Looking For Copywriting Services

Copywriting services are in great demand nowadays. Since the boom of information technology, most professional individuals and even companies need to reach out to the public through the internet. They do this by developing their own websites where their clients and employees can access different information about the company or professional services in general.

If you need professional copywriting services for your website contents, you need to consider different factors to ensure that the services will be in accordance with what you like and how you like it to be in the end.

imgresBefore you sign up or agree to any copywriting contract, figure out your main purpose why you need the services. You should have a clear plan. Do you need manuals or company catalogue, newsletters? The first thing you have to consider is the main point of your project. This will help you to give a clear introduction to the copywriter, saving time and effort.

After you have reached your decision, look for the best copywriter, or at least a company with the highest standards and reputation in the copywriting services. There are numerous online sites such as guru.com and elance.com where freelance writers all around the world are signed up to bid on projects. You can sign up with these sites as a client, then freelance writers with well-suited background, skills and experience will contact you to offer you a copywriting proposal. Try to analyze each characteristic of the proponents, and then you can make your choice based on your copywriting needs.  Review their experience particularly their background in the industry you’re doing business on. You should also take note that the price range does not always affect the quality of the finished project. You often have what you paid for and poor writing can wind up charging you even more than if you would just get a few bucks from the beginning.

Always have an open communication with your copywriter. Professional copywriters are not psychics, and they can never read what’s on your mind. Check that your copywriter has a firm grasp of your copywriting needs and when you have questions or follow-up requests, immediately notify them, since they also need time to develop your contents. Never make them guess, or else they will take the freedom to write what they think are good materials, that sometimes cannot suit your needs. Also, request for early delivery of the finished contents, or at least ask for partial such as the first few chapters of the first few pages so that you will have an idea how the writing is going.

When you review the contents, see if there are mistakes. It is very unlikely that you can find grammatical errors since freelance copywriters are very well-versed in grammar, but if you think there is an error, tell them. Take note also of the content itself. Determine if they are in accordance with your requests. Check the facts and verify the data. Think of yourself as a reader, not as the owner of the website. Imagine yourself as part of the reading public. Did you find the content satisfying?

Also, tell your copywriter about what you think is the good points of the projects and the errors you have spotted. Although you can demand for anything, be reasonable and respectful in dealing with a professional copywriter.

2 thoughts on “Looking For Copywriting Services

  1. Hi Barry

    You’ve given a great account of what working with a copywriter should be like. And you’ve really hit the nail on the head with your comments on collaboration…

    I always encourage clients to be scrupulously honest with me about their expectations. As you say, we’re not mind readers, but if we can really get to grips with what the client wants to achieve then we’re half way there.

    As you suggest, it makes a lot of sense to keep the lines of communication open during the process – first to nail the tone of voice, then at different stages along the way, to ensure we’re meeting the client’s expectations.

    The only thing I’d question is industry experience…

    You’re right, it can be a huge help if your copywriter already knows your industry. But it can be a red herring too. As a first requirement, I’d suggest that clients look for copywriters who have met similar objectives, or done similar work (in any industry.) Copywriters are adept at getting up to speed with new industries quickly.

    Great post! There’s plenty of stuff in here that should be required reading for copywriters and their clients!


Leave a Comment