Everything You Need To Know About Headline Creation

There is no more valuable skill you could acquire as a marketer, than the  skill of creating attention grabbing headlines. It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your sales, improve your cash flow, and boost your profits!

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headline creation tips

Headlines are your “front line” to any market. It’s the first thing most  prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.

If you want your messages to get noticed, if you want to be heard, if you want to make a splash in the marketplace you need to have headlines that not only work, but, work extremely well.

Below are a few tips on headline creation.

1. Grab your target prospect by the jugular! Get right to it– don’t beat around the bush. Reach out daringly and directly in a way that’s impossible for prospects to overlook.

2. Make your headline tempting, teasing, and tantalizing. Touch a nerve in your prospect. Generate a headline that’s difficult to forget so your prospect is “driven” to find out more.

3. Keep it clear and concise. Refine… rewrite… reduce… and otherwise modify until you have your headline down to a brief statement with an unmistakable message. Craft a handful of words that resonate with your prospect. Most people today prefer information in quick, easy to digest, bite-size pieces.

4. Compose your headline with an understanding of the sheer volume of competing messages that are all vying for the same prospect’s attention. You want people to perk-up… to pay attention to your message… so you need to develop a headline that advertising-weary eyes will find appealing. Entice prospects into the rest of your message with a riveting opener.

5. Consider it your most important hook– a line or two you run at the top of a display ad or marketing piece to lure attention. In effect, your targeted headline says this, “Here’s something important, unique and of value to you, dear prospect. Pay attention here or you’ll miss out”.

6. Stick to a single, coherent idea or concept with your headline. Focus on one powerful thought that is easily understood and absorbed in an instant. Think of your headline as a “grabber” that must be compelling enough to interrupt the busy prospect and get him to notice your message. Your headline does its job when the otherwise indifferent reader is pulled into the body of your message. One strong idea is all you can reasonably expect busy people to grasp in a quick glance.

7. Summarise your main selling point as a headline. Readers should get the gist of what your entire message is about by reading headlines and sub-headings only. By offering your strongest selling point up-front, you help attract prospects who are genuinely interested and you’ll help turn away the “tire-kickers”.

8. imgresCapture attention quickly. The single, most important task of any headline is to get noticed. One way to get noticed is to stand out from the crowd. Think of your ad as a telegraphic communication, conceived for the purpose of attracting qualified attention from the maximum number of prospects. Your headline needs to hit hard and hit fast.

9. Be careful about making statements that others could easily claim as their own. Generic benefits that others offer are too common to be effective. Add an original twist with a specific promise or result. Do something radically different and you’ll get noticed.

10. Convert facts into meaningful prospect benefits. Avoid headlines that are mere factual statements about a product or service. The facts are only features and features by themselves, don’t sell. Prospects are attracted by what those facts mean. It’s the sizzling benefits and mouthwatering descriptions that draw huge numbers of prospects.

11. Be upbeat and positive. Paint a bright future. Offer workable solutions that provide hope and inspiration to your audience. Avoid gloomy, negative headlines. Raise the spirits of your audience with an upbeat, helpful approach.

12. Simplify your message so it’s easy to grasp. Don’t force people to stop and think about what it is you’re trying to say, or you’ll quickly lose the audience. Your prospects won’t waste any valuable time trying to figure it out. Make it easy for them.

13. Distinguish your message from all others. Take a road less traveled. Try an approach that’s different from the typical or traditional. You’ll attract more attention when you break the mold and do something that sets you apart.

14. Strive for a provocative headline. Formulate words that jar your prospect to grab his attention. Compel your audience to read on to get the full story. Insist on the strongest, most compelling collection of words. If your headline fails to capture an audience, the rest of your message won’t even be noticed. Be bold. Pull out all the stops to seize maximum attention.

15. Promote unique advantages or benefits down to one powerful sentence that packs a punch. One format that works is to string your top three benefits together into one statement. Choose the most important, most valuable claim or promise you can offer your prospects. The appeal of a huge promise is what lures prospects.

16. Choose the best 6 or 7 headlines from your longer list of possibilities. Then, put yourself in your prospect’s shoes and select the one heading most likely to stop you in your tracks, if you were scanning a page of classified ads or flipping through a magazine.

17. Do the unexpected. You’ll arouse interest and curiosity so the reader will be drawn in to find out more. Catch prospects by surprise with something interesting. Anything out of the ordinary quickly commands attention. The worst thing you can possibly do is to offer the same old boring headlines that have a similar look to many others.

18. Zero in on the thoughts that are foremost on your prospect’s mind. The more accurately you pinpoint this mindset, the more likely you’ll engage the interest of an increased number of readers. Research is the key.

19. Spark interest by first identifying a problem the prospect has been forced to endure because until now, there was no alternative solution available. Identifying the specific problem helps target qualified prospects, builds rapport, and then sets up the scenario for your new, improved miraculous or magical solution.

20. Craft a headline that piques the readers’ interest. A good headline makes you want to know more. It induces interest by planting a seed of possibility.

21. Customize a famous quotation so it supports your sales message or enhances a major benefit. Look for quotations everywhere and save them in a file folder. When you need a headline with a different twist, pull out your file and begin playing around with different word combinations.

22. Indicate why your audience should believe your claim. Provide detailed proof later in your body copy, but at least hint up-front, at some credibility building evidence to justify your claims. A sub-heading is a great location to suggest supporting proof.

23. Trigger a powerful emotion in your audience. Add a “feel good” or “peace of mind” component and your message will be well received. Present benefits that evoke powerful emotions. Determine what the important issues are that influence prospects, and then zero in on these key concerns. Headlines that stir emotions motivate active readership.

24. Try presenting what your product isn’t, before revealing what it is. This helps to carve out a special niche in the marketplace and it arouses curiosity because the reader can identify with claims about what your product is not, which is exactly the thing many competitors are pushing.

25. Appeal to the anger and frustration experienced by prospects. This tells the prospect that you’re acutely aware of the problem and you understand how he feels. Bingo! Instant rapport.

26. Be clear enough in your wording to at least hint at the benefit you have to offer. If the main headline isn’t crystal clear on the benefit offered, use a sub-heading that directly expounds on that benefit. Avoid blind headlines that may attract attention, but aren’t followed up with a big benefit promise.

27. Turn passive, scanning readers into active, interested prospects by encouraging action by issuing a direct command somewhere in your headline. Many people, consciously or unconsciously, prefer to be led by others, rather than initiating an action. Including a call to action can help boost response.

28. Establish a position of prominence by raising the perception of your product or service to heroic status. Make a compelling promise. Elevate your new, alternative solution to a superior level. Use this strategy when offering a radical, new approach to a long-endured problem that’s costly or challenging to deal with. Anything that makes life easier, more enjoyable or less expensive, a solution that promises more gain and/or less pain, could be considered a welcome addition to the marketplace.

29. Ask a question. Provoke people to ponder. Relevant, targeted question headlines are something few can resist. They involve the reader and draw him deep into the heart of the message. Carefully constructed question headlines beg to be answered and therefore, pull prospects inside.

30. Encourage prospects to take action. Challenge the reader to make things happen, to take charge, in order to improve some condition or circumstance in their lives. Use an alluring promise with a substantial reward.

Want An Internet Marketing Business

Questions to ask yourself before starting your internet marketing business.

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  1. Why do I want my own internet marketing business? If you have no “why” then you will find this venture very difficult.
  2. What interests, talents, skills and strengths do I have that will assist me in running my new internet business? Write them down list them all and think of ways you can include them in your marketing. Work with people who have similar ideas to yours, you don’t have to do this alone.
  3. What are my strengths and weaknesses? Concentrate on what you are good at, outsource what you struggle with even if it costs money, speculate to accumulate.
  4. What skills do I need to learn to improve on to run my business effectively? Never be afraid to learn new things or ask for help, remember the only silly question is the one never asked.
  5. Do I enjoy challenges? This isn’t just aimed at business but includes everyday life too. Challenges are good for your progression and learning.
  6. Will I be doing work that is meaningful and really interests and excites me? When you do things you enjoy you will concentrate  better, and therefore do a good job, self motivation and enthusiasm is a key part here, get a kick out of what you do in your daily life and business.
  7. Do I really have a money making idea? Many people have ideas, but is it a money making idea? A good internet marketing business idea needs to address a problem, a need, a pain that people are faced with, give them the solution so they will buy from you. Research is vital here to see if you have the right money making idea to give you results.
  8. Who are my ideal target customers? It goes without saying all business needs customers to survive, top businesses know exactly what their customers desires, needs and wants are and how to give them the solution to their problem or search.
  9. Who are my competition? In order to stand out from the crowd you must find out everything possible about the competition indirectly and directly, especially if they are in the same niche as your business.
  10. What can I offer that my competition doesn’t? People buy from people they know, like and trust so you need something that will stand out above the rest. You need to become the market of choice in order to succeed and grow your internet business. You need to set your stall out in a way that you can compliment the competition and not see them as a rival, work with the competition and not against them, at times join forces with them. Compete against yourself only, strive to be the best you can be day by day.
  11. Have I established business goals? Setting goals is a very important part of any business plan, but that is only a small part of the picture, achieving goals is the most important thing. To do this you need to take small steps to accomplish your goals, break them down to make them easier to achieve.
  12. Am I a self starter? When it’s your business you are in control, you have no one to answer to, no one to tell when and how to do things, so perhaps this section should be titled, are you motivated! You need to get things done, having an internet marketing business is not easy there are so many distractions, do something meaningful, something you enjoy and complete the task in hand.

CLICK HERE TO JOIN ME IN ONE OF MY INTERNET MARKETING BUSINESSES

Put your imagination to work.

This going to be a very different post today entitled, “put your imagination to work”.

The majority of people live in a very tangible world. They base their lives, their thoughts and capabilities along with their ambitions on what they can actually see. However the minority of people live in a visual world, based on what is actually possible and not just what can only be seen around them. This minority use their imagination in such a way to see what is possible and achievable. This is because imagination points to all that we might yet discover and create. Therefore as Albert Einstein said, “Imagination is more important than knowledge” is very true.

Successful people use their imagination more than most. The difference being that the successful person will act upon an idea, some will be good, some will be bad; some will be mediocre and other ideas brilliant. The important thing here is that in order to become successful as a business owner or entrepreneur you must keep your imagination switched on in order to create new and innovative ideas. To an entrepreneur anything is possible.

Imagination is the greatest tool we have as human beings. When it is nurtured correctly, developed and properly used it is potentially the most powerful tool in the world.

Fire up Your Imagination.

The first stepping stone on your journey towards success is to imagine. We all have the power to imagine. The main problem is that not everyone knows how to use their imagination correctly; therefore it is an untapped power. Creativity is seen as the single most important quality by many of the world’s most successful people. In fact it is said that they favour creativity and imagination over any other factor within their own mindset. Creative thought is powered by imagination, and this provides the key to unlocking an individuals potential.

In the proceeding posts we will be showing you some great tips on how to make your imagination work for you and your business.