find your target demographic; create compelling content and start to see the high quality traffic flood into your website. Just like the Peter F. Drucker quote mentioned about,

you need to understand the customer so well that the Facebook advertisement will seem native within his or her news feed.

Gauge Google Analytics to determine how long the user is staying on your site and set-up conversion tracking on Facebook to see if they reach the end goal. If you can’t get the

user to stay on your site for a long period of time or generate a conversion based off of your goals, it is time to go back to the drawing board.

High quality traffic on Facebook would be tough to come by for a business if they are not promoting a post for at least $10.

3. No more wasted time

Does it make sense for a company to hire a social media specialist for $40,000 to create compelling social content and give this person a $0 advertising budget? Absolutely not,

this will result in a disastrous hire.

The biggest mistake we see businesses make is they invest in the resources to create the content but there is no strategy or money behind it.

With a $10 weekly budget, you can test what works and what doesn’t work on Facebook. You won’t be like this guy who wasted $600,000 on Facebook advertising. If your

advertisement fails, it is only $10 down the drain.

Once you start to see success with the small budget, you can always increase the budget if there are positive results.

Create a compelling strategy and promote one post per week for $10. Take notes of what works and what doesn’t work and continue to tinker with your campaign until you have

found success!

4. More exposure

We ran an experiment where we made two similar posts on Facebook… One post had a $10 budget behind it and the other received no promotion at all. The promoted post,

which targeted Facebook “Likes” of a specific page and their friends, reached 146 times the amount of people! The messaging was literally identical and the small budget behind the post was a game changer. There have been claims where the organic reach on Facebook only reaches 2% of fans. Even more reason to start boosting your posts for $10! Please tell me how you can invest $10 more wisely when it comes to advertising than to reach 146 people with a message instead of 1? I think you’ll be hard pressed to do so on a shoestring budget.

5. Social shares

I’m sure you have all heard the saying, “there is no such thing as a free lunch.” Well, on social media, there kind of is!

According to Kiss Metrics, more than 30 billion pieces of content are shared on Facebook each month. When you start advertising your content, you can get in on the sharing

fun! With a greater reach and more visibility, your brand will start to receive more exposure in the news feed and more people will share your content (if it is compelling).

The beauty of social media is the sharing element. If you have great content and put some money behind it, the possibilities are endless. The larger your audience, the greater likelihood there will be for more social shares.

6. More sales

Some people might have a simple goal of driving more traffic to a blog while others might go more in-depth trying to generate sales form social. If you have fans on your page that

are already brand advocates, if you promote a post to this audience for $10, the majority will see the message and if the offer is good, make a purchase.

MGM saw a 3X return on ad spend using Facebook advertising. Even though they are a large brand, they made a great offer to a defined audience and reaped the benefits.

Before diving into creating a sale, Facebook offers great tips on defining your goals, measuring your ads, tracking conversions and creative tips.

After you pondered all of the objectives for your campaign, try promoting an irresistible special offer to just your Facebook fans for $10 and start tracking the sales. You’ll be

pleasantly surprised with the results if you execute the strategy properly.

7. Better content

Focus on promoting just one piece of content per week. You need to make sure this Facebook post is darn good so you get the best bang for your buck. Instead of making

seven mediocre posts over the course of the week, if you put all of your energy into one post and promote it so it can gain some traction, you will see much better results.

Content is anything that adds value to the readers life.

8. Landing pages

When you are promoting a post for $10, ask yourself how are you going to capture the lead so they either make a purchase or enter their contact information that you will have

for future marketing purposes.

Signing up for a service like ShortStack, Unbounce or Lead Pages is a great way to create custom landing pages that will relate to your advertising copy.

According to Unbounce, only 44% of companies use split testing software when it comes to advertising. If you truly want to capitalise on your paid traffic from Facebook, start

creating landing pages where you can send the traffic to!

9. More chatter

What happens when your Facebook posts reach more people and start to get shared by your audience? More people will talk about your brand! Just look at the comments the

next time you make a $10 promoted post.

Businesses can actually improve conversion rates by replying to comments. This was a feature that was added by Facebook in May of 2013.

Prompt the users to answer a question and you will be thrilled with the response compared to an organic post.

10. More fun

Social media marketing is fun! But there is nothing worse than thinking of a great idea for a social campaign and nobody recognizing it.

If you are a Facebook marketer, I can GUARANTEE you will be more fulfilled with your marketing efforts if you start advertising with at least $10 per week. Try boosting a post

compared to trying to generate organic social chatter. With gas prices being low and consumers saving money at the pump, investing into social media marketing can be a great

way to increase your business! Start promoting at least one Facebook post per week for $10 and you will start to see a drastic difference in

your social marketing efforts.