Article Marketing Gets Results

Article marketing is a very powerful tool that if used correctly can generate a lot of traffic for your website. Every business writes articles, and it is the cheapest and easiest way to draw high amounts of traffic to your site FREE of charge. The key though to article marketing is writing good content, and optimising it for search engines.

First lets go over the main reason why some people fail to use article marketing. One major reason why people fail to use it is because it takes time, and can be a slow process in the beginning. However once you’ve written a number of articles you’ll start to get use to the whole process, and you might even find shortcuts to help speed up the process.

How To Write Articles

art marketingFirst you must sit down and think of something you wish to write about. Once you come up with a good topic you then must go and research your topic. You can accomplish this by going out and reading other peoples reviews on your topic, and reading up on new information about your topic. (Tip: write about stuff you already know to save time).

Educate your self before writing your article. The number one thing people love to see in a good article is content that is full of information and gives them good advice. A bad article is one that tries to sell people on a business or product. Most people hate to read things that try to sell something to them. The more information you can provide someone the better your article will be.

Once you are done researching your topic you will want to write a short article no more then 500 words. Most article submissions directories will not accept articles fewer than 400 words. Also if you write a article between 400 to 500 words you can optimise it better for search engine rankings.

How Many Articles Should You Write

The number of articles you write plays a factor into the amount of traffic you will be sending to your site. If you only wrote a couple of articles you will probably not see that much traffic. However if you write between 50 to 100 articles you will start to see a good amount of traffic come in from your articles.

So what I recommend everyone tries to do is write 2 to 4 articles per week. I myself try to write one per day. The more articles you can write the better off you will be.

You must also remember article marketing starts off slow but once you have written a high number of articles it really starts to take off, and you’ll see your site getting some good traffic.

Why Should You Use Article Marketing

Simply because it is free, and it works. It’s that simple. If you have little or no budget article marketing is the perfect place to start.

Another reason why you should write articles is because your articles get picked up by search engines like Google, Yahoo, MSN, AOL etc. When this happens watch out! Your articles can go through the roof and catch fire and start drawing in crazy amounts of traffic to your site.

How To Optimise Your Article For Search Engines

Here are some very good ways to optimise your articles to help them get ranked high up in the search engines for certain keywords in your article.

First you must pick one keyword that you wish to target. Picking a keyword will be your biggest key. Don’t try to target keywords hat have millions of searches. Target ones that have maybe 600K to 1 million searches at most.

Once you find a good keyword to centre your article around try to use it no more then ten times, but make sure you don’t over do it as that can actually hurt you more then it can help you if you use a word to many times.

Make sure you bold, italic, or underline the word about two or three times. Again make sure that you don’t over do it because this also can hurt you more then it can help you.

Now try your best to use your keyword you are targeting at both the top of your page, and at the bottom of your page in your last few sentences.

Finally you’ll want to use the keyword in your link back to your web site.

For every article you write you’ll have a “about the author” box. In this box you’ll want to leave a little sales pitch along with a link back to your site.

Resources to Consider

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Article Submission Directory Submit Your Articles Here. http://www.GoArticles.com

Ezine Articles are the biggest library of articles on the net

Increase Your ezine Subscribers

5 Quick Ways To Increase Your ezine Subscribers.

1. Give Incentives
Give people an incentive to subscribe to your ezine. Offer
them a freebie if they subscribe. It could be a free e-book,
free report, free advertising, etc. Make sure the freebie will
attract your target audience.

2. Joint Venture
Joint venture with a similar ezine. Combine your subscriber
bases together and publish one ezine. Edit and publish
each issue together. You both will be promoting the e-zine
which means more subscribers.

3. Allow Archiving
Allow your subscribers to archive back issues of your
e-zine on their web site. They may need content for their
web site. If people visit their web site and like your e-zine,
they will subscribe.

4. Form An E-zine Ring
Form an ezine ring. Team up with 4 to 10 similar e-zines.
All the publishers would agree to list each others e-zine
name and subscribing information in every issue. You could
call this section “Other Free ezines You Might Enjoy”

5. Ask Subscribers
Ask subscribers to forward your e-zine to close friends,
family, or associates. If they enjoy your ezine, they will
subscribe. It’s almost like your subscribers are endorsing
your ezine.

 

Also why not try the following ideas.

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject?
Offer people free consulting or advice on that subject via
e-mail if in exchange they either link to your web site, run
your promotional ad in their e-zine or place your banner
ad on their web site for a set period of time.

2. Become A Publisher

Publish e-zines for other people for free. In return for your
work in designing, updating and gathering content you
request that your promotional ad be placed at the top of
each issue. Their duties will be to promote and send out
each issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials for
your online business is to ask people to sign your guest
book. The problem is a lot of people won’t take the extra
time to sign your guest book. An effective way to persuade
them to sign your guest book is to give them something
free in return.

4. Create An E-mag

Publish your e-zine in ebook format. You could offer more
articles per issue. You could add graphics with the articles
just like in print magazines. Your advertising revenue would
increase because you could charge businesses for full page
color ads.

5. Tell Them What’s Next

Get your visitors excited about revisiting your web site.
Tell them about upcoming articles, prize drawings, free
stuff, etc. If they know what’s in store for them, they will
revisit. Tell then to sign up for an e-mail reminder or tell
them to bookmark your web site.

6. Share Your Information

Create a web book that’s related to your web site topic.
Give people the option of linking to the web book so they
give it away to their visitors. Put your ad on top of the
title page to get free advertising. This strategy will easily
multiply your advertising exposure.