Discover The email Xfactor

imagesIn this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.

I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.

If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.

Allow me to explain

It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.

Think about it for a moment,

imagesIf you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.

That’s the power of the inbox.

It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.

Here are ten angles to try and gain email xfactor results:

1. Build your know, like, trust factor

First things first… Are you making the best possible first impression?

It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:

New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:

Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal

2. Sell the next step

Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.

The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).

3. Showcase your expertise with personality

The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.

You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.

Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.

4. Invite conversations

One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.

For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.

5. Publicise your blog, webinar, event

Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.

The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.

6. Promote an offer

The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.

When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.

7. Attract interest

Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?

The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?

If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.

8. Share a Q & A

Answering real questions in an email format achieves a number of things:

You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.

9. Inspire your audience

Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!

10. Piggyback

Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?

For more strategies on email xfactor marketing click me!

Writing Effective Copy

imagesWhen writing effective copy online to increase sales it is vitally important to connect with your reader in order to convey your marketing message. Most people are cynical when viewing any advertising copy due to the amount of hype often used. The most effective way to engage readers is to touch upon an emotional cord, thereby drawing them deeper into what you have written. Blasting people with outlandish claims tends to increase their resistance to your advertising copy.

Below are 10 tips to use when composing sales content to help you connect with your prospects, this will allow you to effectively deliver your marketing message.

Attention Getting Headline

Peak the curiosity of readers by ‘hinting’ at what type of ‘sensational’ information awaits them within the body of your content. You must get them to read further into your advertising copy in order to get your points across and/or to persuade them to make a purchase.

Address the Problem

Identify the problem from which readers are suffering and that your offer will address to further engage people even deeper into your copy. At this point you have ‘touch a chord’ with others because they now feel you can relate with what they are going through. It is this connection they will help you better communicate any marketing message you may have.

Offer a Solution

Provide for a people a reasonable solution to their problem and do so in a credible manner. It is here that you are providing some legitimacy to the claims of your solution. You must be believable and convey your message in a clear and logical fashion! Using a more reasonable, deliberate and calmer tone in your advertising copy will be soothing to readers thereby lessening their resistance.

Show the Benefits

By showing people the problem as mentioned above you are also reminding them of their discomfort, suffering or pain! Here is where you allow them to imagine the ‘benefits’ that your offer will afford them and how their previous and undesirable feelings and/or situation will be solved! In order to increase sales with any promotional copy you will always need to show people how they will benefit!

Give Proof

The use of testimonials or logical and reasonable explanations that serves to make your benefit claims more believable or understandable helps to again lessen reader resistance. This reassurance is necessary and needed to get people to take the action you require.

Present Your Offer

Here is where you tell people you got the solution and they need to take the necessary action as required to posses the solution and enjoy the benefits! Once you have ‘rolled out’ your solution again review how it will help them and therefore why they need to have it!

Give Reassurance

Here is where you offer a guarantee to further assure readers and lay to rest any lingering doubts that they may have. You want them to feel any risk at this point is minimal or better yet non-existent! Money back guarantees are quite normal and expected when dealing with any reputable business. Here too you are aiming to knock down any remaining ‘walls’ of resistance or doubt people may still possess!

Your Call to Action

imgresThis is your wake-up call to readers telling them to take action, NOW and stop the suffering, discomfort or otherwise undesirable feelings/experience they currently have! Telling them the solution is at hand and theirs for the taking right at this point further lessens resistance and compels them to take action. You are nudging them along without blatantly pushing them which would only serve to increase their reluctance and fuel their doubt! It is all about subtlety and your proper use of it to keep people reading your advertising copy! It stands to reason that the more they read the greater the chance you will have to deliver your marketing message. In order to increase sales you absolutely must get your message across, so writing effective copy is so important!

Review Their Current Situation

Here you are simply reminding people of why they are even reading your copy, because they have a need or desire to make ‘things’ better! Reminding them you have the solution and it is easily within their grasp further triggers emotions that pushes them closer to taking action!

Remind People of the Benefits

Ending your copy on a positive note quite simply remind people of the good things they stand to experience and the negative ones they can easily eliminate, RIGHT NOW!

When writing effective copy for the sake of promoting something it is usually best to use subtly and not a ‘in your face’ approach. When people are viewing any advertising copy they always have the option of turning away thereby not receiving the intended marketing message. Subtly on the other hand serves to win the confidence and strike a connection with readers as the discussion above explains. By doing so people are then able to become more engaged in what you have written. The point is that the more they are willing to read, the greater the chances you advertising copy will have it intended effect which is simply to increase sales!

The Magnificent 7 Content Marketing Tips

I am always looking for creative ways to clearly communicate with my audience, and while I regularly test new things, it’s easy to get caught up in a routine instead of stopping for a moment and trying out something new. There is risk involved in moving your content marketing in a different direction, but if you know your audience well, you can experiment with them. Your content can be universally appealing to them while trying a different approach.

imagesThe great thing about a failed content marketing approach is that it teaches you a lesson about what your target audience responds to, about what they want to see, about your voicing and your approach. However, it takes making a risk with your content approach to learn these invaluable lessons. I know this because I have spent a lot of time failing. These failure gave me the information I needed to really succeed.

In spite of my many failures, I found a few channels that consistently gave me powerful returns. Here are my top seven recommended marketing methods.

 

Tip 1: Creative lists
Some of the best content that marketers can offer their audiences is through a creative list. This is the classic Buzzfeed mentality. But even Buzzfeed is not committed to a mindless list.

Rather, a really great list provides invaluable, insightful information in a fun way. Consider a pest control company that gives its audience a list of the top bugs to look out for in the summer. Identify what you can uniquely offer your customers and then come up with a creative list to showcase your expertise in a fun way.

Tip 2: Live video
Video is becoming more relevant and trendy than ever among social users and this is one area that content marketers really should be investing in to get their messaging in front of potential customers.

Customers want an inside look at your company. They want exclusive access to their brand and producing a live video will give them that access. For Video Marketing tips check out this blog post.

Tip 3: Spin-off audiences
As a content marketer, you need to know your target audience like you know your closest relative or your best friend. You need to know who they are, how old they are, what they like to buy, and most importantly, what their additional interests are. From there, you can identify spin-off audiences that may be interested in your products and services.

Do target audience research using Google Analytics and surveys, and then identify the other audiences you can reach out to online to begin pushing your messages.

Tip 4: Have an eye for traffic
There are sites out there already that you can use to your advantage because of the sheer number of users they get. For example, consider the amount of traffic to sites like Etsy or IMDb.

If you can write unique content for one of these sites with high traffic, then you can send those users back to your website. You just need to make sure that what you are selling relates to one of these big sites.

Tip 5: Utilise LinkedIn
Expand your social stretch to sites like LinkedIn, where you can post valuable business advice that relates to your company and brand. LinkedIn users are business-minded, and they want tips that will push them forward in their careers.

If you can create content that fits in that category, you can drive them to your website. Think creatively about how your products can aid them and make life easier for their work lives and careers.

Tip 6: Start snapping
Snapchat is becoming one of the most trendy and popular social networks to reach Millennials. You can introduce your brand and messaging in fun and compelling ways through the function of the Snapchat “story.”

It’s important, however, that your content marketing does not appear to be promotional. What you are really trying to do is give your users that immediate, live look into what matters about your business. You want to create energy around your brand and show those younger users why it matters that they have you in their lives.

Tip 7: See where your audience is on social
imgresIf you’re thinking about expanding your social platforms to beyond the traditional or trendy ones, then try to find out first where your target audience is on social. One great resource is a site called Buzzsumo.

You can type in a keyword related to your business, and Buzzsumo will tell you what the most shared content is related to that keyword and where it is popular on social media networks.

Conclusion
In conclusion, if you’re not using these seven content marketing tips to get the most profitable return you can, then you’re missing out on easy ways to make big changes for your brand.

These seven areas often go untapped in our field because they are not the most popular or visible approaches. But sometimes, what your customers need is a surprise or a shift in your content marketing in order to really get their attention.

When users hear the same messaging over and over agai or if they become too accustomed to just one mode for your content marketing, such as a video then you’re setting them up to expect too much regularity from you. Shake up your content marketing with these seven tips and determine what failures can turn into successes over time. You’ll be glad you tried.

VidReaper Review

video marketing is about to change for ever, here is a review of Vidreaper which put simply, takes all the hard work out of finding profitable niches & topics to rank for and gives Youtube marketers the raw data on how to get videos to the top of Google search.

Just imagine being able to do a quick search through 200,000+ pre-qualified profitable videos to find the ones that rank the best with the minimum of effort and time on your part.

Vidreaper sorts through the millions of videos on youtube to find those that really make money and reverse engineers exactly how you can out rank them. With over 3,000 new videos being added daily, the database is massive and constantly growing, giving you an unlimited supply of new topics and niches to target and benefit from.

Vidreaper is a ground breaking new discovery that pulls in the highest quality data from SEMrush and AHrefs to give the members all the insights they need right at their finger-tips. This means that there is no need to spend endless hours of manual research sifting through mountains of data to find the info you really need.

It doesn’t matter what your skill set is in the video marketing field, having the research already done for you will save you time, effort and money. Finding profitable video topics has never been easier, this system is like having your own team of researchers & outsourcers working for you 24 hours a day 365 days of the year. Discover the true value of a niche, what the audience count is, how much traffic it gets and much more

imgresInside Vidreaper there is a full walk through video tutorial program, showing how the system works and also how to get the best out of the software. You will be shown what are the golden nuggets and how to implement them correctly in your marketing. The interface is extremely user friendly and the support desk is within easy reach too.

So Just Who Is Vidreaper For?

List Builders who want to grow hyper targeted lists of eager-to-buy subscribers.

eCommerce Sellers who want to send their conversion rates through the roof and get more sales than ever before.

SEO Marketers who want to reduce their bounce rates by keeping readers on their website pages longer, which Google rewards with better search engine rankings and more organic traffic.
Bloggers who want to want to increase reader engagement and create compelling content that drives sales.
Social Media Marketers who want to capitalise on the growing number of video views on social platforms such as Facebook, Instagram and Vine.
niche Marketers who want to grab immediate attention and engagement with niche audiences, and build authority in their niche.
Video Marketers who want to fill the gap between creating videos with the new video making softwares – and actually making money with them.
In conclusion: If you feel that your current chosen market is overcrowded with competition, stop struggling and discover new and untapped profitable niches that can help you to make high profits online. You owe it to yourself to become an awesome online marketer, vidreaper can and will show you the best way forward.