Find out here the Secrets To writing Effective Copy in order to Increase Conversions & Make More Sales.
Here’s how to write copy. Direct response web page copy can increase sales. These secrets to effective copy boost your conversions so start using them today.
Whats the goal of copy?
When you write copy you should rarely write from top to bottom.
Why? The top of the page is extremely important because it grabs the attention of the reader. The bottom is important because it is where you have your call to action. These are two key places in your copy and if you write top to bottom you will lose some of your fuel and by the time you get to the end the critical call to action area will not have any fire left.
There will be no sizzle and the call to action will not be compelling enough.
What do you put at the bottom of your direct response sales letter to have a strong call to action? Put a johnson box. These are the coupon looking boxes that you commonly see at the bottom of direct response sales letters.
You want to make it start with a check box and make it say Yes “Your Name” I want Your product.
Then directly follow it up with a “I understand that by action today I’m going to solve this pain and get that benefit ECT.”
Then you can even put in bullets of modules of the product.
Directly after recapping your offer make sure to remove the risk by reminding them about your money back guarantee.
After that make sure to have a nice order button.
Repetition Is Not A Bad Thing
A quick note about how to write copy. You may think it is boring but your goal is to break down mental barriers. So the more they see it repeated the more they buy into because it is reinforced even more.
At the very top of your page you want a preheadline, headline and sub-headline.
Your pre-headline warms people up to the headline and then the sub-headline transitions into the copy by reinforcing what the headline said.
The headline is short and quick. Try to keep your headline around 20-30 words and make it focus on the main benefit. But you still want to have it have an impact.
Then the sub-headline can pick up where the headline leaves off and go a little bit more in depth. It is also a good idea to put an image here that leads the reader to the next phase in a hand writing font while reinforcing scarcity.
You can make it say something like “Grab this special offer not because there are only 20 spots left!” and have some image arrows pointing down that look hand drawn.
The next step is to put a picture of yourself positioned to the left with a date script, a from name (your name) then a RE :Big benefit.
The opening paragraph should start with a drop cap. You know.. like in magazine where the have the BIG first letter.
What this does is basically force people to read the first paragraph. It
should also focus on the main problems, issues or pain that your
market is having. This relates to the reader that the person writing
them the letter knows what they feel and that they can relate to
them. That’s how to write copy!
Write a few paragraphs that focus on the reader’s problems. Really empathize with their
issues and say things like “It’s so frustrating to this problem and deal with that results.” Obviously replace “this problem” and “that result” with a real problem and a real unwanted result.
The next part of your sales copy will transition to a part where you paint the picture of what life could be like. The imaging “if” part. It’s how to write copy that pays the bills.
But the hard part is that everyone wants something different. So you want to focus on what life would be like without their problem.
Just as a side note you want to interject your personality. You don’t want cold dry copy. You want people to read this and like you. Like you too are sitting down over a cup of coffee and just chatting about it.
Tell The Whole Story With Your Sub Headlines
The subheads of the copy should tell the story on their own. When people read sales copy they just scan. So make sure that you have sub headlines that tell the entire story of the copy on their own.
You want a person who is just scanning and reading the big headlines to understand the full story.
So what have you done?
1.You have expressed that you understand their problems.
2.You have provoked the thoughts of “what if your life was like this.”
Then you want to tell them why to listen to you. Why your the guy or gal that can help them. Tell some back story or tell you experience. Compellingly relate to the reader.
“I was once where you are today and here I am with a …” Get them to look to you as an expert.
Transition Into The Product
The next area of your copy is where you introduce the solution to their problem… your product. Give them an irresistible offer.
A compelling offer is core to everything. If you want to know how to write copy you need to have good offers with good hooks. The offer is the most important part!
Make your product offer so good that they would feel a fool to pass it up. I am NOT telling you to make wild claims but you should communicate that the believable return on investment will pay off for them 10 times more than they invest.
It’s also a good idea to add a price tag to the value of your material. If you have any bonuses make sure that they realize they are getting such an extreme value. The next valuable tip on how to write copy is;
Your Iron Clad Risk Reversal
Reverse the risk and put it all on your shoulders. You want them to gain everything and if someone is going to lose it should be you.
This is one of the most powerful “how to write copy tips.”
Back up your offer with a guarantee! The longer the better.
Risk reversal is an easy way to get people in the door. So use it as much as possible.
Then just come right out and ask for the order. Tell them exactly what to do. “Click Order Now and you will be sent to our secure order form to process your transaction then in about 3 minutes you will be downloading everything!”
So there ya go! That is a quick way to make more sales. Just make these few tweeks and bring in the cash!
Increasing Sales Conversion Rate
Increasing sales conversion rate is easy when you know these secrets of sales conversions. Get direct response copy writing tips right now!
The trick to increasing your sales is to split test. Isolate one area of your web copy and make a new version of it to test against the old version.
You can use free split testing software like Google Optimizer to run the whole thing, gather
data, and tell you which one is best. It is very simple to use.
This is a process of improving your sales letter but you can’t test everything at once. You need to test one thing at a time so you know what is increasing the sales conversion rate.
Below I have a list of many of the key points you might want to split test. Try one and take the winner then go to the next. The result is you will have step by step continual improvement on your entire sales process and you will get exponential increases in sales!
If you have a direct response sales letter and you want to get more buyers then the easiest way to do this is by applying these tips. These tips will turn more visitors into buyers.
1. Do you have a P.S. at the bottom of your page with a strong call to action?
Adding a P.S. at the bottom of your page helps you capture more buyers because most people won’t read your page. Typically people will read the headline then skip to the bottom of the page.
If you have a strong P.S. you can capture their attention and increase the likely hood of a visitor buying.
The trick is to restate the benefits of your product, what it will help them do, and then simply come out and ask them to order.
2. Another way to increase sales is to use a 365 day money back guarantee.
You will find that the longer the guarantee the less returns you will have and you will also have a better visitor to buyer ratio.
It will also help to draw attention to your guarantee with a red border around a money back guarantee image. It really helps with the sales conversion rate.
3. Another quick tip is to use a favicon.
These are the little images you see at the top of your web browser’s tab. For some reason people are more likely to buy if you have one . Here is the code to put at the top of your page.
HTML for a favicon
<link rel=”icon” type=”image/png”
You can also find free favicon generators online and simply upload the .ico file to your server.
4. Use a yellow background for your pre-headline.
At the top of your sales page you will typically have a pre-headline that warms up the visitor to your headline. If you use a yellow backdrop you will grab more attention and the reader is more likely to read the headline.
5. Have you tested the fonts of your headline
Surprisingly enough even fonts can increase your sales conversion rate. Try Impact or Tahoma font at 20pt with a red background (#CC0000). Navy blue and black are also worth testing.
With headlines you want to raise interest and get the person to read the copy. A good way to do this is to highlight the man benefit in your headline with an unusual green font.
Try not to use more than 17 words if possible, capitalize each word and surround your headline in quotes. Like this…
“Here Is How You Can RETIRE From Your Job ASAP”
6. Use a readable font and lots of white space.
New times roman is great for books but it’s hard to read online. Try Arial or Tahoma and make sure to have lots of white space so scanning eyeballs can pick out important parts.
7. Use a drop cap for the beginning of your sales letter.
Did you know drop caps almost forces the reader to read the sales copy? It works so use it.
The term is taken from print magazines and it is the enlarged letter that starts an opening paragraph.
8. Use headlines in your testimonials.
Testimonials are commonly used in sales letters to show through social proof that the product works and other people like it. So give your testimonial a headline.
9. Put a testimonial at the very bottom of the page.
As stated before readers will likely read your headline then jump down to the bottom of the page. If you put a testimonial at the bottom you show them that your product works and other people like it.
10. Have you tried video
Try one of these two options;
Turn your sales letter into a sales video
Make a sales presentation and put it at the top of the page
In my experience video works very well! The trick is giving them a reason to watch it.
11. Use sub headlines that tell the entire story.
If someone scanned your page and only were to read the sub headlines would they know what your selling and why they need it?
The sub heads should tell the story on their own. Since honestly… who reads copy? I sure don’t. I usually research before I buy or if I buy from a sales letter I usually only read the copy to see what it is that I am buying.
When I read the copy I usually look for product specifications so I know if it will benefit me and if it is something that will help with my plan Internet marketing strategy.
12. Do you have order links between your testimonials?
Putting an order link like “Try it Risk-Free For 365 Days” in between your testimonials will help your sales conversion rate. You can link directly to your payment processor another good thing to split test.
13 . Use an add to cart button.
Just about everyone has ordered something online and yellow “Add To Cart” buttons tend to get a better response than “Download Now.”
14. Use a red dash 4 px border around the order button.
This brings attention to the button and makes it so more people will notice it. This of course increases your sales conversion rate even more.
15. Show the value of your bonuses.
If you have any bonuses put a real world value next to it. Make sure your potential customers see that they are getting a $97 value, or whatever your bonus is worth, for free.
16. Use images that show verification.
Credit cards, spy ware companies and more offer images that you can put on your site. These help the consumer trust you.
17. Test a price that ends with a 7
Many online sales end with 7 and claim this increases conversion although 9.99 has been used for years. The only way to be certain is to test if it helps your sales conversion rate.
18. Use a digital signature.
Below the head line and at the bottom of the page are two great places to use a digital signature. It makes you more human & likable.