Auto-responders and Spam. What You Need To Know
You should already know by now that there are laws against sending spam.
There are even laws that you must adhere to when you send out email that was requested.
No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.
In order to be in compliance with the anti-spam laws in various states in the US, each and every commercial email that you send must include your name or business name, and your complete address including street number, city, state, zip code, and a contact phone number.
You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law no matter what state or country you live in!
Including a dynamic automated unsubscribe link in every message is also required and will also ensure you never get a complaint for this reason.
All software and hosted auto-responder services should provide this option, most will add it by default to all your messages, but you should check to be sure.
Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent.
If someone is placing an order from you or signing up for your blog, include a check box on the order form or sign-up page, asking for permission to send them periodic emails and add them to your newsletter mailing list.
Never use your Auto-responder to send unsolicited commercial email!