Ways to interact with your audience

They used to say that a prospect needs to see an offer 7 times before they make a purchase.

It has been said recently that the number has gone up to a massive 12 times. The more ways you have to interact with your audience, the higher the odds are of them making a purchase. Below are 6 ways to add an extra layer of communication between you and your audience.

Facebook

The primary problem with any of these is that you don’t own them. Facebook does. You can lose anything tied to Facebook with zero warning or notice, so make sure you have alternative methods of reaching anyone attached to Facebook based assets.

Messenger Bots

This is the next big thing.  Software has come out recently that allow you to build a list inside of Facebook Messenger.  The deliver-ability is nearly 100% and the open rate is huge, normally over 90%.  Whether you get a response will be based upon your message, your product, and your relationship with your prospect.

Having one built for you is expensive and learning to build them yourself is time consuming.  Either way, it’s worth the trouble if you can get people to sign up for it.

Facebook Live

Depending on where your prospects are, you can go live from a personal account, page or group.  The reason doing Facebook Lives are important is that Facebook recently decreased the reach of personal accounts and Facebook Lives are given an extra push for viewers.  In other words, more people will see your post if you do it in the format of a Facebook Live.

It’s as easy as positioning your phone or computer in a way that has you well lit and hitting “go”.

Group

Creating a group around an idea that your audience would be interested in creates an opportunity for you to privately interact with all of your members.  Discuss big issues and talk about problems they face.  Specifically, use it as an opportunity to talk about issues your product solve and you can’t lose.

Page

Organic reach of pages on Facebook™ has decreased dramatically over the years, but it’s still worth it to invest a little energy to create an active page.  The primary benefit is that Facebook makes it super easy to advertise to those that like your page.

While you only reach a small percentage of your followers when you post, the more active your page is, the more likes and prospects you’ll attract.

Push Messaging to interact with your audience

How many times have you been asked if you would allow “notifications” when you visit a new website?  Push notifications are simply another way to reach out to your audience.  It’s done through a web browser as a tiny pop up window any time you want to send one out.

Use it to send out content as well as any promos you run.  Extra clicks will always mean more money.

SMS

Most people don’t like giving out their phone number, but some will if they’re very interested in what you’re doing.  Add it as an optional third section in addition to “email” and “name” on your landing pages (make sure you mark it as optional or it will cost you a lot of leads).

Make sure you send out content along with any offers you want to send.

Building These Alternative Messaging Groups

So, how do you interact with your audience and get people added to these other groups?  Ask them to join and give them a reason to do it.  Post a giveaway as the first thing they get for signing up to this extra list.  The easiest way is to suggest any new ways you setup to join via your email list.  Get them into as many additional messaging systems as you can.

For more on Facebook Marketing check this link out.

Email Marketing Tricks

In email marketing nothing matters more than measurable results.  Clicks and sales equal money.

Every trick here borders on the ridiculous, but they all work.  Even better, they can double or triple your conversion rates compared to the standard way of handling your email marketing.

Just like everything else someone suggests to you, these tricks are worth testing.  See if they boost the performance of your campaigns.

Special Characters In Subject Lines

Everybody knows what an Emoji is, but very few know what “Unicode” is.  The simple explanation is that Unicode is pre-emoji.

The best part is all email service providers allow it.

You can see some examples here, but I’ve also included a screen capture below:

The easiest way to use them is to simply copy and paste the Unicode you’d like to display into your subject line before you send your next email.

They key with this is to keep it relevant.  If you do that, it’s possible to see double your open rate.

Resend To Unopens

Sadly, this isn’t possible with every autoresponder.  Check the help area of yours to see if you can do this.

It’s early morning and you send out an email to your list.  You get a 20% open rate and a 10% click through rate.

While those numbers are normal, they suck.

A smart way to improve your results is to resend the same email later on in the day with a new subject line to those that didn’t open the first email.

If you really want to kick it up a notch, you could do something similar with anyone that didn’t click.

For those that didn’t click, give them new reasons to click the link and see what you’ve sent them.

Ask For Replies And Read Them

Roughly 75% of the time I’ve done this, I’ve made money.

Send a brief email asking a question related to something you sell:

“Hey NAME,

If you recently ordered PRODUCT, why did you get it?

If you didn’t order it for yourself, why not?

Just hit the reply button.  I look forward to hearing your thoughts.

Thanks,

YOUR NAME”

There are numerous benefits to this, but the first is sales.

If people are replying to a message like the one above, they’re interested.  You just haven’t done a good enough job of selling them.

Take this opportunity to address their concerns and conquer them.

This also lets you see what your biggest objections are.  If you discover what they are, you can build things that are designed to overcome them into your sales messages.

Double Your Subject Impact

Have you noticed that most email service providers now provide a preview of the email?  There are two ways to ensure that yours helps you get more opens.

The first is to use a sub headline as the first thing in your email.  The only catch with this is if you send html emails, it may not show up.

If that’s the case, use this code inside of html of your email to add in a hidden second subject line:

<style type=“text/css”>

span.preheader

display: none !important; }

</style>

</head>

<body><span class=“preheader”>INSERT YOUR SECOND SUBJECT HERE</span>…”

Keep in mind that this works on desktop and mobile devices.
Use this to give your readers another reason to open your message.

Video/Image Trick

This is sneaky and if you do it wrong, you’ll upset people.

We’re so used to watching video online that we naturally click a video’s play button.

Since we can’t (yet) embed videos into an email, use an image of the video instead.  

For this to work, you’re going to have to have the video be one of the first things they see.

As long as you do that, you’ll see people clicking the image like crazy.

Bonus Trick:  Easy Mode List Building

When it comes to list building, many traffic sources don’t want you to send people to a squeeze page where it’s only purpose is to capture an email address.