Discover The email Xfactor

imagesIn this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.

I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.

If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.

Allow me to explain

It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.

Think about it for a moment,

imagesIf you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.

That’s the power of the inbox.

It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.

Here are ten angles to try and gain email xfactor results:

1. Build your know, like, trust factor

First things first… Are you making the best possible first impression?

It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:

New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:

Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal

2. Sell the next step

Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.

The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).

3. Showcase your expertise with personality

The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.

You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.

Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.

4. Invite conversations

One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.

For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.

5. Publicise your blog, webinar, event

Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.

The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.

6. Promote an offer

The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.

When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.

7. Attract interest

Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?

The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?

If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.

8. Share a Q & A

Answering real questions in an email format achieves a number of things:

You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.

9. Inspire your audience

Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!

10. Piggyback

Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?

For more strategies on email xfactor marketing click me!

ebook Publishing

Steps to ebook Publishing Success

So your best friend owns a top publishing company, giving you an immediate foot through the door, this will still not
guarantee you an ebook publishing success story.

imagesFirst, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books
you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish.
Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the
problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a
bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite
spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar, and even love the process
of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you’ve written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor,
see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing an ebook is to know when to stop writing and tinkering with it.

You’ve finally written your ebook! What do you do next?

 

How to turn your ebook into Profits

imagesEbooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some
inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability exists to easily produce an ebook, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will damage your credibility as an author by claiming to offer valuable new insights and
disappointing your audience with material they’ve read a million times before. So spend enough time writing and revising your book to make sure it’s of the
highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced ebook will only give the impression that
your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into
understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean
budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your ebook for sale, and wait for your audience to discover you!

Pricing An e-book

ebook pricing 2016

So What Should You Charge For Your E-Book?

You have written and compiled an E-Book. Now you have to decide how much to charge for it. Pricing an e-book is essential to the success of your product.

If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your E-Book at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be slightly annoyed.

Choosing the right price for your E-Book is one of the most critical parts of the marketing process. The first rule of pricing E-Books is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your E-Book ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an E-Book is particularly difficult because E-Books are a fairly new commodity. Since they are digital, the value of an E-Book is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at E-Books in a different light in order to determine their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print and an E-Book. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites E-Books and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your E-Book.

 

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your E-Book. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their E-Books at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first E-Book they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience’s need is for your E-Book. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn’t been written about in one hundred other E-Books, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your E-Book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Make your E-Book Engaging

ebooks

How to make your E-Book Engaging

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotise your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an E-Book that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilising white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bullet points and numbers. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they have even got past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

Last of all: create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is compile and publish your E-Book online, and wait for download request from your website visitors!

Writing An e-book

So Just Where Do I Start When Writing an e-book?

The hardest part of writing an e-book is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain: step by step.

Now think of writing an E-Book in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your E-Book.

 

Beginning Steps to Writing an e-book

imgresFirst, figure out your E-Book’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books  as long as it’s not too cute.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your E-Book. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

  • Does your book present useful information and is that information currently relevant?
  • Will you book positively affect the lives of your readers?
  • Is your book dynamic and will it keep the reader’s attention?
  • Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your E-Book.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your E-Book. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your E-Book to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

Viral Marketing Strategies Exposed

In my opinion, viral marketing strategies are the best ways to explode traffic, subscriber opt-in rates and sales for the Internet Marketer.

I will show you how to create a short report or eBook, and you don’t even have to write any of it yourself if you don’t want to, let it loose on the net, and watch as it generates highly targeted traffic to your websites for years to come.

You’ll give away your report for free, with resell rights, and it will then be picked up by other internet marketers, given away, sold, and generally distributed and read by people around the net, this is the viral effect, hence the name viral marketing.

Inside your report will be links and everyone that reads your report will see these links. It’s even possible to make money directly from your report. You can use it to send traffic to your own products, affiliate products, your newsletter, membership site, or any site you wish! Just image the possibilities.

In the past I’ve generated enough traffic from a single viral report to build a mailing list of five hundred subscribers in no time flat. It’s not difficult, but it does require a bit of effort to get the ball rolling.

Couldn’t I sell my report instead?

Of course you could, but the whole point of viral marketing is THE LINKS which will be in your free report. Yes some people will come along, get your free report, and sell it themselves, but that’s okay. That’s what we want! Sure, you could probably make some money by just selling the report yourself. But it’s not the best way to do it, and it takes away from the “viral” affect we hope to achieve. We want our report to be seen by as many people as possible in order to gain maximum exposure, and that’s why our report should be free with resell and give-away rights.

But there’s another issue to consider first.

Why Being Free Isn’t Enough

Many people believe that just because you’re giving away your report for free then it will become viral all on it’s own. I think this is a mistake, and here’s why:

When we launch our free report onto the net we’re looking for as many people as possible to resell it, give it away as a bonus, etc. As we just discussed, this is how the viral effect is created. However, a lot of “free” reports are of very poor quality. They may contain poorly written, outdated or even just wrong information. To top it off, they are loaded with link after link after link.

Put yourself in the shoes of another internet marketer. Someone comes along and they offer you a new and fantastic report for free. They even tell you that you’re free to resell it and distribute it as you please. Sweet! If you’re anything like a lot of internet marketers then you’ll be stoked that someone wants to give you a new product for free. But then you check it out, find that the book is only 5 pages long, contains way too many links, and is just full of irrelevant or incorrect information. Would you be happy to sell that? What about pass it on to your subscribers? Me neither.

This is why your report needs to contain high-quality, useful information that you’d be happy to give to a member of your own family or your best friend. Your report doesn’t have to be that long, but it does need to be some of your best work. This is very important if you want your report to go viral. Don’t worry! This isn’t that hard. I’m going to show you exactly how you can do this on your own.

People Are Lazy

The other thing to always keep in mind is that people are lazy! Internet marketers aren’t excluded from the lazy bunch. I often see reports being given away that are of very high quality and could do really well. However, the marketer doesn’t take the time to make a sales letter for the product. If someone wants to grab their report and resell it themselves (or give it away to build their mailing list) then they would have to write their own sales/squeeze page. Design their own graphics, create sales copy, etc.

While some people will do this, the vast majority won’t, simply because they are lazy, and probably have several other projects going on and don’t have time to do all the required steps. They will simply find a product that offers these things and sell it instead.

But if you give them a ready-made sales page you’ll easily increase the number of people who will resell or give away your report. You need to give them everything they need. Make it as easy as possible for them. The more people that distribute your report the better.

Choose a Topic For Your Report

Your viral report will only do well if it is on a subject people want to read about. There’s no point in researching and writing (or outsourcing) a report only to find out that your market isn’t even interested in it. It’s also important to select a subject that is related to the products or sites you want to promote. Of course all this goes almost without saying, but how do you actually go about selecting a ‘hot’ topic for your report?

You should firstly consider what sites you want to promote.

Let’s say I want to promote an eBook on ‘how to make money from affiliate marketing.’ I actually sell this on one of my websites for $27 (this could just as easily be a product I’m promoting as an affiliate). In this case a good viral report might be ‘how to make money with affiliate marketing’ or ’20 great affiliate tips.’ These titles aren’t very good and I don’t recommend you actually call your report any of these names, but it gives you an idea of what my report would be about.

What if there’s no ‘obvious’ topic for your report?

Let’s say you’re operating in the internet marketing niche. I regularly browse through internet marketing forums, and from what I’ve seen the following are also VERY hot topics on the forums:

– Blogging

– Twitter

– Social Network Marketing

– Viral Marketing

– Product Creation

– Article Writing

You could easily create a report around any of these subjects.

In fact you can even use a viral report as a complete money making system on its own. I don’t currently operate in the gardening niche, but I could start making money from it today. All I’d need to do is find some gardening related products which I could act as an affiliate for, and then insert some links to those products into my viral report.

You might already know what’s ‘hot’ in the niche you’re currently in or interested in, but if you don’t it’s very easy to find out. Simply go to Google and type in “your niche + forum” and “your niche + blog.” This will locate forums and blogs in your niche. Take your time and spend an hour or two browsing through the forum discussions and blog posts to see what people are talking about. Usually you will quickly be able to decide on a hot topic for your report just by looking at the hot forum topics.

Look for problems or questions that people seem to be having in that niche. If a particular topic or issue seems to crop up regularly then it’s a good sign! If you find a particular thread has five pages of posts then that’s a great sign too! Equally, you should be looking at websites and blogs. Basically any site that might point you towards what’s hot in your niche.

Research and Create Your Report

First, before we go any further, let me say that it’s not absolutely necessary to write the report yourself. I personally love writing, and I’m happy to do it. But I also know that many of you are not. Some people just hate writing, or they’re not good at it, or they just don’t have the time. And that’s absolutely fine because you still have several options:

Outsourcing

Go to a site like http://www.getafreelancer.com or http://www.elance.com There are many more too.

You’ll usually find someone who will write you a quality report for a reasonable price. Many will perform the whole process for you. Everything from research, to writing it, and even producing a sales page. Make sure you get a sample of a candidates previous work before you agree to let them take on the project. There are some quite bad writers out there, and you could end up with a product that is next to useless unless you completely re-write it, and that rather defeats the object of outsourcing it in the first place! Take a bit of time though and you should find someone who does a good job, and is reliable to work with. In my experience most are.

Another great source for outsourcing is http://www.warriorforum.com. Go to the WSO section or the warriors for hire section and there’s usually several people there offering to write you a report for a reasonable price.

Interviewing

This is a fantastic way to create a report. If you can find an expert in your niche that is willing to answer some questions on your topic then you’ll have the basis for a wonderful report and:

– You won’t have to write it

– You won’t have to do any research

– It’ll have instant impact because you can put the other person’s name on there who (if you choose wisely) will be a recognized name in your niche.

– It won’t cost you anything
Getting someone to agree to do an interview is not as hard as it sounds either. It’s an easy ‘sell’ because the other person gains free exposure from the product you both create together. You’ll probably have to let the other person include a few links in your report back to their own websites, but that’s a small price to pay to have a quality report written for you for free by an expert.

Find experts in your niche and send them an email asking if they’d like to do an interview with you. Make it clear that they’ll gain tons of free exposure, and that it won’t take up too much of their time. How do you go about finding people to interview? Look for the people that are active in whatever area you’re operating in. Contact blog owners, newsletter owners, product owners, etc. When I’ve done this myself, I’ve always conducted the actual interview by email. I simply compiled a list of questions that would be interesting to people in my niche, and then I emailed them over to the other person for them to answer.

Of course you could also do this by telephone, audio, skype or even face-to-face. It’s actually not difficult to think of interview questions, just figure out what people in your niche want to know, and ask those things to your interviewee. Let’s say you are in the internet marketing niche. You should be asking them things such as “how would you make money from xxx?”, “describe a typical day in the life of an internet marketer”, “how would you build a mailing list from scratch?” etc. I know that people in the Internet Marketing niche want to know these things.

A quality 20-30 page report is not a problem if you get the right person involved. Seriously try it! You’d be very surprised at who would do an interview with

you. It can also be a lot of fun, and a great way to build up relationships with people who are big in your niche. This could come in very useful in the future when you are looking for JV partners.

Private Label Rights (PLR)

Another option is to get hold of a quality PLR product, and use that as your viral report. A PLR product is simply a product (an eBook, short report, audio etc) that has been pre-written by someone else. Usually you have the right to do whatever you want with it. You can rewrite it, change the title, call yourself the author, etc (although you do need to check the terms of a particular PLR product because the rights do vary.) It’s also worth paying for quality PLR . Some of it can be very poor quality, so be careful. Also, if availability is restricted then that’s even better for you. Ideally you don’t want 10,000 other people having the exact same report as you!

The best thing to do with PLR is to rewrite it, make it your own product. Re-name it, write a new sales page, put yourself as the author. This makes your product unique. Also, change the graphics and the ebook cover. Or outsource it.

Write The Report Yourself

Of course the final option is to write your viral report yourself.

Let’s stick with the same example I gave earlier on in the book, and say that I’ve decided to create a report on training an older dog. First, we need to research the subject in order to find out more about it. I know absolutely nothing about training an older dog, but I could easily write a quality report on the subject in just a couple of days. All it takes is some research. Effectively I’m going to become an ‘expert’ on the subject just by reading online.

My first stop for information would be the forum thread I found that gave me the idea to write the report in the first place. The original poster had just bought an older dog, and was asking people for tips on how to train it. There was no shortage of replies either, over 3 pages in fact. There were plenty of tips and advice from owners and other pet experts. What I’d do here is read through the advice people were giving, and then research it further.

A good place to go next is http://www.ezinearticles.com

I search for “training an older dog” and get the following results: There are over 161,000 results for this, although not all of them will be useful. I’d read through as many articles as I could, and I’d write down the parts I thought were important. I’m looking for the best tips and advice on training an older dog, and the main problems people have and how they solved these problems. I’d also find content sites, blogs, and newsletters that have information related to dog training.

Another potential source of information would be other eBooks. There are plenty of books out there on dog training, and many of them are free. I’d read through a few, again making notes as I went on the parts I thought were relevant. If you spend an entire day reading reports on dog training then you will easily be able to write a short report just from what you’ve learned. Basically you need to learn as much as you can about your chosen topic. The beauty of the internet is that it’s possible to find out information on pretty much anything. You can do this very quickly. As you read through this information you’re effectively becoming an expert. Even if you knew nothing about this topic before you started!

Next I’d devise a list of what (from my reading and research) seemed to be the 10 best tips/problems/advice for training an older dog. This will form the basis of my report. I’d take each tip/topic, and write a page or two explaining it in detail. So if I found that potty training an older dog was a particular problem then I’d write a page about how to do it. How would I know what to write? From the information I found in my research.

The key is to take your research and then write about it yourself. You should have enough knowledge to be able to do this. I should briefly mention here that you should never copy other people’s work. What you’re doing is reading sources to FIND OUT about a particular subject, not to copy their work. You are gaining new knowledge so that you know enough about the subject to be able to write about it yourself. In terms of writing style, the best tip I can give you is to write it as though you’re explaining it to a friend. Try to keep the language as simple and ‘chatty’ as possible. Break up your text into smaller paragraphs. Include some images, as this helps to break up the text and engage the readers interest.

Think of a Title For Your Report

The best reports have a title which not only describe what the report is about, but also captures the interest and imagination of the reader. This is important. Say I create a report called ‘Auction Traffic Gold.’ That’s just off the top of my head, and it’s probably not the most original title in the world, but somehow it ‘feels’ right. Just from the title you’ve got a pretty good idea that the book is about auctions, and possibly that it’s about how to make money from it. I could have called the book ‘How to Drive Traffic and Make Money from Auctions’ but somehow it doesn’t quite have the same ring to it.

Insert Your Links/Monetize Your Report

As we’ve already discussed, the whole point of a viral report is not to make money from actually selling the report, but to drive traffic to other websites through the links in your book. These can be links to anywhere you wish, your own websites, or products which you are an affiliate of. The key is to make sure your links are subtle yet prominent at the same time! As we mentioned earlier, your report is unlikely to get sold or passed on by people if it contains too many links, or the links make the text unreadable.

Here’s how I like to do it.

Insert a link on the title page of your report under the title. I will put something like “Proudly Brought To You By “My Site.” The next place I like to insert a link is at the bottom of every page. This could quite easily be the top of the page if that’s what you’d prefer. Another idea is to have a page at the beginning and end of your report with links.

In many reports you’ll see this called ‘recommended links and resources.’ The other type of hyperlink that you could insert are in-text links like this. These are probably the most effective kind because they are there naturally as the person is reading the text, and you can subtly “sell” what you’re linking to in your paragraph.

Example:

It’s possible to make money by creating eBooks and putting them on eBay. This is something many people are doing right now, and you can learn more about it at “Your Link Here”.

Remember that your links can be to anywhere you like, and you can insert links to multiple sites in your report. Link to your products, blog, newsletter, products you’re acting as an affiliate of, etc. Obviously the links need to be to things that readers of your report are likely to be interested in. It’s pointless linking to a site on dog training in an eBook which is about making money from blogging!

Earning Through Offering Private Label Rights

This is a technique I learned a few years ago, and it’s something which can prove quite successful if you’re targeting the right market. PLR is very hot at the moment. There are tons of internet marketers out there that are looking for fresh content and products to resell, and you can profit from this by giving it to them. Give away your report with resell rights, but also include a link at the end of the report where readers can purchase PLR rights (Private Label Rights) to your eBook for a small fee. You can also offer Master Resell rights if you don’t want to offer PLR.

Example:

Would you like to purchase full unrestricted private label rights to this eBook? Click Here Now! ( your link would be hyperlinked to the click here now) You’d then link to a sales page where you’d sell the PLR rights to your eBook.

Another variation on this would be to offer your report without resale rights, and then to charge for giving people the resell rights version (or upgrade to Master Resell Rights). Obviously this could limit the viral potential of your report however.

NOTE: It’s worth mentioning here that this method is usually only suitable if your report is created from original content (ie. You wrote it yourself, or outsourced it.) If your report was itself created from PLR material, then quite often you’re not allowed to pass on the PLR/resell rights to other people. If you’ve written the content yourself however then there shouldn’t be a problem.

Insert Your License Terms

It’s important that people who come across your eBook know that they can resell it / pass it on, obviously we want to actively encourage this! Remember that we want as many people as possible to resell/give away our eBook. We’re looking for our report to spread over the internet and be seen by as many people as we can. All you need to do is insert a quick message somewhere at the beginning of you report. Something like the following should be fine:

Congratulations! You have FULL MASTER RESELL AND GIVEAWAY RIGHTS to this eBook!

You may sell/distribute/give away this report in any way you wish as long as it is not changed or edited in any way. It’s also usually a good idea to insert a legal disclaimer.

Conversion to PDF

Once you’ve got your report written, the next thing to do is make it into a PDF file. PDF is the web standard for digital information products because it’s readable on almost any computer. The report you’re reading right now is in PDF format. There are several options available here, but the best one is a free program called Open Office.

You can download it for free from http://www.openoffice.org Basically it’s a free office suite that’s similar to MS Office, and it comes with a word processor called Writer. Within ‘Writer’ is a facility to make your document into a PDF file. All you do is use ‘writer’ to write your report, put in all your images, etc. Once you are finished you simply save your report. Then click on “file” in the top left of writer and scroll down to “export to PDF.” Just make sure the “tagged PDF” box is checked, this will ensure your links work correctly. That’s it! Pretty easy I think you’ll agree.

Create Your Graphics and Sales Page

Remember that a little earlier on in the report we touched on the fact that you should make it as easy as possible for people to resell/distribute your report?

Well in order to maximize the chances of our report going viral it’s necessary to create a sales page, and ideally create a set of graphics to go with it. I’m no graphics expert, and if you’re anything like me you might want to consider outsourcing this. Don’t try to botch your own graphics if you really can’t create them! It’s better to have no graphics at all than something that looks really unprofessional. But having a set of quality graphics really does help, and it’s worth spending some money on this in order to make your report look professional. As for creating the sales page, it really doesn’t have to be a masterpiece. Writing copy and web design is a skill which can take a while to learn. If you’re uncomfortable with it then again you might want to think about outsourcing this part as well.

Your sales page doesn’t have to be super special. The most important thing is just to include one so that people can easily pick up your report and distribute it themselves. If you don’t do this you’ll severely limit the viral effect of your report. I use a free program called Kompzer to create my websites. All you then need to do is include your sales page file in the folder when people download your free report.

Distribute Your Report

If your report truly goes ‘viral’ then it will take on a life of its own, and it’ll show up all over the internet in places you didn’t even know existed! A successful viral report can generate traffic for years to come.

Here’s how it works:

One person downloads your report. They start selling it on eBay, and they sell six copies a month. Of those six, one of them decides to sell it themselves, and another one decides to put it on their website. This generates a few hundred downloads a month. Of those few hundred, many of them will pass it on or resell it to others, out of those, many will do the same thing, and on it goes.

But in order to get to that stage it’s firstly necessary to manually distribute it. The key is to get it out to as many people as possible. This gives us the best chance of success. Think about the people who might be interested in reselling/distributing your report, and then make contact with them.

Here are some people you might want to contact:

Newsletters Owners

Find people who run newsletters in your niche and offer them your report. Newsletter owners are always looking for new content, and many will jump at the chance of getting hold of a quality new report that they can give away to their subscribers. It’s easy to find newsletters in your niche. All it takes is a quick search on Google for ‘your niche + newsletter’ or ‘your niche + mini course.’

Ebay Sellers

Although eBay has now introduced a ban on digital items, it’s still possible to sell eBooks on eBay as long as they are on CD-Rom, and there are many sellers actively doing this. In fact they seem to be more popular now than when they were being sold as digital downloads! Contact as many of these sellers as you can and offer them your report. Again, many will be delighted because a lot of the eBooks you see being sold on eBay are quite old and poor quality. Sellers are always on the look out for new quality eBooks that they can sell, and as ours comes with a ready-made sales page, all the hard work is done for them. They can upload your sales page to eBay and begin selling your report. Get more and more of these viral reports out there and things start to look very interesting.

Forums

Many forums have a section for free stuff. If you’re in the Internet Marketing niche then THE place to go is the Warrior Forum. Post your report in the free eBooks section. You should get quite a lot of downloads both by people who are interested in your content AND people who are looking to resell/distribute your report. Sticking with the Warrior Forum, another great tip is to offer your report for free in a WSO (Warrior Special Offer.) You’ll have to pay to post your report, but it’s well worth it. I once posted a report there and got over 2000 downloads in the space of a few weeks. Think about that 2000 people downloaded my report, and quite a few of those resold/gave away my report themselves. Let me tell you now that report brought in a LOT of traffic and went VERY viral!

The other thing you can do with forums is put a link in your signature to a site where people can download your report. This could be a direct download, or you could take them to an opt-in page where they give you their name and email address in return for downloading your report for free. As I’m sure you probably already know this is a great way of building a mailing list.

Say I had gone ahead and created my report on ‘how to train an older dog’, my signature link might be something like ‘Do You Want to Learn How To Effectively Train Your Older Dog? Grab My FREE Report Here’ or something like that. I’m sure you can think of better. I’d then go on to dog training forums and I’d start making useful posts giving people advice on training an older dog (and related training threads). I’d look for people asking questions, and I’d try to answer them based on what I knew from my research. Hopefully people would see my signature link and download my report. Don’t worry about giving advice either. You WILL BE ABLE to give advice because if you’ve done your research like I told you to do then you’ll be in a position to offer people sound advice. An ‘expert’ on a forum is simply someone who knows more than the next person.

Blog Owners

Find blogs in your niche, and contact the author asking them if they’d be interested in your report. Blog owners often want fresh content for their readers, and your report may well fit the bill exactly.

Product Owners

The same things apply as above. Find people who sell related products and ask them if they’d be interested in your free report. Quite often product owners are looking for eBooks which they can offer as bonuses to their buyers, and if they’ve created a product then it’s highly likely that the person will have a mailing list in that niche.

Free eBook Websites

There are lots of websites out there which provide a directory of free eBooks for people to download. They’re not always that effective, but it’s still worth doing. Just do a search on Google for “free ebook submit” and you should be able to find the sites. Usually it’s simply a case of filling out a short form, sending them your eBook, and then they’ll list it on their website.

Here are some other places you might want to submit to:

http://www.Calameo.com

http://www.DocStoc.com

http://www.Scribd.com

http://www.Edocr.com

http://www.Issuu.com

http://www.Yudu.com

Your Own Sites

If you’ve got your own blog then add your free report to it. The same if you’ve got websites. Maybe you are already selling a product and you could offer your report as a bonus? Or perhaps you’re an eBay seller and you could sell your report on CD (just to get the ball rolling).

Free reports are a great way of building a mailing list. Simply create a sales page, and instead of putting a payment button at the bottom, put an opt-in box instead.

Your Own Mailing List

Of course if you already have one then offer your report to your existing subscribers. Free quality content is great to keep your subscribers happy. If you don’t have a mailing list you will need an autoresponder to start building one.

Final Words

If you do all of the above then it should be quite easy to get your report widely distributed across the internet in a relatively short space of time.

Once you’ve done the initial work you can just let go, that’s the beauty of viral marketing it takes on a life of it’s own! This is a great way of getting highly targeted traffic to websites. The main obstacle is getting your report out to the first few hundred people. Once you’ve done that it’s easy.

Remember that a free report can also work as a way of making money in itself , either through creating a report and putting affiliate links in, or by a method such as selling PLR rights to your report for an extra fee. Like anything though, it only works if you put it into action. Creating a viral report is a relatively simple concept, but that doesn’t make it any less effective. And best of all, it is dirt cheap and has maximum returns with minimal work.

This stuff works, and I hope you’ve learned something about viral marketing strategies in this report.

Your E-book is your Viral Salesman

Your E-book is your Viral Salesman

E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.

The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.

With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.

First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?

Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.

What an E-book Can Do for You

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to ‘explode’ the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others.

Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business.

One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.

E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.

A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche.

Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.

 

Submitting Articles To ezines, Why Do It?

10 Benefits Of Submitting Articles To ezines

1. You’ll brand your web site, business and yourself
by submitting articles to ezines. You could include
your name, business name, your credentials, web site
address and e-mail address in your resource box.

2. You will become known as an expert on the topics
you write about. This will give you and your business
extra credibility which will help you compete against
your competition.

3. Your article might also be placed on the publisher’s
home page. If they publish each issue on their home
page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher
archives their ezine on their site. People might want
to read the back issues before they make the decision
to subscribe.

5. You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You
could buy advertisements in other ezines that don’t
publish your articles.

6. You might get extra income from people wanting to
hire you to write other articles, books, or even ask to
speak at seminars. This is a great way to multiply your
income.

7. You could allow ezine publishers to publish your
articles in their free e-books. Since people give them
away, your advertising could multiply all over the
internet.

8. You will get your article published all over the web
when you submit it to an ezine publisher that has a
free content directory on their web site. They’ll allow
their visitors to republish your article.

9. You’ll gain people’s trust. If they read your article
and like it, they won’t be as hesitant to buy your
product or service. You will then be able to increase
your profits.

10. You could get your article guaranteed to run in
an ezine. You could agree to run one of their articles
in your ezine if, in exchange, they run yours in their
e-zine. It’s a win/win situation.