In this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.
I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.
If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.
Allow me to explain
It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.
Think about it for a moment,
If you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.
That’s the power of the inbox.
It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.
Here are ten angles to try and gain email xfactor results:
1. Build your know, like, trust factor
First things first… Are you making the best possible first impression?
It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:
New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:
Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal
2. Sell the next step
Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.
The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).
3. Showcase your expertise with personality
The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.
You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.
Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.
4. Invite conversations
One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.
For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.
5. Publicise your blog, webinar, event
Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.
The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.
6. Promote an offer
The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.
When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.
7. Attract interest
Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?
The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?
If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.
8. Share a Q & A
Answering real questions in an email format achieves a number of things:
You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.
9. Inspire your audience
Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!
Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?