Why Spun Content Is Not Dead

A few days ago, I was reading an article about SEO rules. It was a great article. I’ve made some notes and bookmarked it as it might come in handy in the near future. However, there was one thing that I didn’t like. They claimed that spun content was dead. From now on, they said, you should manually rewrite ALL your articles. Is this the end of Internet Marketing as we know it?!

Not for me. I need TONS of content every day. I publish it on my 100+ websites. I build support sites. I set up Web 2.0 sites, I do social bookmarking… It’s simply IMPOSSIBLE to manually write that much content. Day in and day out.

Luckily, the author of the article is VERY wrong. It’s true that poorly spun content is dead. Google can detect it. Nothing new here.

But, if the content is spun with the ENL semantic spinning algorithm, Google can’t detect it. Why? Because it looks just like a native speaker had rewritten it. Here is an example of ENL algorithm’s work:


ORIGINAL TEXT

John can relax and read a book because his kids can book the vacation for him. Once it’s booked, he will enjoy an excellent movie and drink wine, beer, or whiskey.

GENERATED SPUN VARIATION

Since his kids can easily schedule the vacation for him, John can read a book and unwind. He will definitely enjoy an impressive film and drink draught beer, whiskey, or red wine once it’s reserved.


 

You can find more examples here: http://spinrewriter.com

No Copyscape issues. No duplicate content penalty. Completely readable. FREE of charge. Without any work. All thanks to Spin Rewriter.

SpinRewriter logo

Still, there’s more! The guys over at Spin Rewriter have just launched version 5.0. With even more great features — with a brand new article generating algorithm, Spin Rewriter now makes sure that only the most UNIQUE articles are generated. Plus, you can get in with their special 60% launch discount. You should check it out:

http://spinrewriter.com

I’m using it every day. It helps me generate more than 200 unique articles every day. In just 10 minutes. At no cost. You should try it, it costs less than 10 manually written articles.

You can try it out for FREE for 5 full days. No strings attached: http://spinrewriter.com

The Big Bing Is Happening

Allow me to inform you that the big Bing is happening right now, and here is how Bings SEO & Ranking Factors offer the greatest opportunity in SEO today

A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else. However over the last couple of years Bing’s market share has been slowly increasing as Microsoft try to challenge Google in the search arena.

If you were paying attention lately you will have noticed a fundamental shift in search that is going to affect us all.
“The Big Bing Has Already Happened”

I’m officially dubbing the term ‘The Big Bing’ to mark the day that a simple browser update changed the world of search forever. Mozilla released version 34 of its Firefox browser on the 1st of December 2014. At the very top of the release notes is a critical piece of information that is going to change the search landscape forever.

Firefox have removed Google as the default search engine and replaced it with Yahoo! If you didn’t know, it just so happens that Bing powers Yahoo’s search results.

Interestingly they also removed Google as the default search engine for Russia as well which suggests they might remove Google as the default from other country’s in the future.

What Does That Actually Mean?

Let me get straight to the point – US search share for Yahoo jumped from 9.64% to 29.4% overnight for users of the new Firefox. Google usage dropped from 82.14% to 63.46%. In 24 hours.

Is Bing Traffic Valuable?

I have heard lots of claim from people that Bing traffic isn’t worth as much, it doesn’t convert, people don’t buy things and so on.

So I decided to look at my own data to measure the quality of Bing traffic and this is what I saw-

bing-vs-google

That data tells me everything I need to know.

Traffic coming from Bing, has a lower bounce rate, more page visits, more time spent on site.
More Subscribes to my list and more affiliate links clicked.

Take a look at your own data before passing judgement though!

The Great Bing Advantage

The best thing about change, is people hate change. Change pushes people out of their comfort zones and humans are wired to avoid that. So for those that are willing to evolve with change there is a great opportunity here.

Since 1998 SEO’s have purely focused on ranking sites in Google, for 16 solid years Google has had the sole attention of nearly every single SEO on the planet. This had made Google’s search results highly competitive against people that have fine tuned their SEO skill sets for more than a decade. Bing however has been largely ignored, the general theory is that if you are ranking well in Google you will rank well in Bing too.

But that is not the case, the algorithms are very different, just compare search results for the same term and you will quickly see what I mean. So it is important that you understand those key differences to take advantage of ‘The Big Bing’ (it will catch on).

Bing Marketing Free Tools & Resources

So with that said and before we get into the top Bing ranking factors you need to familiarise yourself with all of the free Bing marketing tools & resources.

Unlike Google, Microsoft actually produce a number of very helpful tools & guidelines for Bing SEO.

It is also worth noting that Bing are very SEO friendly as evident from the tools they offer.

Bing Webmaster Guidelines

First of all you should have a read of the Bing Webmaster Guidelines and get yourself upto speed.

It is no way near as long/complicated as Google’s guidelines so it won’t take you long to read and absorb.

Bing Webmaster Tools

The Bing Webmaster Tools is superb – if you haven’t got your site setup in there yet do it now.

It provides an awesome suite of tools including a backlink explorer! You can also see exactly which keywords you rank for, how your site indexes, diagnose problems and much more.

As of right now you will also get $100 of free advertising credit to play with – sweet!

Bing SEO Analyzer

The Bing SEO Analyzer is also a great tool to discover if your pages are following Bing SEO best practices.

Just enter your URL and it will return a list of suggestions to improve your rankings across Bing & Yahoo.

Microsoft SEO Tool Kit

More of an unknown tool the free Microsoft SEO Tool Kit is a desktop application that spiders your website to find SEO problems.

It is very easy to use and well – it is 100% free so what is not to like!

Bing Webmaster Blog

Just like Google there is also a Bing Webmasters Blog which you should have a read through & subscribe to.

Some of the posts are actually quite entertaining and often have golden nuggets buried within!

Bing Search Quality Blog

Imagine if Matt Cutts and all of the Google search quality/anti spam team published a blog sharing what they’ve been trying & testing.

Well Bing do exactly that with their Search Quality Blog that offers some amazing insights into the world of search.

Contacting The Bing Webmaster Team

Last but not least, perhaps one of the best tools is the ability to contact the Bing webmaster team.

So if your site does have problems or gets hit for any reason you can easily get in touch with the team directly to work things out.

The Top Bing Ranking Factors

So what makes Bing tick at it’s core?

What are the key differences between ranking in Google & Bing?

User Engagement Is Very Important

One of the strongest signals in Bing is user engagement, having strong user engagement will increase your rankings in Bing.

They measure this through a term known as ‘pogo sticking’ which is when someone performs a search, clicks on a result and then clicks back to return to the search results.

If lots of people visit your site from the search results and click the ‘back’ button then this is a clear indication of poor user engagement to Bing.

However if lots of people visit your site from the search results and do not go back to them to continue searching – this is a very very strong signal.

Click Through Rates Matters

Bing also measures click through rates from it’s search result pages and uses that data combined with the user engagement data above to improve its results.

For example all things being equal, if the #1 position gets a 20% click through rate but the #2 position gets 40% – this is a clear indication that the #2 result is more relevant.

This means you have to write your titles and descriptions with humans in mind while being specific with your keyword. Think keyword based click bait.

Social Signals Do Matter

There is a lot of debate on whether social signals impact Google search rankings.

I can categorically tell you with 100% certainty that they do and I’ve been using them to rank consistently for the past 2 years. So rather than getting caught up in the change debate you should be making social signals a core part of your SEO strategy now. It affects you rankings in Google and it affects your rankings in Bing.

However Bing actually return posts from Facebook & Twitter embedded directly into search results that stand out from normal web results.

Bing has a much stronger reliance on social signals than Google – use that to your advantage and you will see benefits in both search engines.

Bing Authorship

Google introduced Authorship allowing people to claim content they have written so Google can determine who are the true experts in any given industry.

Granted they have removed the pretty little pictures from search results now, but Authorship is here to stay.

Bing has it’s own version of Authorship after they integrated Klout verified snapshots.

The Bing search results will then show-

Your LinkedIn summary
Other social profiles
Klout score
Influential topics
2 most influential moments from Twitter in the past 7 days
2 most influential posts from Instagram in the past 90 days.

You can also take advantage of the Bing connected pages feature.

Backlinks Are Less Important

It is important to note is that backlinks are less important in Bing then they are in Google.

If you compare the search results between Bing & Google you will notice that the top ranking sites in Bing have noticeably less backlinks.

However Bing does favour ‘editorial’ type links from within body content rather than coming from a sidebar, footer or list of links and site relevancy does matter.

Inbound Anchor Text Is More Important

Bing puts more emphasis on the anchor text usage than Google does. So if you want to rank for ‘Blue Widgets’ you need links that use the ‘Blue Widgets’ anchor text.

Bing isn’t as good as Google at keyword matching – so while Google does well with recogising synonyms and context around a keyword, Bing need spoon feeding specifically.

However the risk here is that over optimising your anchor text will trip the Google Penguin filter.

So the trick here is to make sure that the links coming from high authority sites focus on exact anchors while the other use a mix of anchor terms.

That will allow you rank in Bing while dodging Google Penguin.

Keyword Domains Matter

Having your keyword in your domain name will help you to rank in Bing easier. It isn’t critical but it does help.

However Google does have a filter for exact match domain names so it is best to use a domain that includes your keyword but isn’t an exact match.

The only problem with that is

Page Authority Is More Important

The other thing that you will notice when comparing search results is where Bing doesn’t place as much weight on backlinks, it does place weight on site authority.

It is much harder to rank a new domain in Bing than it is in Google. Having an aged domain will give you an extra leg up across Bing’s results.

So if you have an older domain that includes your keyword you are golden. If you just have an older domain your in a strong position as well. Where you don’t want to be is with a brand new domain.

PageRank Is Irrelevant

PageRank is a measurement of authority created in the early days of Google although it is not as relevant as it once was and hasn’t been updated for a long time now.

However it is important to note that Google PageRank does not seem to have any correlation with Bing rankings – makes sense.

Content & Keyword Density Is Important

Bing prefers sites that have lots of unique content. They place much higher value on longer more engaging content than shorter content.

Just like they are behind Google in how they process language in anchor text, the same applies to your content as well.

You need to feed Bing the specific keyword you want your page to rank for. It is much better to focus on 1 page per keyword with Bing, but again be careful you don’t trip Google Panda by offering duplicate content.

Also Bing trys to eliminate duplicate content at the point of indexing. Redudant content is recognized and eliminated from search result pages but may still be available in the index.

Site Structure & Code Is Important

Bing offer a few interesting pieces of advice around your site structure and coding.

First of all they advise that content should be organized close to the surface. In other words no content should be more than 3 clicks away from the homepage.

You should also use a broad to specific structure flow. So you might go with SEO > Link Building > Blog Networks or Garden > Furniture > Chairs for example.

General Onsite Optimisation

Onsite optimization is similar for Bing as it is to Google. You want to make sure your using meta title & description tags which include your exact match keyword.

Bing places a lot of emphasis on title tags but keep the user engagement signals in mind.

You should only have 1 H1 tag per page to establish the main topic then use the H2 and H3 tags to talk about sub topics.

It is also worth noting that sometimes Bing will swap out your meta description with your H1 tag in the search results so be creating with your headings – don’t just rely on exact match headings.

HTTPS Is Not A Ranking Factor

Google recently announced that HTTPS is now used as a ranking signal – although a very minor one.

Bing Lead Program Manager Vincent Wehren said that HTTPs is not a ranking factor and they would not bring it in because they don’t want to mess around with rankings based on a factor that has no real relevance.

Get The Competitive Edge

Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Here are ten ways to keep ahead of the competition and how to stay ahead of your rivals.

Know the competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.

Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now, is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly.

Differentiate. It’s essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious, no-one should have to ask what makes you different.

Step up your marketing. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local media.

Update your image. Simple steps such as painting the front of your premises can make your business look more modern and inviting. But look also at business cards, stationery, your website, branded packaging, clothing and so on. Does your image reflect your USP?

Look after your existing customers. They will be your competitors’ target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes, remember, it’s cheaper and easier to keep customers than to find new ones.

Target new markets. Selling into a greater number of markets can increase your customer base and spread your risk. Consider whether you can sell online or overseas, for example. Are there groups you’ve never targeted before who might be interested in your offer? Don’t waste time marketing to people who won’t be interested, however.

Expand your offer. What related products or services might your customers be interested in? You might even consider diversifying into another area, many cafes have successfully offered Internet access, for example.

Be the best employer. Skilled, motivated staff underpin vibrant, growing businesses. But attracting them means more than paying a competitive wage, people are often more impressed by a good working atmosphere and benefits such as flexible working and structured career development.

Look to the future. Businesses that plan for growth are more successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and crucially, have a clear idea of where you want to be in one, three and five years’ time.

SEO Research Tools

seo research

This video goes through two fantastic little SEO research tools to use to spy on your competitors, and also how to check your own sites quality so you can make improvements for better search engine ranking. Have Semrush and ahrefs in your internet marketing arsenal and easily keep an eye on things. Enjoy the video and feel free to comment in the box below.

SEO Research and Discovery Tools Video

Time: 9m 30s

Choosing the right SEO tools for you is very important, feel free to take a look at a post I did some months ago for some great little pointers & tips, thanks for reading http://helpfulimsolutions.com/choose-right-seo-software

For more videos like this one please go to http://essentialmarketingtoolkit.com

Increase Traffic by Tomorrow Morning

Increase GraphWe all want to Increase traffic to our websites so below are a few ways to do just that by tomorrow morning!

Have you ever wondered if the content you are writing is really any good? If no one likes your content, you simply will not get any social shares, link backs, or indeed traffic. There is an art to content creation.

Follow the tips here, and you will increase the likelihood of your content being shared, which will help you generate traffic & create epic content.
General writing hints.

Use the words “you” and “I”  using the words “you” and “I” within your content will create a feeling of a conversation between you and your readers, which will keep them engaged longer.
Keep it simple don’t try to use fancy words within your posts. If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers.
Get to the point no one likes reading fluff. The quicker you get to the point, the better.
Use sub-headings using headings within your post will make content more readable.
Make your headline eye-catching from creating a sense of urgency to creating curiosity or making a promise, make sure your headline is attractive enough so people will want to read the rest of your content.
Limit your paragraphs ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.
A picture says a thousand words all text with no images makes content boring.
Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.
Create an expectation within your intro once people read the intro, they should know what to expect from the rest of your post.
Let your personality shine from vulnerability to humor, show off your personality. Let your readers get to know you.
Bold, italicise, and underline if you are trying to emphasise a point, consider bolding, italicising, or underlining certain phrases.
Tell a story stories hook readers and keep them entertained.
Wrap it up make sure your readers get your point by the time they finish reading your post.

Back up your points stats are everything. If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible.
Showcase your accomplishments somewhere within your content, or in your author bio box, you need to show off your accomplishments. This will prove that you are an authority, which will help cultivate a following.
Make your content actionable people should be able to read your content and know what to do next. From how-to posts to list posts, the more actionable you make your content, the better off you are.
Use instructional videos and images in the B2B world, using images or videos that help guide people through the steps they need to take to achieve a certain outcome is an easy way to provide more value.
Give them more at the end of your article, consider offering additional resources or guides. For example, having a downloadable PDF or a checklist will help increase the value of your content.
Use stats within your headlines data-backed headlines tend to get more clicks and generate more traffic.
Make your headlines results-driven if headlines have a clear benefit, your audience is more likely to read the post.
Don’t forget industry insights writing actionable content isn’t enough. Giving an overview of your industry is always valuable. Think Forrester Research. Such content helps establish thought leadership.
Focus on evergreen content content that doesn’t get old after a year or two tends to do better in the B2B world.
Focus on long tail topics the more specific you get with your content, the more link backs and social shares you’ll generate.
Solve your customers’ problems even if a problem is not related to your product, solving it through content will increase the likelihood of your customers coming back.
Update large portions of your content regularly your evergreen content won’t stay evergreen unless you keep it up-to-date. This will also allow you to redistribute your content every time you update it.
Spice it up B2B content is generally dry and boring to read. By infusing your content with emotion, you can keep your readers engaged.
Turn your text into visuals B2B content typically has a lot of stats and data. Consider using infographics instead of text for data-rich posts.

Now that we’ve broken down how to write great content for businesses, let’s go over how to make consumers love your writing:

Don’t forget the emotional crack consumers have a short attention span, much shorter than B2B readers. Keep your substance-filled content short and edgy.
Be trendy in the consumer world, trendy content tends to do better than evergreen. Trendy content is typically more socially driven.
Timing is everything the quicker you are to break a story, the more readers and traffic you’ll get. Stay on top of Twitter and Google Trends to see what’s hot.
Visuals are more important than text consumers prefer visuals (images and videos) over text.
Connect your content with pop culture if you can incorporate what’s happening in the world into your content, you’ll get more social shares.
Use emotional visuals from humor to sad stories, visuals that evoke emotion tend to get more social shares. The three most popular emotions to evoke are: awe, laughter, and amusement.
Test hybrid content from podcasts and videos to text, try using a mixture of content formats on your site to see what appeals most to your audience.
Quantity matters in the B2B world, you can get away with posting only once a week. In the consumer world, you need to post multiple times a day if you want to generate a large audience.
Consumers want to participate 8 out of the 10 most shared articles on the web are quizzes. Consumers love to engage and participate. Consider creating quizzes.
Keep the vibe light consumers tend to read content during their downtime. Keep the content light so they don’t feel overwhelmed.

In Conclusion

Creating great content is only half the battle. Promoting it is the other half.

Before you consider promoting your content, focus on writing great content. You are not going to get it perfectly right away, but as you continually improve your writing skills, you’ll notice increases in your traffic.

The beautiful part about it is that you should see results right away!

Take a look at more ways to increase your traffic by clicking HERE

Use Twitter Testimonials

Why use Twitter testimonials?

Curating your Twitter testimonials is not new though: some brands have been doing this for ages but so many businesses are not utilising this powerful trust building method that the concept needs to be laid out in more detail.

images

Twitter created the opportunity to share short ideas, links and news in real time. It allows the world to discover something new every day!

Many people and businesses shy from Twitter and social media because they are afraid of people saying bad things about their brand. The reality is that 99.9% of the time is quite different. It is positive and provides social proof.

Testimonials are one part of the positive aspects of crowd sourced feedback and sharing online.

Why not tap into the power of these positive comments on Twitter.

But why are Twitter testimonials a credible source of creating online trust?

Here are 3 quick examples of why.

Twitter testimonials are easy to verify: They may boost brand credibility by showing

the real people using the product and discussing it;
Twitter testimonials give users more context; This provides context around the

brand’s approach to social media and engagement culture;
Twitter testimonials engage readers: This is enabled by encouraging them to join

the brand’s official accounts and helping promote its product online.

The beauty of Twitter is that has some very simple tools that make it very flexible:

There are quite a few ways to filter out noise and publicise what’s important for you

and your business.

Let’s see some of them: Here are 4 ways to use Twitter to supercharge your online

credibility.
1. Curate and publish Twitter testimonials using Twitter favorites

Twitter favorites have always been a bit under-utilized feature. In the past people even

had to wonder how and why to use it. Nowadays, Twitter users tend to favorite tweets

when they want to say thanks.

While retweets should not be usually perceived as endorsements, a favorite is a good

way to express that you agree with and support the statement. That’s how I use the

feature from my personal Twitter account.

For an official business Twitter account, I usually recommend a more practical

approach: Use favorites to curate positive Twitter context around my brand.

I heard about this method long ago: Perch has been using favorites to curate Twitter

testimonials since 2010. Amazingly, after several re-designs, the Twitter testimonial

widget is still there on their site (It must have been working very well for them!):
The method has undergone some important changes: Previously you could have used

RSS feeds which were publicly available for your Twitter streams, but Twitter has

disabled RSS feeds, so now you’ll need to use the official Twitter widget to generate

the embedded code for your favorites.
This way you actually get full control over what testimonials get publicized while

making sure the process is very easy.

2. Curate and publish Twitter testimonials using hashtags

You can encourage your customers to tweet their experience using a hashtag. This

call-to-actionimages can be included in the order status auto-responder email (they are very

easy to set up) to further engage a hopefully happy customer.

This is a more dangerous, less controlled method giving more power to your user

which can actually blow up. On the other hand, it’s unlikely to go massively wrong

unless you are as big as McDonald’s. Smaller brands use hashtags very effectively.

The brand hashtag adds more visibility to your business on social media and can help

you build loyalty using social media by engaging more of customers. Bannersnack is

a good example of doing that well and it seems to be working very well for them:

There are more tools to publicise your social media proof and create more reliable

assets, including:

Storify
Scoop.it
Paper.li
RebelMouse.com

3. Curate and publish Twitter testimonials using sentiment search

Another method to semi-automate positive brand sentiment tracking is using

sentiment search. This a well known trick: Twitter supports a “smilie” search:
A good example of using sentiment analysis to curate feedback is Site Geek. It

publicises on-site user reviews as well as Twitter reviews of each listed hosting

company:
In most cases, that will be a bit cluttered feed, so instead of publicizing those tweets,

I’d recommend collecting and archiving them using social media dashboard called

Cyfe: It allows you to create multiple dashboards with multiple widgets (To monitor

lots of sets of results) and it also archives all the results.

I use Cyfe to monitor lots of search sets (hashtags, possible reviews, content ideas,

etc) throughout many search platforms including Google (through Google Alerts),
I log in to Cyfe a few times a month to find some social proof and I can then publicize

those tweets using a “Embed Tweet” feature:

The beauty of using Twitter search is that it’s very flexible. For example, you can filter

out all tweets that contain links using -filter:links in your search query. If you are into

local business or simply want to curate testimonials coming from a certain location

(this is very useful if you are hosting or monitoring an event) DirJournal also suggests

using location settings when setting up your Twitter search:

4. Curate and publish using Getkudos
This is a pretty new tool for me but it’s free, so why not add it to the toolbox?

Getkudos helps you collect and publicise your Twitter and Facebook kudos (I wish

they supported more networks by the way!)

It’s very easy to set up: Simply connect it to your social media accounts and login

once in a while to curate mentions:

Once you have some curated content, use one of the widgets (inline or floating) to

publicise kudos on your own site. The example of the inline widget can be seen on

Getkudos home page. Here’s an example of the floating one:

You can also collect more kudos from your happy customers via email or live on-site

chat. You also get a separate public page listing your kudos which is another brand

asset you can promote (example):

Are you utilising Twitter for collecting and promoting your business testimonials? Have

you heard of case studies of those who do? Please share your thoughts in the

comments!

How To Get A Bigger Blog Following

Allow me to show you 10 Ways to Interact With Your Readers and Get a Bigger, Better Blog Following.

Focusing on creating excellent blog content that can generate awesome engagement is a great idea. I always encourage it, and many business blogs are making sure to post excellent content for excellent engagement.

However, a major problem many blogs are facing is that they create content that drives engagement, yet over time, the engagement dwindles.

imagesJust what’s happening? Is it your blog content or something else? The biggest problem is usually the fact that businesses aren’t interacting with their readers, and if readers don’t get interaction, they aren’t as likely to keep commenting. I am going to take a look at just how you can interact successfully with your clients through some great tips and steps.

1. Read Your Comments Regularly. If you want to make sure you are consistently interacting with your readers, the best way is to make sure you are reading your comments regularly. You can check your website daily, use comment tools like Disqus, or use comment moderation to make sure you see each and every comment, giving you the chance to respond. In fact, no matter what tool you use, comment moderation is something that you should use to make sure you don’t miss any comments and can also control what gets through to your website.

2. Respond to Comments Quickly and Ask Questions. By checking your comments daily, you will have the chance to respond to them quickly, instead of letting them sit there for awhile. The faster you are able to respond, the better it will look to your readers, which can be a great encouragement for them to comment more. When you respond, try to come up with something unique for your response outside of the usual, “Thank you” response. You can address what the reader says specifically and you can also ask him or her a question to further the discussion. If they don’t want to answer publicly, you can encourage them to email you. One question to ask is what type of blogs they’d like to see in the future and just what it is about the post they liked. This can help you develop more ideas for future posts, tweaking them to your visitors’ wants and needs.

3. Listen and Use Client Questions as Blog Topic Ideas. A great way to be successful by interacting with your readers is to listen to your clients and use their questions as blog topics. Readers like to know that they are being listened to and you can show this by not only responding to their comments but by also using one of the questions or suggestions as your next blog topic idea. You can ask your readers what they would like to see more of in your blog postings. In addition, when they comment on a blog, ask what in that topic area they would like to see more of. This could even provide you with the chance to research different aspects of your industry, becoming better informed as well.

4. When You Share Your Blog, Mention People and Ask Them to Share. Do you have some clients that interact more with you or that you follow on Twitter? Then take this as a chance to mention them when you share your blog, asking them to share it as well. Something you will see is that people do enjoy being addressed individually, feeling as if you are focusing predominately on them. Your tweets or other social media posts might come across as too standoffish, even if you believe you are talking directly to your clients. However, if you specifically mention a few, asking them to share, you will find that they are more receptive and willing.

5. Write Blog Posts on Trendy Topics to Create Discussions. You want to make sure that you are writing evergreen content to make sure many of your posts stay popular throughout the months and years. However, if you want more interaction on your blog, you will also need to write on trendy, or even controversial, topics to generate discussion. Always make sure that you write delicately if you do address a controversial topic to avoid people misunderstanding your post.

If you aren’t comfortable with writing on the latest controversial topic, then you can still write on something currently trending. For example, at the time of writing this blog, the Hugo Awards were experiencing a huge controversy regarding their awards. If you don’t want to write on what is referred to as “Puppy-gate” but want to write on the awards themselves, then do so. You are still writing on something trendy that is likely to drive interaction, but you aren’t focusing on the controversial aspect of it.

6. Ask Your Clients to Comment After They Read Your Post. If you are still looking to drive engagement on your blogs or social media posts, a great way to encourage it is to ask people to comment. Did you write a list? Ask people to comment with their favorite points. Did you write a post about a product, service, or news item? Ask people’s thoughts on it. Make sure you address the question as if you were directing it to the individual reading the post. This will help make it feel like it is directed at the person who reads it, making them more likely to comment. Once they’ve commented with their answers, always remember to respond and ask even more questions to develop a conversation and relationship with your readers. A great way to make sure you keep a conversation going is to ask open-ended questions, leading your customers to talk more and interact frequently.

7. Provide Value Not Only in Your Blog, But Also in Your Comments. Every aspect of content needs to have some sort of value that can be offered to your readers. You want to write blogs that provide value because your clients are likely to comment more if they learn or receive something by reading. In addition, when your clients comment, you need to make sure your comment provides excellent value as well. This can be by answering a question the client asks or asking them questions to further the discussion and learn more about what your clients want and need from your blog. Value is a great way to help you rank and will also help you keep your readers coming back and commenting.

8. Get Rid of Spam Comments or Use Comment Moderation. As I mentioned above, comment moderation is a great way to ensure you see every comment and respond to it. It also helps you to weed out spam comments. Comment spam is unfortunate for many reasons including making your blog look unprofessional to first time visitors or even your recurring readers. It also can make you ‘lose rank‘ with Google. You don’t want any comment spam and without a comment moderation system chances are you will get spammed.

9. Respond in an Easy-to-Understand Manner. Another way to help boost success when interacting with clients on your blog is to make sure you respond in an easy-to-understand manner. You already know that you need to make sure your blogs are easy for any reader to understand, but the same also goes for your comments. Keep the jargon out of your responses and talk to your clients in a manner they will understand. If you don’t, you might just see them leaving your site for a competitor that is more willing to talk without jargon. You don’t want to talk down to your clients, but you also want to make sure you aren’t confusing them.

10. Keep All Interactions Positive and Upbeat. An excellent way to make sure readers are willing to continue interacting with you on your blog is to keep everything positive and upbeat. People respond better to optimism and positivity, regardless of how much negativity you might see currently online. We all crave some measure of positivity, and readers will be more likely to talk with you if you keep things happy and nice. This is true whether clients are asking questions, saying they appreciate your company or even if they are disgruntled.

Talk the Talk and Interact With Clients!

Use these tips to make sure you are able to interact well with your clients. By interacting, you will see amazing success both in engagement on blogs and social media, as well as more revenue. You may even see a boost in traffic because happy customers will talk and tell their friends. If you are looking for excellent content that can start a great interaction chain before you respond to clients, then you are in the right place. Express Writers offers excellent blog content for all of our clients, giving you the chance to get interaction and boost traffic and revenue. Take a look at what we can do for you. Which of these suggestions do you plan on trying first?