Try Click Webinar

Click Webinar offers you enough features to help you make the most of your online seminar, without cluttering your screen with unnecessary items. This webinar service allows you to use any browser that you like to connect to your meetings, as well as giving you the ability to record your meetings for future viewing. Click Webinar also offers the ability to conduct polls during your meeting, which can be helpful for encouraging interactivity.

This webinar service will allow you to record your meeting, which will allow those who were unable to join the conference to see what they missed. Having the option to record your online seminar can also work to your advantage for creating training material for others to watch. It also is a great way to share the meeting with people that may be in different parts of the world and in a different time zone.

This webinar service also allows you to create different polls and gather the results. This is something that can work well if you are in need of people’s responses during your online seminar. It is also something that is helpful to have when trying to narrow down the list of ideas that have been gathered during a brainstorming session.

In order to get into your webinar with Click Webinar, you enter a password. This allows you to feel more confident that your meeting is secure. They also allow you to privately chat with members of your audience. This is an important feature to consider because it can help a minor misunderstanding from becoming a larger problem. One of the features we really like about their chat feature is the ability to translate languages. If your preferred language is English but you are having a discussion with someone who speaks Polish, both of you can enter your information in using your preferred language and it will be translated correctly into the other person’s language. This will practically remove the language barrier.

Click Webinar offers you the ability to design your meeting room so it’s customized for your own company. You have the option to add your company logo to your meeting room as well as the lobby. You also have the flexibility to add your company colours and graphics to these rooms. This is sure to impress those who are attending your webinar.

Because this webinar service will work with any browser, you will not have to worry about downloading any software on to your computer. This also means you don’t need to worry that your system is up to date and running smoothly before joining or moderating your webinar. Your participants will also be grateful they don’t have to waste time downloading new software onto their computers. This should almost entirely remove the need for tech support during webinars. They also offer a mobile app so this application is more widely available to your audience on their mobile devices.

We like the toggling views feature that comes with this webinar service. This feature allows you to upload and share several different views of the document you are working on. Switching to a different view is as simple as choosing a different tab, as if you were using a multiple-tab web browser. This feature is great for those times when you are trying to illustrate a proposal to your audience and want them to see different options.

This webinar service is simple to use. They offer an intuitive interface that allows you to share exactly what you want the audience to view. As long as you have a webcam, you can allow the audience to view you as the moderator while also sharing your computer screen. A presentation is much more engaging to participants when they can see the presenter’s face.

Scheduling an online meeting with Click Webinar is quick and easy to do. Once you log into your account you have the option to start a meeting immediately or set up a future meeting. Once you enter in the start and end times of your online meeting, you are ready to go. You will also have the opportunity to log in and prepare your documents for the meeting before allowing other participants to join. You can do all of these things with just a click of the mouse.

This webinar service offers a great section of help and support options. They have an ample FAQs page that will answer questions ranging from the basics of getting started with this service to the more complex items regarding communication problems. Additionally, they have tutorial documents that you can download that will explain the ins and outs of this application.

We also like that this webinar service offers tutorials to help you use their product to your full advantage. They are also prepared to have a member of their IT team join your conference remotely, if you are experiencing difficulties that you are unable to fix.

Summary:

Click Webinar online meeting service comes with great features for anyone who is planning to host an online meeting. Because it allows you to create a custom look in the meeting room and the lobby, you can impress all of the audience members who join your meeting. Additionally, your meeting will be user-friendly because your participants will not have to download any extra applications in order to join your meeting. Because this software is browser based and works with all browsers, you do not have to download any special software for this application, which will save you time.

Marketing With Podcasts

Introduction To Marketing With Podcasts

The term podcast is a combination of pod (Portable On Demand) and broadcast. You can use any MP3 portable music player to create or listen to a podcast. Think of your podcast as your own radio show where you say what you want, when you want. It’s your private thoughts gone public. Your words for the world. Your commentaries and reflections. Your video and audio recordings, even documents delivered on the Internet using RSS (Really Simple Syndication) that people can download to their computers or portable music or video devices to listen to or watch wherever they want.

Mic HeadphoneA quick question for you. Do you actually realise how much work goes into publicising the spoken word?  These days with a computer, Internet connection, mic, and some software, you can podcast alongside the largest media companies and the many other independent podcasters around the world.

You need more than your voice to begin podcasting, but not too much more. Once you have the equipment, setting up a podcast generally takes from several hours, not much time when you consider how long it would take to set up your own radio station, and after you’re set up, making podcasts won’t take much longer than it takes to speak the words.

You can use a mobile PC or a desktop computer with an Internet connection to create a podcast. Some podcasters prefer to work with a mobile PC so they can podcast from any location they want. If it has a microphone built into it, you can also record your podcast on a portable MP3 player and then transfer the file of your recording to your computer to edit and post to the web.

Your computer’s microphone probably won’t give you the sound quality you’re after for a podcast. For one thing, it’ll likely pick up background (also known as ambient) noise. Mine picks up the furnace switching on and off—even my computer’s fan. You might have the same problem with a portable MP3 player’s mic. All of this ambient noise could be a neat effect (“Listen everyone, I’m giving you a tour of the basement plumbing in my home!”), but before you choose to join the ranks of the sonic avant garde, it’s probably best to focus on getting your voice heard, and heard well.

For quality podcasting, get an external condenser mic that plugs into your computer. This kind of mic will reduce the background noise so your voice comes through loud and clear. If you get this kind of mic, get a stand, too. This will eliminate the noise you’ll pick up from adjusting your hands on the mic during your show. You’ll probably also want a headset that’ll allow you to monitor your recording levels as you speak. You can’t use speakers while recording because the speaker sound will be recorded and you’ll risk getting audio feedback.

Go online and take a look at some of the USB headset/microphone pairings for an all-in-one solution—or you can get the separate mic, stand, and headset (usually pricier) like the pros. There are even several podcasting equipment packages that include a microphone, headset, audio mixer, and audio recording and editing software. Using one of these packages doesn’t give you much of an alibi for not sounding your best.

Recording and editing software

To create a podcast, you’ll need software that can record sound on your computer. An obvious choice is Sound Recorder. While Sound Recorder is fine for recording, you can’t use it to edit audio, and editing your recording a big part of creating a podcast. I know that on the first take I don’t always say exactly what I want exactly the way I want to, and you might not, either.

Windows Movie Maker has some basic audio recording and editing features. For more information on how to use Windows Movie Maker to record and edit sound, see Add narration to your movie. You might also consider downloading and using a program that can both record and edit your audio, such as the free software available online from Audacity. With it, you can record several audio tracks, such as your voice, music, and other sounds, so that your podcast can use a variety of sounds at once.

You can also get an all-in-one record, edit, and upload podcasting program that has multiple recording tracks, a teleprompter, and voice effects. (If you choose this route, you can skip the “MP3 converter” section below and go directly to the “Plan your podcast” section.) Such end-to-end podcasting programs also often allow you to create RSS feeds that help tell people that you’ve posted a podcast, what it’s about, and how to find it. There are many of these podcast recording and editing software solutions available.

MP3 is a standard podcast file format, which means that the greatest number of people will be able to hear your podcast if you make it available to them using this format. If you haven’t already recorded your podcast using the MP3 file format, then you’ll need to take your recorded file and convert it to an MP3 file. To do this, you need an MP3 converter. There are many free programs and commercial MP3 converters to choose from.

Plan your podcast

Sometimes ideas come to me in a flash. Other times, I have to sit down and hammer them out. While you’re waiting for your podcasting equipment to arrive, think about what you want your podcast to be. When you at last press record, you don’t want to sit there just drumming your fingers trying to think of what to say. It’s a good idea to plan—at least in general—not only what you want to talk about, but how you want to talk about it.

Picture of guinea pigs being interviewed for a podcastFrom podcast to “pigcast”—Your podcast can be about anything, even interviewing guinea pigs

Overall, what to talk about is probably easy—it’s whatever interests you. You can podcast about anything—from your criticisms or praise of local government to your search for the most talkative parrot in New Jersey. There are no rules! But since ideas are likely to be the core of your work as a podcaster, why not write them down? An outline of what you want to say can help your podcast recording go more smoothly, although some podcasters feel most comfortable with a script.

How you do your show is a different challenge. Will your podcast be a monologue, a talk show, a restaurant review, a walking tour of your favourite hiking trail, an interview with your pets? Of course, it could also be something different each time, and it can evolve.

Listening to other podcasts is a great way to get ideas. Here are some online podcast directories to explore:

Blubrry

iTunes

Odeo

Podcast Alley

Podnova

Record and edit

Okay. This is the moment you’ve been preparing for—recording your voice. Before you click the Record button, check to see if your microphone came with information about how to speak into it for clearest audio quality. There is a technique to using a mic correctly, such as speaking directly toward it, over the top of it, or off to the side.

It’s a good idea to practice speaking and recording a few times. To begin, plug in your microphone and headset into your computer and mute your computer’s speakers. After you record, you can use Windows Media Player to listen to your recordings to make sure everything is working correctly. This is a great time to get comfortable with the equipment and how it works with your voice and style. For more information on how to listen to audio files with Windows Media Player, see Play an audio or video file.

Find a quiet place to record your podcast, and then have some fun. Once you have a recording, many of the audio editing programs let you add effects, such as fade in and out and extra sound tracks. Don’t be afraid to experiment! Check the documentation that came with your software to get tips about the best ways to use the features it comes with, or take a look at articles online or at the library about home recording. If you add effects or music, make sure they aren’t protected by copyright. After you’ve recorded and edited your first podcast and you’ve got an audio file you’re proud of, convert it to an MP3 file using the MP3 converter I talked about earlier.

Publish your podcast

Now, you’re ready to publish your podcast online. To do this, you need a place to put it—your website or a web hosting and syndicating service that distributes podcasts across the Internet. There are a many free and paid options that you can find online. Here are just a few hosting services to compare:

Hipcast

Libsyn

Now that you’ve posted your podcast to your website or hosting service, you need to help people find it. Along with your podcast, you’ll upload an XML file called an RSS feed. This short XML file helps tell people that you’ve posted a podcast, what it’s about, and how to find it. You can enter this descriptive information in an RSS feed generator, such as TD Scripts or RSS Feeds Submit to generate this RSS feed code. If you’re using an end-to-end podcasting program or hosting service, creating the RSS feed might be a built-in feature. Essentially, this RSS feed will produce the link that people click to listen to your podcast.

When you’ve uploaded your podcast and have a link to it, you can take that link and let the world know about your podcast by putting the link on your blog using Windows Live Writer, publishing it to your Windows Live Spaces webpage, posting it into podcast directories, or sending it in e-mail. Now, your listeners are drummiimagesng their fingers, waiting for news that your next great idea is ready to download.

Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to your computer (they’re like newsreaders for media).


Check out these five popular podcast managers and let the entertainment come to you. Extract taken from the Essential Internet Marketers Toolkit

gPodder
gPodder looks like a simple no-frills podcast manager, but underneath the hood you’ll find a huge array of options and some perks—like the ability to sync to iPods, directory-based portable players, and MTP-compatible players. gPodder doesn’t include a built-in player but you can specify your favourite video and audio player. If you delve into the advanced options menu, you’ll find options for nearly every aspect of the software’s functionality—you’ll definitely want to read the gPodder wiki before going crazy with the toggle switches however. You can also access some of the more advanced tools found in podcast managers like iTunes, such as the ability to alter the playback speed of your podcasts, but such tinkering requires a close reading of the manual and isn’t immediately accessible to the user right after installing the application.
Link to Resource

 

Zune
Like you can use iTunes without an iPod, you can use the Zune software without an actual Zune player. Microsoft’s offering in the podcast management department isn’t half bad considering how new to the portable music arena the Zune is relative to the iPod, at least. You can subscribe to podcasts from the greater web, browse the Zune marketplace to select from thousands of podcasts, rearrange the order of podcasts using the order-series function, bookmark your place in long podcasts, and stream over the web through your Zune.net account. If you are syncing your podcasts to a Zune, you can enjoy a few nice perks, like the ability to update your podcasts to your Zune over your wireless network and sharing your podcasts with friends’ Zunes.
Link to Resource

 

Miro
Miro is a lightweight and open-source video and podcast manager with strong emphasis on streaming and web-based media. Although other contenders in the Hive Five support video-based podcasts, Miro really shines when it comes to smooth and pleasant playback of video podcasts thanks to its roots as a video player. You can manage your podcasts, set them to automatically download, or make them wait for your go ahead. You can also set how long they’ll hang around before expiring and set those values differently for video and audio to help manage how much disk space your podcasts chew up. Miro also imports and exports your podcasts in OPML format, which makes it compatible with all major feed readers and other podcasting clients.
Link to Resource

 

iTunes
Not only is iTunes a popular podcasting manager in its own right, it helps that iTunes was the first introduction many people had to the idea of podcasting. Many a new iPod owner has installed iTunes over the years and upon looking at the navigation column asked, “What’s a podcast?” Many of the tricks available in the music-management side of iTunes are available when managing your podcasts. On top of just managing the subscription itself, you can increase the playback speed of your podcasts so you can consume more of them in a shorter span of time, bookmark where you left off both in iTunes and on the iPod, set up smart playlists to blend one podcast into another or make a constantly refreshing playlist of your new podcasts, and tell iTunes how long to archive your podcasts before making room for the new ones. Although iTunes wasn’t designed to be a stand-alone podcast manager, it has done a fine job integrating podcatching.
Link to Resource 

 

Juice
Juice—formally known as iPodder—is an open-source podcast manager. If you’re looking for an extremely lightweight, no-frills podcast manager, it would be tough to get lighter and more streamlined than Juice. Juice is focused on grabbing podcasts, downloading them for you according to their refresh rate or your set schedule, and little else. It has a built-in directory and a few basic tools—like a cleanup tool for deleting old podcasts—and that’s about it. While the lack of bells and whistles might turn some people off from using Juice—it certainly lacks the visually stimulating built-in directories you find in iTunes and Zune—if you just want a program that doesn’t tax your system resources and downloads the podcasts you want, you can’t go wrong with Juice.
Link to Resource 

The Best SEO Tools

A lot of SEO tools and internet marketing software can be quite expensive if you are just starting out. But if you are ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way through to free SEO software.

Below is a compiled a list of all of the best free SEO tools and software in one place for your convenience.

Getting The Most Out Of Free SEO Tools & Software

If you are considering taking out any of the free SEO software below then you will want to make sure you squeeze the most out of the trial period as possible.

So before you start any trial, take time to familiarise yourself with the service/software via tutorials on YouTube or from forum discussion groups or even social media sites. If it is a link building software trial for example you should watch tutorials so you know how to use it before you start the trial. It is advisable to plan out your campaign and prepare all of the content you will need so you can make sure 100% of the trial period is spent building links and not figuring things out.

The Best Free SEO Tools & Software

I have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly. Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Moz (30 Day Trial)
Moz is one of the best SEO tools to monitor your site and link building campaigns. It does it all from rank tracking to on page recommendations and you can even use it to download all of your competitors backlinks!
Link to Resource

 

SENuke (14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource

 

 

Kontent Machine (7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks.
Link to Resource 

 

SEO Powersuite
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource  

 

 

Content Creation

The Best Spinner (Full 7 Day Trial)
It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools.
Link to Resource  

 

Spinner Chief (Free Version)
A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!
Link to Resource 

 

WordAI (3 Day Trial)
These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!
Link to Resource

 

Kontent Machine (Full 7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks. Read my full review here.
Link to Resource 

 

 

Email Marketing Tools

Aweber
I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!
Link to Resource 

 

Get Response (30 Day Free Trial)
The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!
Link to Resource 

 

keyword research Tools

Market Samurai (Full 14 Day Trial)
The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
Link to Resource 

 

keyword researcher (Free Trial)
This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.
Link to Resource 

 

Link Building Tools

Article Kevo (Full 7 Day Trial)
A relatively new kid on the block Article Kevo can now submit to a wide range of platforms including article directories, web 2.0 platforms, social bookmarks, wikis, social networks and forums!
Link to Resource 

 

GSA Search Engine Ranker (Full 5 Day Trial)
This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here.
Link to Resource

 

Inspyder Backlink Monitor (Free Version)
The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you. Check out my full review.
Link to Resource 

 

Link Assistant (Free Version)
This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.
Link to Resource 

 

Link Wheel Bandit (7 Day Free Trial)
Great tool for powering up your tier 2 links even further. Not sure why it’s called Link Wheel Bandit though as it doesn’t actually build Link Wheels, it builds Link Pyramids/Tiers.
Link to Resource 

 

Magic Submitter (Full 30 Day Trial)
This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.
Link to Resource 

 

NoHandsSEO (Full 7 Day Trial)
This provides a completely automated and hands off solution to build an endless supply of links. Very easy to use and setup and supports a few different platforms.
Link to Resource 

 

SENuke XCR (Full 14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource 

 

Sick Submitter (Full 3 Day Trial)
Like SENuke XCR & Magic Submitter this is a really diverse tool that can post to a huge range of platforms which is backed up by the user forums offering scripts to post to even more sites and platforms!
Link to Resource 

 

SEO SpyGlass (Free Version)
Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile.
Link to Resource 

 

SliQ Submitter (100 Submission Limit)
One of my favourite directory submitters before I replaced it with Ultimate Demon. Really easy to use and can grab you some links from high quality directories.
Link to Resource 

 

 

On Site SEO Tools

Website Auditor (Free Version)
Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
With weekly scans of your site the SEOMoz dashboard quickly identifies any on site SEO issues and advises you on how to correct them.
Link to Resource 

 

Microsoft SEO Toolkit (Free)
Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.
Link to Resource 

 

 

Rank Trackers

Rank Tracker (Free Version)
Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
The SEOMoz service provides weekly ranking updates and tracks your progress over time. You can also use it to monitor your competitors and benchmark your site against them.
Link to Resource 

 

Internet Business Promoter (Free Version)
A fantastic piece of software that offers a range of functions such as keyword suggestions, link building and rank tracking. The best feature though is the top 10 optimiser that will look at the on page of the current top 10 results and tell you what you need to change on your site to reflect that.
Link to Resource 

 

SEO Powersuite (Free Version)
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource 

 

Social Media Tools

BuzzBundle (Free Version)
Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate – read my full review here.
Link to Resource 

 

HootSuite (Free Version)
This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.
Link to Resource 

 

Synnd (Free Version)
If you need a steady drip feed of tweets, likes, +1, social bookmarks and up votes on sites like Reddit then SynnD is for you!
Link to Resource 

 

TweetDeck (Free Version)
Now owned by Twitter this is a great desktop client to manage your Twitter account.
Link to Resource 

 

WPRobot (Free Version)
This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. Perfect for tier 1 links
Link to Resource 

Webinar Tools

Small Business Webinar Tools

When combined with great resources, useful downloads, and soft sell approaches, webinars offer a way to engage prospects and customers at a higher level.

Here are a few webinar services for you to consider.  Most of these define meetings differently from webinars, in both number of participants and pricing,  so if you simply want to run an internal meeting with remote users there are affordable options within this set of providers.

imagesMost of these offer the ability for you to present from a video camera (web cam) or just from your computer microphone via VOIP or via a regular phone. Most do not recommend calling in from a cell phone if you’re the presenter/moderator.  All of these allow you to share your screen, which is usually at the core of any webinar presentation.

The first five are the well-known heavy hitters in the webinar platform world.  They offer a track record and stability that you have to admire, but if you happen to need other options, we include 21 more.

 

Go To Webinar
GoToWebinar is probably one of the most popular services for Internet Marketers and online business owners. Their pricing model increased recently and that is probably the only deterrent for small business.  For up to 100 attendees, it is now $100/month.  For up to 15 people, you can use the GoToMeeting service at $49/month. Free trial for 30 days.
Link to Resource

 

Verizon
Verizon Small Business Web Conferencing is part of the Verizon Business focus. You can join the collaboration centre and get online meetings and more starting at $24/month, but you need to call a small business representative to get pricing on the web conferencing platform.
Link to Resource

 

Adobe Connect Pro
Adobe Acrobat Connect Pro has a reputation of being one of the most elegant conferencing solutions and wins awards regularly.  It works as a webinar tool, but adds e-learning components if you need to track how people interact with your material and if they complete certain courses. They offer a 30-day free trial. Monthly fees start at $45, but they also offer a pay-per-use pricing plan which is nice.
Link to Resource

 

Cisco Web Ex
Cisco WebEx offers unlimited meetings a month for up to 25 people is $49/month.  They are one of the best known web conferencing solutions and offer mobile access (even from an iPhone or iPad), attendee polls, and all the other cool features you hope for in a webinar. Great for one-on-one meetings with sales prospects. Offers a 14-day free trial.
Link to Resource

 

Gather Place
GatherPlace focus on small business and has a simple-to-understand pricing model.  They offer a free trial with no credit card. Pricing starts at $29/month for up to 5 users.  You can run it in a java-enabled browser or download a small application from them.
Link to Resource

 

Mikogo
Mikogo is a desktop sharing tool full of features to assist you in conducting the perfect online meeting or web conference. Take advantage of the opportunity to share any screen content or application over the Internet in true colour quality with up to 25 participants simultaneously, while still sitting at your desk. Relatively inexpensive too.
Link to Resource

 

Tok Box
Tokbox defines itself as a video chat service, but it does most of the same, if not all, of the things a webinar service offers.  Basic video chat for up to 20 people is free.  Share presentations, documents and videos.  Send pre-recorded video messages.
Link to Resource

 

Dim Dim
Dimdim is one of the new webinar players on the market. They have created an open platform with a forever free plan for up to 20 users.  Paid plan starts at $25 for up to 50 people.
Link to Resource

 

Brain Shark
These guys are in a category all their own. They are a webinar platform, but one that offers major tracking capabilities. You don’t conduct live meetings with them, but create the material and then allow people to consume it as they want, on-demand.  You can then see what and how your attendee uses and moves through the content.  Sort of like Slideshare, on steroids.
Link to Resource

 

Glance
This software is not free but is a widely used, reliable and particularly simple screen-sharing application. Presenters install a piece of software, and can then share PC or Mac desktops with participants on PC, Mac or Linux, who view the desktop through a browser without installing.
Link to Resource

 

Fuze
Fuze is figuring out the mobile aspect of running a meeting better than almost any of the other webinar platforms.  You can instantly start a meeting from your iPhone or certain Blackberry models.  You can snap a photo and share it in your meeting, too.  Runs great from a desktop.  30-day Free trial, then starts at $29/month for up to 25 users.  Oh, last cool feature Fuze Fetch: You give them attendee phone numbers and they call them for you.
Link to Resource

 

Ready Talk
ReadyTalk calls itself a white glove solution.  It offers a 30-day free trial and then $49/month for up to 15 users.  They call it white glove because they offer an event support for your important high value events, so you’re not alone in trying to coordinate the many details that often go with supporting a webinar. ReadyTalk is reliable and widely used by nonprofits. It offers strong voice conferencing solutions at additional cost, and voice and visual recording features which integrate fully with the Web solutions, but no support for VOIP conferencing, white-boarding or video conferencing.
Link to Resource

 

Pow Wow
There are times when you don’t want all the screensharing and video options and just need a conference calling option, so I’ve included one that looks pretty dependable and robust.  Also, you may have some screen sharing capability and only need the phone portion. This would be one to look at.
Link to Resource

 

Any Meeting
They have a forever free plan for up to 150 people per meeting/webinar. Unlimited number of meetings.  They have an advertiser-based model to support the forever free plan.  Browser based and also has custom registration form options, which is a good feature.
Link to Resource

 

Mega Meeting
MegaMeeting is a high end web conferencing platform that offers a standard subscription that’s good for small business. They also offer the software for purchase and use on your own servers. It comes at a high price point, but if your business depends on webinars it might be worth a look. Offer a free trial and then plans start at $45/month for up to 3 users.
Link to Resource
Zoho
Zoho offers a completely free one-on-one online meeting option and then prices start at $12/month for up to five users.  That is one of the best prices in the market.  They also offer a cool feature called Embed Meeting so you can insert the meeting details into your website or blog and actually conduct the meeting right there.
Link to Resource

 

IBM Lotus
IBM Lotus Unyte.  Okay, these guys are clearly 800 pound gorillas and should be listed above, but hardly anyone I knew realized IBM had a webinar platform.  They offer a free 30-day trial with unlimited use for up to 14 people.  They also offer a completely free one-on-one option that you can use for desktop sharing.  Events subscription starts at $99/month.
Link to Resource

 

Yugma
Yugma is one of the innovators in the small business webinar space. They offer a completely free option and then prices start at 14.95/month for up to 20 users.  It also supports VOIP conferencing, including a feature that integrates seminars with Skype calls. Presenters can use PC, Macs or Linux. Participants can use almost any system or browser by downloading a Java applet.
Link to Resource

 

Intercall
Intercall is an audio, video and web conference tool and I was impressed with the iPhone and Blackberry add-ons they have built into it.  They have a Small Business Plan section that they just introduced for unlimited webinars.  Free 30 day trial, of course, they also offer a pay-as-you-go for 10 cents per minute/per user which might appeal when you only need something every now and then.
Link to Resource

 

Saba
Saba has an eMeetings option which is good for up to 20 people at $15/month and then bigger packages, if you need them, there is a free option too. They offer mobile phone options as well.
Link to Resource

 

Nefsis
Nefsis makes some bold claims that they are more powerful than Webex and so it made me pay closer attention.  Having done a bunch of webinars,  many platforms can have issues with audio feedback.  This is when you have someone with an open microphone somewhere and it causes static and screeching.  Nefsis states they’ve solved this.  They offer a free trial but their pricing is at the higher end of the scale.  It might fit a specific need for the advanced small business owner doing remote meetings and webinars.
Link to Resource

 

iLinc
iLinc offers e-learning, webinars, meetings and a way to tie it all into Salesforce.com and create a great customer tracking option.  This will be an important option for many small businesses that have automated much of their marketing work.  They offer a free 30-day trial.
Link to Resource

 

Inter Call
STREAM57 now part of Inter call, is a Flash webcasting software product that appears to be quite robust and high quality, the demos look like professional newscasts.
Link to Resource

 

Dialcom
Dialcom offers a collaboration software tool called Spontania that is a client-server solution.  It is used by many large corporations and some smaller ones.  They offer some useful case studies to show how banks, healthcare, and manufacturers have used their video conferencing and collaboration software.
Link to Resource

 

PGI
PGi Better Meetings appears to offer several solutions its own, plus Adobe, Microsoft and other webinar products as part of its custom approach.
Link to Resource

 

Desktop Sharing Software

Simple desktop and application sharing tools have fewer features than full online seminar tools, but are often easier for participants to use. They offer a less cluttered interface, making them a good choice for straightforward sharing. Presenters typically install the software on their computers, and share the information on their screens with others at a specific Internet address.

Screen Stream
Free for anyone to use, Screenstream allows Windows PC presenters to share their desktop with participants on PCs, Macs or Linux, who view the desktop through a browser with no install required.
Link to Resource

 

Team Viewer
While focused more on desktop support situations, Team Viewer allows presenters to share PC or Mac desktops. Both presenters and viewers must download and install an application, making it more appropriate for internal teams than more public situations. A free version of the tool is available for private use.
Link to Resource

Choosing a Webinar Service

There are many things To Consider When Choosing A Webinar Service, allow me to explain.

There are so many webinar services that you may feel overwhelmed when trying to choose one. If you ask yourself three questions when looking for a webinar service you may find that the decision to choose webinar software is easier than you thought.

What are the objectives of my webinar?

Knowing what your objectives are can help you determine the type of webinar service you need.  Are you looking to promote your business, educate clients, establish relationships, and build leads? If you answer yes to any of these questions, then you will need a webinar service that allows you to have large groups of people in attendance and also allows some sort of interaction with your audience.

You may want to look for a webinar service that lets you sell your products with one click.  If you are looking to build leads, a webinar service that has social media built in can help.  Looking to educate your clients? Look for a webinar solution that allows for more than one moderator/speaker.  When there are more speakers involved in a webinar your audience will become more engaged.

Will I use this webinar for marketing purposes?

You may have people come in late to your webinar event or not attend at all.  In these cases, do you want a webinar recording sent them? Do you want to send a recording to those that attended so they have something to refer back to at a later date?  You may also want to put this recording on your website or social media outlets to gain interest from people who didn’t attend the webinar event and might want to attend your next one.

For whatever reason, if you want to record your webinar you will need to look for a webinar platform that allows you to do so.  It would be a waste not to record your webinar event. Believe it or not there are many webinar services that do not automatically record your session.

What’s my budget?

Knowing your budget will help you narrow the list of webinar services available. What is the greatest number of attendees that you expect? Don’t purchase a webinar service that maxes out at 500 if you are only ever going to have 100 attendees.  Most webinar solutions worth looking at will cost anywhere from $20 to a $1000 a month. When analysing your budget for a webinar service, make sure the platform the webinar software runs on will work for all your clients. To get the most bang for your buck look at webinar services that have as many of the features you want.

Choosing a webinar service can be difficult, but if you ask yourself these three questions, the answers should help you reach your decision.  There are many webinar software solutions available to business owners, but there is only one solution for you.

Tips For Using The Right Service

If you want to grow your business and connect with your clients, then it’s time you thought of hosting live webinars.  Live events are exciting to those who attend and allow you interaction with clients.

Here are 4 tips to get you started with your webinar service.

Practice

Whichever webinar service you choose, make use of the videos, tutorials and training manuals that service offers.  Those guides will ensure that you know your webinar software inside and out.  If your webinar provider offers in-person training, take them up on it.  The more training you receive with your new webinar service the better!

Make sure that your office technology matches the specifications that the webinar company specifies.  Practice using your new webinar software.  Practice on colleagues in the office or with family at home.  Practice as a presenter and as a listener.  Record yourself to see how you sound.  Make sure you are ready for questions from your audience when hosting a live webinar; don’t let yourself be caught off guard.

Co-Presenters

Collaborating on live webinar events makes your material more exciting to the audience and helps to increase your conversation rate. No one wants to listen to the same person talk for two hours.  Having a co-presenter also helps; one person can answer questions and another to take care of any technical things going on in the background. It may also give you some level of comfort to know you are not alone.  A co-presenter might also spark interest from different demographics and help you gain more participants and market your webinar to a wider audience.

Visuals

You need visuals when hosting a webinar. Make sure your webinar service lets you use many different types of visual formats.  You don’t want to just read your PowerPoint slides to your audience. Throw in fun graphs and images. Show graphs, graphics and slides of interest pertaining to your webinar.  Make sure you are adept in toggling back and forth between different pictures and slides.  If you are presenting have a picture of yourself at the beginning of the webinar.  It will help make a connection between you and your audience.

Interact

If you don’t interact with your audience during your webinar event, you will lose their attention.  Keep them engaged.  Ask questions during the presentation; don’t wait until the end to address your guests.  Encourage them to ask questions through whatever means the webinar platform offers and answer them during the webinar.  If your webinar service allows, try and have some discussion where attendees can talk with each other.  Run a poll during your webinar and then in real-time give the results of the poll.

Webinars can be an advantage to your business if given correctly.  Using these tips should help you in having a successful webinar presentation.

For more information on this subject and other Internet Marketing resources click here!!