Article marketing is a very powerful tool that if used correctly can generate a lot of traffic for your website. Every business writes articles, and it is the cheapest and easiest way to draw high amounts of traffic to your site FREE of charge. The key though to article marketing is writing good content, and optimising it for search engines.
First lets go over the main reason why some people fail to use article marketing. One major reason why people fail to use it is because it takes time, and can be a slow process in the beginning. However once you’ve written a number of articles you’ll start to get use to the whole process, and you might even find shortcuts to help speed up the process.
How To Write Articles
First you must sit down and think of something you wish to write about. Once you come up with a good topic you then must go and research your topic. You can accomplish this by going out and reading other peoples reviews on your topic, and reading up on new information about your topic. (Tip: write about stuff you already know to save time).
Educate your self before writing your article. The number one thing people love to see in a good article is content that is full of information and gives them good advice. A bad article is one that tries to sell people on a business or product. Most people hate to read things that try to sell something to them. The more information you can provide someone the better your article will be.
Once you are done researching your topic you will want to write a short article no more then 500 words. Most article submissions directories will not accept articles fewer than 400 words. Also if you write a article between 400 to 500 words you can optimise it better for search engine rankings.
How Many Articles Should You Write
The number of articles you write plays a factor into the amount of traffic you will be sending to your site. If you only wrote a couple of articles you will probably not see that much traffic. However if you write between 50 to 100 articles you will start to see a good amount of traffic come in from your articles.
So what I recommend everyone tries to do is write 2 to 4 articles per week. I myself try to write one per day. The more articles you can write the better off you will be.
You must also remember article marketing starts off slow but once you have written a high number of articles it really starts to take off, and you’ll see your site getting some good traffic.
Why Should You Use Article Marketing
Simply because it is free, and it works. It’s that simple. If you have little or no budget article marketing is the perfect place to start.
Another reason why you should write articles is because your articles get picked up by search engines like Google, Yahoo, MSN, AOL etc. When this happens watch out! Your articles can go through the roof and catch fire and start drawing in crazy amounts of traffic to your site.
How To Optimise Your Article For Search Engines
Here are some very good ways to optimise your articles to help them get ranked high up in the search engines for certain keywords in your article.
First you must pick one keyword that you wish to target. Picking a keyword will be your biggest key. Don’t try to target keywords hat have millions of searches. Target ones that have maybe 600K to 1 million searches at most.
Once you find a good keyword to centre your article around try to use it no more then ten times, but make sure you don’t over do it as that can actually hurt you more then it can help you if you use a word to many times.
Make sure you bold, italic, or underline the word about two or three times. Again make sure that you don’t over do it because this also can hurt you more then it can help you.
Now try your best to use your keyword you are targeting at both the top of your page, and at the bottom of your page in your last few sentences.
Finally you’ll want to use the keyword in your link back to your web site.
For every article you write you’ll have a “about the author” box. In this box you’ll want to leave a little sales pitch along with a link back to your site.
Resources to Consider
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Article Submission Directory Submit Your Articles Here. http://www.GoArticles.com
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