Internet Marketers Tools Of The Trade

There are hundreds of different tools and services out there to make our lives a lot easier as Internet Marketers & Online business owners. Some of them are amazing and some of them not so great. So I have decided to put together a selection of some of my favourite resources online.

Blogging:

WordPress: The number one blog publishing platform online. I run all of my blogs on WordPress. It’s free and extremely customisable. WordPress also works well for hosting your own products and membership sites.

Hosting:

Host Nine: This is hands-down my favourite web hosting company online. I have tried a number of different hosting services and this one has been the best by far. They allow you to quickly and easily install WordPress with just a few clicks of the mouse and they have an amazing customer support team, willing to assist your every need.

Amazon S3: The Amazon Simple Storage Service. I use this service to store and publish almost all of my videos. They have extremely reliable internet storage, which is great for hosting large files like videos and podcasts. Using Amazon S3 you’ll never have to worry about running into bandwidth problems. This can be extremely helpful – especially when you’re running a product launch.

EZS3 – Ok, so now you have your files uploaded to Amazon S3 but how do you publish those files and create video players that you can post to your website? That’s where EZS3 comes in.

EZS3 takes the technical side out of it – allowing you to quickly and easily upload your files, create video players, mp3 players, and then upload your media onto your website. Plus, they also have a complete stats program to show you exactly how many people viewed your video, listened to your podcast, or read your pdf.

Pretty cool!

And a must-have for anyone like me who really doesn’t like to mess with
the tech stuff.

Other Essentials:

FileZilla – Free FTP software

Survey Monkey – Create custom surveys in minutes in order to get feedback from your subscribers.

YouConvertIt.com – A Free online conversion tool that allows you to convert a nearly unlimited type of media file formats, including documents, images, audio, videos, etc… Convert your files to different formats quickly and easily.

Shopping Carts:

Clickbank – #1 Digital product marketplace online. Clickbank makes it super
simple to start selling your very own product and start recruiting affiliates.

Rapid Action Profits – The RAP platform has many of the same plug-and-play
features of Clickbank but with a TON more flexibility and features. First off,
they provide instant commissions paid through payPal. Affiliates get paid
instantly through PayPal. This can be a HUGE incentive for affiliates because
they don’t have to wait weeks to get paid.

Plus, because affiliates receive their commission directly from the customer
you don’t have to cut affiliate checks, do mass pays, or even send out 1099?s
at the end of the year.

Up to 100% commissions, easy affiliate management, 2nd-tier program, built-in split-testing, integrates directly with your autoresponder, one-time offers, upsells, and downsells.

If you’d like a complete review of Rapid Action Profits, check out our article
over here.

InfusionSoft – Infusionsoft is one of the premier shopping cart solutions available online. This is what you’ll want to go to once you’ve reached a certain level of scale online. It allows you to create a complete sales process with one-click upsells, downsells, order-page bumps and more.

It also comes with a very powerful affiliate program which allows for lifetime lead tracking – which means your affiliates not only get credit for the first sale but also for any of the backend sales. This is a HUGE benefit for affiliates.

Nanacast – Nanacast offers many of the same features as InfusionSoft
but it’s MUCH easier to set up. Much less technical hassle. Certainly one of the shopping cart solutions you should take a close look at.

PayPal – PayPal has become one of the easiest and most convenient ways to
pay online. If you’re looking for a very simple way to accept payments on
your website, PayPal will definitely do the trick.

Autoresponder Software:

Aweber – Aweber has long been known for outstanding email deliver ability rates and top-notch service. You definitely can’t go wrong with Aweber.

Get Response –Get Response has some of the best email deliver ability rates in the industry and it’s another great choice for anyone looking for the best autoresponder service.

Testing & Tracking:

Google Analytics – Track all of your incoming traffic for free. Google Analytics
provides you with an enterprise-class web analytics solution at no cost to you. Gotta love Google’s business model 🙂

Google Website Optimizer – GWO allows you to quickly and easily split-test your squeeze pages, sales letters, etc… This is definitely a must-have tool that
EVERYONE should have in their marketing toolbox. If you’re not testing, you’re leaving a ton of money on the table.

HyperTracker – I use Hypertracker in conjunction with Google Analytics and Google Website Optimizer. Hypertracker allows you to setup seperate tracking links for each of your individual traffic sources so that you can see exactly how many visitors, subscribers, and sales are being generated from each traffic source. This allows you to quickly and easily identify which traffic
sources are producing the most results. If you’re not tracking you’re marketing then you’re flying blind. If you want to create a real business online you MUST track everything you do so that you know what’s working and what’s not working. You can then zone in on the high-leverage traffic sources which are producing the most results.

W3ROI – W3ROI is very similar to HyperTracker while adding some extra advantages for those who want to track their PPC campaigns.

Clicktale – Clicktale is a fascinating little tool that provides some very interesting insights into your business. Basically, Clicktale records how people navigate and interact with your website. It then creates visual reports that show where your visitors look, what parts of the page they’re clicking on, which parts they skip and how far down they scroll. This can help you optimize the designof the page for higher conversions.

Graphic Design:

99Designs.com – The #1 online marketplace for graphic design. 99designs allows you to post a graphic design contest where multiple designers compete for the winning bid. So you can get literally hundreds of people creating designs for you and you only pay the one that you decide upon. What I really like about 99designs is that you get to see lots of different approaches and variations on your graphic design project. So instead of just having one designer create a single design for you. You have multiple graphic designers coming up with LOTS of different variations and you get to choose the one you like best.

http://www.minisitegraphics.com/ – One of the best in the business. Sean has created designs for Ewen Chia, Jimmy D. Brown, Michael Rasmussen, Russell Brunson, and many others.

http://wowminisites.com/ – WowMiniSites creates GREAT looking graphics at a great price.

Video Creation:

Camtasia Studio – I use Camtasia for ALL of my video creation. It allows you to create professional videos and screen captures with ease. If you have never used it, then no problem as they have free to access video tutorials to walk you through everything you need to know to use the Camtasia system.

Tech Support:

WebSupportTeam.com – Outsource your techie stuff for just $99 per month. The WebSupportTeam will upload your websites, setup squeeze pages, setup opt-in forms, add PayPal payment buttons, install scripts, add Aweber follow up messages, configure Aweber settings, integrate Aweber with 1ShoppingCart, and much, much more! Don’t let the tech stuff get in the way of growing your business. The WebSupportTeam has a large team of people who can get it done quickly and affordably.

Customer Support:

http://www.shieffservices.com/ – Outsource your customer support.

HeroDesk.com – Another great place to outsource your customer support.

Transcription:

InternetTranscribers.com – This is one of the VERY best transcribers online. HIGHLY Recommended.

Legal Stuff:

LegalZoom – Allows you to easily setup an LLC or incorporation for your business.

The Ultimate Internet Marketing Toolkit Is Back

My creation the Essential Internet Marketing Toolkit has now been updated with even more great reviewed & tested new tools & resources for all your marketing needs.

Ever wondered how the Pro’s always seem to get more done..?

imgresNow you can find out exactly how with the insider’s guide to the very best time & effort saving tools & resources available, and the best bit is most of them are actually free.

Knowing the right tool to use for the job is often all that makes the difference between an expert and a struggling ‘newbie’, now you can get the shortcut to being the expert and saving hours of your time on hundreds of different marketing tasks.

The brand new updated Essential Internet Marketing Toolkit has over 700 tools and resources researched, rated and reviewed for you, so you can find exactly what you want for any task in just seconds!

My team and I have over 2 decades of experience with these kind of tools so we know what we are talking about, AND we’ve taken months to review and rate the very best stuff for you, here is just a taste of some of the 700+ “Golden Nuggets” covered inside:

Inside the members area you will find many helpful ideas to get the new IM’er or the established marketer to a higher skill level, from the basic to the most advanced SEO tools many which are free to use. Most Internet Marketing subjects have been covered from, list building secrets to landing page creation, website design & the best plugins to use, we even cover the best hosting companies for all your needs. Payment processors to shopping carts, the greatest ways to split test and spy on your competition.

imagesInterested in doing a webinar or a podcast? Then this is a cool place to start, inside are pdf’s on both subjects along with interesting resources to use along the way. Reviewed are the best webinar services to use.

Gold Nugget #1: Affiliate Network Report – Which Are The Best Affiliate Networks for Specific Tasks?

Gold Nugget #2: SEO Resource Guide – What Are The Best SEO Resources?

Gold Nugget #3: Web Marketing Toolkit – The Web Marketing Tools You Can’t Do Without!

Gold Nugget #4: Screen Measuring Utility – Speed up your Image Edits!

Gold Nugget #5: Real-time Colour Picker – Find the #HTML or RGB Colour of Anything in Seconds!

Gold Nugget #6: Quick Font Pre-Viewer – Find the Right Font The First Time!

Gold Nugget #7: Data & Log-in Security – The Free Utility That Protects Your FTP Log-ins & Sensitive Data

Gold Nugget #8: Change Your Site Styling – Change Your Site Headings/Text Styles/Backgrounds Quickly

Gold Nugget #9: Play Almost Any Media File – This Player Plays Most Media File Types!

Gold Nugget #10: Install Disks Without a CD – Backup your DVD’s & Install Your Software From an ISO file

Gold Nugget #11: Screen Sharing – See What your Outsourcers/Workers/Colleagues are Doing

Gold Nugget #12: Easy Forms & Payments – Make Forms, Capture Leads, & Take Payments!

Gold Nugget #13: Advanced Domain Checks – The Average Domain Availability Check is not Enough…

Gold Nugget #14: Get Into Locked Out Sites – Locked Out? – This Utility Will Get You Out of a Hole

Gold Nugget #15: Create PDF’s FREE – These PDF Utilities are Simply Awesome!

Gold Nugget #16: Batch Image Resizing – Need to resize/rename a load of images?

Gold Nugget #17: Enhanced Code Editor – A Quicker Way to Edit your HTML/PHP/CSS Code

Gold Nugget #18: Share Files With Others – Backup to Free Cloud Storage & Share files With Others

Gold Nugget #19: Instant SEO Scoring – Want to know SEO info for any Search Engine Listing

and those are literally just a small snapshot of what’s covered in this massive marketing toolkit!

You’ll keep finding new “gold nuggets” in this for weeks & months to come, it’s your new “go to” guide, just like having one of these experts to call on whenever you need it!

If you would like to become a JV partner of mine then click the link http://essentialmarketingtoolkit.com/partners

 

 

List Building Is An Art

Discovering the art of list building is essential to your Internet Marketing needs, but it doesn’t have to be as difficult as you might think. Affiliates, product creators and business owners need to know exactly how to do this very important step in order to increase their customer base.

In the above power point presentation you will discover the best ways to make the most of your website visitors with list building, by utilising your squeeze page correctly.

You will also find out ways to grab the attention of those people who are sat on the fence about your offers, and how to get them to become a subscriber.

Inside also find out how to track & tweak your squeeze page for best results.

Create awesome looking landing pages

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

 

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

You Will Never Have A Viral Blog post

We all, as bloggers and business owners crave that one day what we write about will be seen by the masses, we need our posts to go viral. A single viral blog post can make your website a hot property and create a huge buzz around your business brand very quickly.

imagesSo what makes a post go viral?

Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media shares. Here are some examples and lessons from blog posts that went viral.

 

 

 

1. Positive content

Uplifting content gets shared more than you may believe. Practical advice that can help improve life skills is always in demand. There are countless posts that hand out tips on leading a happier and more fulfilling life. Some do it better than others and make readers care enough to share.

I discovered “30 Things to Stop Doing to Yourself’” on StumbleUpon. The post has garnered over half a million likes, over 20,000 tweets and thousands of shares on other social media.

a. The enticing headline:

A post’s headline is a key viral driver. Unless it motivates readers’ enough, it won’t get clicks no matter how great your content may actually be. Negative headlines have been seen to convert better than positive titles. Readers can be skeptical of positive superlatives like ‘best’ and ‘most’, perceiving them to be cliché or an attempt at endorsement, and view negative ones like ‘worst’ or ‘never’ to be authentic and impartial. In this post, use of the negative word ‘stop’ makes readers pause and wonder if there’s something they’re doing that they shouldn’t.

b. The list

Time and again, studies and split-tests have shown that headlines containing numbered lists attract massive click-throughs.
c. Structure:

Online readers get put off by chunky paragraphs and scarce use of bold and italicized font. “30 Things to Stop Doing to Yourself“’ presents 30 points in numbered list with no more than four lines under each. It’s easy to read and digest.
d. Actionable tips:

The post offers readers actionable advice that can be incorporated right away. Every tip tells you what to stop doing and what positive action to take. Some also have links to books on a similar topic for further reading.

2. Personal stories

A well-told first personal account of an experience and lessons learned thereof adds authenticity and makes for an interesting read.
Consider a recent LinkedIn post ‘Why I won’t take your business card’ that was shared 281 times and elicited several comments and opinions (some from the top 1% of most viewed profiles on the network).

The post discusses the importance of building relationships over making an explicit sale at networking events through the lens of a marketing strategist who found herself in a similar situation.

While the honest narrative is compelling enough to encourage responses, the author ends her post by asking questions and soliciting comments. A simple “do you think……” or “I would love to hear your opinion on……” at the end of your blog post can nudge readers into leaving a comment. Even one or two comments encourage more people to comment, which in large part, can be attributed to the psychological phenomenon known as ‘social proof’, where we are influenced by and conform to others’ actions.

Another hugely shared (4,685 times on LinkedIn) post ‘Four Business Rules I Learnt in Kindergarten’ is an example of the author’s creative and playful approach to discussing a serious business topic. Attracting over 400 comments, the post struck a chord with readers for delivering simple yet valuable lessons we sometimes tend to oversee. A black and white photograph accompanying the post gives it a warm picture book feel, and really sets it apart from other LinkedIn posts.

3. Make it intriguing

imagesExplore ways to deliver useful content without sounding like thousands of other posts doling out tips and advice on the same topic.

A great example is ‘Marriage Isn’t for You’, which not only managed 10,000+ shares on Twitter and Facebook, but also landed the writer a book deal.

Two things work for the post:

The interesting headline that instantly incites curiosity. There’s also more to the headline than meets the eye (a clever move by the writer), which lifts the value of the post.
A refreshing and heart-warming take on marriage. Check out the post here.

Say you’re giving financial advice to entrepreneurs. A title such as ‘Here’s Why You Can’t be the Next Millionaire’ is a more intriguing title than ‘How to be a Millionaire’, which is pretty standard stuff for blogs in your niche.

Instead of saying what you should do to set the cash registers ringing, you can explain what you may be doing now that’s keeping you from being the next millionaire. ‘A Little Mistake that Cost me $7000 a Year’ is another click-worthy title and an interesting lesson on preventing financial mistakes.

If your title is a click-magnet, make sure your content sustains the curiosity created by it. Also remember that it may not be possible to drum up a captivating, click-worthy title for every post.

4. Capitalise on the most happening news events

Readers tend to get behind blog posts surrounding buzzing news and major events they’re exposed to on news sites, in the papers and on their social media pages.

Oxfam GB timed their blog post on maternal health around the birth of Prince George, a hugely popular event that took the web by storm. The charity organisation used Facebook to draw attention to their blog post and delivered the important message that every baby’s arrival into the world is a cause for celebration.
Use Google Trends, BuzzFeed, Twitter, Digg, StumbleUpon and Reddit to stay on the pulse of trending news items. Explore possible ways of relating news stories to your niche. Lessons, opinions, potential consequences : there are many ways in which you can use viral news to grab readers’ attention and encourage shares.

Finding blog post ideas

Viral Blog posts with useful content keep readers coming back for more. You must keep posting new content on questions people are asking, topics they’re searching for, and discussions they’re having online.

It continuously supply blog post ideas. You’re sure to find issues and topics that may have escaped your radar. Don’t worry about the spelling, grammar and style of forum posts, they are bound to be very casual. Focus on what people want to know about and the kind of problems to which they’re soliciting advice from fellow forum members.

Identification of forum members occurs through user names and some forums also allow guests to comment. Naturally, discussions are honest and open. This gives you a chance to really get into people’s minds and understand their needs, problems, interests, fears and lifestyles.

Quora

It is an authoritative and popular Q&A social media site that can help you zero in on winning blog post ideas. Its early adopters were technology pundits, internet marketing gurus and entrepreneurs. As such, the content quality and credibility of the site ranks highly.

You can type a keyword to see questions related to your topic. You can also test if potential blog topics may generate interest and response from readers by posting questions and seeing if they’re answered.

Yahoo! Answers

It is another community-powered Q&A site covering 25 categories. You will not find as high a number of intellectually curious and elite members on the site in comparison to Quora. There is, however, no dearth of opinions, musings and personal experiences, which can spark off interesting blog post ideas.

Parting tips

Here are a few more tips to make your content move and become viral posts.

Analyse blog comments for ideas
To increase views, link to past and future posts
Post to Facebook, Twitter and Google+
Submit to Reddit, Digg, Delicious and StumbleUpon.

What about you? What content and headlines have you found to work? Look forward to your insights in the comments below.

Three Top Tools

Below are three top tools to consider for any Internet Marketing campaign.

Clarity.fm – This has become my favorite spot for on-demand
business advice from some of the best business minds online.
Clarity has created a revolutionary platform that allows you
to setup one-on-one calls with over 20,000+ experts.
It’s like mentoring on-demand.
They have some of the best experts in the world on business
development, sales funnel strategy, blogging, social media,
email marketing, product development, WordPress rockstars,
and more…
Putler – I consider this a must-have sales analytics app.
It allows me to view all the important stats in our business
in a single glance.
You can easily see how many sales you’ve made today, search
for a specific customer, issue refunds with a single click,
cancel or suspend a subscription, and track your monthly
revenue goals.
Integrates seamlessly with PayPal, Stripe, Authorize.net,
2Checkout, Shopify, and many others.
It is a great All-In-One Marketing Dashboard.
ClickFunnels – One of my favourite new softwares of the year.
It’s similar to LeadPages in that it allows you to create squeeze pages,
sales letters, webinar pages, thank-you pages, and more in about 5-10
minutes with a WYSIWYG editor.
However, ClickFunnels takes it one step further because it also integrates
with all the top payment processors. So you’re not just creating pages.
But an entire sales flow.
You select what type of funnel you want to create (Launch Funnel, Webinar
Funnel, Sales video Funnel, TripWire Funnel, etc…) and then you
point-and-click to choose which page you want to use for each step.
Clickfunnels then strings them all together in one complete funnel.
Adding people to your subscriber list, taking payments, and even
creating an entire member’s area!
These few top tools can take your internet marketing to a brand new level.

Video Strategy

If you want to spice up your Web presence, it may be time to consider implementing a video strategy.

If you aren’t convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online content videos in February alone. Moreover, Invodo research shows that consumers watch video 60 percent of the time when it is available, and that 52 percent of consumers who watch product videos claim the videos make them more confident about their purchases, which helps to reduce return rates.

In addition to those stats, implementing a video strategy can help your enterprise drive site traffic, improve time-on-site and engagement metrics, increase conversion rates and grow its social fan base. That said, producing videos can be a complex and even an intimidating process if you’re just starting out, which is why Website Magazine has compiled 10 tips that will help you become an overnight Web video superstar, just check them out below:

1. Get Good Equipment

While a simple Webcam along with a free online editor is suitable for composing basic videos, you should consider purchasing higher-end equipment if you intend on producing videos on a regular basis. For example, if you are creating product videos that include a lot of detail, you should invest in an HD camera. Also, there is nothing worse than trying to edit a shaky video, and since shooting a steady video with a handheld camcorder is harder than one would think, a sturdy tripod is also a good investment. In addition to those pieces of equipment, some of the Web’s free video editors, such as YouTube or WeVideo, don’t include as many features as you might want, in which case you should purchase a more robust video editing platform, such as Apple’s Final Cut Pro or Adobe’s Premiere Pro. Lastly, if you’re struggling with capturing sound, a microphone will certainly help with this problem.

2. Make a Plan

Before your jump into the production stages, you must first create a plan for your video. For example, what is the goal of your video? It could be to drive more traffic to your website, to inform your audience about a new product or to foster a better relationship with your customers. Once the goal has been identified, you must decide what type of video will allow you to reach this goal, such as a demonstration, an advertisement, a comedy or just a straightforward informative piece. You might still need some inspiration for your content, in which case you should check out TubeRank. This platform enables users to set three conversational triggers in order to view similar videos that have been successful on the Web as inspiration.

3. Write a Script

You may be good at giving off-the-cuff speeches, but that is not the best strategy for video content. This is because online videos have the ability to be seen by millions of people, and you don’t want any flubs to take center-stage over your content. By writing out a script, you can make sure that you include every important piece of information into the video and that your thoughts are organized so that the video isn’t too long and turns your viewers away. Additionally, you might even be able to find a way to fit some quirky or entertaining tidbits into the script that would be harder to implement when improvising. That said, don’t rely so much on your script that you come off as stuffy in your video, because it is important to show your personality in order to be more relatable to your viewers. This is where practice comes into play…

4. Practice Makes Perfect

Before you start shooting, make sure to practice because you need to be confident in the content that you’re selling. While you should practice in front of an audience at least once so that they can give you some tips for improvement, the best way to self-identify areas of improvement is by simply reading the script aloud and recording yourself with a Webcam. This will not only get you familiar with being on camera, but it will also give you an opportunity to analyze your voice (did you pronounce every word correctly?), as well as an opportunity to identify any nervous ticks you might have. Furthermore, by reading the script aloud, you will feel more comfortable with its content and be able to edit areas that don’t sound quite right.

5. Just Do It.

This step is pretty self-explanatory: Just do it. While your first video will most likely end up not being your best in the long run, it will help to give you confidence, which will go a long way in future productions.

6. Put On Your Editing Pants

After your video is shot, it’s editing time. It is important to note, however, that the amount of editing you will have to do depends on your video’s quality, content and purpose. For example, if you’re a skincare line that is shooting a product demonstration, you may want to splice in some close-ups of a model’s skin during a step-by-step demonstration. Conversely, if you’re a pet store that is putting together a video of your customers with their pets, it might be appropriate to use some unique effects, such as custom graphics, or attention-grabbing transitions when switching between photos and videos.

7. Don’t Forget About Audio

While you should certainly make sure your audio is consistent throughout your video during both the shooting and editing processes, you might also want to consider adding background music or sound effects to specific parts of your video. If this is the case, make sure you have permission for any audio you add to the video. YouTube, for example, allows users to access select audio from Creative Commons for their videos.

8. Ask for Feedback

After the video is edited, it is a good idea to show it to colleagues before publishing it to the ’Net. This is because an extra set of eyes and ears might see or hear something that you didn’t, such as a black spot between transitions. Furthermore, outsiders might suggest adding an element that you had previously overlooked, like captions or additional images or video footage.

9. Distribute

Once you are mentally prepared to become an overnight Web video superstar, it is time to start distributing your video across the ’Net. If you are not hosting the video on YouTube, then you will need to use another hosting platform like Vzaar or Brightcove. Once the video is up, it should definitely be featured on your website, but you should also create social and email campaigns around it too. By sending the video to your subscribers and sharing it with your Facebook, Twitter, YouTube and Pinterest fans, you are increasing its audience reach and its chances of going viral.

10. Measure

After your video is published, it is time to start measuring results. While you should definitely evaluate metrics like views, time watched and completion rates, you should also analyze traffic spikes on your site because of the video. It is also important to monitor the devices and channels customers are using to view the videos, as this can help you tailor future video content and promotion strategies based on the audiences who respond best to this type of visual content. Additionally, to measure the popularity of your video across the social Web, you should analyze popular engagement metrics, such as shares, likes, comments, retweets and replies.

Forum Marketing Minefield

Forum marketing is a great way of marketing if you can do it the right way. But it can be a financial equivalent of stepping on a land-mine. Forum marketing is basically showing your expertise and building a reputation. It does exactly that if you do it the right way. But done wrongly it reflects your lack of expertise and turns your name to mud.

Once you have decided the forums to use, go through their rules and regulations. Each forum’s rules are different. Many have some topics banned, some allow advertisement and some don’t. First learn the rules of the road. Not following the rules will make you banned in the forums. Even if it is allowed you should not advertise through your posts or comments. Rely on the signature to promote you and your business.

Before you start actual postings go through the contents of the forum thoroughly once. By reading the forum you will have a good idea about what the forum is all about and the best way you can approach it. If you try to barge in, that will have a negative impact within the forum and that is one land mine you would surely want to avoid.

 Always remember that along with the new comers the best known brains in the online marketing industry are also posting in these forums. So, before you post something on a given topic or try to comment on a post make sure you have the necessary expertise to do that comment. If you do not have the necessary knowledge and shoot from the hip then at best you will be ignored or at worse, experience marketers will call you to task and that will ruin your reputation.

There is nothing wrong in creating a little controversy in these forums. I sometimes acquire some of my best and most successful business ideas from such forum topics which have created some form of arguments within the ranks. But this is entirely different than from being called a fraud.

Comment when you can help someone with a problem, the forums is all about helping each other with a common goal. If you can provide help then go for it. Good or bad the reputation you create in the forums will be synonymous with you throughout your online career and internet marketing.

For the Internet Marketer, affiliate marketer a good first stop to go to is the Warrior Forum

Split Testing Tools

split testING

split testing is at the heart of every response-based marketing campaign. split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version. The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test. A/B split testing is where to you take Version A of a website or banner and test it against Version B. A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time. Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

The star rating is out of five and is only based on my opinion. The tools listed below all do different things but some have the ability to do more.

Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help. What makes this software unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Split Test Accelerator was once the biggest player in the split testing arena. It is a very powerful testing software that is installed on your own server. One thing that STA offers is Taguchi testing. Taguchi allows you to mathematically calculate the best version of a website, based on incomplete data. Taguchi can run tests that mathematically piece together the best combination. It is good for small sites looking for fast results. Using Taguchi with split test Accelerator is however optional.

 

Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use split testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and split testing Pro does the rest of the work

 

Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads. This is especially useful if you do a lot of affiliate advertising on your sites. Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead. Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest click through rate.

 

CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests. What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

 

Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and Click Through Rate you got on two different ads and split tester will tell you how likely it is that you have a statistically significant winner. It’s fast, simple and easy.

Five Second Test can give you a preview of what people think of a page you are going to test, before you test it. It can also help you identify what elements on your page you should split test. Here’s how it works. First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page. Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?” The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

 

Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch. Instead of writing your own ad copy to split test, Boost CTR (Click Through Rate) allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads. Basically, this tool allows you to get access to dozens of world class copywriters. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.