Many Internet Marketers overlook Twitter as they see it as a waste of time.
However, ignore at your peril because not only can it generate substantial profit for you in the long run, it will also help you understand your market more effectively. The more you understand your target market the more you know about these people and what makes them tick. Therefore you will be more effective when it comes to selling to your customer base, which equals more money in your pocket.
Twitter, along with most other social media sites, has become a very important source of information for people looking to make online purchases. Many go to Twitter to ask questions or gain opinions from friends and followers regarding various products and services. It is estimated that 40% of social media users take this into account before buying anything, it is like word of mouth, but done in cyber space, therefore very effective form of advertising.
Just like any marketing strategy you need a plan, without one your chances of success diminish quite considerably. So your first objective is to find your target market, which is not as hard as you might think.
As is the norm these days many third party applications, websites and services have popped up to make our life easier when it comes to working with Twitter. One such site is Twello, which is the yellow pages of Twitter. Twello allows you to search for users by categories which are split into personal and professional ones. So for example if you are in the internet marketing niche you can choose the marketing category and then narrow your searches further by searching for specific keywords.
Other Effective Tools To Consider
Twitter Search is Twitters built in search engine which can be helpful in finding prospects.
Twitter Fall allows you to search keywords and hash tags.
Social Mention is especially useful since you can search a wide range of social media sites, regular websites, world news and almost all keywords found on the internet. Can also be used to identify prospective clients as well as staying up to date with what people are saying about your own products or services.
Twitterment & Tweep search are two highly effective search tools that are slightly more useful than Twitter search engine because they can search the bios of people thus gaining a great deal of demographic information about someone.
Nearby Tweets allows you to find users according to there location and then also allowing you to narrow down the results even further by searching by keyword.
Tweetadder The most effective Twitter automated follower building & management tool of all time. TweetAdder saves the time and expense of locating and following niche users so you can spend more time engaging with the twitter users that want to hear what you have to say and stay connected with them.