Dominate Your Niche In 50 Steps

Creating a site that gets a lot of daily traffic is something that needs to be maintained by consistently updating your website with great content and with the best SEO practices in mind. That’s why we’ve created this list of 50 things to keep in mind when trying to dominate your niche.

Creating a site that stands out on the web that gets hundreds of thousands of page views a month might not come across as an easy task, but by creating an awesome website with great content, it is an achievement that can most certainly be worked towards by anyone.

Follow these rules, and hopefully you’ll see plenty of progress and success in the months and years to come. Keeping content, usability, navigation, and more in mind, there are many avenues and methods that can be taken to help put you, your brand, and site, steps above the competition!

1. Create The Best Content To Dominate Your niche

There’s no better or more obvious way to dominate your niche then by creating the world’s best content. The better your content is, the better rankings and search engine positions your likely to see. But how do you create the best content? Don’t worry in this list, we made sure to add plenty of steps that can be taken to ensure the likelihood of better content being posted onto your site. One of which is by hiring more expert writers for your site.

2. Create The Best Blog Post Titles

Creating the best titles for your posts is one step that can be taken to ensure better content delivery. There are many benefits to focusing on your blog post titles such as better SEO rankings, as well as potentially longer times being spent on your site. Creating titles that are simple, yet invoke curiosity and explain what your content is about is a great first step to better blog post titles.

3. Ensure Your Site Loads Quickly

Ensuring that your website loads up quickly should be a given among most bloggers and webmasters. But when we get so involved in creating our website and content, load times can be totally forgotten or overlooked. To ensure your website loads up more quickly, minimize the number of plugins you use and use a theme optimized for SEO.

4. Make Your Website User Engaging

User engagement can play a huge factor for visitors coming to your site and how they perceive your website. By allowing individuals to post comments, and replying to those comments can allow for an increase in search term keywords, while providing a better and more helpful experience by users coming to your site.

5. Post Content More Often

You might see this method being used once or twice in this list and that’s because of its high importance to maintaining your site and establishing your brand online. The more content being posted on your site, the more of a presence you’re likely to have online and the better your reputation could become.

6. Offer a Product Or Service Not Offered By Anyone Else

Whether you’re an e-commerce site, a site that offers a service, or a blogger, offering something else that no one in your niche is offering can give you a huge advantage over your competitors. This could be anything from providing 24/7 help or promoting a product line that the online community in your niche feels so obliged to share with everyone else. Whatever it is, offer something no on else is offering to become the dominant player in your niche.

7. Make Your Site Stand Out On Social Media

Sites that stand out or make their mark on social media can provide your website with a boost in awareness, reputation, and even credibility. The more your website gets shared on social media, the more notice your website will receive. Focus on 1 or 2 major social media networks at first, then expand to others if possible. Use these networks as a method for branding your website and becoming known as a reputable source in your niche.

8. Brand Your Business & Website

Don’t just create a business or a website. Instead, you should always to attempt to create a brand that people will come to know and love. To better brand your business and or website, ensure that the website and content your posting has a purpose for your overall message.

9. Ensure You Have a Domain That Stands Out

Make sure you’re choosing a domain that is brand-able, and really stands out in your niche. Think of what people are more likely to click on when they see your future website listed on the first page or two of Google. Here is a small guide we created to help you create that perfect domain.

10. Use The Best Images

Using awesome images can have a major positive affect on your brand. If possible, try to capture and post some of these images yourself, instead of having to use stock photo sites every time. Taking the images yourself can go a long way in enhancing your website’s brand and credibility.

11. Create a Helpful Website To Dominate Your niche

Make sure individuals in your niche can find almost all the information they are looking for. All the questions relative to a product or service in your niche, should be answered by the content posted on your website, if you truly want to become a dominate player in your niche.

12. Avoid & Minimize Distractions Like Ads

The last thing on your mind when it comes to your website should be ad placement. That’s not to say you can’t have any. Just don’t make placing more ads within your content a priority. That’s not what leads to a great and successful site and can in-fact, compromise your long-term or future potential. Keep your advertisements or links as non-intrusive as possible.

13. Have a Good Variety Of Content

Don’t only ensure that you are posting consistently, but also ensure the content you posts comes in variety. This refrains your website from becoming overly repetitive and can give repeat visitors something new to look forward to daily.

14. Make Sure Your Website Is Well-Organised

A well-organized website will simply make your website easier to understand as a whole. To ensure better organization, use a menu structure and category hierarchy that makes sense. Also, make sure the categories being used are smaller sub-niche topics people in that niche are constantly searching for. That will make finding certain blog posts on your site easier than ever and ensure a much better user experience.

15. Become The Go To Resource

If you become the resource that everyone wants to visit in your niche, you can undoubtedly become a more dominant player in your niche. In order to become that go to resource, you need to ensure your website has content on many of the subjects and topics available in your niche. You should also ensure that content is being written with uniqueness and originality in mind.

16. Write Content No One Else Has Thought Of

Creating a website that promotes content creativity can help your site stand out in other ways. If you look at BuzzFeed for example, they’re actually a source of news who present their content in a much more engaging and trendy way. This is all due to the way they create their content and blog post titles.

17. Focus On The Details

Make sure you’re always focusing on the smaller details of the site. Aspects like font, color, headings, and more, can truly make or break your website’s short and long-term potential.

18. Write Lengthier Content, Guides, & How To’s

Ensuring there is a variety of content on your site can be made easy by creating really long and in-depth content that answers every question on that topic. Even though this content will be longer to create, its long-term rewards in terms of traffic, rankings, and credibility, will make it all worth it in the end. Visitors could also consistently be coming back to that content just as a reference or for getting an answer to a specific question.

19. Cover Everything Your niche Has To Offer

Don’t leave any stone un-turned, if you truly want to become the dominant player in your niche. If we take a look at CNN or FoxNews for practical purposes, we’ll find that the major news outlet covers absolutely every international news story they can on a constant basis. This means if you want to dominate your niche, constantly work towards filling your site up with more and more helpful content, that people can’t get enough of.

20. Grow Your Site With Age & Be Patient

Another important step towards dominating your niche, both now and in the future, is to allow your site to grow with age and practice patience. No website grows to its ultimate form overnight. It’s a process where the more content you add to your site, the more seeds you inherently plant for creating a more dominant online presence.

21. Post Often & Be Consistent

If you’re willing to let months go by without posting, you can never expect to be the dominant site in your niche. This is because there is a much greater likeliness your competitors are consistently posting. And if that’s happening, you need to make sure you’re on that same level or higher. Otherwise, why should your site be considered better or greater than theirs?

22. Hire Expert Authors To Write For You

One thing you can do as your site grows and grows is work on hiring more authoritative voices to write for your blog. This can essentially allow your website to become more of a resource for visitors who grow an increasing trust for the kind of content you publish.

23. Become An Authoritative & Trustworthy Source

Trustworthy sources will always achieve some of the highest rankings. But to build a website that established those two traits takes time and patience. For now, ensure the content or form of your content being posted is consistently being improved.

24. Get Noticed By Bigger Brands & News Outlets

Getting noticed by bigger brands and news sources truly means you’re headed in the right direction and can be a positive sign you’re posting the right kind of content. This means you should always create content other websites and brands are looking to share on their own.

25. Make Your Site & Content Reflective Of The niche Today

To become a bigger and better brand in your niche, ensure that the content of your site reflects how that niche is currently being perceived. It’s important to note that niches always go through changes overtime and it’s important for your website to reflect that. Technology changes, new products come out, newer innovations, etc.. Always try and capitalize on these topics trending in your niche.

26. Interlink To All Your Posts

By interlinking to your posts, you’re essentially creating an encyclopedia in its own way that can be used as a helpful online resource by visitors. Your ultimate goal in any niche is to help others. Interlinking to your posts therefore, is an SEO strategy that makes sense.

27. Write Content That Solves Problems

Seek out the problems individuals are having in your niche and create content that solves those problems. This will ensure better long-term SEO rankings and better awareness by visitors. Supplement your content with longer how to guides and tutorials that solve these long sought-out issues.

28. Create Lists Like This One

Creating lists is a popular method big brands like BuzzFeed and many others use to get the attention of visitors. They’re easier to read, browse through, and can be more fun to engage with. That’s because lists are a very straight-forward way of digesting many different kinds of content.

29. Learn To Outsource Various Tasks

Don’t try and manage all your web tasks alone. Instead, always work on building and managing a team who can take on some of these tasks for you, even if you can’t see the short-term profitability in doing so. This could lead to a better and more trusted brand over-time, by allowing you to focus on your most important tasks for long-term website growth.

30. Ensure Your Site Has a Contact Page

These three sections can ensure your website is more of a legitimate resource than others. By allowing visitors to contact you or know more about you, your brand, and vision can put you a step above other competitors who may have failed to do so. Ensuring visitors can contact you can further help your brand and promote more word-of-mouth advertising by those your brand has helped.

31. Make Your Content More Thorough

There are some types of content that simply require details and thoroughness. Always ensure that if you’re choosing a topic to write on, you cover all the bases, especially if that topic seems to require it more than others.

32. Supplement Content With Videos & YouTube

One way to ensure better variety and addition of content is by supplementing your content with YouTube videos. This can allow you to present content in a much more appealing way and allow you to ‘act out’ the content instead of writing it down for everyone to read. It can essentially also lead you to building a brand potentially twice as strong by creating both a YouTube and Google or search engine presence.

33. Ensure Website Is Mobile-Friendly

This is a fairly easy, basic, and straight-forward SEO strategy that will lead to better rankings and help you dominate your niche. For most, this is a one and done strategy that requires your theme to be mobile friendly. To ensure your website is mobile friendly, simply check out your website’s mobile status in Google Search Console.

34. Ensure Smooth Website Navigation

Focusing on your user experience is one great way to stand above the competition. Ensure smoother and better website navigation by adding a related content widget to the end of your posts. This increases the likeliness users will continue to visit other blog posts on your site. Provide related content you feel you’re targeted audience is interested in reading for a better user experience.

35. Focus On niche-Specific Keywords

For most bloggers, focusing on niche-specific keywords should be a given. Always make it your jobs, as an SEO enthusiast, to find both short and long-tail keywords you can base most of your content off of. These are the search terms people in that niche are searching for. The more keywords you can capitalize on and base great content off of, the more likely you’ll be found in the search engines.

36. Don’t Limit The Type Of Content You Post

As mentioned, mix up your content often. Never stick to just one kind of post as it’ll be much harder for your website to reach the majority of your audience. Types of content you can focus on include:

Reviews
Videos
Tutorials
Guides
How To
Opinionated
Lists

37. Consider Creating a Forum

Many of the dominant players in their respective niche have integrated a forum into their website. This is something you should only consider if it makes sense doing so and you feel is something you can manage or have a desire to achieve. Top websites like WarriorForum.com have built much of their reputation based on their forum alone.

38. Offer Lower Prices Or Higher Quality

One of the most important steps you can take if you’re an e-commerce site is to offer lower priced products than your competitor. Otherwise known as USP or unique selling proposition, this will give customers a reason to come back to your site over others. Whether it’s a higher quality product, lower priced product, or easier shipping and services, it’s important to find what part of your service will stand out more-so than others.

39. Maintain a Stellar Online Reputation

Maintaining a great online reputation for your brand is a task that comes along with any and every website. You want people to discuss your website in a positive light. The bigger your website and brand grows, the more important this task becomes. The more positively people talk about your website, the more likely it is to grow in popularity across the internet.

40. Focus On Community Involvement

Community involvement is really what provides proof that your website has content worth reading. Similar to engagement on YouTube videos that provide credibility for that video, same goes for websites. Whether its comments or shares, always try and focus increasing involvement in your community and your niche, as this will help with brand awareness and recognition as well. Comment plugins like Disqus can also go a long way in encouraging more users to get involved in the discussion, while blog commenting is another great way to bond relationships within your niche and keep you up on hot topics.

41. Add Social Media Sharing Links

Social media sharing is another great way to boost your website’s popularity and a method that allows your visitors to become more engaged with your website. Make sharing across social media sharing and entice people to share with easy-to-use links and with content that truly helps them. With one share leading to another, it can be hard to imagine just how fast your website could spread or grow on social media, on social media alone.

42. Ensure All Your Content Is Fully Readable

Readability is a huge and differentiating factor from one niche site to the next. It’s so important to emphasize your website’s readability and in placing it as a top priority for your website. Many visitors will simply leave a site because they had trouble reading the first sentence or two. Take the extra step to ensure you have some of the best readable fonts across other sites in your niche. This not only refers to plain paragraph text, but text in your titles, headings, and menu as well.

43. Create Audio Podcasts

One method that can truly allow you to dominate your niche is by creating audio podcasts. If you don’t prefer getting on camera or creating YouTube videos, one way to implement more content variety is by getting on a microphone and getting in a discussion over a topic in your niche. This can create some awesome debate or controversy in your niche and get noticed way more often. Pat Flynn from Smart Passive Income utilizes this method quite a bit and has grown to incredible new heights over the past decade.

44. Create a Newsletter To Dominate Your niche

Creating a newsletter for your website is an excellent way to grow an audience you know wants to hear from you. With your daily newsletter reaching the inbox of hopefully, thousands of subscribers, you can in-turn build your brand to a new height by constantly looking for new ways to help or entertain them. With a list, you now have a resource at your hand that you can work on using to spread the power of your brand even further.

45. Revise Old & Outdated Posts

As a blogger and webmaster, it’s always important your website doesn’t contain outdated information, especially if you’re aware of it. Every few months, go back to old posts just to make sure the information is accurate and reflects what is going on currently. If you have the extra time, consider sprucing up older posts you feel could be improved.

46. Keep An Eye On Rankings

If you’re looking to take your job seriously, keep an eye out for rankings. There are a number of ways you can do this to keep track of your progress, while placing markers on future goals. One way is by simply using Google Search Console to look at movement in keyword positions, impressions, and clicks. You might also decide to hire a third party service to keep track of this for you like the keyword tool Jaaxy or the all-in-one toolkit, SEMrush.com.

47. Watch For New Competitors

You should never panic whenever you see a few new competitors entering your niche. This is an inevitable occurrence that can’t be avoided and should not cause you to worry. Because your site has aged longer and gained more trust overtime, new competitors shouldn’t come as a threat. Instead, use them to see what new ideas they are implementing in the niche to see if it can inspire any new ideas for you.

48. Keep Your Site Updated

By consistently keeping your site updated and by adding new content to your site overtime, you can be sure to maintain both short and long-term rankings. This can help keep and maintain current rankings for your site and ensure potential future growth. Keeping your site updated is one of the most important things you can do to maintain your website’s rankings and contribute to growth for sites that are just starting.

49. Create Resources & Citations For Your Blog

One great strategy to keep visitors returning to your blog is by creating a resource section for your blog. With this page, you can include any tools, websites, or services you use that helps solve a problem within your niche. This is further useful as it compiles and lists everything being used by yourself in one easy to visit section on your blog or website.

In addition, make sure you create a resource or citations section at the end of blog posts that need them to instill more authority and trust. Wikipedia.org for example, never fails to include a citation/resource section at the end of their posts, turning them into a very credible source.

50. Follow The Steps In This List Often!

The last thing you want to do to truly dominate your niche is to follow the steps within this list often. Choose new steps or strategies to implement and work on over a course of a few months or more. This will allow you to grow your website to new heights, especially if you find that step takes more courage than others.

Whether that means hiring new individuals to join your team, creating 2,000+ worded readable content, getting on camera or microphone to stir a debate, or improving your keyword research, there are a never-ending amount of steps you can take to dominate your niche.

So why not start on your next plan or step today to dominate your niche?

Updating WordPress

Are you wondering whether updating WordPress to the latest version is the best idea?

Would you like to know the pros and cons of updating WordPress?

In this article, we will explain why it is crucial that you always use the latest version of WordPress as well as show you how to properly update WordPress.

WordPress is free, and it is developed by a community of developers. With each new release, they fix bugs, add new features, improve performance, and enhance existing features to stay up to date with new industry standards.
So in other words, when you do not update your WordPress site, you are risking your website security and missing out on new features / improvements.

Let’s take a look at pros and cons of updating WordPress.

1. Security

Security is arguably the most important reason why you should keep your WordPress website up to date.
WordPress currently powers 23% of all websites in the world. Due to it’s immense popularity, WordPress is a popular target for hackers, malicious code distributors, data thieves, and wanna be hackers.

Since WordPress is open source, anyone can study the source code to learn and improve it. However it also means that hackers can study it too and find ways to break into websites.

Now the good part is that not all hackers are bad. There are a lot more good hackers than bad ones which means that security experts around the world can study the code and properly report security bugs / fixes. Every time a security vulnerability is reported, the core WordPress team works diligently to release an update that fixes the issue.

This means that if you are not using the latest version of WordPress, then you are using software with known security vulnerabilities. Hackers can search for websites running the older version, and you may become a victim of a sophisticated attack.

Not just WordPress itself, plugins can also be exploited by hackers. You need to make sure that all your WordPress plugins, themes, and the core itself is always up to date.

2. Cool New Features

Each major WordPress release comes with new features and changes to the software. For example, WordPress 4.0 came with improved plugin install experience, 4.1 introduced inline image editing, and 4.2 came with faster plugin updates.
WordPress 4.2 introduced faster plugin updates.

Now if you were using an older version of WordPress, then your WordPress experience would be a lot different than someone using the latest version.
You will have trouble finding WordPress help online because you are using an older version. Users on WordPress support forums will assume that you are using the latest version of WordPress.

3. Speed

Each new WordPress version improves performance. WordPress developers are always trying to make things faster. Each new release comes with several performance improvements that makes WordPress run faster and more efficient.

For example, WordPress 4.2 improved JS performance for navigation menus, and WordPress 4.1 improved complex queries which helped with performance of sites using those queries.

Since speed is a huge factor in SEO, you should definitely keep your WordPress updated to ensure maximum performance benefits.

4. Bug Fixes

Older WordPress versions may have bugs. Despite the rigorous testing of major WordPress releases, sometimes bugs may slip through the cracks. That’s why there are timely minor WordPress releases (the ones with X.X.X) to account for that. For example, the most recent WordPress 4.2.3 update fixed 20 bugs from the 4.2 release.

Now if you go to WordPress support forums asking for help, the first advice you will get is to update WordPress because that may fix the issue. If you insist on not updating WordPress, then you will be unable to receive help.

5. Compatibility (or NOT)

Often plugin and theme developers coordinate their updates with major WordPress releases to ensure they’re taking advantage of newly available features and enhancements.

However in some cases, an update can break your existing WordPress plugins if they weren’t following the best practices and coding standards.

This is why it is crucial that you keep regular WordPress backups. To sum this up, the only downside is that in some rare cases your site will break. However the upside is that you have:

A. Improved WordPress security
B. Cool new WordPress features
C. Faster WordPress experience
D. A bug free WordPress website
E. Better compatibility

Now that you know why it’s important to keep your WordPress site updated, let’s take a look at how to update WordPress.

How to Keep Your WordPress Site Updated

Updating your WordPress core, plugins, and themes whenever there is a new update for them is fairly easy. WordPress comes with a built-in update notification system. It highlights the number of available updates when you log into your WordPress dashboard.

All you need to do is visit Dashboard » Updates page and install those updates. This is a one-click process.

However since many website owners do not login to their WordPress dashboard daily, they may not even know that there is an update available for days. Thankfully, you have a few options.

If you’re using WordPress 3.7 or above, then automatic updates are turned on for minor releases (which are reserved for security and bugfixes). You can turn on automatic updates for major releases, plugins as well as themes.
Alternatively, you can get email notifications when there is a new update for your WordPress site.

Get Email Notifications for Updates in WordPress

When you’re busy running your business, logging into your site to check for updates is usually the last thing on your mind. Wouldn’t it be easier if you could get an email notification whenever there is an update on your WordPress sites?
Well that’s possible.

First thing you need to do is install and activate the WP Updates Notifier plugin. Upon activation, visit Settings » Updates Notifier to configure the plugin settings.

WordPress update notification plugin settings

This plugin uses WordPress cron to check your site for updates every hour. You can change that to once or twice daily. When there is a new update available, this plugin will send you an email notification.

By default it checks for WordPress core update, plugin updates, and theme updates. All you need to do is click on save settings with test email button.

How Much Traffic Does a Website Get

 When the average person visits a website for the first time, their eyes follow an F-pattern.

When I visit a website for the first time, I look at something else. In less than a second, I have a decent idea of how much traffic that website gets which helps me decide whether or not to stay.

Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results.

Below you will discover 10 ways to see how much traffic does a website get.

1. Alexa Ranking

The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. This is the first thing I look at when I visit a site:

Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it’ll give you a rough idea of the website’s popularity.

  1. If you use Chrome, install the Alexa Extension.
  2. If you use Firefox, get the Alexa Add-On.
  3. If you use Internet Explorer, switch to Chrome. If you insist, you can download the Alexa Toolbar.

Alexa’s reliability is shaky, some argue that it’s worthless so it’s important to consider other metrics.

2. Compete.com

Compete.com is like Alexa, except they pull their stats from multiple sources and it’s only based on U.S. traffic.

Based on checking my sites and Income Diary, the “Unique Visitors” stat that it generates is much lower than the actual traffic.

3. SimilarWeb.com

SimilarWeb is another website traffic checker that’s similar to Alexa and Compete, except, it’s got a lot more detail put into it, so it’s more accurate!

ID SimilarWebThe main takeaway is that it gives you a line graph with values for the number of daily unique visitors and the sources. You can see the countries that your traffic comes from, top referring sites, the top destination sites (sites people visit after yours), display ads, audience interests, and up to 10 organic keywords with the free version.

4. FeedCompare.com

Feed Compare is a neat tool that lets you see how many RSS subscribers a website has as long as they use FeedBurner.

Step 1: Find the FeedBurner ID for a blog you’d like to check:

SethsMainBlog Feedburner
Most sites should link directly to their RSS feed on FeedBurner. Look for the orange icon.

Step 2: Put the FeedBurner ID i­nto Feed Compare’s tool.

Seth Godin Feed Compare
As you can see, Seth Godin has over 500,000 subscribers and it grew 1,500 in one day.

5. SEMRush.com

A great tool for website based keyword research is SEMRush.com. Here’s a screenshot when you search IncomeDiary.com:

SEMRush Income Diary
As you see, Michael ranks 1st for “internet businesses,” 4th for “how to make money blogging,” and 6th for “how to make money online.” Those are highly competitive keywords that are collectively searched over 20,000 times per month.

As you go down the list, you can start to estimate how much traffic he gets for each keyword based on the position and search volume.

6. YouTube or Vimeo Views

If a website has a YouTube or Vimeo video embedded on the homepage, click to “Watch on YouTube.”

Dollar Shave Club YouTube Video
If the video is public, both YouTube and Vimeo will show the view counts. Also check the upload date to estimate how many people view it per month.

Dollar Shave Club YouTube Views
Just because the homepage Dollar Shave Club video has almost 4 million views doesn’t mean that their site had 4 million views. But it gives you some idea of how much traffic they got in their first month.

7. Blog Post Comments

Another way to gauge the popularity of a blog is to look at how many comments it gets per post.

With my sites, I’ve found that an average of 1 out of every 200 readers leaves a comment. So a post with 20 non-Nicholas comments was viewed about 4,000 times. This changes with every post and every blog, but again, it gives you a general idea.

8. Total Comment Counts

Immediately after you comment on a WordPress blog, your browser redirects you to where your comment will show up. If you look at the URL, you’ll see something that looks like this:

Total Comment Counts

The second half of the URL tells you that you left the 108,656th comment on IncomeDiary.com. This number includes spam comments. Assume that 75-90% of the comments are spam and you can get an idea of how many comments a site has had since day one.

9. Check their Archives

In the beginning, lots of bloggers share all of their stats about how much traffic their site is getting and where this traffic is coming from. As the blog grows, this information becomes more and more valuable so most bloggers stop sharing it.

If you peruse through the archived articles on a blog, there’s a good chance you’ll stumble upon a “blog in review” or “traffic report” post. With those stats, you can start to figure out how much traffic the site is getting today.

A few sites, like ThinkTraffic.net, choose to publish traffic reports every month because those stats are very relevant to their audiences.

10. Check “Advertise Here” Pages

By far, the most accurate way to figure out how much traffic a website gets is to go to their Advertising page.

If a blog is trying to sell advertising space, they need to tell you exactly how many unique views and impressions your ad is going to get every month.

If you sell advertising space on BuySellAds, you need to share your monthly unique and monthly impressions.

WPBeginner on BuySellAds

The Final Word

Unless the owner of the website reveals exactly how much traffic they’re getting, every other figure is a best guess. Most tools are surprisingly inaccurate when it comes to generating stats. They are good, however, for comparing yourself against others.

Do you know of any other ways to figure out how much traffic does a website site get?

Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.

Amazing Tips to Increase Email Open Rate

People are always talking about money being in the list. But what good is a list of subscribers if you can’t get anybody to open your messages?

Email marketing can be a virtual cash machine when done the correct way.

Before you make the big money mesmerising your subscribers, you need to build your list by capturing emails. Below are tips to increase email open rate.

I highly suggest utilising Popup Domination to do just that.

It’s proven time after time to increase subscribers by 524% overnight. Over 35,000 websites are currently using it!

And while Popup Domination is a great tool to help build your list, you’re still going to need to get all those new subscribers to open your messages.

I’m not only going to show you how to get your emails opened but how to actually have people looking for them.

Here are 12 powerful tips to increase email open rate:

1. Make It Personal

These days, our inboxes fill up quick and a lot of times get flooded with junk mail. We all deal with it.

We sign up for some product or newsletter that looks promising only to be inundated with spam and non-stop affiliate offers.

One of the easiest tactical approaches many use to filter nonsense is seeking out their names.

Make sure you’re collecting first names with your email capture and personalising subject lines with first name. This is an instant attention grabber and subtle trust builder.

2. Have A Double Opt-in

I know it’s hard to choose between list size and list quality and I’ll be up front with you, your list will be smaller with a double opt-in.

BUT…

It will be much higher quality!

Think about it, your subscriber just proved they’re opening and clicking your links. Whatever it is you’re offering they’re seriously interested.

If you offer something of great value, you don’t need a massive list to make a living. Just don’t forget your subscriber jumped through a couple hoops, reward them to show your appreciation.

3. Get Mobile Optimised

Nearly everybody has a smart phone, in fact, there’s a growing belief that in the near future we’ll exclusively use phones for email, work, and shopping.

133.7 million people own smart phones in the US alone and 43% of all email worldwide is opened on mobile devices as of April of last year.

People are using their phones to check email now more than ever, and if the links in your email are always leading back to a site that’s not mobile optimised they’ll stop opening because it’s a pain in the neck to deal with.

4. Use Enticing Subject Lines

This should be a no-brainer, but I still observe marketers using dry and boring headlines.

Just this week I was consulting a friend who’s getting his feet wet in online marketing… I suggested he get into it, because he’s a natural salesman.

I know he doesn’t have a sales background and asked if there was something specific helping him create fantastic headlines.

Without hesitation he says, “sea-puck.” He meant CPUQ. and it stands for controversy, power-words, urgency, questions.

Those are the only styles you need to utilize in order to craft irresistible headlines.

5. Offer Real Value Consistently

You’d think this is obvious, especially with how I opened this post saying email marketing was like a cash machine.

While I still consider that to be a spot on analogy, you have to understand it’s only possible by offering fantastic content from the get go and not stopping.

Once people understand that you care and truly want to share high quality information with the world they’ll be looking forward to your products and recommendations.

But nothing will get you marked as spam or unsubscribed from quicker than constantly pounding your list with offer after offer. The only people that get away with this are those with MASSIVE, 100k + lists that can afford to lose a few subscribers.

6. Build A Relationship With The Reader

The best way to manage your online reputation is to build strong relationships. That goes beyond email marketing, it should be your goal with all of your interactions online.

You’re the premier representative of your brand so hold yourself to a high standard and your work will reflect that.

People will give you great reviews, testimonials and leave positive comments on your various content. You’ll find loyal fans silencing haters for you which is always great for brand management.

Loyalty must be earned, it cannot be bought.

7. Have An Open Loop

These are fun because you get to sharpen your storytelling skills.

Basically you build up anticipation by giving the impression you’re about to reveal some outstanding information and always make them wait until tomorrow by coming back around to the beginning of your story.

You’re giving information, but you’re disguising it…

For instance, here’s a really quick example. Matter of fact, what I’m about about to show you, took me 2 hard years online to figure out, spending thousands on products that were supposed to put my business on auto-pilot…

I nearly went bankrupt and then it finally hit me!

What I discovered was so blatantly obvious and simple, I made over 4k my very first day. And it didn’t cost me a penny.

All I had to do was use google trends and open loops to see a 720% increase in traffic, it was that powerful … I could rinse and repeat forever.

I mentioned it to my friend who had been marketing for years, but he brushed off the thought of quality free traffic.

So I showed his little brother, a complete “noob.” I gotta tell ya, he’s the only 17 year old I know driving an M3 that he paid for – cash.

Not bad for open loops and Google trends?

You’re going to want to see how you can do what this 17 year old did… I’ll tell you all about it tomorrow.

See what I did there?

8. Clean Up Your List

It’s normal to get inactive subscribers but sometimes they just need a refresher.

There are two simple methods you can use…

The first is send an email reconfirming they want to be on your list. You can do this through Aweber or whatever auto-responder you’re using.

The second thing I do when a subscriber has been inactive for a month is put them on a separate list where they’ll no longer be mailed daily.

I’ll hit them with 1 more daily email blast and a reconfirmation 7-14 days later, if neither get’s opened they’re removed completely. You can typically automate this entire process through your auto-responder’s “list segment” option.

9. Remain Consistent With Delivery Time

When I’d send emails at inconsistent times the open rate was much lower compared to mailing at the same time daily.

All major auto-responders have an option to have your message sent out at a specific date and time.

I use Aweber and usually set my followups to “send 1 day after previous” which sends at the time the individual received that last email which is the same time they signed up. Be sure to have several emails queued in advance.

10. Run split tests

If most of your content is the same for all subscribers, you can run several split tests to identify what resonates best with your audience.

I’ll test several different mail-out times based on time of day in PST, EST & GMT. Typically I’ll test 8am, 2pm and 6pm mail-out times for each timezone and set my broadcasts to the most active.

The second is test what CPUQs are getting opened the most and include that style in the subject lines more frequently.

The third thing to test is whether it’s best to have messages coming from myself or the brand. Typically it’s best to have your emails “from” a person, but I’ve seen otherwise, which is why I test.

11. Great First Impression

How many times have you heard, first impressions are everything?

Well they are, and the same is true online. Your first impression is your best shot at earning trust and ensuring future emails get opened.

Assuming you’re already running a clean email capture software like Popup Domination to grab attention and build your list, it’s crucial to give away awesome content like problem solving reports, info-graphics, podcasts and videos.

12. Have A Second Lead Magnet

This next tip is perhaps one of the most effective things I’ve ever done to dramatically increase open rate…

Creating a second lead magnet in the form of an eCourse, audio or video series spread out over several days is a clever and incredibly effective way to get your emails opened and consumed.

A great way of enhancing the relationship with your list is simply surveying them from time to time.

This will help clearly identify what problem it is that you’re audience needs solving. Once you identify what that “problem” is, make it a point to over-deliver on the solution.

Always try to empathise and respect your reader. You’ll have no problem earning a living online if offering high value is 100% of your mission,

Don’t meet expectation, exceed it!

 

Begin With The End In Mind

Successful marketing tactics begin with the end in mind. After all, if you don’t know exactly where you are going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.

Ask yourself these two questions

1. How do you really know how to visualise the future?

2. What can you do to turn your small business into a huge business with high profits, high conversions, and high profits?

Start by knowing your customer.

This is the prime marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.

And it’s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.

Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.

Customers want to know “what’s in it for me”.

They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.

What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.

They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.

In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.

Back it up!

But just as importantly, be sure you can back up your claims of benefits and value to the customer. It’s not just a customer you want to attract. It’s a ‘repeat customer’ that can help your business soar too. Provide the customer with quality products and follow-up to make sure they are satisfied. Learn from your customers and use that valuable knowledge to anticipate the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure optimal success. Deploying effective tactics will quickly result in higher conversions and more sales. And with more sales, you’ll have a thriving business that grows exponentially as word spreads virally about your products and service.

Don’t under-estimate the value of utilising proven, successful marketing tactics when it comes to marketing your products. Know where you want to go before you start the journey. Start with the end in mind.

Envision success and visualise the sale. Take advantage of tried and proven tactics to create a successful business and a secure future.

Success awaits those who can see ahead of the crowd, so always begin with the end in mind.

Everything You Need To Know About Headline Creation

There is no more valuable skill you could acquire as a marketer, than the  skill of creating attention grabbing headlines. It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your sales, improve your cash flow, and boost your profits!

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headline creation tips

Headlines are your “front line” to any market. It’s the first thing most  prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.

If you want your messages to get noticed, if you want to be heard, if you want to make a splash in the marketplace you need to have headlines that not only work, but, work extremely well.

Below are a few tips on headline creation.

1. Grab your target prospect by the jugular! Get right to it– don’t beat around the bush. Reach out daringly and directly in a way that’s impossible for prospects to overlook.

2. Make your headline tempting, teasing, and tantalizing. Touch a nerve in your prospect. Generate a headline that’s difficult to forget so your prospect is “driven” to find out more.

3. Keep it clear and concise. Refine… rewrite… reduce… and otherwise modify until you have your headline down to a brief statement with an unmistakable message. Craft a handful of words that resonate with your prospect. Most people today prefer information in quick, easy to digest, bite-size pieces.

4. Compose your headline with an understanding of the sheer volume of competing messages that are all vying for the same prospect’s attention. You want people to perk-up… to pay attention to your message… so you need to develop a headline that advertising-weary eyes will find appealing. Entice prospects into the rest of your message with a riveting opener.

5. Consider it your most important hook– a line or two you run at the top of a display ad or marketing piece to lure attention. In effect, your targeted headline says this, “Here’s something important, unique and of value to you, dear prospect. Pay attention here or you’ll miss out”.

6. Stick to a single, coherent idea or concept with your headline. Focus on one powerful thought that is easily understood and absorbed in an instant. Think of your headline as a “grabber” that must be compelling enough to interrupt the busy prospect and get him to notice your message. Your headline does its job when the otherwise indifferent reader is pulled into the body of your message. One strong idea is all you can reasonably expect busy people to grasp in a quick glance.

7. Summarise your main selling point as a headline. Readers should get the gist of what your entire message is about by reading headlines and sub-headings only. By offering your strongest selling point up-front, you help attract prospects who are genuinely interested and you’ll help turn away the “tire-kickers”.

8. imgresCapture attention quickly. The single, most important task of any headline is to get noticed. One way to get noticed is to stand out from the crowd. Think of your ad as a telegraphic communication, conceived for the purpose of attracting qualified attention from the maximum number of prospects. Your headline needs to hit hard and hit fast.

9. Be careful about making statements that others could easily claim as their own. Generic benefits that others offer are too common to be effective. Add an original twist with a specific promise or result. Do something radically different and you’ll get noticed.

10. Convert facts into meaningful prospect benefits. Avoid headlines that are mere factual statements about a product or service. The facts are only features and features by themselves, don’t sell. Prospects are attracted by what those facts mean. It’s the sizzling benefits and mouthwatering descriptions that draw huge numbers of prospects.

11. Be upbeat and positive. Paint a bright future. Offer workable solutions that provide hope and inspiration to your audience. Avoid gloomy, negative headlines. Raise the spirits of your audience with an upbeat, helpful approach.

12. Simplify your message so it’s easy to grasp. Don’t force people to stop and think about what it is you’re trying to say, or you’ll quickly lose the audience. Your prospects won’t waste any valuable time trying to figure it out. Make it easy for them.

13. Distinguish your message from all others. Take a road less traveled. Try an approach that’s different from the typical or traditional. You’ll attract more attention when you break the mold and do something that sets you apart.

14. Strive for a provocative headline. Formulate words that jar your prospect to grab his attention. Compel your audience to read on to get the full story. Insist on the strongest, most compelling collection of words. If your headline fails to capture an audience, the rest of your message won’t even be noticed. Be bold. Pull out all the stops to seize maximum attention.

15. Promote unique advantages or benefits down to one powerful sentence that packs a punch. One format that works is to string your top three benefits together into one statement. Choose the most important, most valuable claim or promise you can offer your prospects. The appeal of a huge promise is what lures prospects.

16. Choose the best 6 or 7 headlines from your longer list of possibilities. Then, put yourself in your prospect’s shoes and select the one heading most likely to stop you in your tracks, if you were scanning a page of classified ads or flipping through a magazine.

17. Do the unexpected. You’ll arouse interest and curiosity so the reader will be drawn in to find out more. Catch prospects by surprise with something interesting. Anything out of the ordinary quickly commands attention. The worst thing you can possibly do is to offer the same old boring headlines that have a similar look to many others.

18. Zero in on the thoughts that are foremost on your prospect’s mind. The more accurately you pinpoint this mindset, the more likely you’ll engage the interest of an increased number of readers. Research is the key.

19. Spark interest by first identifying a problem the prospect has been forced to endure because until now, there was no alternative solution available. Identifying the specific problem helps target qualified prospects, builds rapport, and then sets up the scenario for your new, improved miraculous or magical solution.

20. Craft a headline that piques the readers’ interest. A good headline makes you want to know more. It induces interest by planting a seed of possibility.

21. Customize a famous quotation so it supports your sales message or enhances a major benefit. Look for quotations everywhere and save them in a file folder. When you need a headline with a different twist, pull out your file and begin playing around with different word combinations.

22. Indicate why your audience should believe your claim. Provide detailed proof later in your body copy, but at least hint up-front, at some credibility building evidence to justify your claims. A sub-heading is a great location to suggest supporting proof.

23. Trigger a powerful emotion in your audience. Add a “feel good” or “peace of mind” component and your message will be well received. Present benefits that evoke powerful emotions. Determine what the important issues are that influence prospects, and then zero in on these key concerns. Headlines that stir emotions motivate active readership.

24. Try presenting what your product isn’t, before revealing what it is. This helps to carve out a special niche in the marketplace and it arouses curiosity because the reader can identify with claims about what your product is not, which is exactly the thing many competitors are pushing.

25. Appeal to the anger and frustration experienced by prospects. This tells the prospect that you’re acutely aware of the problem and you understand how he feels. Bingo! Instant rapport.

26. Be clear enough in your wording to at least hint at the benefit you have to offer. If the main headline isn’t crystal clear on the benefit offered, use a sub-heading that directly expounds on that benefit. Avoid blind headlines that may attract attention, but aren’t followed up with a big benefit promise.

27. Turn passive, scanning readers into active, interested prospects by encouraging action by issuing a direct command somewhere in your headline. Many people, consciously or unconsciously, prefer to be led by others, rather than initiating an action. Including a call to action can help boost response.

28. Establish a position of prominence by raising the perception of your product or service to heroic status. Make a compelling promise. Elevate your new, alternative solution to a superior level. Use this strategy when offering a radical, new approach to a long-endured problem that’s costly or challenging to deal with. Anything that makes life easier, more enjoyable or less expensive, a solution that promises more gain and/or less pain, could be considered a welcome addition to the marketplace.

29. Ask a question. Provoke people to ponder. Relevant, targeted question headlines are something few can resist. They involve the reader and draw him deep into the heart of the message. Carefully constructed question headlines beg to be answered and therefore, pull prospects inside.

30. Encourage prospects to take action. Challenge the reader to make things happen, to take charge, in order to improve some condition or circumstance in their lives. Use an alluring promise with a substantial reward.

Authority Branding

Why Branding Yourself As An Authority Is So Important.

imagesBranding is extremely important as the average consumer is spoilt for choice and only the best will do. Now, you may not have the greatest product in the world, yet you can position yourself as the an authority with a few good marketing strategies.

What makes you different from the guy down the street? In order to succeed in whatever field that you are in, do you know that you need to establish yourself as some kind of authority on the product or service that you are providing?

People in the 21st century are inherently skeptical because there are a thousand and one other brands out there. It is much harder to acquire a new customer than it is compared to keeping an existing one. When you have the expert branding, people are more likely to treat you as an authority and listen to every word you say rather than treating you like a sleazy salesman trying to get into their pockets.

Branding yourself also gives you tremendous CONFIDENCE! After all, when people listen to you and they take notes, you know you’ve hit the jackpot!

Building Your Credibility

imgresCredibility is very closely associated with branding. Branding will help you to get the first sale, but your credibility is what keeps people coming back for MORE! When you have built your credibility in your business as a trusted brand, it takes far less time to get repeat sales from existing customers and the people they refer compared to convincing them from scratch.

Don’t look down on the customer with a buying power of $3 or less. A customer that spends $3 over a period of 2 years can amount to a lot of money. Furthermore, they are likely to recommend other customers to your doorstep!

Remember the story about the foolish milkman? The foolish milkman refuses to service a young chap who lives far down the street. He thinks that it is not worth the trouble. He doesn’t realize that that young chap will someday get married and have 3-4 kids who will consume much more milk somewhere down the line! Never ever discount a single customer! And that’s not all, when you are credible, you become the ‘go to’ guy when people think of the product or service that you are offering (therefore saving you time and money in acquiring new clients and customers)

 

Is Your Business Scalable?

Scalability is very important. You can’t do everything by yourself as you only have 24 hours in a day. Can you leverage or outsource your tasks?

In any business model, you must be able to find a business model that scales upwards. In other words, it means that the business will earn you more money the longer you are in that industry. If the business or the market that you are in requires you to work longer and longer for the same amount of pay, then you either need to innovate a new idea or get out of it as soon as possible.

Build Your Business Flexibly!

Nothing is permanent in the 21st century. Now it is not about the strongest that survives but rather the one that adapts to changes quickly! You must be able to adapt quickly to market changes like rising costs and changes in the demand. If you are not good at adapting, you will miss out on a lot of opportunities. You don’t want to start changing only when you are running out of money or when all your customers have ran away to your competitors! By then it would be too late!