How Much Traffic Does a Website Get

 When the average person visits a website for the first time, their eyes follow an F-pattern.

When I visit a website for the first time, I look at something else. In less than a second, I have a decent idea of how much traffic that website gets which helps me decide whether or not to stay.

Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results.

Below you will discover 10 ways to see how much traffic does a website get.

1. Alexa Ranking

The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. This is the first thing I look at when I visit a site:

Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it’ll give you a rough idea of the website’s popularity.

  1. If you use Chrome, install the Alexa Extension.
  2. If you use Firefox, get the Alexa Add-On.
  3. If you use Internet Explorer, switch to Chrome. If you insist, you can download the Alexa Toolbar.

Alexa’s reliability is shaky, some argue that it’s worthless so it’s important to consider other metrics.

2. Compete.com

Compete.com is like Alexa, except they pull their stats from multiple sources and it’s only based on U.S. traffic.

Based on checking my sites and Income Diary, the “Unique Visitors” stat that it generates is much lower than the actual traffic.

3. SimilarWeb.com

SimilarWeb is another website traffic checker that’s similar to Alexa and Compete, except, it’s got a lot more detail put into it, so it’s more accurate!

ID SimilarWebThe main takeaway is that it gives you a line graph with values for the number of daily unique visitors and the sources. You can see the countries that your traffic comes from, top referring sites, the top destination sites (sites people visit after yours), display ads, audience interests, and up to 10 organic keywords with the free version.

4. FeedCompare.com

Feed Compare is a neat tool that lets you see how many RSS subscribers a website has as long as they use FeedBurner.

Step 1: Find the FeedBurner ID for a blog you’d like to check:

SethsMainBlog Feedburner
Most sites should link directly to their RSS feed on FeedBurner. Look for the orange icon.

Step 2: Put the FeedBurner ID i­nto Feed Compare’s tool.

Seth Godin Feed Compare
As you can see, Seth Godin has over 500,000 subscribers and it grew 1,500 in one day.

5. SEMRush.com

A great tool for website based keyword research is SEMRush.com. Here’s a screenshot when you search IncomeDiary.com:

SEMRush Income Diary
As you see, Michael ranks 1st for “internet businesses,” 4th for “how to make money blogging,” and 6th for “how to make money online.” Those are highly competitive keywords that are collectively searched over 20,000 times per month.

As you go down the list, you can start to estimate how much traffic he gets for each keyword based on the position and search volume.

6. YouTube or Vimeo Views

If a website has a YouTube or Vimeo video embedded on the homepage, click to “Watch on YouTube.”

Dollar Shave Club YouTube Video
If the video is public, both YouTube and Vimeo will show the view counts. Also check the upload date to estimate how many people view it per month.

Dollar Shave Club YouTube Views
Just because the homepage Dollar Shave Club video has almost 4 million views doesn’t mean that their site had 4 million views. But it gives you some idea of how much traffic they got in their first month.

7. Blog Post Comments

Another way to gauge the popularity of a blog is to look at how many comments it gets per post.

With my sites, I’ve found that an average of 1 out of every 200 readers leaves a comment. So a post with 20 non-Nicholas comments was viewed about 4,000 times. This changes with every post and every blog, but again, it gives you a general idea.

8. Total Comment Counts

Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:

Total Comment Counts

The second half of the URL tells you that you left the 108,656th comment on IncomeDiary.com. This number includes spam comments. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one.

9. Check their Archives

In the beginning, lots of bloggers share all of their stats about how much traffic their site is getting and where this traffic is coming from. As the blog grows, this information becomes more and more valuable so most bloggers stop sharing it.

If you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.

A few sites, like ThinkTraffic.net, choose to publish traffic reports every month because those stats are very relevant to their audiences.

10. Check “Advertise Here” Pages

By far, the most accurate way to figure out how much traffic a website gets is to go to their Advertising page.

If a blog is trying to sell advertising space, they need to tell you exactly how many unique views and impressions your ad is going to get every month.

If you sell advertising space on BuySellAds, you need to share your monthly unique and monthly impressions.

WPBeginner on BuySellAds

The Final Word

Unless the owner of the website reveals exactly how much traffic they’re getting, every other figure is a best guess. Most tools are surprisingly inaccurate when it comes to generating stats. They are good, however, for comparing yourself against others.

Do you know of any other ways to figure out how much traffic does a website site get?

Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.