Producing great content is very important, so I have decided to give a few of my secrets away showing you what I consider to be some of the best tools for content marketing.
You need to be attracting hundreds if not thousands of people to your articles, blog posts & services in order to increase your subscriber list and grow your authority as an expert in your chosen field.
The list below will show you how to write engaging blog posts, create many article ideas along with very attractive headlines, also I show you how to distribute your content and much more.
Getting Content Ideas
Topsy will allow you to find the most popular content on Twitter, it is great for generating ideas for your daily blogging efforts. You can discover exactly who is sharing and see what and who the key influences are at any given time. You can see who has re-tweeted your content simply by putting in a blog post url and clicking search. Also there is a cool tab called “influential only” which will show you who the most influential people are who have shared an article or blog post, it’s a great way to build relationships with others. Add value & promote for them and they will do the same for you, it’s win win all round.
BuzzSumo will help you find the most popular content on any subject you care to think of. Obtain detailed stats on social media from the dashboard, and find the most shared content and those sharing it. Search any keyword and see the main people influencing that subject field. There are so many things you can do with this tool, check it out to see what I mean.
All Top allows you to discover all of the top blogs on any given subject by aggregating the best of the web. Find a category you are interested in from the dashboard and keep track of the most recent popular posts, giving an endless array of content ideas.
Tag Board, here find interesting content on any topic, by entering a hashtag and watch as the tagboard retrieves countless amounts of epic content from across the internet. It does this by aggregating all of the recent posts from, Google Plus, Twitter, Instagram & Facebook and many other social media platforms that contain the particular hashtag you are after.
Feedly helps in the finding of great content ideas to share online, again this tool will aggregate all of your selected favourite blogs in one easy to navigate dashboard.
Scoop It Here find numerous content ideas by doing a quick and easy search. Nice piece of kit, simple to use.
Social Crawlytics With this tool discover some of the most in depth social sharing data available on the net, and find out which posts are the most popular on the top social media sites around like LinkedIn, Facebook & Twitter. Identify the most popular content on your website, thus allowing you to see what is working and what is not. This will give you constant information as to what to blog about next, and which services & products to promote, great for affiliate marketing ideas.
Quora is a great little Q & A facility. The questions here are usually unique, interesting & intelligent asked daily, which will allow you to find new angles to master in any new content marketing campaign. Explore new and interesting ideas for articles and blog posts alike, also good for email marketing content ideas as well as any videos you may be thinking of doing. Quora is not like Yahoo Answers where there is so much repeated waffle and garbage talked about.
Listly Here you can simply type in any keyword and get hundreds of content ideas on any topic, I use it for headline engagement.
Uber Suggest Is great for long tail keyword research and generating new topic ideas as well as finding new keywords to use.
Gaining Creative Content
Toggl Is a cool little productivity tool, it is a simple time tracking tool. To use it just enter the task you are currently working on and click start. Toggl will track your time in the backgound thus keeping you focused on the task in hand.
Evernote can go hand-in-hand with Google Drive & is ideal for writing your blog posts within the system they provide. With Evernote you are able to record audio and turn it into text, free of charge.
Quabel is a distraction free writing app that allows people to focus on creating content speedily. Set yourself a goal and let the timer begin, also this will back up your work as you create it, automatically.
Camtasia is excellent for creating video, for Mac users then Screenflow is probably best.
Audacity is a free audio editor for those who want to create great podcasts and place them on sites like itunes, soundcloud or stitcher radio.
Canva will help you create very engaging graphics even if your design skills are not too good. There are built in templates to help create social media posts, blog graphics, pinterest photographs, twitter headers, Kindle & facebook covers plus there ads. Creating cool looking graphics is of paramount importance these days when dealing with any kind of social media platform.
Pic Monkey is another photo editing tool that makes life easier when creating images for blog posts, to gain attention.
Pixabay has thousands of copyright-free images that can be used on your blog or
ever for commercial use. No registration is required.
Unsplash Gorgeous, copyright-free images.
123rf One of the most affordable stock photography sites online. It’s about
a dollar per image.
IconFinder allows you to use icons in blog images.
GraphicRiver Thousands of icons, web graphics, infographics, and other design elements that you can use in your blog posts. Here’s a quick image I whipped up using some cool graphics from GraphicRiver…
ReciteThis Create picture quotes. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.
Slideshare – Find unique and engaging Slideshare presentations to embed in your
blog post. Fun and easy way to add value to your posts AND stand out.
Recordit Make your content stand out with animated screencasts. Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post. It’s a great way to make your article stand out from the rest. These also work well on Google Plus.
Wordle Create beautiful word clouds in just a few clicks.
QuotesCover Create beautiful picture quotes for Facebook, Pinterest, Twitter, Google Plus, and Instagram. QuotesCover makes it easy.
The first step to blogger outreach is finding the top influencers in your niche. The best two tools for identifying the top bloggers and social media influencers are Topsy and BuzzSumo. On Topsy, you can enter ANY url (or blog post) and find out the top social media users who shared that article. This is a super easy way to find the top bloggers who are most likely to share your article. The other is is BuzzSumo. Simply enter your main keyword and find the top social media users around that topic. After every post you write, send a personalized email to at least 50 related bloggers and let them know about your latest blog post. This alone can easily generate thousands of highly-targeted visitors. In fact, if I could only choose ONE strategy for promoting my content. This would be it. Even above email marketing.
BuzzStream One of the most popular platforms for blogger outreach. Buzzstream allows you to scale your blogger outreach without losing the personal touch.
You can build a list of influencers, create email templates, set reminders, schedule emails, track your conversation history, and more.
Contactually Helps you track, manage, and build relationships with other top bloggers. Gives you a systematic way to scale your relationships and keep up with the people who
matter. You can also use their ScaleMail feature to send up to 250 personalized messages. Add a few personal notes to each one and then click send to broadcast your email to all of your contacts. Contactually allows you to create ongoing, meaningful conversations.
InkyBee One of the best tools for finding the most popular bloggers in any niche.
Gmail Canned Responses – Gmail has a magical little add-on that is perfect for content marketers. It’s called “Canned Responses”. First, you’ll need to open up your Gmail settings and click on the “Labs” tab. From here, you can enable “Canned Responses” in your Gmail account. You just enabled a hidden feature that could easily save you hours of time every month.
You can now start creating email templates for your blogger outreach, customer support, frequently asked questions, joint venture emails, and more.
I have 5 different email templates I use for blogger outreach. So each time I publish a new blog post, I can click one button and upload one of my favorite templates. From there I do a bit of customization. I like all of my emails to be fun and personalized 🙂
The more fun you have with your emails the better responses you’ll get. Most people are way to uptight and professional in their emails.
Have fun with it! You’re not a robot.
And then you send it off! But by creating templates, you can send 25 outreach emails in a fraction of the time.
Boomerang Gmail plugin that reminds you to follow up on emails. You can setup Boomerang to remind you in X number of days if you don’t hear back from someone. This tool is essential for any content marketer doing a lot of blogger outreach. Helps you stay on track of multiple conversations. Or even schedule recurring emails to remind yourself of important tasks you need to finish.
BananaTag See what happens to your emails after you press send. BananaTag allows you
to find out whether or not someone opened your email or clicked a link. Integrates seamlessly with Gmail and Outlook. Get detailed metrics for ALL of your blogger outreach.
So when you email your favorite blogger, you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.
Rapportive Integrates seamlessly with Gmail to give you additional (insightful) info on every contact in your inbox.
Refresh.io This one is a hidden gem. It’s a great blogger outreach tools but still quite undiscovered in the social media world. Basically, Refresh allows you to search just about ANY person on the web and find out some really cool stuff about them.