20 Make Money Online Tips

Here is a quick post on a few ways to make money online, these tips will show you free ideas on just how to make money online. Below are some of my secrets to make quick cash online.

1.Write Articles.
Search the Google keyword tool for keywords that you want to write an article about and find ones that have over 300 global monthly searches. Save all the keywords you would like to write posts about in a file.

Then go to Google and type:KEYWORD. All of the keywords that have less than 500 search results will be easy to rank for. Write an article with the resource box pointing to an affiliate link or back to your website.

Multi level marketing has a bad name but if you want to go out and connect with people it can make you some decent money. MLM Leads System Pro is a pretty good MLM that is geared towards making money online.

3.Take Surverys.
Taking surveys online is a good way to make some easy cash. All you need to do is fill out some information and start cashing in.

4.Become A Freelancer.
Go to websites like Elance.com and look for some work. You can usually find some easy jobs like writing articles or anything like that just about anyone can do.
Usually the pay is fairly decent as well.

5.Make A Website.
You can get a website for pretty cheap (recommended) or go to a free service like Blogger and set up a website. You want to find keywords the same as for writing articles but this time you want to add the proper on page search engine optimization so your pages will get picked up in the search engines.

Write a post with the keyword in the title, meta keywords, meta description, in the title of the page, within the first 90 characters of the page, with 1%-2% keyword on page density and the
keyword in a text link. That will give you the proper on page SEO.

Then do that a lot. Make a lot of SEO‘d pages (as described above) and watch the traffic come. Then you can promote affiliate offers or even your own products on the website. That is how you can monetise it.

There is a lot more to do like using onlywire to bookmark each post, getting a good ping list and submitting your RSS feeds. But that is a good start. (Hint a good tip is to use a free service like
All Scoop to submit your RSS feed)

6.Forum Marketing.
Find a form in a desperate market. Make sure that the forum allows advertising in the signatures. Then what you want to do is put an affiliate link in your signature with an enticing reason to click through like this “Want To Stop Suffering With Acne For Good? Click Here And Discover How To Get Rid Of Acne Once And For All.”

Comment on about ten posts per day with helpful and relevant content and create 1-2 posts a day on the forum. Try look at what people are talking about and create somewhat controversial
threads. These can really take off and if you response to most if not all comments the post count will get high and attract attention. Often, people will click your affiliate link in the
signature and you can make quite a bit of money with this.

As a side note you could also link back to your website with the forum signature and help increase off page SEO.

7.Yahoo Answers.
Answer 20 questions a day with 4-6 pointing through to your website that offers some sort of related information and also recommends a product. If you don’t want to set up a website you can do a domain level redirect to an affiliate link and use that.

The key is to not get labeled as a spammer and to provide quality information that actually helps people. You also want to vary the sites you link to in the resource box. You can create a
few identical blogger blogs and just rotate through them.

8.Run A WSO.
Create a product and sell it on the warrior forums. You could make an audio of you giving away some great information about a hot market and sell it with private label rights
on the warrior forums. It is hard not to make money on the warrior forums.

9.Use PPC.
Goggle Adwords allows you to advertise on Google. You can pay for ads and refer traffic to your money-making affiliate link or to your own product or service.

As a site note if you don’t want to pay for traffic you can put up some free ads on U.S. Free Ads or Craig’s List as an alternative.

10.Tweet Answers.
Use twitter’s search feature and look for people who are looking for solutions to problems then match the solution to a product. For example…

If someone said “How do I get rid of my acne?” You say “@Reply I am so happy I got rid of my acne: take a look at this (http://affiliate link) and see how clear THEIR face is.”

Do you see how you refer them to the product without being salesy? You want to be helpful and not “Hey this product is super go buy it.”

11.Build A Mailing List.
Building a mailing list is one of the best among these 20 easy make money online tips. Throw up a web page asking for a name and an email in exchange for a free download.

Follow up with your subscribers with relevant and valuable information that helps them solve their problems. Also, refer them to related products and services that will help them even
further through an affiliate link or refer them to your products.

12.Sell stuff On Ebay.
Clean our the garage and basement! This is an easy way to make some quick cash. Just sell the stuff you don’t use or want any more. You can also go to whole salers, trade shows and garage sales to find things to sell. Sometimes you can even buy things on ebay and resell them on ebay for a profit.

13.Make A Facebook Group or Page.
Create a facebook page and invite your friends to it. Also add friends that are interested in your topic by searching relevant groups and invite them to your page. Then update your page with relevant content that helps them and same as the mailing list refer them to products that make you money. Always provide value first. Gain trust and respect them, help your fans more with good products.

14.You tube Cash.
Make videos and submit them to You tube. (or you can use a free service like Tube Mongul to submit to more sites). Optimize the videos for SEO by using the same criteria as stated for articles. Find a good keyword that gets some traffic and make a video about it. The first words in your description should be a link to your website or affiliate link.

This is also good for SEO as you can build high quality backlinks to your websites from these sites. To super charge this book mark all your videos with onlywire and submit your profile’s
RSS feeds.

15.Distribute Documents.
Use the same keyword and title requirements as for writing articles. You could even take your articles if you have them and distribute them to document sharing sites. You will need to create them as a PDF file or powerpoint file before you do this.

Inside the document point back to your website or blog for backlinks OR point to an affiliate link. Here are some good document sharing sites.

Zoho Docs

16.Sell An Information Product.
Without a doubt the best way to make money online is to sell your own product.

17.License Marketing Ideas.
Did you know that you can license your marketing ideas to others? Every business does something well so allow others to use your ideas for a fee. For example, there was a car wash owner to had an order flow that made it %300 more likely for people to buy their up sell and get the car wax.

So what this business owner did was contact nationwide car washes and licensing his sales technique out to them for $100 a month. He got around 100 people to use his technique and easily made an extra $10,000 a month. You can do this with a wide variety of ideas.

18.Become A Joint Venture Broker.
By connecting two business you can act as a middle man and take a cut of the profits. Let’s say there are people who need copy writers. You can connect with them copy writers for a flat fee or a percentage of the service. Not only can you do this with goods and services but you can also connect related companies with one another.

Another example is finding a company with a massive huge mailing list and connecting them with a company who wants to sell their related product for 20% of the increased profits.
Connect A with B and make some money!

19.Write Press Releases.
Write press releases about your website, goods and services or simply refer to an affiliated product. Make sure to find a good keyword for the title as described above.

20.Build A Real Online Business.
This is similar to create your own product but more in-depth. Not only do you create your own product but you create a full line of products that you sell to a growing customer base.

The truth is there are so many of these “20 Easy Make Money Online” type things that it can be hard to choose one and do it right. Truthfully if you want to really make money online you want
to simply create a line of information products and sell them to a thirsty crowd.

The barrier to entry now a days in the internet world is lower than ever. Anyone with a computer can create a company that pays them 24 hours a day 7 days a week. And when you sell digital goods you have NO overhead. You keep 100% profits!

Internet Business Secrets

Three Top Internet Business Secrets

imgresThe truth is that these secrets are just plain good business. They apply to all businesses.

1.) The first step is to attract quality leads. Email marketing is essential to making money online.
You need to find people who might be interested in your products or services and collect the lead so you can follow up with them.

2.) The second step is to turn your leads into buyers. To do this you need to turn the people on your mailing list into buyers.

3.) The third step is to turn buyers into repeat customers. Make sure that your buyers have a good buying experience. This generates good will and will help them make the choice to buy from you again. Give them more value than what they paid for and over deliver.

Sell To People Who Have Money

Top internet businesses make money because they sell to people who have money. Don’t get caught up in the price slashing war.

Find people who are looking for premium solutions to their problems. The truth is there is always someone who is looking for top of the line quality. All you need to do is provide a premium solution.

When you sell to people with money you can make money in any economy.

To sell to people with money you need to do a few things.

For starters you need to know the answer to this question;
What can you sell to people with money at a premium price that will be of a greater value to them than what they pay?

You need to know exactly what you will sell. You do this buy finding out what people want to buy! After you find out what people want to buy, usually solutions to problems, then you just
need to focus on giving a greater amount of value than what you take.

Find out where people with money go and get your items in front of them.
It is funny that the secrets of top internet businesses are so simple. Just look at buying habits and then you know where to advertise. Even better than that you have an estimate as to how much your customers will spend!

You can take a look at the SRDS to find out more information about your prospects. If you don’t want to buy the latest version you can usually get last year’s version for free from your local library.

The standard rate and data service, SRDS, gives you get a complete customer profile and it tells you exactly where your market’s hot leads are.

How Top Internet Businesses Charge Premium Prices

Here are some of the top tips for selling your products for more money.

They want to know what to do and how to do it as quickly as possible. Your customer want speed and want quick results. Focus on instant gratification.

Give a greater level of attention. Premium customers want a more refined experience. This includes more attention to their needs.

Give them results with less study. They do not want a full blown home study course with a bunch of fluff and filler. Instead they want quick results with the least amount of effort on their part.

More personalized service and faster answer to their questions. This includes direct access to you and simply having system set up to solve any problems they might run into as quickly as possible.

Overall these top internet business secrets will increase your income.

4 Steps To Six Figures Monthly

I will come right out and say it! It is nearly impossible to build a six figure a month business selling $27 ebooks. Instead, build a front end and a back end.

Here’s the plan.

Make money creating an information product that gives value then build a backend that goes

Step 1: Finding A Passionate Market

Start by finding a passionate market who are desperate for a solution (find people who are
looking for a solution to a problem).

Good niches Include:

Money Based – Stocks, bonds, trading and make money online are all great niches to get involved in. They all relate to making money.
Health Based – Weight loss and fitness are both great niches to get involved in for legitimate internet businesses.

But a quick tip about niche selection, don’t go to broad (niche down and be specific)

If you try to market to everyone you market to nobody. You need to target your message to a specific sub niche. For example in the heath niche you could market to women over 35 who want to lose belly fat.

Clearly define your demographic. You want to your buyers feel like you create your product directly for them so tailor your product to specific people who need a specific solution.

Step 2: Create An Information Product That Solves Your Target niche’s Problem

After you find a group of people who have a problem then create an information product that solves that problem.

This can be done fast! Just record an audio, video or write an ebook that solves your markets biggest problems. Video is a higher perceived value than audio and an ebook and audio is a higher perceived value than an ebook.

So consider creating videos (can be done easily in powerpoint) an turning them into physical products through a fulfillment company. This allows you to package it so it is presented in a valuable way.

The front end (AKA your first product) is to generate goodwill by over delivering at the point of sale.

You need to understand the front end is for lead generation and back end is for profit. It’s difficult to make six figures a month with a front end profit strategy.

The key is to give more value than you take. You want to build life long fans who buy your products over and over. You do this by over delivering.

Stock the front end with low price high value products to generate goodwill then cash in on $2,000 products on the back end.

Step 3: Tell The People Who Have The Problem That You Have The Solution

Go out to forums, newsgroups, use paid advertisements or use any method possible to get your message out to the market. You can sell without selling simple by telling people who have the problem that you have the solution.
Think about it for a second. If you had a problem with belly fat and someone offered you a solution wouldn’t you be happy to pay them for it? Most people would.

So get the message out.
Don’t worry about creating killer copy (even though it helps) because you don’t need to be a master copywriter to sell a $10 or $20 entry point front end product.

Step 4: Create Higher Priced, Higher Value Products To Sell To Your Customers

A front end is the initial contact point and the back end is where you sell other products over and over (more expensive and more valuable).

If your already selling a product here are some ideas for back end products.

-Webinar course (get paid before you make the product)

-Repackage books into audio/video

-Package deals (multiple products bundled)

Effective Ways To Market On Facebook

Facebook is not always welcoming of the marketing efforts of its users and often, family and friends on Facebook get upset by such marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes, so here are nine Tips for More Effective ways to market on Facebook.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetising my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist.

So again, in moderation, with good sense, and with a priority on relationships over sales, marketing across these platforms should be an acceptable thing.
Why is it That Social Platforms Are So Effective for Marketing?

People are social, by nature, so they love recommending stuff they like. Facebook, Twitter, and other platforms have a rapidly expanding user base. Authenticity is demanded as people will give honest and public feedback. The platforms are accessible and easy to use by design, even by people with few technical skills.

For the most part, marketing across social platforms is free, but doing it badly can cost dearly.

Why Is Facebook So Important to Messaging and Marketing?

imagesWith 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded Applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

Facebook is envied by other platforms and internet companies because, at least for now, they own the social graph. If Google has mapped the Internet’s URLs, Facebook has mapped the Internet’s personal relationships and connections, and that’s extremely valuable. Why else would a company with virtually no physical assets to speak of (other than offices, servers, and datacenters) be worth billions of dollars?

9 Tips for Using Facebook to Market a Message

If you’re thinking about jumping into the idea of marketing (or messaging even without the goal of profit), here are some tips to keep in mind:

1. Facebook, like any other online platform, has terms of use. Respect them or be prepared to be banned as well as criticized mercilessly.

2. Facebook is about relationships. You don’t have a “relationship” with a door-to-door vacuum cleaner salesman – so
don’t be one on Facebook.

3. Being personal is everything. Successful Facebook marketing campaigns revolve around personality.

4. There isn’t a magic formula for making any message “go viral.” You can’t control a virus – that’s what makes them viral.

5. People like Facebook for entertaining stuff. In fact, entertainment is defined as “holding one’s attention.” Remember

6. Facebook ads are more personally targeted than ads anywhere else.

7. Being “liked” can work very, very well for your message. Being “unliked” (no, there’s not a button, but it can happen) can bury you.

8. Facebook is in control. Always remember this and never, never assume its available tools won’t change. They have and they will.

9. Don’t build a business on Facebook marketing – or Twitter marketing – or newspaper ads, radio ads, TV ads, or leaflets
dropped from hot air balloons. Build your business on a great product, a great message, and great relationships.

Take a look at some Facebook strategies here!

Effective Facebook Marketing Strategies

Lets discuss Facebook Marketing & what new effective strategies can be used by Business Owners on this massive social platform site.

imagesFacebook has changed the rules again, it has now altered algorithms to enhance user experience via posts that are displayed on an individual’s news feed. This change is set to dramatically affect the way that businesses can conduct successful marketing campaigns on the site. Facebook will now heavily restrict posts that recycle previously used ad content, posts which push for viewers to buy a product or install an app, and content that pressures people to enter contests without any sort of context or frame of reference.

Facebook has decided to implement this change as a result of a recent user poll. Facebook was quoted on the matter as stating, “As part of an ongoing survey we asked thousands of people how they felt about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

Basically, if the content a business is posting is promotional, expect organic distribution to fall drastically.

In order to assist small business owners in redefining marketing strategies for Facebook, here are the best practices for remaining on follower’s timelines.

Follow Facebook’s Advice

Facebook is constantly improving upon existing algorithms, much like Google’s are updated periodically. For one to truly reap the benefits of this powerful marketing mecca, it is best to just play by the rules, otherwise, you won’t reach the folks you aim to communicate with.

Many valuable pieces of information and insights can be harvested from the Facebook for Businesses Page posting Tips and Best Practices reference page. Some of the things discussed here that will help a business preserve organic reach are:

Post Frequently: Consistency is key. Don’t shy away from posting regularly. In fact, posting quality content (that is not promotional) on a steady basis will help ensure that your audience is seeing your posts. A great idea, which Facebook recommends, is to develop and adhere to a content calendar.
Utilise Fresh Text and Images: It should be widely known at this point that images are critical for content posting. It simply won’t be seen without an eye-catching image or video. It is also important to remain timely with posts. Post content around large holidays or events, but still keep the material focused toward the target audience. Remember, if it’s all about you, few will see it. Make it relevant to the masses and your organic reach will grow.
Target Posts Accordingly: A myriad of targeting options is available on Facebook. Businesses can target audiences based on age, gender, location, and so on to reach the appropriate demographic for content. Simply go to “Settings” and click on “Post Targeting and Privacy”.

All of these key tips are easy to do and free to implement. By following the groundwork that Facebook has already laid out, your business is one step closer to social media prosperity.

Embrace Ads for Promotional Efforts

While the alterations to Facebook’s algorithms will defiantly impact the reach of promotional content, Facebook ads will continue to be an appropriate channel for this. In the Facebook survey, many users are not bothered by promotional advertising. It only seems to become a nuisance for people once those posts begin to congest news feeds.

In Facebook’s third quarter of 2014, a flooring $2.96 billion in advertising revenue was acquired. The fact is that this avenue of advertising is marvelous as Facebook has the ability to present custom adverts to custom audiences, which could prove to be a huge score since only interested demographics will see the ad. Additionally, Facebook ads stand a higher chance of generating conversions than promotional posts do.

Facebook is More Than Just Social Media

Facebook is without a doubt a powerful and prominent source for developing awareness around a brand. The platform, however, should be utilized for much more than just spreading the word about a business.

As promotional efforts in content begin to die down for this social arena, businesses should shift Facebook pages to be a customer service tool. Many well-known businesses, including Zappos.com, have already adopted this strategy. This will help to establish more of a connection with customers in a space that most already feel comfortable in, and possibly prefer. In fact, one recent Accent Marketing report shows that one third of the 1,000 consumers surveyed have used Facebook as a customer service portal.

Looking at Facebook as more than a place to promote and publish materials will allow businesses to generate an increased level of engagement, trust, and brand awareness in consumers.

The plain facts are that social media is evolving, and fast. Soon enough promotional content might completely be a thing of the past. Consumers will be able to shop and make purchases on the platform, and most all businesses will provide customer support through Facebook and social destinations like it.

These platforms are capable of so much more and are no longer merely tools for socializing and lead generation. Forget the promotional content and look to the future. Invest time in adjusting your social campaigning efforts to fit in with Facebook’s new changes to ensure your social media presence remains relevant and visible.

How have you best used Facebook to increase the productivity of your small business?

Facebook Advertising Solutions

We all know, Facebook advertising is a great way to promote your brand & business. With 1.49 billion monthly active users, Facebook can launch a company to success in no time flat, if done correctly.


Facebook advertising is a great way for any online or offline business to raise their brand awareness, social presence, and ultimately sales & conversions. Many smaller companies however, just don’t have the funds to launch a successful advertising campaign. Believe it or not ads are not the only solution for boosting awareness and gain a social following.

With all sorts of great information and tools available online, small and large business owners & marketers are capable of building a meaningful digital existence without having to break the bank.

Below are five helpful tips and tricks to get your posts seen by a larger audience while never spending a penny.

1. Post Awesome Content

While this is obvious to most, many still commit the marketing sin of posting below par content that is riddled with keywords in the hope of ranking well. This simply does not work at all.

Once you understand what posts have been working well for you and your audience, you can replicate this formula to develop more highly shareable posts. But you don’t simply want to match previous success, you want to surpass it. In order to do so, take the success blueprint that you have already established and ask yourself a few key questions:

What gets people talking and excited?

What is currently trending in your niche?
How can your post be useful and valuable to your community?

In answering these questions, combined with the insights you have already harvested, you are sure to create an outstanding post.

2. Analyse Your Top Ten

Facebook page insights is an invaluable tool for gaining intimate knowledge about how certain posts are received by your audience. By utilising this tool you can rank your posted content by likes, comments, and shares to understand how successful the post actually was.

Once you have established a post ranking, seek out patterns and trends of those that were most successful.
Is subject matter similar among top ranking publications?
Were these posts accompanied by images?
What can be learned from the comments section of the updates?
When all of this information has been harvested, you can then use that knowledge to influence upcoming updates.

3. Target with Intent

fb3One of the beautiful things about Facebook is the ability to target posts. Administrators of pages that have over 100 fans can target updates to specific audiences based on various different categories; gender, age, relationship status, educational status, location, and more.

For posts to be targeted organically, be sure to select the “Allow targeting and privacy options when I create posts on my Page” option within your page settings. Once selected, a targeting icon will show at the bottom left of the publisher. This essentially means that posts that pertain to fans in a specific location or whatever else won’t be hidden by fans outside of that segment. In turn this allows for a higher percentage of folks targeted by these posts to like, comment, and share them.

4. Timing Is Everything

There has been a massive amount of research conducted around this topic. IT doesn’t matter if you are simply trying to create more local hype around your brand or establish a global social media presence, the timing of your Facebook posts is a critical element.

Typically, early mornings and nighttime (around 8PM in the time zone you are targeting) are the best times to post since this is when most people are not working and have time to browse their newsfeeds.

But generalisations just won’t do here; what time is best for your fans? To find out when the optimum time to post is for your audience, check out the Posts report within Facebook Insights.

Additionally, your brand should be frequently posting on the weekends as well. Generally speaking, most people have much more free time on the weekends to surf Facebook and other social media sites, so this is a great time to post. Plus, most brands don’t post as heavily on the weekends so this will give you an edge as well.

5. Email Marketing Tie-In

Many brands have a substantial email list that blasts are regularly sent out to. This is a great opportunity to tie-in and help promote one of your top ranking posts by linking to it in the email. Since this content is already “fan approved” your email subscribers are more apt to like, comment on, or share it with their Facebook friends as well.

As you can see, there are many ways to leverage Facebook’s marketing muscle without spending tons of cash. And this is only the tip of the iceberg. The key is knowing how to utilize and optimize their existing tools.

What other free page-boosting tips have proven to be effective for you?
Do you believe it’s possible to reach the masses without spending on Facebook?

Digital advertising has been blacklisted

Which Form of Digital Advertising is the Most Effective?

People these days are so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side.

But don’t be fooled.

Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just not tell you about it, because it contradicts their methodology.

We can’t forget how effective ads can be for getting our products and services found – but we need to be aware of how the landscape is changing.


The state of digital advertising

Digital ad revenue continues to grow year on year.

The big trend you need to know about?

Mobile is taking over (Not quite taking over, but it’s growing rapidly)

Ok you get it, content marketing alone might not be enough and mobile is becoming more and more important if you want to advertise online.

But where do you start? How do you know what is the best platform for your business?

The most effective form of digital advertising is contextual, it depends on who you are trying to reach and how you want to get there.

Let’s run through the options, then give a quick breakdown of who benefits most from each.

Social Media

It’s a rare thing to find a company without a social media division these days, even if that “division” is just some hapless intern working for experience.

From restaurants to airlines to celebrities – if there’s a brand, there’s a Twitter handle to match.

When it comes to advertising on social media, everything is pretty new. The way we advertise on these platforms is continually changing, because no one really knows what works.

Advertisers aren’t quite sure yet (although some will claim they are). The consumers are confused with these new ads popping up on their social streams. And the platforms themselves (Facebook, LinkedIn and Twitter) are still balancing user experience with maximising revenue.

Social ads generally follow Pay-Per-Click or Pay-Per-Impression models, making them relatively easy to budget for – because you pay for what you get.

Now for a closer look at Facebook and Twitter as advertising platforms.


This social network is perhaps the most progressed with its digital advertising platform.

Facebook ads are similar to Google PPC campaigns, where you can bid for clicks or impressions on different keywords, then display ads on Facebook’s right vertical bar.

More recently Facebook introduced news feed ad spots if you have an active Facebook page. These are proving a much better ROI than the right side bar.

Keep in mind that the people seeing your ads will find them in a social context – so photos and images are a core component of a successful ad campaign.

Who should advertise on Facebook?

Devoted PPC marketers with the willingness to spend a lot of time getting things right.

Keep in mind that the sheer number of users Facebook has, makes it a perfect fit for B2C marketers. But B2B marketers have started to make their presence known because of the extremely targeted information the platform is accruing on all of us.

Facebook ads are easy to launch, and just as easy to edit (especially with the new mobile ad manager).

Marketers are able to make spot fixes on the fly to optimise and correct under performing ads while boosting budget for winners.


These ads are, again, not dissimilar from Facebook advertising when it comes down to brute mechanics.

But they’re a different animal conceptually. Facebook ads are, well, advertising. They’re your chance to put your commercial foot forward.

Twitter ads are not. Paying for prominence here is a way to put what you might normally tweet into a more obvious place.

Ads work in parallel with the personality of your normal, free Twitter feed, and shouldn’t veer off into sales territory.

Who should advertise on Twitter?

Marketers with a solid Twitter strategy, but not enough Twitter traction.

Promoting your posts to the right audience (and yes, Twitter’s ad engine allows considerable targeting) is your way of cutting through the logjam of influencers and expose potential clients to your social voice.


The relative new kid on the block. Interstitial ads, if you haven’t heard the phrase before, are promotional pages that show up before a visitor makes their way to the content they actually want to see. On one hand, that basically guarantees visibility. On the other, it’s irritating; interstitial ads are prime targets for adblock software, and many clients avoid them on principle.

As a result, the industry has undergone a mild reformation. They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.

Who should advertise with interstitial?

Companies with the budget to make a move on mobile and do it right.

Poorly made mobile ads are just as annoying as their increasingly disliked predecessors; treat them as an opportunity to create original content, then show it to your viewers.

Banner Ads

Banner ads have caught a load of flak for the slashed CTR’s they’ve seen of late. But while the numbers are daunting, they merely point to a poor average, not a death knell for the humble banner.

They might not pull the engagement that more obtrusive options do, but banner ads remain wonderful for establishing visual branding, and hitting a highly targeted audience.

The ability to pick and choose where an ad shows up allows advertisers to carefully tailor their campaign toward a given site and demographic.

But in order to beat flagging CTR’s, companies do have to evolve. Think about clever examples like Skittles’ interactive, offbeat banners, or powerful, fold-dominating movie posters.

Who should advertise with banner ads?

Established companies with a solid ad budget, and an extremely clear idea of who they want to reach and how.

A defined audience and a superb visual idea can still combine to keep banners relevant.


The skimpier, but less-expensive cousins to banner ads.

Google’s Pay-Per-Click campaigns have become a massive boon for cash-strapped businesses looking to muscle in on banner space. And at least at the moment, they’ve proven to be effective.

Those stark text boxes may blend in to the background of many sites, but find a convincing enough message, and it’ll still snag a few eyes.

Perhaps the best thing about PPC ads is that they offer a more-or-less predictable ROI, and one that, even if an ad belly-flops spectacularly, won’t drop to levels low enough to seriously hurt most companies.

Design costs for text ads are nil, and the PPC model guarantees that advertisers won’t drop too much of their budget upon launch.

Who should advertise with PPC?

Companies that don’t translate well to visual media.

Whether you simply don’t have a graphic artist on hand, or your services are hard to sum up in a photo, PPC is your best bet for a high-yield campaign.

The best PPC ads are the ones that ditch details, and go for the jugular with competitive prices and calls to action.

Wrapping it up

While all ad formats still have their applications for different companies, changing technology and market trends will result in a few finding even greater success down the road.

We’re particularly talking about mobile. Whether you go banner, video interstitial, whatever. Mobile ads will likely make up a larger and larger percentage of all advertising in the coming years. Evolving tech such as proximity marketing will only exaggerate that effect.

But if you’re attached to a particular form, there’s still good news. The lessons learned from more traditional marketing aren’t about to be completely invalidated. At the end of the day the actual quality of ads will be the single largest determining factor of their success.

Get The Competitive Edge

Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Here are ten ways to keep ahead of the competition and how to stay ahead of your rivals.

Know the competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.

Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now, is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly.

Differentiate. It’s essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious, no-one should have to ask what makes you different.

Step up your marketing. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local media.

Update your image. Simple steps such as painting the front of your premises can make your business look more modern and inviting. But look also at business cards, stationery, your website, branded packaging, clothing and so on. Does your image reflect your USP?

Look after your existing customers. They will be your competitors’ target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes, remember, it’s cheaper and easier to keep customers than to find new ones.

Target new markets. Selling into a greater number of markets can increase your customer base and spread your risk. Consider whether you can sell online or overseas, for example. Are there groups you’ve never targeted before who might be interested in your offer? Don’t waste time marketing to people who won’t be interested, however.

Expand your offer. What related products or services might your customers be interested in? You might even consider diversifying into another area, many cafes have successfully offered Internet access, for example.

Be the best employer. Skilled, motivated staff underpin vibrant, growing businesses. But attracting them means more than paying a competitive wage, people are often more impressed by a good working atmosphere and benefits such as flexible working and structured career development.

Look to the future. Businesses that plan for growth are more successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and crucially, have a clear idea of where you want to be in one, three and five years’ time.

Huge Traffic From ebay

eBay is one of the most visited websites on the Internet today and that’s a fact.

It is also the largest online marketplace in the world with a huge amount of traffic. No matter what you list on eBay, no matter what category you place it in you WILL get people viewing it, if you simply apply some of the techniques used here. I hope you have realised by now that traffic is the heart of any successful business online. module

If you want proof of the true value of traffic then build a website, or have one built for you and then place it online and see how many people visit your site without any traffic methods in place.  This is where eBay can step in and help us out with their already massive amounts of traffic. All you need to do is to harness or ‘funnel’ a small portion of this traffic and you will see some great results.


 Optimise Your Listing

 There are some very important steps that you must follow, in order for you to get the most that you possibly can from eBay. One of the biggest mistakes that people tend to make is really quite simple, they forget to place their relevant keywords or keyword phrases in their title and description. The amount of traffic you will receive to your listing greatly depends on your keywords and keyword phrases that you have placed within your title and description, if you don’t have these in place it will be like trying to find a needle in a haystack for the visitors.

 Optimising your eBay listing is essential if you wish to be found by all of the eBay traffic that is already trying to buy what you are selling, you just need to show them the way. Make use of the keyword tool that eBay provides as it will give you a lot of help as to what the popular search terms are for eBay searches.

 Another good reason to optimise your listing is because eBay are in partnership with Google, so many of the listings in eBay are now showing up in Google searches giving you the best of two massive traffic sources.


Use Classified Ads

 eBay classified ads are a great way to tap into the traffic of eBay. Creating an eBay classified ad is relatively simple, very similar to a standard auction listing. A classified ad costs only $9.95 for 30 days. Keywords must be placed in the title and description as they are in standard listings. Keep your ads concise and descriptive, but remember it must be appealing and easy on the eye. Use bullets and pictures to break up any long text.

 At this time eBay still allow you to place external links (links that link to sites outside of eBay) on your classified ads, so I would suggest you link to one of your other sites in your ad and maybe even a link to an opt in page, so you can increase you subscriber list too. eBay are constantly changing their rules so it would be best if you take a quick look and check before you do anything you are unsure of. Here is a link to the sellers rules.

 You can even promote affiliate products with classified ads if you prefer, this is really simple to do and can be quite profitable if you structure your ads correctly. Take a look on eBay pulse to find out what the most popular searches, stores and most watched items for that day are. Then use that information to find a product that has a lot of visitors. You can also check the page counters in each listing to check individual pages. Once you are happy that you have found a popular product take a look on Clickbank, paydotcom, Click2Sell, 1ShoppingCart or Commission Junction and see if you can find an affiliated product similar. Then you can simply create a classified ad that promotes your popular product through your affiliate link.

 Be sure that you only use high quality products as you do not want to promote products that sound good but are actually sub-standard. You may have to actually purchase the product first in order to review it and see if you think it is worthy.

Take Advantage of Your About Me Page

 A lot of people are still not taking advantage of their ‘about me’ page, this can be a great source of traffic if you use it wisely. This works a lot better if your inventory of products is related to the website or auction you want to drive traffic to, just like ‘targeting’ your traffic does. Your about me page is a page that you are able to design and customize yourself, eBay has strict rules about the content on your about me page and they are forever changing them, I suggest that you take a quick look yourself before creating your page. You can view eBay’s guidelines on your ‘about me’ page here.

 Here is what you are able to do at the moment that will help your traffic. Firstly, place a little information about yourself and maybe your company. Also, explain about the kind of products that you sell. You are allowed to place a link to your own website or blog on there, so I suggest that you do that first. This is what the eBay rules say: “On your About Me page, you may link to your own Web site or individual Internet store where you are offering to trade, sell or purchase your goods or services”.

 Do not be tempted to place non-eBay products on the about me page itself though, this is what eBay have to say on that subject: “You may link to your own Web store or Web site. However, you may not directly offer any non-eBay merchandise on the About Me page itself”.

 I would also place a link that leads to a squeeze page on your about me page, so you can build your subscriber list at the same time as you increase your traffic. Your link could say something along the lines of this: “If you would like to learn more about the product here then click here for our free newsletter and we will also send you some great free things here”. If you want to get people to click the link then you need to offer freebies. As I said earlier it is best that you read the eBay rules on the subject before you start.

 Once you have your about me page in place you then need to have a link to it in your listing description, a graphic at the end of your listing works best for this.

 It is also a good idea to have a graphical link to your other eBay shops.