Everything You Need To Know About Headline Creation

There is no more valuable skill you could acquire as a marketer, than the  skill of creating attention grabbing headlines. It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your sales, improve your cash flow, and boost your profits!

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headline creation tips

Headlines are your “front line” to any market. It’s the first thing most  prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.

If you want your messages to get noticed, if you want to be heard, if you want to make a splash in the marketplace you need to have headlines that not only work, but, work extremely well.

Below are a few tips on headline creation.

1. Grab your target prospect by the jugular! Get right to it– don’t beat around the bush. Reach out daringly and directly in a way that’s impossible for prospects to overlook.

2. Make your headline tempting, teasing, and tantalizing. Touch a nerve in your prospect. Generate a headline that’s difficult to forget so your prospect is “driven” to find out more.

3. Keep it clear and concise. Refine… rewrite… reduce… and otherwise modify until you have your headline down to a brief statement with an unmistakable message. Craft a handful of words that resonate with your prospect. Most people today prefer information in quick, easy to digest, bite-size pieces.

4. Compose your headline with an understanding of the sheer volume of competing messages that are all vying for the same prospect’s attention. You want people to perk-up… to pay attention to your message… so you need to develop a headline that advertising-weary eyes will find appealing. Entice prospects into the rest of your message with a riveting opener.

5. Consider it your most important hook– a line or two you run at the top of a display ad or marketing piece to lure attention. In effect, your targeted headline says this, “Here’s something important, unique and of value to you, dear prospect. Pay attention here or you’ll miss out”.

6. Stick to a single, coherent idea or concept with your headline. Focus on one powerful thought that is easily understood and absorbed in an instant. Think of your headline as a “grabber” that must be compelling enough to interrupt the busy prospect and get him to notice your message. Your headline does its job when the otherwise indifferent reader is pulled into the body of your message. One strong idea is all you can reasonably expect busy people to grasp in a quick glance.

7. Summarise your main selling point as a headline. Readers should get the gist of what your entire message is about by reading headlines and sub-headings only. By offering your strongest selling point up-front, you help attract prospects who are genuinely interested and you’ll help turn away the “tire-kickers”.

8. imgresCapture attention quickly. The single, most important task of any headline is to get noticed. One way to get noticed is to stand out from the crowd. Think of your ad as a telegraphic communication, conceived for the purpose of attracting qualified attention from the maximum number of prospects. Your headline needs to hit hard and hit fast.

9. Be careful about making statements that others could easily claim as their own. Generic benefits that others offer are too common to be effective. Add an original twist with a specific promise or result. Do something radically different and you’ll get noticed.

10. Convert facts into meaningful prospect benefits. Avoid headlines that are mere factual statements about a product or service. The facts are only features and features by themselves, don’t sell. Prospects are attracted by what those facts mean. It’s the sizzling benefits and mouthwatering descriptions that draw huge numbers of prospects.

11. Be upbeat and positive. Paint a bright future. Offer workable solutions that provide hope and inspiration to your audience. Avoid gloomy, negative headlines. Raise the spirits of your audience with an upbeat, helpful approach.

12. Simplify your message so it’s easy to grasp. Don’t force people to stop and think about what it is you’re trying to say, or you’ll quickly lose the audience. Your prospects won’t waste any valuable time trying to figure it out. Make it easy for them.

13. Distinguish your message from all others. Take a road less traveled. Try an approach that’s different from the typical or traditional. You’ll attract more attention when you break the mold and do something that sets you apart.

14. Strive for a provocative headline. Formulate words that jar your prospect to grab his attention. Compel your audience to read on to get the full story. Insist on the strongest, most compelling collection of words. If your headline fails to capture an audience, the rest of your message won’t even be noticed. Be bold. Pull out all the stops to seize maximum attention.

15. Promote unique advantages or benefits down to one powerful sentence that packs a punch. One format that works is to string your top three benefits together into one statement. Choose the most important, most valuable claim or promise you can offer your prospects. The appeal of a huge promise is what lures prospects.

16. Choose the best 6 or 7 headlines from your longer list of possibilities. Then, put yourself in your prospect’s shoes and select the one heading most likely to stop you in your tracks, if you were scanning a page of classified ads or flipping through a magazine.

17. Do the unexpected. You’ll arouse interest and curiosity so the reader will be drawn in to find out more. Catch prospects by surprise with something interesting. Anything out of the ordinary quickly commands attention. The worst thing you can possibly do is to offer the same old boring headlines that have a similar look to many others.

18. Zero in on the thoughts that are foremost on your prospect’s mind. The more accurately you pinpoint this mindset, the more likely you’ll engage the interest of an increased number of readers. Research is the key.

19. Spark interest by first identifying a problem the prospect has been forced to endure because until now, there was no alternative solution available. Identifying the specific problem helps target qualified prospects, builds rapport, and then sets up the scenario for your new, improved miraculous or magical solution.

20. Craft a headline that piques the readers’ interest. A good headline makes you want to know more. It induces interest by planting a seed of possibility.

21. Customize a famous quotation so it supports your sales message or enhances a major benefit. Look for quotations everywhere and save them in a file folder. When you need a headline with a different twist, pull out your file and begin playing around with different word combinations.

22. Indicate why your audience should believe your claim. Provide detailed proof later in your body copy, but at least hint up-front, at some credibility building evidence to justify your claims. A sub-heading is a great location to suggest supporting proof.

23. Trigger a powerful emotion in your audience. Add a “feel good” or “peace of mind” component and your message will be well received. Present benefits that evoke powerful emotions. Determine what the important issues are that influence prospects, and then zero in on these key concerns. Headlines that stir emotions motivate active readership.

24. Try presenting what your product isn’t, before revealing what it is. This helps to carve out a special niche in the marketplace and it arouses curiosity because the reader can identify with claims about what your product is not, which is exactly the thing many competitors are pushing.

25. Appeal to the anger and frustration experienced by prospects. This tells the prospect that you’re acutely aware of the problem and you understand how he feels. Bingo! Instant rapport.

26. Be clear enough in your wording to at least hint at the benefit you have to offer. If the main headline isn’t crystal clear on the benefit offered, use a sub-heading that directly expounds on that benefit. Avoid blind headlines that may attract attention, but aren’t followed up with a big benefit promise.

27. Turn passive, scanning readers into active, interested prospects by encouraging action by issuing a direct command somewhere in your headline. Many people, consciously or unconsciously, prefer to be led by others, rather than initiating an action. Including a call to action can help boost response.

28. Establish a position of prominence by raising the perception of your product or service to heroic status. Make a compelling promise. Elevate your new, alternative solution to a superior level. Use this strategy when offering a radical, new approach to a long-endured problem that’s costly or challenging to deal with. Anything that makes life easier, more enjoyable or less expensive, a solution that promises more gain and/or less pain, could be considered a welcome addition to the marketplace.

29. Ask a question. Provoke people to ponder. Relevant, targeted question headlines are something few can resist. They involve the reader and draw him deep into the heart of the message. Carefully constructed question headlines beg to be answered and therefore, pull prospects inside.

30. Encourage prospects to take action. Challenge the reader to make things happen, to take charge, in order to improve some condition or circumstance in their lives. Use an alluring promise with a substantial reward.

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

Discover The Secrets To Effective Copy

Find out here the Secrets To writing Effective Copy in order to Increase Conversions & Make More Sales.

Here’s how to write copy. Direct response web page copy can increase sales. These secrets to effective copy boost your conversions so start using them today.

Whats the goal of copy?

imagesSimply put to answer the objections of the reader. These are some general copy writing tips that will help you improve any copy writing services.

When you write copy you should rarely write from top to bottom.

Why? The top of the page is extremely important because it grabs the attention of the reader. The bottom is important because it is where you have your call to action. These are two key places in your copy and if you write top to bottom you will lose some of your fuel and by the time you get to the end the critical call to action area will not have any fire left.

There will be no sizzle and the call to action will not be compelling enough.

What do you put at the bottom of your direct response sales letter to have a strong call to action? Put a johnson box. These are the coupon looking boxes that you commonly see at the bottom of direct response sales letters.

You want to make it start with a check box and make it say Yes “Your Name” I want Your product.

Then directly follow it up with a “I understand that by action today I’m going to solve this pain and get that benefit ECT.”

Then you can even put in bullets of modules of the product.

Directly after recapping your offer make sure to remove the risk by reminding them about your money back guarantee.

After that make sure to have a nice order button.

 

Repetition Is Not A Bad Thing

A quick note about how to write copy. You may think it is boring but your goal is to break down mental barriers. So the more they see it repeated the more they buy into because it is reinforced even more.

At the very top of your page you want a preheadline, headline and sub-headline.

Your pre-headline warms people up to the headline and then the sub-headline transitions into the copy by reinforcing what the headline said.

The headline is short and quick. Try to keep your headline around 20-30 words and make it focus on the main benefit. But you still want to have it have an impact.

Then the sub-headline can pick up where the headline leaves off and go a little bit more in depth. It is also a good idea to put an image here that leads the reader to the next phase in a hand writing font while reinforcing scarcity.

You can make it say something like “Grab this special offer not because there are only 20 spots left!” and have some image arrows pointing down that look hand drawn.
The next step is to put a picture of yourself positioned to the left with a date script, a from name (your name) then a RE :Big benefit.

The opening paragraph should start with a drop cap. You know.. like in magazine where the have the BIG first letter.

What this does is basically force people to read the first paragraph. It
should also focus on the main problems, issues or pain that your
market is having. This relates to the reader that the person writing
them the letter knows what they feel and that they can relate to
them. That’s how to write copy!

Write a few paragraphs that focus on the reader’s problems. Really empathize with their
issues and say things like “It’s so frustrating to this problem and deal with that results.” Obviously replace “this problem” and “that result” with a real problem and a real unwanted result.

Imagine If
The next part of your sales copy will transition to a part where you paint the picture of what life could be like. The imaging “if” part. It’s how to write copy that pays the bills.

But the hard part is that everyone wants something different. So you want to focus on what life would be like without their problem.

Just as a side note you want to interject your personality. You don’t want cold dry copy. You want people to read this and like you. Like you too are sitting down over a cup of coffee and just chatting about it.

Tell The Whole Story With Your Sub Headlines

The subheads of the copy should tell the story on their own. When people read sales copy they just scan. So make sure that you have sub headlines that tell the entire story of the copy on their own.

You want a person who is just scanning and reading the big headlines to understand the full story.

So what have you done?

1.You have expressed that you understand their problems.
2.You have provoked the thoughts of “what if your life was like this.”

Then you want to tell them why to listen to you. Why your the guy or gal that can help them. Tell some back story or tell you experience. Compellingly relate to the reader.

“I was once where you are today and here I am with a …” Get them to look to you as an expert.

Transition Into The Product

The next area of your copy is where you introduce the solution to their problem… your product. Give them an irresistible offer.

A compelling offer is core to everything. If you want to know how to write copy you need to have good offers with good hooks. The offer is the most important part!

Make your product offer so good that they would feel a fool to pass it up. I am NOT telling you to make wild claims but you should communicate that the believable return on investment will pay off for them 10 times more than they invest.

It’s also a good idea to add a price tag to the value of your material. If you have any bonuses make sure that they realize they are getting such an extreme value. The next valuable tip on how to write copy is;

Your Iron Clad Risk Reversal

Reverse the risk and put it all on your shoulders. You want them to gain everything and if someone is going to lose it should be you.

This is one of the most powerful “how to write copy tips.”

Back up your offer with a guarantee! The longer the better.

Risk reversal is an easy way to get people in the door. So use it as much as possible.

Then just come right out and ask for the order. Tell them exactly what to do. “Click Order Now and you will be sent to our secure order form to process your transaction then in about 3 minutes you will be downloading everything!”

So there ya go! That is a quick way to make more sales. Just make these few tweeks and bring in the cash!

Increasing Sales Conversion Rate

Increasing sales conversion rate is easy when you know these secrets of sales conversions. Get direct response copy writing tips right now!

The trick to increasing your sales is to split test. Isolate one area of your web copy and make a new version of it to test against the old version.

You can use free split testing software like Google Optimizer to run the whole thing, gather
data, and tell you which one is best. It is very simple to use.

This is a process of improving your sales letter but you can’t test everything at once. You need to test one thing at a time so you know what is increasing the sales conversion rate.

Below I have a list of many of the key points you might want to split test. Try one and take the winner then go to the next. The result is you will have step by step continual improvement on your entire sales process and you will get exponential increases in sales!

If you have a direct response sales letter and you want to get more buyers then the easiest way to do this is by applying these tips. These tips will turn more visitors into buyers.

1. Do you have a P.S. at the bottom of your page with a strong call to action?
Adding a P.S. at the bottom of your page helps you capture more buyers because most people won’t read your page. Typically people will read the headline then skip to the bottom of the page.
If you have a strong P.S. you can capture their attention and increase the likely hood of a visitor buying.

The trick is to restate the benefits of your product, what it will help them do, and then simply come out and ask them to order.

2. Another way to increase sales is to use a 365 day money back guarantee.

You will find that the longer the guarantee the less returns you will have and you will also have a better visitor to buyer ratio.

It will also help to draw attention to your guarantee with a red border around a money back guarantee image. It really helps with the sales conversion rate.

3. Another quick tip is to use a favicon.

These are the little images you see at the top of your web browser’s tab. For some reason people are more likely to buy if you have one . Here is the code to put at the top of your page.

HTML for a favicon

<link rel=”icon” type=”image/png”
href=”http://www.YOURWEBSITE.com/images/favicon.png”>

You can also find free favicon generators online and simply upload the .ico file to your server.

4. Use a yellow background for your pre-headline.

At the top of your sales page you will typically have a pre-headline that warms up the visitor to your headline. If you use a yellow backdrop you will grab more attention and the reader is more likely to read the headline.

5. Have you tested the fonts of your headline

Surprisingly enough even fonts can increase your sales conversion rate. Try Impact or Tahoma font at 20pt with a red background (#CC0000). Navy blue and black are also worth testing.

With headlines you want to raise interest and get the person to read the copy. A good way to do this is to highlight the man benefit in your headline with an unusual green font.

Try not to use more than 17 words if possible, capitalize each word and surround your headline in quotes. Like this…

“Here Is How You Can RETIRE From Your Job ASAP”

6. Use a readable font and lots of white space.

New times roman is great for books but it’s hard to read online. Try Arial or Tahoma and make sure to have lots of white space so scanning eyeballs can pick out important parts.

7. Use a drop cap for the beginning of your sales letter.

Did you know drop caps almost forces the reader to read the sales copy? It works so use it.
The term is taken from print magazines and it is the enlarged letter that starts an opening paragraph.

8. Use headlines in your testimonials.

Testimonials are commonly used in sales letters to show through social proof that the product works and other people like it. So give your testimonial a headline.

9. Put a testimonial at the very bottom of the page.

As stated before readers will likely read your headline then jump down to the bottom of the page. If you put a testimonial at the bottom you show them that your product works and other people like it.

10. Have you tried video
Try one of these two options;
Turn your sales letter into a sales video
Make a sales presentation and put it at the top of the page

In my experience video works very well! The trick is giving them a reason to watch it.

11. Use sub headlines that tell the entire story.

If someone scanned your page and only were to read the sub headlines would they know what your selling and why they need it?

The sub heads should tell the story on their own. Since honestly… who reads copy? I sure don’t. I usually research before I buy or if I buy from a sales letter I usually only read the copy to see what it is that I am buying.

When I read the copy I usually look for product specifications so I know if it will benefit me and if it is something that will help with my plan Internet marketing strategy.

12. Do you have order links between your testimonials?

Putting an order link like “Try it Risk-Free For 365 Days” in between your testimonials will help your sales conversion rate. You can link directly to your payment processor another good thing to split test.

13 . Use an add to cart button.

Just about everyone has ordered something online and yellow “Add To Cart” buttons tend to get a better response than “Download Now.”

14. Use a red dash 4 px border around the order button.

This brings attention to the button and makes it so more people will notice it. This of course increases your sales conversion rate even more.

15. Show the value of your bonuses.

If you have any bonuses put a real world value next to it. Make sure your potential customers see that they are getting a $97 value, or whatever your bonus is worth, for free.

16. Use images that show verification.

Credit cards, spy ware companies and more offer images that you can put on your site. These help the consumer trust you.

17. Test a price that ends with a 7

Many online sales end with 7 and claim this increases conversion although 9.99 has been used for years. The only way to be certain is to test if it helps your sales conversion rate.

18. Use a digital signature.

Below the head line and at the bottom of the page are two great places to use a digital signature. It makes you more human & likable.

Hot Ways To Sell Your Products

10 Hot Ways to Sell Your Products like Crazy

1. Turn your ad copy into a story or article. Your
visitors won’t be as hesitant to read your ad and
will become more interested in your product.

2. Give visitors a freebie for filling out your online
survey or they usually won’t. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by
using attention getting words, highlighting keywords,
using colour, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don’t
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitor’s shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would buy it.

6. Get free advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.

7. Use your free bonuses, to sell your products, to create urgency for
your visitors to buy. Only offer them for a limited
time with your main product.

8. Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.

9. If you really want to sell your products then make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you’re
selling business books try to sell business services,
courses and supplies too.

Improve Your Ad Copy

10 Sizzling Ways To Improve Your Ad Copy

1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they
grab the reader’s attention. They will keep the readers
interested as they continue to read your ad.

3. You could ask your reader questions throughout
the ad copy. They will answer the questions in their
own head as they read your ad copy. The questions
you ask should persuade the reader into buying.

4. You could highlight keywords throughout your
ad copy. The keywords should be attractive to
your target audience. You could highlight them with
colour, underlines, italics, etc.

5. You could bullet or indent your benefits on your
ad copy. Must people won’t read a whole ad copy,
so make your products benefits standout and you
won’t lose the sales from all the skimmers.

6. You could change the size of your text on your
ad copy. You want to make your text large enough
so it’s not hard to read. You also want your headline
and major points to be larger so they will standout.

7. You could raise or lower the price on your ad
copy. A higher price could increase the perceived
value of your product and a lower price could
lesson your product’s value.

8. You could add proof of results on your ad copy.
You should include testimonials, endorsements,
and factual statistics to prove your product’s claims.

9. You could add special offers on your ad copy.
It’s usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume
sales, etc.

10. You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary.

Looking For Copywriting Services

Copywriting services are in great demand nowadays. Since the boom of information technology, most professional individuals and even companies need to reach out to the public through the internet. They do this by developing their own websites where their clients and employees can access different information about the company or professional services in general.

If you need professional copywriting services for your website contents, you need to consider different factors to ensure that the services will be in accordance with what you like and how you like it to be in the end.

imgresBefore you sign up or agree to any copywriting contract, figure out your main purpose why you need the services. You should have a clear plan. Do you need manuals or company catalogue, newsletters? The first thing you have to consider is the main point of your project. This will help you to give a clear introduction to the copywriter, saving time and effort.

After you have reached your decision, look for the best copywriter, or at least a company with the highest standards and reputation in the copywriting services. There are numerous online sites such as guru.com and elance.com where freelance writers all around the world are signed up to bid on projects. You can sign up with these sites as a client, then freelance writers with well-suited background, skills and experience will contact you to offer you a copywriting proposal. Try to analyze each characteristic of the proponents, and then you can make your choice based on your copywriting needs.  Review their experience particularly their background in the industry you’re doing business on. You should also take note that the price range does not always affect the quality of the finished project. You often have what you paid for and poor writing can wind up charging you even more than if you would just get a few bucks from the beginning.

Always have an open communication with your copywriter. Professional copywriters are not psychics, and they can never read what’s on your mind. Check that your copywriter has a firm grasp of your copywriting needs and when you have questions or follow-up requests, immediately notify them, since they also need time to develop your contents. Never make them guess, or else they will take the freedom to write what they think are good materials, that sometimes cannot suit your needs. Also, request for early delivery of the finished contents, or at least ask for partial such as the first few chapters of the first few pages so that you will have an idea how the writing is going.

When you review the contents, see if there are mistakes. It is very unlikely that you can find grammatical errors since freelance copywriters are very well-versed in grammar, but if you think there is an error, tell them. Take note also of the content itself. Determine if they are in accordance with your requests. Check the facts and verify the data. Think of yourself as a reader, not as the owner of the website. Imagine yourself as part of the reading public. Did you find the content satisfying?

Also, tell your copywriter about what you think is the good points of the projects and the errors you have spotted. Although you can demand for anything, be reasonable and respectful in dealing with a professional copywriter.

Article Marketing Tips

6 Red Hot Article Marketing Tips

There are many people who dread having to write articles, but article marketing is a key strategy and skill to have. Many just feel like it seems to be too much work and it all just goes to waste when no one reads them. To some people, reading articles seems like work, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to get your message and information across. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to  remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested, this is the way article marketing works.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors, in your article marketing to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilise figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy and flow naturally. Like a friendly teacher having a little chat with an eager student.