The Magnificent 7 Content Marketing Tips

I am always looking for creative ways to clearly communicate with my audience, and while I regularly test new things, it’s easy to get caught up in a routine instead of stopping for a moment and trying out something new. There is risk involved in moving your content marketing in a different direction, but if you know your audience well, you can experiment with them. Your content can be universally appealing to them while trying a different approach.

imagesThe great thing about a failed content marketing approach is that it teaches you a lesson about what your target audience responds to, about what they want to see, about your voicing and your approach. However, it takes making a risk with your content approach to learn these invaluable lessons. I know this because I have spent a lot of time failing. These failure gave me the information I needed to really succeed.

In spite of my many failures, I found a few channels that consistently gave me powerful returns. Here are my top seven recommended marketing methods.

 

Tip 1: Creative lists
Some of the best content that marketers can offer their audiences is through a creative list. This is the classic Buzzfeed mentality. But even Buzzfeed is not committed to a mindless list.

Rather, a really great list provides invaluable, insightful information in a fun way. Consider a pest control company that gives its audience a list of the top bugs to look out for in the summer. Identify what you can uniquely offer your customers and then come up with a creative list to showcase your expertise in a fun way.

Tip 2: Live video
Video is becoming more relevant and trendy than ever among social users and this is one area that content marketers really should be investing in to get their messaging in front of potential customers.

Customers want an inside look at your company. They want exclusive access to their brand and producing a live video will give them that access. For Video Marketing tips check out this blog post.

Tip 3: Spin-off audiences
As a content marketer, you need to know your target audience like you know your closest relative or your best friend. You need to know who they are, how old they are, what they like to buy, and most importantly, what their additional interests are. From there, you can identify spin-off audiences that may be interested in your products and services.

Do target audience research using Google Analytics and surveys, and then identify the other audiences you can reach out to online to begin pushing your messages.

Tip 4: Have an eye for traffic
There are sites out there already that you can use to your advantage because of the sheer number of users they get. For example, consider the amount of traffic to sites like Etsy or IMDb.

If you can write unique content for one of these sites with high traffic, then you can send those users back to your website. You just need to make sure that what you are selling relates to one of these big sites.

Tip 5: Utilise LinkedIn
Expand your social stretch to sites like LinkedIn, where you can post valuable business advice that relates to your company and brand. LinkedIn users are business-minded, and they want tips that will push them forward in their careers.

If you can create content that fits in that category, you can drive them to your website. Think creatively about how your products can aid them and make life easier for their work lives and careers.

Tip 6: Start snapping
Snapchat is becoming one of the most trendy and popular social networks to reach Millennials. You can introduce your brand and messaging in fun and compelling ways through the function of the Snapchat “story.”

It’s important, however, that your content marketing does not appear to be promotional. What you are really trying to do is give your users that immediate, live look into what matters about your business. You want to create energy around your brand and show those younger users why it matters that they have you in their lives.

Tip 7: See where your audience is on social
imgresIf you’re thinking about expanding your social platforms to beyond the traditional or trendy ones, then try to find out first where your target audience is on social. One great resource is a site called Buzzsumo.

You can type in a keyword related to your business, and Buzzsumo will tell you what the most shared content is related to that keyword and where it is popular on social media networks.

Conclusion
In conclusion, if you’re not using these seven content marketing tips to get the most profitable return you can, then you’re missing out on easy ways to make big changes for your brand.

These seven areas often go untapped in our field because they are not the most popular or visible approaches. But sometimes, what your customers need is a surprise or a shift in your content marketing in order to really get their attention.

When users hear the same messaging over and over agai or if they become too accustomed to just one mode for your content marketing, such as a video then you’re setting them up to expect too much regularity from you. Shake up your content marketing with these seven tips and determine what failures can turn into successes over time. You’ll be glad you tried.

Pricing An e-book

ebook pricing 2016

So What Should You Charge For Your E-Book?

You have written and compiled an E-Book. Now you have to decide how much to charge for it. Pricing an e-book is essential to the success of your product.

If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your E-Book at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be slightly annoyed.

Choosing the right price for your E-Book is one of the most critical parts of the marketing process. The first rule of pricing E-Books is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your E-Book ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an E-Book is particularly difficult because E-Books are a fairly new commodity. Since they are digital, the value of an E-Book is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at E-Books in a different light in order to determine their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print and an E-Book. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites E-Books and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your E-Book.

 

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your E-Book. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their E-Books at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first E-Book they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience’s need is for your E-Book. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn’t been written about in one hundred other E-Books, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your E-Book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Make your E-Book Engaging

ebooks

How to make your E-Book Engaging

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotise your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an E-Book that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilising white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bullet points and numbers. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they have even got past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

Last of all: create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is compile and publish your E-Book online, and wait for download request from your website visitors!

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

Viral Marketing Strategies Exposed

In my opinion, viral marketing strategies are the best ways to explode traffic, subscriber opt-in rates and sales for the Internet Marketer.

I will show you how to create a short report or eBook, and you don’t even have to write any of it yourself if you don’t want to, let it loose on the net, and watch as it generates highly targeted traffic to your websites for years to come.

You’ll give away your report for free, with resell rights, and it will then be picked up by other internet marketers, given away, sold, and generally distributed and read by people around the net, this is the viral effect, hence the name viral marketing.

Inside your report will be links and everyone that reads your report will see these links. It’s even possible to make money directly from your report. You can use it to send traffic to your own products, affiliate products, your newsletter, membership site, or any site you wish! Just image the possibilities.

In the past I’ve generated enough traffic from a single viral report to build a mailing list of five hundred subscribers in no time flat. It’s not difficult, but it does require a bit of effort to get the ball rolling.

Couldn’t I sell my report instead?

Of course you could, but the whole point of viral marketing is THE LINKS which will be in your free report. Yes some people will come along, get your free report, and sell it themselves, but that’s okay. That’s what we want! Sure, you could probably make some money by just selling the report yourself. But it’s not the best way to do it, and it takes away from the “viral” affect we hope to achieve. We want our report to be seen by as many people as possible in order to gain maximum exposure, and that’s why our report should be free with resell and give-away rights.

But there’s another issue to consider first.

Why Being Free Isn’t Enough

Many people believe that just because you’re giving away your report for free then it will become viral all on it’s own. I think this is a mistake, and here’s why:

When we launch our free report onto the net we’re looking for as many people as possible to resell it, give it away as a bonus, etc. As we just discussed, this is how the viral effect is created. However, a lot of “free” reports are of very poor quality. They may contain poorly written, outdated or even just wrong information. To top it off, they are loaded with link after link after link.

Put yourself in the shoes of another internet marketer. Someone comes along and they offer you a new and fantastic report for free. They even tell you that you’re free to resell it and distribute it as you please. Sweet! If you’re anything like a lot of internet marketers then you’ll be stoked that someone wants to give you a new product for free. But then you check it out, find that the book is only 5 pages long, contains way too many links, and is just full of irrelevant or incorrect information. Would you be happy to sell that? What about pass it on to your subscribers? Me neither.

This is why your report needs to contain high-quality, useful information that you’d be happy to give to a member of your own family or your best friend. Your report doesn’t have to be that long, but it does need to be some of your best work. This is very important if you want your report to go viral. Don’t worry! This isn’t that hard. I’m going to show you exactly how you can do this on your own.

People Are Lazy

The other thing to always keep in mind is that people are lazy! Internet marketers aren’t excluded from the lazy bunch. I often see reports being given away that are of very high quality and could do really well. However, the marketer doesn’t take the time to make a sales letter for the product. If someone wants to grab their report and resell it themselves (or give it away to build their mailing list) then they would have to write their own sales/squeeze page. Design their own graphics, create sales copy, etc.

While some people will do this, the vast majority won’t, simply because they are lazy, and probably have several other projects going on and don’t have time to do all the required steps. They will simply find a product that offers these things and sell it instead.

But if you give them a ready-made sales page you’ll easily increase the number of people who will resell or give away your report. You need to give them everything they need. Make it as easy as possible for them. The more people that distribute your report the better.

Choose a Topic For Your Report

Your viral report will only do well if it is on a subject people want to read about. There’s no point in researching and writing (or outsourcing) a report only to find out that your market isn’t even interested in it. It’s also important to select a subject that is related to the products or sites you want to promote. Of course all this goes almost without saying, but how do you actually go about selecting a ‘hot’ topic for your report?

You should firstly consider what sites you want to promote.

Let’s say I want to promote an eBook on ‘how to make money from affiliate marketing.’ I actually sell this on one of my websites for $27 (this could just as easily be a product I’m promoting as an affiliate). In this case a good viral report might be ‘how to make money with affiliate marketing’ or ’20 great affiliate tips.’ These titles aren’t very good and I don’t recommend you actually call your report any of these names, but it gives you an idea of what my report would be about.

What if there’s no ‘obvious’ topic for your report?

Let’s say you’re operating in the internet marketing niche. I regularly browse through internet marketing forums, and from what I’ve seen the following are also VERY hot topics on the forums:

– Blogging

– Twitter

– Social Network Marketing

– Viral Marketing

– Product Creation

– Article Writing

You could easily create a report around any of these subjects.

In fact you can even use a viral report as a complete money making system on its own. I don’t currently operate in the gardening niche, but I could start making money from it today. All I’d need to do is find some gardening related products which I could act as an affiliate for, and then insert some links to those products into my viral report.

You might already know what’s ‘hot’ in the niche you’re currently in or interested in, but if you don’t it’s very easy to find out. Simply go to Google and type in “your niche + forum” and “your niche + blog.” This will locate forums and blogs in your niche. Take your time and spend an hour or two browsing through the forum discussions and blog posts to see what people are talking about. Usually you will quickly be able to decide on a hot topic for your report just by looking at the hot forum topics.

Look for problems or questions that people seem to be having in that niche. If a particular topic or issue seems to crop up regularly then it’s a good sign! If you find a particular thread has five pages of posts then that’s a great sign too! Equally, you should be looking at websites and blogs. Basically any site that might point you towards what’s hot in your niche.

Research and Create Your Report

First, before we go any further, let me say that it’s not absolutely necessary to write the report yourself. I personally love writing, and I’m happy to do it. But I also know that many of you are not. Some people just hate writing, or they’re not good at it, or they just don’t have the time. And that’s absolutely fine because you still have several options:

Outsourcing

Go to a site like http://www.getafreelancer.com or http://www.elance.com There are many more too.

You’ll usually find someone who will write you a quality report for a reasonable price. Many will perform the whole process for you. Everything from research, to writing it, and even producing a sales page. Make sure you get a sample of a candidates previous work before you agree to let them take on the project. There are some quite bad writers out there, and you could end up with a product that is next to useless unless you completely re-write it, and that rather defeats the object of outsourcing it in the first place! Take a bit of time though and you should find someone who does a good job, and is reliable to work with. In my experience most are.

Another great source for outsourcing is http://www.warriorforum.com. Go to the WSO section or the warriors for hire section and there’s usually several people there offering to write you a report for a reasonable price.

Interviewing

This is a fantastic way to create a report. If you can find an expert in your niche that is willing to answer some questions on your topic then you’ll have the basis for a wonderful report and:

– You won’t have to write it

– You won’t have to do any research

– It’ll have instant impact because you can put the other person’s name on there who (if you choose wisely) will be a recognized name in your niche.

– It won’t cost you anything
Getting someone to agree to do an interview is not as hard as it sounds either. It’s an easy ‘sell’ because the other person gains free exposure from the product you both create together. You’ll probably have to let the other person include a few links in your report back to their own websites, but that’s a small price to pay to have a quality report written for you for free by an expert.

Find experts in your niche and send them an email asking if they’d like to do an interview with you. Make it clear that they’ll gain tons of free exposure, and that it won’t take up too much of their time. How do you go about finding people to interview? Look for the people that are active in whatever area you’re operating in. Contact blog owners, newsletter owners, product owners, etc. When I’ve done this myself, I’ve always conducted the actual interview by email. I simply compiled a list of questions that would be interesting to people in my niche, and then I emailed them over to the other person for them to answer.

Of course you could also do this by telephone, audio, skype or even face-to-face. It’s actually not difficult to think of interview questions, just figure out what people in your niche want to know, and ask those things to your interviewee. Let’s say you are in the internet marketing niche. You should be asking them things such as “how would you make money from xxx?”, “describe a typical day in the life of an internet marketer”, “how would you build a mailing list from scratch?” etc. I know that people in the Internet Marketing niche want to know these things.

A quality 20-30 page report is not a problem if you get the right person involved. Seriously try it! You’d be very surprised at who would do an interview with

you. It can also be a lot of fun, and a great way to build up relationships with people who are big in your niche. This could come in very useful in the future when you are looking for JV partners.

Private Label Rights (PLR)

Another option is to get hold of a quality PLR product, and use that as your viral report. A PLR product is simply a product (an eBook, short report, audio etc) that has been pre-written by someone else. Usually you have the right to do whatever you want with it. You can rewrite it, change the title, call yourself the author, etc (although you do need to check the terms of a particular PLR product because the rights do vary.) It’s also worth paying for quality PLR . Some of it can be very poor quality, so be careful. Also, if availability is restricted then that’s even better for you. Ideally you don’t want 10,000 other people having the exact same report as you!

The best thing to do with PLR is to rewrite it, make it your own product. Re-name it, write a new sales page, put yourself as the author. This makes your product unique. Also, change the graphics and the ebook cover. Or outsource it.

Write The Report Yourself

Of course the final option is to write your viral report yourself.

Let’s stick with the same example I gave earlier on in the book, and say that I’ve decided to create a report on training an older dog. First, we need to research the subject in order to find out more about it. I know absolutely nothing about training an older dog, but I could easily write a quality report on the subject in just a couple of days. All it takes is some research. Effectively I’m going to become an ‘expert’ on the subject just by reading online.

My first stop for information would be the forum thread I found that gave me the idea to write the report in the first place. The original poster had just bought an older dog, and was asking people for tips on how to train it. There was no shortage of replies either, over 3 pages in fact. There were plenty of tips and advice from owners and other pet experts. What I’d do here is read through the advice people were giving, and then research it further.

A good place to go next is http://www.ezinearticles.com

I search for “training an older dog” and get the following results: There are over 161,000 results for this, although not all of them will be useful. I’d read through as many articles as I could, and I’d write down the parts I thought were important. I’m looking for the best tips and advice on training an older dog, and the main problems people have and how they solved these problems. I’d also find content sites, blogs, and newsletters that have information related to dog training.

Another potential source of information would be other eBooks. There are plenty of books out there on dog training, and many of them are free. I’d read through a few, again making notes as I went on the parts I thought were relevant. If you spend an entire day reading reports on dog training then you will easily be able to write a short report just from what you’ve learned. Basically you need to learn as much as you can about your chosen topic. The beauty of the internet is that it’s possible to find out information on pretty much anything. You can do this very quickly. As you read through this information you’re effectively becoming an expert. Even if you knew nothing about this topic before you started!

Next I’d devise a list of what (from my reading and research) seemed to be the 10 best tips/problems/advice for training an older dog. This will form the basis of my report. I’d take each tip/topic, and write a page or two explaining it in detail. So if I found that potty training an older dog was a particular problem then I’d write a page about how to do it. How would I know what to write? From the information I found in my research.

The key is to take your research and then write about it yourself. You should have enough knowledge to be able to do this. I should briefly mention here that you should never copy other people’s work. What you’re doing is reading sources to FIND OUT about a particular subject, not to copy their work. You are gaining new knowledge so that you know enough about the subject to be able to write about it yourself. In terms of writing style, the best tip I can give you is to write it as though you’re explaining it to a friend. Try to keep the language as simple and ‘chatty’ as possible. Break up your text into smaller paragraphs. Include some images, as this helps to break up the text and engage the readers interest.

Think of a Title For Your Report

The best reports have a title which not only describe what the report is about, but also captures the interest and imagination of the reader. This is important. Say I create a report called ‘Auction Traffic Gold.’ That’s just off the top of my head, and it’s probably not the most original title in the world, but somehow it ‘feels’ right. Just from the title you’ve got a pretty good idea that the book is about auctions, and possibly that it’s about how to make money from it. I could have called the book ‘How to Drive Traffic and Make Money from Auctions’ but somehow it doesn’t quite have the same ring to it.

Insert Your Links/Monetize Your Report

As we’ve already discussed, the whole point of a viral report is not to make money from actually selling the report, but to drive traffic to other websites through the links in your book. These can be links to anywhere you wish, your own websites, or products which you are an affiliate of. The key is to make sure your links are subtle yet prominent at the same time! As we mentioned earlier, your report is unlikely to get sold or passed on by people if it contains too many links, or the links make the text unreadable.

Here’s how I like to do it.

Insert a link on the title page of your report under the title. I will put something like “Proudly Brought To You By “My Site.” The next place I like to insert a link is at the bottom of every page. This could quite easily be the top of the page if that’s what you’d prefer. Another idea is to have a page at the beginning and end of your report with links.

In many reports you’ll see this called ‘recommended links and resources.’ The other type of hyperlink that you could insert are in-text links like this. These are probably the most effective kind because they are there naturally as the person is reading the text, and you can subtly “sell” what you’re linking to in your paragraph.

Example:

It’s possible to make money by creating eBooks and putting them on eBay. This is something many people are doing right now, and you can learn more about it at “Your Link Here”.

Remember that your links can be to anywhere you like, and you can insert links to multiple sites in your report. Link to your products, blog, newsletter, products you’re acting as an affiliate of, etc. Obviously the links need to be to things that readers of your report are likely to be interested in. It’s pointless linking to a site on dog training in an eBook which is about making money from blogging!

Earning Through Offering Private Label Rights

This is a technique I learned a few years ago, and it’s something which can prove quite successful if you’re targeting the right market. PLR is very hot at the moment. There are tons of internet marketers out there that are looking for fresh content and products to resell, and you can profit from this by giving it to them. Give away your report with resell rights, but also include a link at the end of the report where readers can purchase PLR rights (Private Label Rights) to your eBook for a small fee. You can also offer Master Resell rights if you don’t want to offer PLR.

Example:

Would you like to purchase full unrestricted private label rights to this eBook? Click Here Now! ( your link would be hyperlinked to the click here now) You’d then link to a sales page where you’d sell the PLR rights to your eBook.

Another variation on this would be to offer your report without resale rights, and then to charge for giving people the resell rights version (or upgrade to Master Resell Rights). Obviously this could limit the viral potential of your report however.

NOTE: It’s worth mentioning here that this method is usually only suitable if your report is created from original content (ie. You wrote it yourself, or outsourced it.) If your report was itself created from PLR material, then quite often you’re not allowed to pass on the PLR/resell rights to other people. If you’ve written the content yourself however then there shouldn’t be a problem.

Insert Your License Terms

It’s important that people who come across your eBook know that they can resell it / pass it on, obviously we want to actively encourage this! Remember that we want as many people as possible to resell/give away our eBook. We’re looking for our report to spread over the internet and be seen by as many people as we can. All you need to do is insert a quick message somewhere at the beginning of you report. Something like the following should be fine:

Congratulations! You have FULL MASTER RESELL AND GIVEAWAY RIGHTS to this eBook!

You may sell/distribute/give away this report in any way you wish as long as it is not changed or edited in any way. It’s also usually a good idea to insert a legal disclaimer.

Conversion to PDF

Once you’ve got your report written, the next thing to do is make it into a PDF file. PDF is the web standard for digital information products because it’s readable on almost any computer. The report you’re reading right now is in PDF format. There are several options available here, but the best one is a free program called Open Office.

You can download it for free from http://www.openoffice.org Basically it’s a free office suite that’s similar to MS Office, and it comes with a word processor called Writer. Within ‘Writer’ is a facility to make your document into a PDF file. All you do is use ‘writer’ to write your report, put in all your images, etc. Once you are finished you simply save your report. Then click on “file” in the top left of writer and scroll down to “export to PDF.” Just make sure the “tagged PDF” box is checked, this will ensure your links work correctly. That’s it! Pretty easy I think you’ll agree.

Create Your Graphics and Sales Page

Remember that a little earlier on in the report we touched on the fact that you should make it as easy as possible for people to resell/distribute your report?

Well in order to maximize the chances of our report going viral it’s necessary to create a sales page, and ideally create a set of graphics to go with it. I’m no graphics expert, and if you’re anything like me you might want to consider outsourcing this. Don’t try to botch your own graphics if you really can’t create them! It’s better to have no graphics at all than something that looks really unprofessional. But having a set of quality graphics really does help, and it’s worth spending some money on this in order to make your report look professional. As for creating the sales page, it really doesn’t have to be a masterpiece. Writing copy and web design is a skill which can take a while to learn. If you’re uncomfortable with it then again you might want to think about outsourcing this part as well.

Your sales page doesn’t have to be super special. The most important thing is just to include one so that people can easily pick up your report and distribute it themselves. If you don’t do this you’ll severely limit the viral effect of your report. I use a free program called Kompzer to create my websites. All you then need to do is include your sales page file in the folder when people download your free report.

Distribute Your Report

If your report truly goes ‘viral’ then it will take on a life of its own, and it’ll show up all over the internet in places you didn’t even know existed! A successful viral report can generate traffic for years to come.

Here’s how it works:

One person downloads your report. They start selling it on eBay, and they sell six copies a month. Of those six, one of them decides to sell it themselves, and another one decides to put it on their website. This generates a few hundred downloads a month. Of those few hundred, many of them will pass it on or resell it to others, out of those, many will do the same thing, and on it goes.

But in order to get to that stage it’s firstly necessary to manually distribute it. The key is to get it out to as many people as possible. This gives us the best chance of success. Think about the people who might be interested in reselling/distributing your report, and then make contact with them.

Here are some people you might want to contact:

Newsletters Owners

Find people who run newsletters in your niche and offer them your report. Newsletter owners are always looking for new content, and many will jump at the chance of getting hold of a quality new report that they can give away to their subscribers. It’s easy to find newsletters in your niche. All it takes is a quick search on Google for ‘your niche + newsletter’ or ‘your niche + mini course.’

Ebay Sellers

Although eBay has now introduced a ban on digital items, it’s still possible to sell eBooks on eBay as long as they are on CD-Rom, and there are many sellers actively doing this. In fact they seem to be more popular now than when they were being sold as digital downloads! Contact as many of these sellers as you can and offer them your report. Again, many will be delighted because a lot of the eBooks you see being sold on eBay are quite old and poor quality. Sellers are always on the look out for new quality eBooks that they can sell, and as ours comes with a ready-made sales page, all the hard work is done for them. They can upload your sales page to eBay and begin selling your report. Get more and more of these viral reports out there and things start to look very interesting.

Forums

Many forums have a section for free stuff. If you’re in the Internet Marketing niche then THE place to go is the Warrior Forum. Post your report in the free eBooks section. You should get quite a lot of downloads both by people who are interested in your content AND people who are looking to resell/distribute your report. Sticking with the Warrior Forum, another great tip is to offer your report for free in a WSO (Warrior Special Offer.) You’ll have to pay to post your report, but it’s well worth it. I once posted a report there and got over 2000 downloads in the space of a few weeks. Think about that 2000 people downloaded my report, and quite a few of those resold/gave away my report themselves. Let me tell you now that report brought in a LOT of traffic and went VERY viral!

The other thing you can do with forums is put a link in your signature to a site where people can download your report. This could be a direct download, or you could take them to an opt-in page where they give you their name and email address in return for downloading your report for free. As I’m sure you probably already know this is a great way of building a mailing list.

Say I had gone ahead and created my report on ‘how to train an older dog’, my signature link might be something like ‘Do You Want to Learn How To Effectively Train Your Older Dog? Grab My FREE Report Here’ or something like that. I’m sure you can think of better. I’d then go on to dog training forums and I’d start making useful posts giving people advice on training an older dog (and related training threads). I’d look for people asking questions, and I’d try to answer them based on what I knew from my research. Hopefully people would see my signature link and download my report. Don’t worry about giving advice either. You WILL BE ABLE to give advice because if you’ve done your research like I told you to do then you’ll be in a position to offer people sound advice. An ‘expert’ on a forum is simply someone who knows more than the next person.

Blog Owners

Find blogs in your niche, and contact the author asking them if they’d be interested in your report. Blog owners often want fresh content for their readers, and your report may well fit the bill exactly.

Product Owners

The same things apply as above. Find people who sell related products and ask them if they’d be interested in your free report. Quite often product owners are looking for eBooks which they can offer as bonuses to their buyers, and if they’ve created a product then it’s highly likely that the person will have a mailing list in that niche.

Free eBook Websites

There are lots of websites out there which provide a directory of free eBooks for people to download. They’re not always that effective, but it’s still worth doing. Just do a search on Google for “free ebook submit” and you should be able to find the sites. Usually it’s simply a case of filling out a short form, sending them your eBook, and then they’ll list it on their website.

Here are some other places you might want to submit to:

http://www.Calameo.com

http://www.DocStoc.com

http://www.Scribd.com

http://www.Edocr.com

http://www.Issuu.com

http://www.Yudu.com

Your Own Sites

If you’ve got your own blog then add your free report to it. The same if you’ve got websites. Maybe you are already selling a product and you could offer your report as a bonus? Or perhaps you’re an eBay seller and you could sell your report on CD (just to get the ball rolling).

Free reports are a great way of building a mailing list. Simply create a sales page, and instead of putting a payment button at the bottom, put an opt-in box instead.

Your Own Mailing List

Of course if you already have one then offer your report to your existing subscribers. Free quality content is great to keep your subscribers happy. If you don’t have a mailing list you will need an autoresponder to start building one.

Final Words

If you do all of the above then it should be quite easy to get your report widely distributed across the internet in a relatively short space of time.

Once you’ve done the initial work you can just let go, that’s the beauty of viral marketing it takes on a life of it’s own! This is a great way of getting highly targeted traffic to websites. The main obstacle is getting your report out to the first few hundred people. Once you’ve done that it’s easy.

Remember that a free report can also work as a way of making money in itself , either through creating a report and putting affiliate links in, or by a method such as selling PLR rights to your report for an extra fee. Like anything though, it only works if you put it into action. Creating a viral report is a relatively simple concept, but that doesn’t make it any less effective. And best of all, it is dirt cheap and has maximum returns with minimal work.

This stuff works, and I hope you’ve learned something about viral marketing strategies in this report.

Content Nitrous Review

Just thought I would put together a short insight into a new product coming onto the market on Tuesday August 24th 2015 called Content Nitrous by husband and wife team Omar & Melinda Martin. The target niche is geared towards, content marketing, traffic generation and content optimisation.

So What Is Content Nitrous?

Well simply put it is a system used to enhance websites and make money, this is fact not theory. They have been doing this for years and now want to reveal their secrets to the world. It has been tested on membership sites, download pages, and funnels. It has been perfected by their team of progammers to automate it, giving them a copy and paste short code for WordPress that pulls in the money. The code can also be customised to suit your requirements.

Content Nitrous Features.

The sytem has already been used on some of the biggest product launches in the Internet Marketing Industry in the last few years. The software will do things on autopilot such as; increase long term marketing profits, inject life in to any launch bottom line and also decrease your support headaches. You can check out their video on the site.

You will get the content nitrous ebook, MP3 audio course, four part video training course and the “StepBox” WordPress plugin.

So Why Do You Need It?

Imagine you had a simple short code that you could paste on to your thank you page or download page of your website to quickly add hundreds if not thousands of dollars to your bottom line over and over again. This is the kind of product that you will use constantly to improve and grow your business long term, this is the real deal.

Your customers, visitors will love the value that this simple system will add to your site, customers will keep flooding back for more.

 

Non Optimised sites Don’t Rank, True or False?

Have you ever wondered why some sites rank high on Google when they aren’t optimised for search engines? Or even worse, when they barely have any backlinks?

I have been asked this question a lot over the last few months, so I thought I would write a blog post explaining why this happens. Here is why some sites rank high when they are not optimised:

Reason 1: Click-through rate

Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for that particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page as this algorithm factor tells it that searchers prefer your listing.

Looking at the click-through rate isn’t enough, however, as people could create deceptive title tags and meta descriptions to increase their results. So Google also looks at your bounce rate. It assesses the number of people who leave your page by hitting the back button to return to the search listing page. If Google sends 1,000 people to one of your web pages and each of those 1,000 people hit the back button within a few seconds, it tells Google your web page isn’t relevant.

A lot of the websites that are ranking well on Google that don’t seem to be optimised have a high click-through rate and a low bounce rate, and that helps maintain their rankings.

If you want to see your click-through rates, log into Webmaster Tools, and click on your site profile. If you don’t have a site profile, that means you need to add your site to Webmaster Tools and wait a few days. Once you are viewing your site in Webmaster Tools, click on the navigational option “search traffic,” and then click on “search queries.”

If you need help increasing your click-through rates, read this post from Quick Sprout they will walk you through the steps you need to take.

Reason 2: Age

One of the big factors that cause some sites to rank well is their age. Most of the sites that rank high are at least a few years old. Sure, most of these older sites have more backlinks and content as they have been around for longer, but not all of them.

What I’ve noticed is that if you take a brand new website, build tons of relevant links, and add high quality content, you still won’t get as much search traffic as older sites will. There is not much you can do here other than just give it time. The older your site gets, the more search traffic you will generally receive, assuming you are continually trying to improve upon it.

Reason 3: Backlinks

Google doesn’t just look at the sheer number of backlinks a site has it also looks at relevancy and authority. Many of these non-optimized sites that are ranking well have a few high quality backlinks pointing to the right internal pages. For example, if you have only few links but they come from .edu and .gov extensions your site will rank extremely well.

In addition to having the right backlinks, those sites also have a spot-on anchor text for these links. Most SEOs think you need rich anchor text links to rank well, but the reality is you don’t. Google is able to look at the web page that is linking to you and analyse the text around the link as well as the text on the page. It helps Google determine if the link is relevant to your site and what you should potentially rank for.

Reason 4: Cross-linking

Even if you don’t have the best on-page SEO and a ton of backlinks, you can rank well from an overall site perspective if you cross-link your pages. It is important not just from a navigational or breadcrumb perspective, but from an in-content perspective. If you can add in-content links throughout your site and cross-link your pages, you’ll find that they all will increase in rankings.

On the flip side, if you aren’t cross-linking your pages within your content, you’ll find that some of your web pages will rank extremely well, while others won’t. It’s because you are not distributing link juice and authority throughout your whole site.

Reason 5: Content quality

Since its Panda update, Google has been able to determine content quality of websites. For example, it can determine whether a site is too thin or has duplicate content, allowing for a much better analysis of content quality than before. A lot of these well-ranking older sites have extremely high quality content. You may not think so, but Google does.

Why?

Because Google doesn’t just look at the content on a site, It looks at the content on one website and compares it to others within that space. So if you have higher quality content than all of your competitors, you are much more likely to outrank them in the long run.

Reason 6: Competition

The beautiful part about ranking for certain keywords is that they are low in competition. And some of these low competitive terms don’t get searched often. From what I’ve seen, the results pages for these low competition key phrases aren’t updated by Google as often as some of the more competitive terms are.

Why? Because more people are viewing the competitive terms. If you were Google, wouldn’t you focus your resources on ensuring that popular terms and results pages are updated more frequently than phrases that aren’t searched for very often?

Reason 7: Growth rate

What should you do if you want to rank really high for a keyword? Build a ton of relevant backlinks and write a lot of high quality content, right?

Although that’s true, what happens is a lot of webmasters grow their link count a bit too fast…so fast that it seems unnatural. And chances are it is. Google is smart enough to know this as it has data on a lot of sites within your space. For this reason, you see a lot of older sites ranking well as they are growing at a “natural” pace versus one that seems manufactured.

Conclusion

There are a lot of reasons why sites that don’t seem well-optimised rank well. The seven I listed above are the main reasons I’ve seen over the years. So the next time you are trying to figure out why a certain site ranks well when it shouldn’t, chances are it’s because of one or more reasons on the list. As a website owner, you shouldn’t focus too much on your competition; instead, you should focus on improving your website. In the long run, the company with the best product or service tends to win.

Why else do you think non-optimised sites rank well on Google?

Increase Traffic by Tomorrow Morning

Increase GraphWe all want to Increase traffic to our websites so below are a few ways to do just that by tomorrow morning!

Have you ever wondered if the content you are writing is really any good? If no one likes your content, you simply will not get any social shares, link backs, or indeed traffic. There is an art to content creation.

Follow the tips here, and you will increase the likelihood of your content being shared, which will help you generate traffic & create epic content.
General writing hints.

Use the words “you” and “I”  using the words “you” and “I” within your content will create a feeling of a conversation between you and your readers, which will keep them engaged longer.
Keep it simple don’t try to use fancy words within your posts. If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers.
Get to the point no one likes reading fluff. The quicker you get to the point, the better.
Use sub-headings using headings within your post will make content more readable.
Make your headline eye-catching from creating a sense of urgency to creating curiosity or making a promise, make sure your headline is attractive enough so people will want to read the rest of your content.
Limit your paragraphs ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.
A picture says a thousand words all text with no images makes content boring.
Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.
Create an expectation within your intro once people read the intro, they should know what to expect from the rest of your post.
Let your personality shine from vulnerability to humor, show off your personality. Let your readers get to know you.
Bold, italicise, and underline if you are trying to emphasise a point, consider bolding, italicising, or underlining certain phrases.
Tell a story stories hook readers and keep them entertained.
Wrap it up make sure your readers get your point by the time they finish reading your post.

Back up your points stats are everything. If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible.
Showcase your accomplishments somewhere within your content, or in your author bio box, you need to show off your accomplishments. This will prove that you are an authority, which will help cultivate a following.
Make your content actionable people should be able to read your content and know what to do next. From how-to posts to list posts, the more actionable you make your content, the better off you are.
Use instructional videos and images in the B2B world, using images or videos that help guide people through the steps they need to take to achieve a certain outcome is an easy way to provide more value.
Give them more at the end of your article, consider offering additional resources or guides. For example, having a downloadable PDF or a checklist will help increase the value of your content.
Use stats within your headlines data-backed headlines tend to get more clicks and generate more traffic.
Make your headlines results-driven if headlines have a clear benefit, your audience is more likely to read the post.
Don’t forget industry insights writing actionable content isn’t enough. Giving an overview of your industry is always valuable. Think Forrester Research. Such content helps establish thought leadership.
Focus on evergreen content content that doesn’t get old after a year or two tends to do better in the B2B world.
Focus on long tail topics the more specific you get with your content, the more link backs and social shares you’ll generate.
Solve your customers’ problems even if a problem is not related to your product, solving it through content will increase the likelihood of your customers coming back.
Update large portions of your content regularly your evergreen content won’t stay evergreen unless you keep it up-to-date. This will also allow you to redistribute your content every time you update it.
Spice it up B2B content is generally dry and boring to read. By infusing your content with emotion, you can keep your readers engaged.
Turn your text into visuals B2B content typically has a lot of stats and data. Consider using infographics instead of text for data-rich posts.

Now that we’ve broken down how to write great content for businesses, let’s go over how to make consumers love your writing:

Don’t forget the emotional crack consumers have a short attention span, much shorter than B2B readers. Keep your substance-filled content short and edgy.
Be trendy in the consumer world, trendy content tends to do better than evergreen. Trendy content is typically more socially driven.
Timing is everything the quicker you are to break a story, the more readers and traffic you’ll get. Stay on top of Twitter and Google Trends to see what’s hot.
Visuals are more important than text consumers prefer visuals (images and videos) over text.
Connect your content with pop culture if you can incorporate what’s happening in the world into your content, you’ll get more social shares.
Use emotional visuals from humor to sad stories, visuals that evoke emotion tend to get more social shares. The three most popular emotions to evoke are: awe, laughter, and amusement.
Test hybrid content from podcasts and videos to text, try using a mixture of content formats on your site to see what appeals most to your audience.
Quantity matters in the B2B world, you can get away with posting only once a week. In the consumer world, you need to post multiple times a day if you want to generate a large audience.
Consumers want to participate 8 out of the 10 most shared articles on the web are quizzes. Consumers love to engage and participate. Consider creating quizzes.
Keep the vibe light consumers tend to read content during their downtime. Keep the content light so they don’t feel overwhelmed.

In Conclusion

Creating great content is only half the battle. Promoting it is the other half.

Before you consider promoting your content, focus on writing great content. You are not going to get it perfectly right away, but as you continually improve your writing skills, you’ll notice increases in your traffic.

The beautiful part about it is that you should see results right away!

Take a look at more ways to increase your traffic by clicking HERE