Email Marketing Tricks

In email marketing nothing matters more than measurable results.  Clicks and sales equal money.

Every trick here borders on the ridiculous, but they all work.  Even better, they can double or triple your conversion rates compared to the standard way of handling your email marketing.

Just like everything else someone suggests to you, these tricks are worth testing.  See if they boost the performance of your campaigns.

Special Characters In Subject Lines

Everybody knows what an Emoji is, but very few know what “Unicode” is.  The simple explanation is that Unicode is pre-emoji.

The best part is all email service providers allow it.

You can see some examples here, but I’ve also included a screen capture below:

The easiest way to use them is to simply copy and paste the Unicode you’d like to display into your subject line before you send your next email.

They key with this is to keep it relevant.  If you do that, it’s possible to see double your open rate.

Resend To Unopens

Sadly, this isn’t possible with every autoresponder.  Check the help area of yours to see if you can do this.

It’s early morning and you send out an email to your list.  You get a 20% open rate and a 10% click through rate.

While those numbers are normal, they suck.

A smart way to improve your results is to resend the same email later on in the day with a new subject line to those that didn’t open the first email.

If you really want to kick it up a notch, you could do something similar with anyone that didn’t click.

For those that didn’t click, give them new reasons to click the link and see what you’ve sent them.

Ask For Replies And Read Them

Roughly 75% of the time I’ve done this, I’ve made money.

Send a brief email asking a question related to something you sell:

“Hey NAME,

If you recently ordered PRODUCT, why did you get it?

If you didn’t order it for yourself, why not?

Just hit the reply button.  I look forward to hearing your thoughts.

Thanks,

YOUR NAME”

There are numerous benefits to this, but the first is sales.

If people are replying to a message like the one above, they’re interested.  You just haven’t done a good enough job of selling them.

Take this opportunity to address their concerns and conquer them.

This also lets you see what your biggest objections are.  If you discover what they are, you can build things that are designed to overcome them into your sales messages.

Double Your Subject Impact

Have you noticed that most email service providers now provide a preview of the email?  There are two ways to ensure that yours helps you get more opens.

The first is to use a sub headline as the first thing in your email.  The only catch with this is if you send html emails, it may not show up.

If that’s the case, use this code inside of html of your email to add in a hidden second subject line:

<style type=“text/css”>

span.preheader

display: none !important; }

</style>

</head>

<body><span class=“preheader”>INSERT YOUR SECOND SUBJECT HERE</span>…”

Keep in mind that this works on desktop and mobile devices.
Use this to give your readers another reason to open your message.

Video/Image Trick

This is sneaky and if you do it wrong, you’ll upset people.

We’re so used to watching video online that we naturally click a video’s play button.

Since we can’t (yet) embed videos into an email, use an image of the video instead.  

For this to work, you’re going to have to have the video be one of the first things they see.

As long as you do that, you’ll see people clicking the image like crazy.

Bonus Trick:  Easy Mode List Building

When it comes to list building, many traffic sources don’t want you to send people to a squeeze page where it’s only purpose is to capture an email address.

Small Business Ideas

Loyalty marketing happens when a company focuses on marketing to existing customers with perks and incentives to encourage repeat business, instead of solely attempting to find new customers. This type of marketing can be a powerful tool for small business owners who are trying to grow their small business and increase revenue. It also generally costs less to keep current customers actively purchasing from you than it does to repeatedly attempt to bring in brand new business.

There are many types of loyalty marketing programs you can use in your small business. Here are 10 small business ideas that will help you give loyalty marketing a try.

  1. In-Store Gifts: One way to get previous customers back in the store is to offer limited-time giveaways. Try offering a free gift that promotes a new product to get the attention of past customers and encourage them to revisit and make another purchase.
  2. No Obligation Trials: If you are selling software, a subscription service, a particularly expensive product, or a product or service that generally has a number of challenges to making the sale, providing a no obligation trial can be a great way to break through those sales objections.
  3. VIP Club: A members-only VIP club creates a level of exclusivity that can get customers back in the store again and again. Your VIP club doesn’t have to cost your customers anything, and it doesn’t have to be difficult or costly for you to implement either. You can offer VIP perks like new product previews, time-sensitive deals, an expedited checkout process, free samples and more.
  4. Free Offers: An effective way to encourage a purchase is by boosting the value of the purchase. Buy one get one free offers that promise customers something free or at a reduced cost are a popular way to pull in past customers and introduce them to new products.
  5. Punch Cards – Many businesses, particularly in the food and beverage industry, use punch cards to track and reward a customer’s patronage. The more purchases the customer makes, the more freebies they receive, making a powerful case for your customers to become frequent shoppers.
  6. Customer Surveys for Incentives – Customer surveys are an excellent way to find out what your customers think about your business and what they would like to see more (or less) of in the future. There are a number of ways to get customer surveys in front of your customers; you can include a link or QR code on a receipt, you can send a postcard in the mail, or you can follow up on purchases with an email asking for feedback. Incentives can be as simple as entry in a drawing for a giveaway or a store coupon.
  7. Free Upgrades – If you are selling software or another type of application that has regular updates that improve the user experience, offering free upgrades to the most recent version can be an excellent way to keep previous customers engaged in your business.
  8. Birthday and Anniversary Perks – If you have a customer database, you can use information your customers submitted to provide perks that lead to loyalty. For example, consider sending out small gifts or greeting cards when your customers are celebrating a birthday or anniversary. This can also be a great way to build an email marketing list for your business — free gifts on special days in exchange for signing up for your list.
  9. Partner Programs – Loyalty marketing can also extend beyond your business. You can create partnerships with other businesses in your local area for cross-store discounts, shared promotions, and sales events that get customers in your store more often.

Try these and other small business ideas & marketing incentives to bring customers back into your business to make repeat purchases on an ongoing basis.

If you are able to incorporate some of these small business ideas into your business practices consistently, you may find that you are able to generate revenue from customers who have already expressed an interest in your business, instead of solely targeting new customers.