7 Ways To Increase Your Social Media Marketing Strategy

If you are thinking about starting a blog or have been blogging for many years but the traffic and engagement or even sales have reached a grinding halt, it could well be time for you to transform your social media marketing strategy.

It is always a great idea to keep things fresh and up to date when creating a social media marketing strategy. There are a few things you can do in order to keep on top of new trends and increase engagement from your peers.

Why is social media marketing important for a blogger?

As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.

Social media is the bridge that connects your audience with your content.

Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.

Check out the following ways to transforming your social media marketing strategy if you are ready to:

Increase your blog traffic.

See better engagement across social media and on your blog

Build a supportive and loyal community of readers and buyers

1. Set Defined Goals

Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.

Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.

2. Deliver Content Wisely

Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.

You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.

Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.

3. Ask Questions

Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.

You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.

4. Share Content from Top Influencers

This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.

Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.

5. Focus on What Works For You

Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.

Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.

6. Be Transparent

It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.

Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.

When your audience gets to learn more about the real you, they will want to engage and connect with you more.

7. Always Link to a Product

Whether it’s paid or free, you should always be sending your audience to some sort of product or service.

You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.

Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.

Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.

Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.

Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.

How Good Are Your email Subject Lines

Email marketing is a must for any brick and mortar business operating today. It’s still uncomfortable though, for many business owners. While writing those riveting, attention grabbing email subject lines might read more like “Mission Impossible” for you today, once you have finished reading this, you will be ready to make ground breaking subject lines of your own for your next email marketing campaign.

Anatomy of a Killer email Subject Line

In order to create email subject lines that grab reader’s attention, you have to first think like a reader. Go through your email inbox and think about the headlines filtering through it on any given day. What does it take to make you click?

Chances are the subject lines did one of these things in order to make you want to click.

1.Promised a solution to a problem.
2.Conveyed a sense of urgency.
3.Created a little controversy.
4.Asked a question that piqued your interests.
5.Was witty.

All of these things make great subject line ideas and can help you get your emails opened and read faster and by more members of your target audience. But why do they work?

Obviously, people who have specific problems on your email lists are likely to open up if you’re promising a solution to their problems. That’s why it’s important to keep the email subject lines relevant to your audience.

A sense of urgency often works because no one wants to feel as though they are missing out on the next big thing. This means they’ll open and click and just to make sure they’re not going to miss out on something that matters to them.

Controversy sells! It’s as simple as that. While you don’t want to go so controversial that your turn your audience off, it never hurts to start a good conversation or debate as long as you are, once again, keeping it relevant. The goal of email marketing, after all, is to get people to buy what you have to sell.

Piquing interests gets a little more difficult unless you know your audience very well. Chances are what one person finds interesting may not appeal to others on the same level. However, if you present it as a bit of a mystery, you might have them hooked.

Witty is great. It gets attention and garners interest on its own. It also offers readers the hope this this will not be some dry boring sales pitch on your behalf.
At the end of the day, you’re left with a handful of possibilities and your own talents to attract readers and clicks. These ideas will help get your brain going, but the perfect subject line needs a little more to make it work. Try these tips for size.

Be unique. Don’t follow the same trends others in your inbox have tried.
Be specific. Don’t be so vague that your readers aren’t sure what you’re actually talking about.
Be useful. Reward your audience with useful information that matters to them.
Finally, creating those riveting email subject lines is only half the battle. You must follow through with the subject line promises or you risk breaking faith with your audience and losing subscribers.

Dominate Your Niche In 50 Steps

Creating a site that gets a lot of daily traffic is something that needs to be maintained by consistently updating your website with great content and with the best SEO practices in mind. That’s why we’ve created this list of 50 things to keep in mind when trying to dominate your niche.

Creating a site that stands out on the web that gets hundreds of thousands of page views a month might not come across as an easy task, but by creating an awesome website with great content, it is an achievement that can most certainly be worked towards by anyone.

Follow these rules, and hopefully you’ll see plenty of progress and success in the months and years to come. Keeping content, usability, navigation, and more in mind, there are many avenues and methods that can be taken to help put you, your brand, and site, steps above the competition!

1. Create The Best Content To Dominate Your niche

There’s no better or more obvious way to dominate your niche then by creating the world’s best content. The better your content is, the better rankings and search engine positions your likely to see. But how do you create the best content? Don’t worry in this list, we made sure to add plenty of steps that can be taken to ensure the likelihood of better content being posted onto your site. One of which is by hiring more expert writers for your site.

2. Create The Best Blog Post Titles

Creating the best titles for your posts is one step that can be taken to ensure better content delivery. There are many benefits to focusing on your blog post titles such as better SEO rankings, as well as potentially longer times being spent on your site. Creating titles that are simple, yet invoke curiosity and explain what your content is about is a great first step to better blog post titles.

3. Ensure Your Site Loads Quickly

Ensuring that your website loads up quickly should be a given among most bloggers and webmasters. But when we get so involved in creating our website and content, load times can be totally forgotten or overlooked. To ensure your website loads up more quickly, minimize the number of plugins you use and use a theme optimized for SEO.

4. Make Your Website User Engaging

User engagement can play a huge factor for visitors coming to your site and how they perceive your website. By allowing individuals to post comments, and replying to those comments can allow for an increase in search term keywords, while providing a better and more helpful experience by users coming to your site.

5. Post Content More Often

You might see this method being used once or twice in this list and that’s because of its high importance to maintaining your site and establishing your brand online. The more content being posted on your site, the more of a presence you’re likely to have online and the better your reputation could become.

6. Offer a Product Or Service Not Offered By Anyone Else

Whether you’re an e-commerce site, a site that offers a service, or a blogger, offering something else that no one in your niche is offering can give you a huge advantage over your competitors. This could be anything from providing 24/7 help or promoting a product line that the online community in your niche feels so obliged to share with everyone else. Whatever it is, offer something no on else is offering to become the dominant player in your niche.

7. Make Your Site Stand Out On Social Media

Sites that stand out or make their mark on social media can provide your website with a boost in awareness, reputation, and even credibility. The more your website gets shared on social media, the more notice your website will receive. Focus on 1 or 2 major social media networks at first, then expand to others if possible. Use these networks as a method for branding your website and becoming known as a reputable source in your niche.

8. Brand Your Business & Website

Don’t just create a business or a website. Instead, you should always to attempt to create a brand that people will come to know and love. To better brand your business and or website, ensure that the website and content your posting has a purpose for your overall message.

9. Ensure You Have a Domain That Stands Out

Make sure you’re choosing a domain that is brand-able, and really stands out in your niche. Think of what people are more likely to click on when they see your future website listed on the first page or two of Google. Here is a small guide we created to help you create that perfect domain.

10. Use The Best Images

Using awesome images can have a major positive affect on your brand. If possible, try to capture and post some of these images yourself, instead of having to use stock photo sites every time. Taking the images yourself can go a long way in enhancing your website’s brand and credibility.

11. Create a Helpful Website To Dominate Your niche

Make sure individuals in your niche can find almost all the information they are looking for. All the questions relative to a product or service in your niche, should be answered by the content posted on your website, if you truly want to become a dominate player in your niche.

12. Avoid & Minimize Distractions Like Ads

The last thing on your mind when it comes to your website should be ad placement. That’s not to say you can’t have any. Just don’t make placing more ads within your content a priority. That’s not what leads to a great and successful site and can in-fact, compromise your long-term or future potential. Keep your advertisements or links as non-intrusive as possible.

13. Have a Good Variety Of Content

Don’t only ensure that you are posting consistently, but also ensure the content you posts comes in variety. This refrains your website from becoming overly repetitive and can give repeat visitors something new to look forward to daily.

14. Make Sure Your Website Is Well-Organised

A well-organized website will simply make your website easier to understand as a whole. To ensure better organization, use a menu structure and category hierarchy that makes sense. Also, make sure the categories being used are smaller sub-niche topics people in that niche are constantly searching for. That will make finding certain blog posts on your site easier than ever and ensure a much better user experience.

15. Become The Go To Resource

If you become the resource that everyone wants to visit in your niche, you can undoubtedly become a more dominant player in your niche. In order to become that go to resource, you need to ensure your website has content on many of the subjects and topics available in your niche. You should also ensure that content is being written with uniqueness and originality in mind.

16. Write Content No One Else Has Thought Of

Creating a website that promotes content creativity can help your site stand out in other ways. If you look at BuzzFeed for example, they’re actually a source of news who present their content in a much more engaging and trendy way. This is all due to the way they create their content and blog post titles.

17. Focus On The Details

Make sure you’re always focusing on the smaller details of the site. Aspects like font, color, headings, and more, can truly make or break your website’s short and long-term potential.

18. Write Lengthier Content, Guides, & How To’s

Ensuring there is a variety of content on your site can be made easy by creating really long and in-depth content that answers every question on that topic. Even though this content will be longer to create, its long-term rewards in terms of traffic, rankings, and credibility, will make it all worth it in the end. Visitors could also consistently be coming back to that content just as a reference or for getting an answer to a specific question.

19. Cover Everything Your niche Has To Offer

Don’t leave any stone un-turned, if you truly want to become the dominant player in your niche. If we take a look at CNN or FoxNews for practical purposes, we’ll find that the major news outlet covers absolutely every international news story they can on a constant basis. This means if you want to dominate your niche, constantly work towards filling your site up with more and more helpful content, that people can’t get enough of.

20. Grow Your Site With Age & Be Patient

Another important step towards dominating your niche, both now and in the future, is to allow your site to grow with age and practice patience. No website grows to its ultimate form overnight. It’s a process where the more content you add to your site, the more seeds you inherently plant for creating a more dominant online presence.

21. Post Often & Be Consistent

If you’re willing to let months go by without posting, you can never expect to be the dominant site in your niche. This is because there is a much greater likeliness your competitors are consistently posting. And if that’s happening, you need to make sure you’re on that same level or higher. Otherwise, why should your site be considered better or greater than theirs?

22. Hire Expert Authors To Write For You

One thing you can do as your site grows and grows is work on hiring more authoritative voices to write for your blog. This can essentially allow your website to become more of a resource for visitors who grow an increasing trust for the kind of content you publish.

23. Become An Authoritative & Trustworthy Source

Trustworthy sources will always achieve some of the highest rankings. But to build a website that established those two traits takes time and patience. For now, ensure the content or form of your content being posted is consistently being improved.

24. Get Noticed By Bigger Brands & News Outlets

Getting noticed by bigger brands and news sources truly means you’re headed in the right direction and can be a positive sign you’re posting the right kind of content. This means you should always create content other websites and brands are looking to share on their own.

25. Make Your Site & Content Reflective Of The niche Today

To become a bigger and better brand in your niche, ensure that the content of your site reflects how that niche is currently being perceived. It’s important to note that niches always go through changes overtime and it’s important for your website to reflect that. Technology changes, new products come out, newer innovations, etc.. Always try and capitalize on these topics trending in your niche.

26. Interlink To All Your Posts

By interlinking to your posts, you’re essentially creating an encyclopedia in its own way that can be used as a helpful online resource by visitors. Your ultimate goal in any niche is to help others. Interlinking to your posts therefore, is an SEO strategy that makes sense.

27. Write Content That Solves Problems

Seek out the problems individuals are having in your niche and create content that solves those problems. This will ensure better long-term SEO rankings and better awareness by visitors. Supplement your content with longer how to guides and tutorials that solve these long sought-out issues.

28. Create Lists Like This One

Creating lists is a popular method big brands like BuzzFeed and many others use to get the attention of visitors. They’re easier to read, browse through, and can be more fun to engage with. That’s because lists are a very straight-forward way of digesting many different kinds of content.

29. Learn To Outsource Various Tasks

Don’t try and manage all your web tasks alone. Instead, always work on building and managing a team who can take on some of these tasks for you, even if you can’t see the short-term profitability in doing so. This could lead to a better and more trusted brand over-time, by allowing you to focus on your most important tasks for long-term website growth.

30. Ensure Your Site Has a Contact Page

These three sections can ensure your website is more of a legitimate resource than others. By allowing visitors to contact you or know more about you, your brand, and vision can put you a step above other competitors who may have failed to do so. Ensuring visitors can contact you can further help your brand and promote more word-of-mouth advertising by those your brand has helped.

31. Make Your Content More Thorough

There are some types of content that simply require details and thoroughness. Always ensure that if you’re choosing a topic to write on, you cover all the bases, especially if that topic seems to require it more than others.

32. Supplement Content With Videos & YouTube

One way to ensure better variety and addition of content is by supplementing your content with YouTube videos. This can allow you to present content in a much more appealing way and allow you to ‘act out’ the content instead of writing it down for everyone to read. It can essentially also lead you to building a brand potentially twice as strong by creating both a YouTube and Google or search engine presence.

33. Ensure Website Is Mobile-Friendly

This is a fairly easy, basic, and straight-forward SEO strategy that will lead to better rankings and help you dominate your niche. For most, this is a one and done strategy that requires your theme to be mobile friendly. To ensure your website is mobile friendly, simply check out your website’s mobile status in Google Search Console.

34. Ensure Smooth Website Navigation

Focusing on your user experience is one great way to stand above the competition. Ensure smoother and better website navigation by adding a related content widget to the end of your posts. This increases the likeliness users will continue to visit other blog posts on your site. Provide related content you feel you’re targeted audience is interested in reading for a better user experience.

35. Focus On niche-Specific Keywords

For most bloggers, focusing on niche-specific keywords should be a given. Always make it your jobs, as an SEO enthusiast, to find both short and long-tail keywords you can base most of your content off of. These are the search terms people in that niche are searching for. The more keywords you can capitalize on and base great content off of, the more likely you’ll be found in the search engines.

36. Don’t Limit The Type Of Content You Post

As mentioned, mix up your content often. Never stick to just one kind of post as it’ll be much harder for your website to reach the majority of your audience. Types of content you can focus on include:

Reviews
Videos
Tutorials
Guides
How To
Opinionated
Lists

37. Consider Creating a Forum

Many of the dominant players in their respective niche have integrated a forum into their website. This is something you should only consider if it makes sense doing so and you feel is something you can manage or have a desire to achieve. Top websites like WarriorForum.com have built much of their reputation based on their forum alone.

38. Offer Lower Prices Or Higher Quality

One of the most important steps you can take if you’re an e-commerce site is to offer lower priced products than your competitor. Otherwise known as USP or unique selling proposition, this will give customers a reason to come back to your site over others. Whether it’s a higher quality product, lower priced product, or easier shipping and services, it’s important to find what part of your service will stand out more-so than others.

39. Maintain a Stellar Online Reputation

Maintaining a great online reputation for your brand is a task that comes along with any and every website. You want people to discuss your website in a positive light. The bigger your website and brand grows, the more important this task becomes. The more positively people talk about your website, the more likely it is to grow in popularity across the internet.

40. Focus On Community Involvement

Community involvement is really what provides proof that your website has content worth reading. Similar to engagement on YouTube videos that provide credibility for that video, same goes for websites. Whether its comments or shares, always try and focus increasing involvement in your community and your niche, as this will help with brand awareness and recognition as well. Comment plugins like Disqus can also go a long way in encouraging more users to get involved in the discussion, while blog commenting is another great way to bond relationships within your niche and keep you up on hot topics.

41. Add Social Media Sharing Links

Social media sharing is another great way to boost your website’s popularity and a method that allows your visitors to become more engaged with your website. Make sharing across social media sharing and entice people to share with easy-to-use links and with content that truly helps them. With one share leading to another, it can be hard to imagine just how fast your website could spread or grow on social media, on social media alone.

42. Ensure All Your Content Is Fully Readable

Readability is a huge and differentiating factor from one niche site to the next. It’s so important to emphasize your website’s readability and in placing it as a top priority for your website. Many visitors will simply leave a site because they had trouble reading the first sentence or two. Take the extra step to ensure you have some of the best readable fonts across other sites in your niche. This not only refers to plain paragraph text, but text in your titles, headings, and menu as well.

43. Create Audio Podcasts

One method that can truly allow you to dominate your niche is by creating audio podcasts. If you don’t prefer getting on camera or creating YouTube videos, one way to implement more content variety is by getting on a microphone and getting in a discussion over a topic in your niche. This can create some awesome debate or controversy in your niche and get noticed way more often. Pat Flynn from Smart Passive Income utilizes this method quite a bit and has grown to incredible new heights over the past decade.

44. Create a Newsletter To Dominate Your niche

Creating a newsletter for your website is an excellent way to grow an audience you know wants to hear from you. With your daily newsletter reaching the inbox of hopefully, thousands of subscribers, you can in-turn build your brand to a new height by constantly looking for new ways to help or entertain them. With a list, you now have a resource at your hand that you can work on using to spread the power of your brand even further.

45. Revise Old & Outdated Posts

As a blogger and webmaster, it’s always important your website doesn’t contain outdated information, especially if you’re aware of it. Every few months, go back to old posts just to make sure the information is accurate and reflects what is going on currently. If you have the extra time, consider sprucing up older posts you feel could be improved.

46. Keep An Eye On Rankings

If you’re looking to take your job seriously, keep an eye out for rankings. There are a number of ways you can do this to keep track of your progress, while placing markers on future goals. One way is by simply using Google Search Console to look at movement in keyword positions, impressions, and clicks. You might also decide to hire a third party service to keep track of this for you like the keyword tool Jaaxy or the all-in-one toolkit, SEMrush.com.

47. Watch For New Competitors

You should never panic whenever you see a few new competitors entering your niche. This is an inevitable occurrence that can’t be avoided and should not cause you to worry. Because your site has aged longer and gained more trust overtime, new competitors shouldn’t come as a threat. Instead, use them to see what new ideas they are implementing in the niche to see if it can inspire any new ideas for you.

48. Keep Your Site Updated

By consistently keeping your site updated and by adding new content to your site overtime, you can be sure to maintain both short and long-term rankings. This can help keep and maintain current rankings for your site and ensure potential future growth. Keeping your site updated is one of the most important things you can do to maintain your website’s rankings and contribute to growth for sites that are just starting.

49. Create Resources & Citations For Your Blog

One great strategy to keep visitors returning to your blog is by creating a resource section for your blog. With this page, you can include any tools, websites, or services you use that helps solve a problem within your niche. This is further useful as it compiles and lists everything being used by yourself in one easy to visit section on your blog or website.

In addition, make sure you create a resource or citations section at the end of blog posts that need them to instill more authority and trust. Wikipedia.org for example, never fails to include a citation/resource section at the end of their posts, turning them into a very credible source.

50. Follow The Steps In This List Often!

The last thing you want to do to truly dominate your niche is to follow the steps within this list often. Choose new steps or strategies to implement and work on over a course of a few months or more. This will allow you to grow your website to new heights, especially if you find that step takes more courage than others.

Whether that means hiring new individuals to join your team, creating 2,000+ worded readable content, getting on camera or microphone to stir a debate, or improving your keyword research, there are a never-ending amount of steps you can take to dominate your niche.

So why not start on your next plan or step today to dominate your niche?