Auto-responders – The More You Know, The More Effective They Are
If you have signed up with an auto-responder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!
Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!
As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.
If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.
Work with it, sending messages to your own address, until you know your auto-responder service inside and out!
Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.
Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.
In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.
This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.
Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!
This goes for everything you do, online and off!