7 Ways To Increase Your Social Media Marketing Strategy

If you are thinking about starting a blog or have been blogging for many years but the traffic and engagement or even sales have reached a grinding halt, it could well be time for you to transform your social media marketing strategy.

It is always a great idea to keep things fresh and up to date when creating a social media marketing strategy. There are a few things you can do in order to keep on top of new trends and increase engagement from your peers.

Why is social media marketing important for a blogger?

As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.

Social media is the bridge that connects your audience with your content.

Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.

Check out the following ways to transforming your social media marketing strategy if you are ready to:

Increase your blog traffic.

See better engagement across social media and on your blog

Build a supportive and loyal community of readers and buyers

1. Set Defined Goals

Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.

Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.

2. Deliver Content Wisely

Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.

You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.

Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.

3. Ask Questions

Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.

You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.

4. Share Content from Top Influencers

This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.

Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.

5. Focus on What Works For You

Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.

Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.

6. Be Transparent

It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.

Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.

When your audience gets to learn more about the real you, they will want to engage and connect with you more.

7. Always Link to a Product

Whether it’s paid or free, you should always be sending your audience to some sort of product or service.

You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.

Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.

Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.

Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.

Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.

Begin With The End In Mind

Successful marketing tactics begin with the end in mind. After all, if you don’t know exactly where you are going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.

Ask yourself these two questions

1. How do you really know how to visualise the future?

2. What can you do to turn your small business into a huge business with high profits, high conversions, and high profits?

Start by knowing your customer.

This is the prime marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.

And it’s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.

Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.

Customers want to know “what’s in it for me”.

They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.

What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.

They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.

In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.

Back it up!

But just as importantly, be sure you can back up your claims of benefits and value to the customer. It’s not just a customer you want to attract. It’s a ‘repeat customer’ that can help your business soar too. Provide the customer with quality products and follow-up to make sure they are satisfied. Learn from your customers and use that valuable knowledge to anticipate the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure optimal success. Deploying effective tactics will quickly result in higher conversions and more sales. And with more sales, you’ll have a thriving business that grows exponentially as word spreads virally about your products and service.

Don’t under-estimate the value of utilising proven, successful marketing tactics when it comes to marketing your products. Know where you want to go before you start the journey. Start with the end in mind.

Envision success and visualise the sale. Take advantage of tried and proven tactics to create a successful business and a secure future.

Success awaits those who can see ahead of the crowd, so always begin with the end in mind.

Do You Just Press Publish Then Hope?

Are you the sort of blogger who just presses the publish tab and then hopes for the best?

The publish then hope approach will never get you or your posts noticed, not in a million years.

There are a few things you can do to increase your readability before you press publish then hope for the best.

  1. Don’t be caught out by the grammar police. imgresWhen you have finished your writing always check the spelling and grammar of the post or article, use the spellcheck option or a service like Grammarly. Proofreading is always a good idea, read it out loud, check headings, titles and cross check citations. It is always a good idea to check your work more than once before publishing.
  2. Try to link to old content on your site. Internal linking will improve the structure of your website, increase the overall authority of your sites internal pages thus improving the likelihood of inbound link potential. To do this is quite simple, open an old published post, and find the relevant place in the article to place the link to the new page or post.
  3. Always post to Facebook. When a new post is placed on Facebook add an enticing & interesting sentence that will capture peoples attention, explain briefly the benefits of reading further and how your article will help them.
  4. Post to LinkedIn. This something I do all the time, not just to general LinkedIn followers but to all the groups I am in, there are a lot of good professional marketing groups on this platform. At the time of writing there is not too much spam either which is helpful.
  5. Tweet about it. Write a short, jazzy introduction to your new post to grab the interest of your followers and in turn attract new followers to your brand. Include a hashtag or two but don’t over do that part.
  6. Reddit is a very useful tool. Post here as well. Most Reddit users are addicted to the site, and their readers very often share content, opinions good or bad on articles, posts or images shared.
  7. Create a question at the end of a post. When you do this it will encourage your readers to think deeply about the topic and also you will be able to engage with them more significantly.
  8. Share on news aggregation sites. Platforms like Alltop serve as a great resource where readers can find loads of content on the subjects that interest them. Many bloggers share their content on these type of sites to gain an influx of new quality traffic and leads.
  9. Send your subscribers an email. imagesA lot of internet marketers mail their list on a daily basis, others prefer two or three times a week, but whatever your preference is always send a mail out when you create a new piece of writing. My preference is Getresponse.
  10. Publish to relevant networks. Whether it be Instagram, Tumblr, Pinterest, Snapchat, Stumbleupon or Google+ just share it, get it out there and become noticed.
  11. Comment on other peoples posts. This strategy is great for building rapport and trust and will gets you good results, keep providing value and the winning formula will prevail.
  12. Always respond to comments on your blog posts and return the favour. It can be time consuming but will be worth it in the end, you will gain a good reputation and in-turn more followers.
  13. Follow these ideas and never worry about the publish then hope conundrum ever again.

10 Steps to Reddit Marketing Success

There are 10 steps you need to follow to be successful on Reddit. Skipping even one of these can ruin your reputation on the site, or risk getting you banned.

imagesFollow these steps closely and you will have the power to send thousands of visitors to your site on
demand.

Beginner Steps:

1. Keep It Relevant

If you want to get large amounts of traffic from reddit, you have to keep your posts highly relevant to the users.

This means that the more that you can tailor your posts to the subreddit that you’re posting in, the better. Avoid
posting content that addresses too broad of an audience.

This requires you to do a little bit of research into your subreddit and see what kinds of posts are already popular.
Get a feel for your audience there. Then you will be more equipped to create a popular post of your own.

If the end goal of your site is to sell a product or get subscribers, you will need to do some customer development
first.

This will ensure that you’re in touch with what your audience wants, while saving you a ton of time in the long run.

2. Only Post Great Content

Only post your best content on reddit!

Short and generic content will not perform well. It will also get down-voted and you’ll lose any valuable reputation
points (karma) that you have.

Only post content that is in-depth, unique, well-written, helpful and actionable. Wherever you post your article,
reddit users are going to click on it to check it out. What they think of it (either upvote or down vote) will dictate
your results.

3. No Double Dipping

When you log in to your analytics account and see that spike in traffic and realise: “Oh yeah, I posted on reddit

and it only took me 2 seconds!”

Usually the next natural thought is “I should be doing this all the time!”

But that’s where you can get yourself in trouble. Stay out of “hot” areas. This means that if you just posted a link
in a sub-reddit, let it rest for a while! I usually wait 2 weeks to a month before I post another link of my own in the
same sub-reddit.

4. Have fun

This is possibly the most important point on the list that impatient marketers overlook.

This is why ‘the other guys’ are terrible at getting traffic from reddit.

You need to be a normal reddit user.

Remember, you can’t be a marketer, you have to be a redditor.

Interact with the rest of the site. Build up a post history that shows that you’re a normal user. Build up your karma
points by posting helpful or funny comments on other posts.

Does this mean that you’re going to have to spend hours on end seemingly wasting time on the site?

No way!

All it takes is about 10 minutes a week talking about your favorite subjects or commenting on some of those
funny GIF images. The interesting thing about reddit users is that they are generally very passionate about the
site.

If they think that they smell a “marketer,” they WILL go and look at your post history and see if your posting
pattern confirms their suspicion. If you have a good amount of normal posts, you will prove them wrong!

Not to mention “having fun” on sub-reddits relevant to your niche will give you a sense of what posts are popular
there, so you can model them to create popular posts of your own.

 

Advanced Steps:

imagesFollow these steps and they will allow you to keep a positive reputation on reddit and sustain the above results.

 

5. Address the Concerns of the Community Before They Have Them

Steps 1-4 can get you far, but if you want to take it to the next level (which I’m sure you do) you can’t stop there!

Addressing the community’s concerns before they have them ties in with step 4 on the list. If you post links to
your site on reddit, there will be a lot of users that will to try to find an excuse to down vote your posts, report you
to moderators, bad mouth you etc.

What you have to do is beat them to the punch and address all of their concerns before they can get a word in.

You can use text posts to help you promote something. The idea is to provide value and explain yourself before
you ask users to click through to your site. You can be honest about the content being yours as long as it is
genuinely helpful.

Posting Udemy courses in the entrepreneur subreddit has been a hot topic lately. So many of the users there
complain because people make terrible courses and spam the entrepreneur sub-reddit. There are some posts like
this that are actually valuable content but many users want to ban these types of threads and down vote them
viciously.

Even in the midst of all of that trouble, by using this technique I managed to attract zero negative comments, and
make the controversial list because lots of users were upvoting, while others were down voting. In the end,
making the controversial list only got me more traffic. More on that a little later.

6. Don’t Ever Let Your First (or second) Post be a Promotion

This should go without saying, but if you’re new to a sub-reddit, be sure to post a few other things in that there first
before you decide to promote anything of your own. I made this point short, since the last one was so long.

7. Don’t Over-Promote.

You may think that if you don’t promote your site repeatedly in the same Subreddit that you’ll be fine. But this is
yet another big reddit no-no.

reddit moderators and users can see your site-wide activity.

Not to mention that they have automatic spam filters.

If you post links to the same domain name too often you run a huge risk. reddit has automatic spam filters which will
blacklist your domain, so that if ANYONE posts it, it won’t show up. They can also “ghost” your account which is
a special kind of punishment for spammers. Getting ghosted means that none of your posts ever show up to
anyone but you. So you can post as much as you want, but they will never show up to anyone else.

Don’t abuse the system, and you’ll be safe. Reddit is a great source of content for everyone. If users see
something of value, they will share it.

Pro Tips

8. Share Your New Posts With Your Friends

reddit upvotingEven if you do not have a team, you should still have a group of people or a network that you can share your
content with. This step entails you sending your new reddit posts to your friends (or Twitter followers) that are also
reddit users. If they like what you posted, they’ll give you an upvote, which will attract other reddit users, and get
the ball rolling for your post to get very popular.

Whenever I post anything on reddit, I immediately send it to a few of my friends that are on reddit. This popular
post of mine, started with just a few upvotes, by the first people that I sent it to.

Once it was upvoted, other redditors knew that the post was worth their time to check out.

9. Comment and Reply to Everyone

Activity on your reddit post breeds more activity.

This means that when someone comments on your post, reply to their comment to double the comment count.
When posts have lots of comments, it gets more redditors to click on your post, and join the conversation.

You can even be the first one to comment on a link that you post. I’ve used this method before to explain the
content that I’ve posted and get the conversation started. With the same post above, I’ve stayed very active in the
comments, to add lots of activity to the thread.

10. Be Humble

Most people take criticism on their post as a bad thing. But you can use it as one of your biggest advantages.

Here’s how:

When you post and reply to comments, be sure to keep your tone humble.

Not only will this help you with number 5 on the list (Address the Concerns of the Community Before They Have
Them), it will also help you to get better at using reddit to drive traffic and customers to your website. When you
reply to comments, be sure to learn as much from your commenters as you can.

If they criticise you use their criticism to ask questions.

State that you actively follow the rules, and that you aim to add value to the community.

The reddit self promotion guidelines they state: “It’s perfectly fine to be a redditor with a website, it’s not okay to
be a website with a reddit account.”

If you follow this checklist, you will be following the rules of reddit.

Remind the community of this, and ask how you can better contribute your content. You’ll be surprised how much
the commentators will help you get better at promoting your content.

I practice this in all of my posts, and it has allowed me to keep a very positive reputation on reddit, while learning
how to get better at driving traffic to my sites.

Make your E-Book Engaging

ebooks

How to make your E-Book Engaging

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotise your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an E-Book that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilising white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bullet points and numbers. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they have even got past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

Last of all: create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is compile and publish your E-Book online, and wait for download request from your website visitors!

Can Paid Traffic Work

If you want to make quick money online then perhaps paid traffic could really work if done correctly.

If you want to earn money instantly online then you might want to think about buying web traffic. The trick is to make more money than you spend and then leverage it up. Once you are making more than you spend you just re-invest and scale it up.

PPC Pay per click can be a very quick way to get very target traffic. You go set up a campaign and then you have traffic instantly. The downside is that the PPC networks are often very strict and limit where you can send traffic to. Google Adwords is notorious for shutting down accounts even if you are running a legitimate business. They have certain requirements and sometimes it can be hard to understand it all. Never the less, if you can master PPC the world is your oyster.

Banner Ads – You can buy advertising space on many websites and that can be a quick form of traffic for your business and making money efforts. Unlike PPC where you are dealing with a large company this is an individual websites with individual rates. The upside to that is you can usually cut a deal that is mutually favorable. Simply search in the search engines for a site related to yours and look for links that say something like “advertising” or “advertise here.”

Here is a quick tip: If you call the people you are looking to advertise with you can usually pay lower price. You need to be tactful but usually they don’t even expect people to pay the rates stated.

The paid traffic landscape is wide. So don’t limit yourself to these networks. You can even advertise on places like twitter and stumbleupon.

Free Traffic

Google is god and they know it too. So they can shut your PPC down without even caring even if you spend 10k a day with them. With free traffic you typically don’t have to worry about it. The upside of free traffic is that it is of course free and the downside is that some techniques require you to start the snowball before it starts rolling.

SEO – Got a website or blog? If no get one, if yes are you optimised for the search engines? Firstly with SEO you need to find a good keyword because keywords are the start and end of everything SEO. You can do the same thing every day but if your keyword is wrong you will be simply wasting your efforts. When many people think SEO they think they need to pay some “expert” to get their website to rank well. That’s not true at all, because they don’t understand the game and are trying to win keywords like “make money.” If you try to win that keyword you have to “hire an expert” who secretly hires 20 cheap outsource staff members to build backlinks for him. They are just the middle man which is another reason why it costs so much.

If you really want to dominate the search engines and have free traffic for life you go after long tail keywords. Keywords like “Earn Money Instantly Online.” Not only will the traffic you get from that keyword be prequalifed but if you look at the competition you have an accurate understanding of how you will rank in the search engine results pages (SERPs).

Here is a quick breakdown of what to do for SEO

Step 1: Find A Good Keyword That You Can Rank For

Go to the Google keyword tool and type in a word that you would like to write an article, blog post, or web page about. Then search by global monthly searches and find a long tail keyword that has more than 300 global monthly searches and less than 1,000 competing pages when you use the AllInTitle search modifier in Google.

Simply take your keyword then go to Google and type allintitle:KEYWORD. If the number of search results is higher than than 1,000 you will be wasting your time unless you build backlinks. Once you have a keyword with more than 300 global monthly searches (the more the better) and less than 1,000 search results when you use the AllInTitle search modifier then you are good to go.

Side note: I know many people will tell you to use the “quotes” search modifier but the all in title modifier is much more accurate.

Step 2: Produce A Keyword Focused Content Page That Is Optimised For SEO

Write an article, blog post or web page that’s content is focused on the keyword you found. But make sure that it has these requirements fulfilled. The keyword must be the first word no later than the second of the article title, blog post or web page. The keyword must be the first meta keyword, the keyword must be the first word, no later than second, of the article title, blog post or web page’s meta description, the keyword must be within the first 90 characters of the page, the keyword should be in one but no more than two text links on the page, the keyword should also be on the page for 1%-2% of the text (also known as keyword density). Once all of these requirements are fulfilled you are almost ready to earn money instantly online.

Step 3: Promote Your Article, Blog post Or Web Page By Pinging, Bookmarking And RSS

Go to ping-o-matic and ping your article. This helps your page get indexed so the search engines will pick it up and put it in their listings. The next part is to bookmark your article with services like Onlywire or social marker. You will need to create accounts at the top social bookmarking sites and these services allow you to distribute your content through all of your network.

Hint: Submit your bookmarking account’s RSS feeds. This increases the power of your bookmarks quite heavily. After you submit each feed you want to combine all of your RSS feeds with RSS Mix and submit that too. This will easily increase the juice to your site 100% if not much much more.

Next you need to create an RSS feed for your article, blog post or web page and submit that. You can create an RSS feed with one click at Feedity.com. Simply go there and put in your web page and it will give you a new RSS feed. Then go over and download All Scoop Rss Submit for free and use it to submit your article. RSS feeds are amazingly powerful for backlinks. Don’t let the tech-y stuff stop you. Just follow the above instructions and you will see dramatic results.

Email marketing is the push button solution to earn money instantly online. FORMULA FOR SUCCESS; WRITE EMAIL + SEND EMAIL = MONEY

How would you like to write an email and make instant money? Well maybe you don’t like to write emails and still want to earn money instantly online. For these people I would say how would you like to write an email ONCE and get paid for it every time someone sees it in your auto responder sequence?

Building a mailing list is a must for anyone who really wants to make money online. You capture names and emails in exchange for a free report that helps them. You can then follow up with them and develop a relationship that is mutually beneficial. You get to sell your products to your subscribers and they get a whole bunch of great stuff because you help them with simple and easy to use tips and tricks. And to top it all off it is easy. Throw up a squeeze page and send traffic to it. Listen there is a ton of hype in the online marketing space but this is a must for anyone who really wants to make money online. Anyone who tries to sell you the technique to of “How I Made $103,386 dollars in 30 days” without a doubt has a massive mailing list. So do what the smart people do and build one yourself.

Why You Don’t Earn Money Instantly Online Instantly

Making cash online takes some time. It can be done instantly with PPC and SEO and all that, it 100% can and I am living proof, but for most people you will simply need to do these things and it can take some time. But once it is all set up it will pay you for days, weeks, and even years to come. The learning curve is big. Most people don’t know how to do PPC or SEO… so you need to develop a mastery in one thing. I personally think that there are so many scammers out there who call themselves “gurus” creating products that don’t really help people just so they can make some more cash but you still need to learn how to do something and do it well. In fact, you only need to learn how to do ONE thing and do that well.

Then you need to avoid all the hype and put your head down and do it. So go out and find one thing that works and get it done.

Yes Or No To A Sidebar

Have you ever wondered if your blog really needs a sidebar? If it does, should it be on the left or right side of your page?

Unfortunately the answer is not a simple yes or no. But with some testing, I have figured out the optimal layout for a sidebar on a blog. So, should you be using a sidebar? Well, it all depends.

Visitors come to a blog to read the content. Their main purpose is to devour your information and ask you questions through commenting.

If they really like your content, they may share it on the social media, but you do not need a sidebar for that. You can add social sharing buttons throughout your post or use plugins like Flare.

So, what’s the purpose of a sidebar? Well, it’s an area you can use to promote products or services as well as to get users to do anything else you want.

It has been proved that including your bio on every page of your blog, within the sidebar, is a great way to connect with your readers. This helps build a loyal community, which is the main reason I have a sidebar.

Sure, you can add a bio at the bottom of each of your blog posts, but you have to keep in mind that most people don’t read your blog posts in their entirety. And adding it to the top of each blog post is distracting as people are mainly coming to your blog to read the content, they don’t want to continually have to read about you before they are able to get to the content. In addition to that, if you are trying to get repeat visitors, a sidebar is almost a necessity.

Why? you may ask. Because within it, you can put links to all your social profiles and add an email opt-in box. Plus, you have to keep in mind that a lot of the emails have been collected within the sidebar, and the best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines.

I link to all the popular guides and posts on this site. The reason for this is that it helps pass search engine juice to all those pages, and it causes them to rank highly in Google. For example, if you search for “online marketing,” you’ll notice that this guide ranks on page one.

Should you always use a sidebar?

Although I recommend using a sidebar, you don’t need one on each of your pages. Consider not having a sidebar on the pages you are trying to improve conversions on or make money from. Why? Because it makes people focus their attention on the area you want, the area where you make money.

So, for my money pages, I tend to have no sidebars.

Also, for any page that has a defined goal, you should consider removing unnecessary distractions such as a sidebar. For example, with my guides, my whole goal is to get you to read each of them from cover to cover. That’s why you won’t find a sidebar on my guides.

The majority of your blog pages should contain a sidebar. For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.

Should you place your sidebar on the left or right side?

I’ve actually tested this one a lot. I prefer the look of a blog where a sidebar is on the right side, but it tends to convert better when it is on the left.

Here’s what I discovered;

When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar. But you will also get fewer people to read your content.

I’ve found that having a sidebar on the left side causes a 9% drop in people reading the blog posts. On the other hand, it increases the number of sidebar opt-ins by 13%. Overall, I decided to place my sidebar on the right-hand side even though it generates 13% fewer opt-ins.

Why did I do it anyway? Because it increased the number of blog post reads by 9%. In the end, the purpose of a blog is to educate you through content, so why would I take that away?

In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.

Conclusion

If you don’t have a sidebar on your blog, you should consider adding one right away, and if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.

If you are running a corporate blog, instead of your bio, you can always put a quick blurb about your company in the sidebar.

Lastly, you don’t want to have a sidebar on every page of your blog. Consider removing the sidebar from the pages you want to boost your conversion rate on.

What do you think about sidebars? Are you going to have one on your blog?

How To Get A Bigger Blog Following

Allow me to show you 10 Ways to Interact With Your Readers and Get a Bigger, Better Blog Following.

Focusing on creating excellent blog content that can generate awesome engagement is a great idea. I always encourage it, and many business blogs are making sure to post excellent content for excellent engagement.

However, a major problem many blogs are facing is that they create content that drives engagement, yet over time, the engagement dwindles.

imagesJust what’s happening? Is it your blog content or something else? The biggest problem is usually the fact that businesses aren’t interacting with their readers, and if readers don’t get interaction, they aren’t as likely to keep commenting. I am going to take a look at just how you can interact successfully with your clients through some great tips and steps.

1. Read Your Comments Regularly. If you want to make sure you are consistently interacting with your readers, the best way is to make sure you are reading your comments regularly. You can check your website daily, use comment tools like Disqus, or use comment moderation to make sure you see each and every comment, giving you the chance to respond. In fact, no matter what tool you use, comment moderation is something that you should use to make sure you don’t miss any comments and can also control what gets through to your website.

2. Respond to Comments Quickly and Ask Questions. By checking your comments daily, you will have the chance to respond to them quickly, instead of letting them sit there for awhile. The faster you are able to respond, the better it will look to your readers, which can be a great encouragement for them to comment more. When you respond, try to come up with something unique for your response outside of the usual, “Thank you” response. You can address what the reader says specifically and you can also ask him or her a question to further the discussion. If they don’t want to answer publicly, you can encourage them to email you. One question to ask is what type of blogs they’d like to see in the future and just what it is about the post they liked. This can help you develop more ideas for future posts, tweaking them to your visitors’ wants and needs.

3. Listen and Use Client Questions as Blog Topic Ideas. A great way to be successful by interacting with your readers is to listen to your clients and use their questions as blog topics. Readers like to know that they are being listened to and you can show this by not only responding to their comments but by also using one of the questions or suggestions as your next blog topic idea. You can ask your readers what they would like to see more of in your blog postings. In addition, when they comment on a blog, ask what in that topic area they would like to see more of. This could even provide you with the chance to research different aspects of your industry, becoming better informed as well.

4. When You Share Your Blog, Mention People and Ask Them to Share. Do you have some clients that interact more with you or that you follow on Twitter? Then take this as a chance to mention them when you share your blog, asking them to share it as well. Something you will see is that people do enjoy being addressed individually, feeling as if you are focusing predominately on them. Your tweets or other social media posts might come across as too standoffish, even if you believe you are talking directly to your clients. However, if you specifically mention a few, asking them to share, you will find that they are more receptive and willing.

5. Write Blog Posts on Trendy Topics to Create Discussions. You want to make sure that you are writing evergreen content to make sure many of your posts stay popular throughout the months and years. However, if you want more interaction on your blog, you will also need to write on trendy, or even controversial, topics to generate discussion. Always make sure that you write delicately if you do address a controversial topic to avoid people misunderstanding your post.

If you aren’t comfortable with writing on the latest controversial topic, then you can still write on something currently trending. For example, at the time of writing this blog, the Hugo Awards were experiencing a huge controversy regarding their awards. If you don’t want to write on what is referred to as “Puppy-gate” but want to write on the awards themselves, then do so. You are still writing on something trendy that is likely to drive interaction, but you aren’t focusing on the controversial aspect of it.

6. Ask Your Clients to Comment After They Read Your Post. If you are still looking to drive engagement on your blogs or social media posts, a great way to encourage it is to ask people to comment. Did you write a list? Ask people to comment with their favorite points. Did you write a post about a product, service, or news item? Ask people’s thoughts on it. Make sure you address the question as if you were directing it to the individual reading the post. This will help make it feel like it is directed at the person who reads it, making them more likely to comment. Once they’ve commented with their answers, always remember to respond and ask even more questions to develop a conversation and relationship with your readers. A great way to make sure you keep a conversation going is to ask open-ended questions, leading your customers to talk more and interact frequently.

7. Provide Value Not Only in Your Blog, But Also in Your Comments. Every aspect of content needs to have some sort of value that can be offered to your readers. You want to write blogs that provide value because your clients are likely to comment more if they learn or receive something by reading. In addition, when your clients comment, you need to make sure your comment provides excellent value as well. This can be by answering a question the client asks or asking them questions to further the discussion and learn more about what your clients want and need from your blog. Value is a great way to help you rank and will also help you keep your readers coming back and commenting.

8. Get Rid of Spam Comments or Use Comment Moderation. As I mentioned above, comment moderation is a great way to ensure you see every comment and respond to it. It also helps you to weed out spam comments. Comment spam is unfortunate for many reasons including making your blog look unprofessional to first time visitors or even your recurring readers. It also can make you ‘lose rank‘ with Google. You don’t want any comment spam and without a comment moderation system chances are you will get spammed.

9. Respond in an Easy-to-Understand Manner. Another way to help boost success when interacting with clients on your blog is to make sure you respond in an easy-to-understand manner. You already know that you need to make sure your blogs are easy for any reader to understand, but the same also goes for your comments. Keep the jargon out of your responses and talk to your clients in a manner they will understand. If you don’t, you might just see them leaving your site for a competitor that is more willing to talk without jargon. You don’t want to talk down to your clients, but you also want to make sure you aren’t confusing them.

10. Keep All Interactions Positive and Upbeat. An excellent way to make sure readers are willing to continue interacting with you on your blog is to keep everything positive and upbeat. People respond better to optimism and positivity, regardless of how much negativity you might see currently online. We all crave some measure of positivity, and readers will be more likely to talk with you if you keep things happy and nice. This is true whether clients are asking questions, saying they appreciate your company or even if they are disgruntled.

Talk the Talk and Interact With Clients!

Use these tips to make sure you are able to interact well with your clients. By interacting, you will see amazing success both in engagement on blogs and social media, as well as more revenue. You may even see a boost in traffic because happy customers will talk and tell their friends. If you are looking for excellent content that can start a great interaction chain before you respond to clients, then you are in the right place. Express Writers offers excellent blog content for all of our clients, giving you the chance to get interaction and boost traffic and revenue. Take a look at what we can do for you. Which of these suggestions do you plan on trying first?