Internet Marketers Tools Of The Trade

There are hundreds of different tools and services out there to make our lives a lot easier as Internet Marketers & Online business owners. Some of them are amazing and some of them not so great. So I have decided to put together a selection of some of my favourite resources online.

Blogging:

WordPress: The number one blog publishing platform online. I run all of my blogs on WordPress. It’s free and extremely customisable. WordPress also works well for hosting your own products and membership sites.

Hosting:

Host Nine: This is hands-down my favourite web hosting company online. I have tried a number of different hosting services and this one has been the best by far. They allow you to quickly and easily install WordPress with just a few clicks of the mouse and they have an amazing customer support team, willing to assist your every need.

Amazon S3: The Amazon Simple Storage Service. I use this service to store and publish almost all of my videos. They have extremely reliable internet storage, which is great for hosting large files like videos and podcasts. Using Amazon S3 you’ll never have to worry about running into bandwidth problems. This can be extremely helpful – especially when you’re running a product launch.

EZS3 – Ok, so now you have your files uploaded to Amazon S3 but how do you publish those files and create video players that you can post to your website? That’s where EZS3 comes in.

EZS3 takes the technical side out of it – allowing you to quickly and easily upload your files, create video players, mp3 players, and then upload your media onto your website. Plus, they also have a complete stats program to show you exactly how many people viewed your video, listened to your podcast, or read your pdf.

Pretty cool!

And a must-have for anyone like me who really doesn’t like to mess with
the tech stuff.

Other Essentials:

FileZilla – Free FTP software

Survey Monkey – Create custom surveys in minutes in order to get feedback from your subscribers.

YouConvertIt.com – A Free online conversion tool that allows you to convert a nearly unlimited type of media file formats, including documents, images, audio, videos, etc… Convert your files to different formats quickly and easily.

Shopping Carts:

Clickbank – #1 Digital product marketplace online. Clickbank makes it super
simple to start selling your very own product and start recruiting affiliates.

Rapid Action Profits – The RAP platform has many of the same plug-and-play
features of Clickbank but with a TON more flexibility and features. First off,
they provide instant commissions paid through payPal. Affiliates get paid
instantly through PayPal. This can be a HUGE incentive for affiliates because
they don’t have to wait weeks to get paid.

Plus, because affiliates receive their commission directly from the customer
you don’t have to cut affiliate checks, do mass pays, or even send out 1099?s
at the end of the year.

Up to 100% commissions, easy affiliate management, 2nd-tier program, built-in split-testing, integrates directly with your autoresponder, one-time offers, upsells, and downsells.

If you’d like a complete review of Rapid Action Profits, check out our article
over here.

InfusionSoft – Infusionsoft is one of the premier shopping cart solutions available online. This is what you’ll want to go to once you’ve reached a certain level of scale online. It allows you to create a complete sales process with one-click upsells, downsells, order-page bumps and more.

It also comes with a very powerful affiliate program which allows for lifetime lead tracking – which means your affiliates not only get credit for the first sale but also for any of the backend sales. This is a HUGE benefit for affiliates.

Nanacast – Nanacast offers many of the same features as InfusionSoft
but it’s MUCH easier to set up. Much less technical hassle. Certainly one of the shopping cart solutions you should take a close look at.

PayPal – PayPal has become one of the easiest and most convenient ways to
pay online. If you’re looking for a very simple way to accept payments on
your website, PayPal will definitely do the trick.

Autoresponder Software:

Aweber – Aweber has long been known for outstanding email deliver ability rates and top-notch service. You definitely can’t go wrong with Aweber.

Get Response –Get Response has some of the best email deliver ability rates in the industry and it’s another great choice for anyone looking for the best autoresponder service.

Testing & Tracking:

Google Analytics – Track all of your incoming traffic for free. Google Analytics
provides you with an enterprise-class web analytics solution at no cost to you. Gotta love Google’s business model 🙂

Google Website Optimizer – GWO allows you to quickly and easily split-test your squeeze pages, sales letters, etc… This is definitely a must-have tool that
EVERYONE should have in their marketing toolbox. If you’re not testing, you’re leaving a ton of money on the table.

HyperTracker – I use Hypertracker in conjunction with Google Analytics and Google Website Optimizer. Hypertracker allows you to setup seperate tracking links for each of your individual traffic sources so that you can see exactly how many visitors, subscribers, and sales are being generated from each traffic source. This allows you to quickly and easily identify which traffic
sources are producing the most results. If you’re not tracking you’re marketing then you’re flying blind. If you want to create a real business online you MUST track everything you do so that you know what’s working and what’s not working. You can then zone in on the high-leverage traffic sources which are producing the most results.

W3ROI – W3ROI is very similar to HyperTracker while adding some extra advantages for those who want to track their PPC campaigns.

Clicktale – Clicktale is a fascinating little tool that provides some very interesting insights into your business. Basically, Clicktale records how people navigate and interact with your website. It then creates visual reports that show where your visitors look, what parts of the page they’re clicking on, which parts they skip and how far down they scroll. This can help you optimize the designof the page for higher conversions.

Graphic Design:

99Designs.com – The #1 online marketplace for graphic design. 99designs allows you to post a graphic design contest where multiple designers compete for the winning bid. So you can get literally hundreds of people creating designs for you and you only pay the one that you decide upon. What I really like about 99designs is that you get to see lots of different approaches and variations on your graphic design project. So instead of just having one designer create a single design for you. You have multiple graphic designers coming up with LOTS of different variations and you get to choose the one you like best.

http://www.minisitegraphics.com/ – One of the best in the business. Sean has created designs for Ewen Chia, Jimmy D. Brown, Michael Rasmussen, Russell Brunson, and many others.

http://wowminisites.com/ – WowMiniSites creates GREAT looking graphics at a great price.

Video Creation:

Camtasia Studio – I use Camtasia for ALL of my video creation. It allows you to create professional videos and screen captures with ease. If you have never used it, then no problem as they have free to access video tutorials to walk you through everything you need to know to use the Camtasia system.

Tech Support:

WebSupportTeam.com – Outsource your techie stuff for just $99 per month. The WebSupportTeam will upload your websites, setup squeeze pages, setup opt-in forms, add PayPal payment buttons, install scripts, add Aweber follow up messages, configure Aweber settings, integrate Aweber with 1ShoppingCart, and much, much more! Don’t let the tech stuff get in the way of growing your business. The WebSupportTeam has a large team of people who can get it done quickly and affordably.

Customer Support:

http://www.shieffservices.com/ – Outsource your customer support.

HeroDesk.com – Another great place to outsource your customer support.

Transcription:

InternetTranscribers.com – This is one of the VERY best transcribers online. HIGHLY Recommended.

Legal Stuff:

LegalZoom – Allows you to easily setup an LLC or incorporation for your business.

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