Creating a site that gets a lot of daily traffic is something that needs to be maintained by consistently updating your website with great content and with the best SEO practices in mind. That’s why we’ve created this list of 50 things to keep in mind when trying to dominate your niche.
Creating a site that stands out on the web that gets hundreds of thousands of page views a month might not come across as an easy task, but by creating an awesome website with great content, it is an achievement that can most certainly be worked towards by anyone.
Follow these rules, and hopefully you’ll see plenty of progress and success in the months and years to come. Keeping content, usability, navigation, and more in mind, there are many avenues and methods that can be taken to help put you, your brand, and site, steps above the competition!
1. Create The Best Content To Dominate Your niche
There’s no better or more obvious way to dominate your niche then by creating the world’s best content. The better your content is, the better rankings and search engine positions your likely to see. But how do you create the best content? Don’t worry in this list, we made sure to add plenty of steps that can be taken to ensure the likelihood of better content being posted onto your site. One of which is by hiring more expert writers for your site.
2. Create The Best Blog Post Titles
Creating the best titles for your posts is one step that can be taken to ensure better content delivery. There are many benefits to focusing on your blog post titles such as better SEO rankings, as well as potentially longer times being spent on your site. Creating titles that are simple, yet invoke curiosity and explain what your content is about is a great first step to better blog post titles.
3. Ensure Your Site Loads Quickly
Ensuring that your website loads up quickly should be a given among most bloggers and webmasters. But when we get so involved in creating our website and content, load times can be totally forgotten or overlooked. To ensure your website loads up more quickly, minimize the number of plugins you use and use a theme optimized for SEO.
4. Make Your Website User Engaging
User engagement can play a huge factor for visitors coming to your site and how they perceive your website. By allowing individuals to post comments, and replying to those comments can allow for an increase in search term keywords, while providing a better and more helpful experience by users coming to your site.
5. Post Content More Often
You might see this method being used once or twice in this list and that’s because of its high importance to maintaining your site and establishing your brand online. The more content being posted on your site, the more of a presence you’re likely to have online and the better your reputation could become.
6. Offer a Product Or Service Not Offered By Anyone Else
Whether you’re an e-commerce site, a site that offers a service, or a blogger, offering something else that no one in your niche is offering can give you a huge advantage over your competitors. This could be anything from providing 24/7 help or promoting a product line that the online community in your niche feels so obliged to share with everyone else. Whatever it is, offer something no on else is offering to become the dominant player in your niche.
7. Make Your Site Stand Out On Social Media
Sites that stand out or make their mark on social media can provide your website with a boost in awareness, reputation, and even credibility. The more your website gets shared on social media, the more notice your website will receive. Focus on 1 or 2 major social media networks at first, then expand to others if possible. Use these networks as a method for branding your website and becoming known as a reputable source in your niche.
8. Brand Your Business & Website
Don’t just create a business or a website. Instead, you should always to attempt to create a brand that people will come to know and love. To better brand your business and or website, ensure that the website and content your posting has a purpose for your overall message.
9. Ensure You Have a Domain That Stands Out
Make sure you’re choosing a domain that is brand-able, and really stands out in your niche. Think of what people are more likely to click on when they see your future website listed on the first page or two of Google. Here is a small guide we created to help you create that perfect domain.
10. Use The Best Images
Using awesome images can have a major positive affect on your brand. If possible, try to capture and post some of these images yourself, instead of having to use stock photo sites every time. Taking the images yourself can go a long way in enhancing your website’s brand and credibility.
11. Create a Helpful Website To Dominate Your niche
Make sure individuals in your niche can find almost all the information they are looking for. All the questions relative to a product or service in your niche, should be answered by the content posted on your website, if you truly want to become a dominate player in your niche.
12. Avoid & Minimize Distractions Like Ads
The last thing on your mind when it comes to your website should be ad placement. That’s not to say you can’t have any. Just don’t make placing more ads within your content a priority. That’s not what leads to a great and successful site and can in-fact, compromise your long-term or future potential. Keep your advertisements or links as non-intrusive as possible.
13. Have a Good Variety Of Content
Don’t only ensure that you are posting consistently, but also ensure the content you posts comes in variety. This refrains your website from becoming overly repetitive and can give repeat visitors something new to look forward to daily.
14. Make Sure Your Website Is Well-Organised
A well-organized website will simply make your website easier to understand as a whole. To ensure better organization, use a menu structure and category hierarchy that makes sense. Also, make sure the categories being used are smaller sub-niche topics people in that niche are constantly searching for. That will make finding certain blog posts on your site easier than ever and ensure a much better user experience.
15. Become The Go To Resource
If you become the resource that everyone wants to visit in your niche, you can undoubtedly become a more dominant player in your niche. In order to become that go to resource, you need to ensure your website has content on many of the subjects and topics available in your niche. You should also ensure that content is being written with uniqueness and originality in mind.
16. Write Content No One Else Has Thought Of
Creating a website that promotes content creativity can help your site stand out in other ways. If you look at BuzzFeed for example, they’re actually a source of news who present their content in a much more engaging and trendy way. This is all due to the way they create their content and blog post titles.
17. Focus On The Details
Make sure you’re always focusing on the smaller details of the site. Aspects like font, color, headings, and more, can truly make or break your website’s short and long-term potential.
18. Write Lengthier Content, Guides, & How To’s
Ensuring there is a variety of content on your site can be made easy by creating really long and in-depth content that answers every question on that topic. Even though this content will be longer to create, its long-term rewards in terms of traffic, rankings, and credibility, will make it all worth it in the end. Visitors could also consistently be coming back to that content just as a reference or for getting an answer to a specific question.
19. Cover Everything Your niche Has To Offer
Don’t leave any stone un-turned, if you truly want to become the dominant player in your niche. If we take a look at CNN or FoxNews for practical purposes, we’ll find that the major news outlet covers absolutely every international news story they can on a constant basis. This means if you want to dominate your niche, constantly work towards filling your site up with more and more helpful content, that people can’t get enough of.
20. Grow Your Site With Age & Be Patient
Another important step towards dominating your niche, both now and in the future, is to allow your site to grow with age and practice patience. No website grows to its ultimate form overnight. It’s a process where the more content you add to your site, the more seeds you inherently plant for creating a more dominant online presence.
21. Post Often & Be Consistent
If you’re willing to let months go by without posting, you can never expect to be the dominant site in your niche. This is because there is a much greater likeliness your competitors are consistently posting. And if that’s happening, you need to make sure you’re on that same level or higher. Otherwise, why should your site be considered better or greater than theirs?
22. Hire Expert Authors To Write For You
One thing you can do as your site grows and grows is work on hiring more authoritative voices to write for your blog. This can essentially allow your website to become more of a resource for visitors who grow an increasing trust for the kind of content you publish.
23. Become An Authoritative & Trustworthy Source
Trustworthy sources will always achieve some of the highest rankings. But to build a website that established those two traits takes time and patience. For now, ensure the content or form of your content being posted is consistently being improved.
24. Get Noticed By Bigger Brands & News Outlets
Getting noticed by bigger brands and news sources truly means you’re headed in the right direction and can be a positive sign you’re posting the right kind of content. This means you should always create content other websites and brands are looking to share on their own.
25. Make Your Site & Content Reflective Of The niche Today
To become a bigger and better brand in your niche, ensure that the content of your site reflects how that niche is currently being perceived. It’s important to note that niches always go through changes overtime and it’s important for your website to reflect that. Technology changes, new products come out, newer innovations, etc.. Always try and capitalize on these topics trending in your niche.
26. Interlink To All Your Posts
By interlinking to your posts, you’re essentially creating an encyclopedia in its own way that can be used as a helpful online resource by visitors. Your ultimate goal in any niche is to help others. Interlinking to your posts therefore, is an SEO strategy that makes sense.
27. Write Content That Solves Problems
Seek out the problems individuals are having in your niche and create content that solves those problems. This will ensure better long-term SEO rankings and better awareness by visitors. Supplement your content with longer how to guides and tutorials that solve these long sought-out issues.
28. Create Lists Like This One
Creating lists is a popular method big brands like BuzzFeed and many others use to get the attention of visitors. They’re easier to read, browse through, and can be more fun to engage with. That’s because lists are a very straight-forward way of digesting many different kinds of content.
29. Learn To Outsource Various Tasks
Don’t try and manage all your web tasks alone. Instead, always work on building and managing a team who can take on some of these tasks for you, even if you can’t see the short-term profitability in doing so. This could lead to a better and more trusted brand over-time, by allowing you to focus on your most important tasks for long-term website growth.
30. Ensure Your Site Has a Contact Page
These three sections can ensure your website is more of a legitimate resource than others. By allowing visitors to contact you or know more about you, your brand, and vision can put you a step above other competitors who may have failed to do so. Ensuring visitors can contact you can further help your brand and promote more word-of-mouth advertising by those your brand has helped.
31. Make Your Content More Thorough
There are some types of content that simply require details and thoroughness. Always ensure that if you’re choosing a topic to write on, you cover all the bases, especially if that topic seems to require it more than others.
32. Supplement Content With Videos & YouTube
One way to ensure better variety and addition of content is by supplementing your content with YouTube videos. This can allow you to present content in a much more appealing way and allow you to ‘act out’ the content instead of writing it down for everyone to read. It can essentially also lead you to building a brand potentially twice as strong by creating both a YouTube and Google or search engine presence.
This is a fairly easy, basic, and straight-forward SEO strategy that will lead to better rankings and help you dominate your niche. For most, this is a one and done strategy that requires your theme to be mobile friendly. To ensure your website is mobile friendly, simply check out your website’s mobile status in Google Search Console.
34. Ensure Smooth Website Navigation
Focusing on your user experience is one great way to stand above the competition. Ensure smoother and better website navigation by adding a related content widget to the end of your posts. This increases the likeliness users will continue to visit other blog posts on your site. Provide related content you feel you’re targeted audience is interested in reading for a better user experience.
35. Focus On niche-Specific Keywords
For most bloggers, focusing on niche-specific keywords should be a given. Always make it your jobs, as an SEO enthusiast, to find both short and long-tail keywords you can base most of your content off of. These are the search terms people in that niche are searching for. The more keywords you can capitalize on and base great content off of, the more likely you’ll be found in the search engines.
36. Don’t Limit The Type Of Content You Post
As mentioned, mix up your content often. Never stick to just one kind of post as it’ll be much harder for your website to reach the majority of your audience. Types of content you can focus on include:
37. Consider Creating a Forum
Many of the dominant players in their respective niche have integrated a forum into their website. This is something you should only consider if it makes sense doing so and you feel is something you can manage or have a desire to achieve. Top websites like WarriorForum.com have built much of their reputation based on their forum alone.
38. Offer Lower Prices Or Higher Quality
One of the most important steps you can take if you’re an e-commerce site is to offer lower priced products than your competitor. Otherwise known as USP or unique selling proposition, this will give customers a reason to come back to your site over others. Whether it’s a higher quality product, lower priced product, or easier shipping and services, it’s important to find what part of your service will stand out more-so than others.
39. Maintain a Stellar Online Reputation
Maintaining a great online reputation for your brand is a task that comes along with any and every website. You want people to discuss your website in a positive light. The bigger your website and brand grows, the more important this task becomes. The more positively people talk about your website, the more likely it is to grow in popularity across the internet.
40. Focus On Community Involvement
Community involvement is really what provides proof that your website has content worth reading. Similar to engagement on YouTube videos that provide credibility for that video, same goes for websites. Whether its comments or shares, always try and focus increasing involvement in your community and your niche, as this will help with brand awareness and recognition as well. Comment plugins like Disqus can also go a long way in encouraging more users to get involved in the discussion, while blog commenting is another great way to bond relationships within your niche and keep you up on hot topics.
41. Add Social Media Sharing Links
Social media sharing is another great way to boost your website’s popularity and a method that allows your visitors to become more engaged with your website. Make sharing across social media sharing and entice people to share with easy-to-use links and with content that truly helps them. With one share leading to another, it can be hard to imagine just how fast your website could spread or grow on social media, on social media alone.
42. Ensure All Your Content Is Fully Readable
Readability is a huge and differentiating factor from one niche site to the next. It’s so important to emphasize your website’s readability and in placing it as a top priority for your website. Many visitors will simply leave a site because they had trouble reading the first sentence or two. Take the extra step to ensure you have some of the best readable fonts across other sites in your niche. This not only refers to plain paragraph text, but text in your titles, headings, and menu as well.
One method that can truly allow you to dominate your niche is by creating audio podcasts. If you don’t prefer getting on camera or creating YouTube videos, one way to implement more content variety is by getting on a microphone and getting in a discussion over a topic in your niche. This can create some awesome debate or controversy in your niche and get noticed way more often. Pat Flynn from Smart Passive Income utilizes this method quite a bit and has grown to incredible new heights over the past decade.
44. Create a Newsletter To Dominate Your niche
Creating a newsletter for your website is an excellent way to grow an audience you know wants to hear from you. With your daily newsletter reaching the inbox of hopefully, thousands of subscribers, you can in-turn build your brand to a new height by constantly looking for new ways to help or entertain them. With a list, you now have a resource at your hand that you can work on using to spread the power of your brand even further.
45. Revise Old & Outdated Posts
As a blogger and webmaster, it’s always important your website doesn’t contain outdated information, especially if you’re aware of it. Every few months, go back to old posts just to make sure the information is accurate and reflects what is going on currently. If you have the extra time, consider sprucing up older posts you feel could be improved.
46. Keep An Eye On Rankings
If you’re looking to take your job seriously, keep an eye out for rankings. There are a number of ways you can do this to keep track of your progress, while placing markers on future goals. One way is by simply using Google Search Console to look at movement in keyword positions, impressions, and clicks. You might also decide to hire a third party service to keep track of this for you like the keyword tool Jaaxy or the all-in-one toolkit, SEMrush.com.
47. Watch For New Competitors
You should never panic whenever you see a few new competitors entering your niche. This is an inevitable occurrence that can’t be avoided and should not cause you to worry. Because your site has aged longer and gained more trust overtime, new competitors shouldn’t come as a threat. Instead, use them to see what new ideas they are implementing in the niche to see if it can inspire any new ideas for you.
48. Keep Your Site Updated
By consistently keeping your site updated and by adding new content to your site overtime, you can be sure to maintain both short and long-term rankings. This can help keep and maintain current rankings for your site and ensure potential future growth. Keeping your site updated is one of the most important things you can do to maintain your website’s rankings and contribute to growth for sites that are just starting.
49. Create Resources & Citations For Your Blog
One great strategy to keep visitors returning to your blog is by creating a resource section for your blog. With this page, you can include any tools, websites, or services you use that helps solve a problem within your niche. This is further useful as it compiles and lists everything being used by yourself in one easy to visit section on your blog or website.
In addition, make sure you create a resource or citations section at the end of blog posts that need them to instill more authority and trust. Wikipedia.org for example, never fails to include a citation/resource section at the end of their posts, turning them into a very credible source.
50. Follow The Steps In This List Often!
The last thing you want to do to truly dominate your niche is to follow the steps within this list often. Choose new steps or strategies to implement and work on over a course of a few months or more. This will allow you to grow your website to new heights, especially if you find that step takes more courage than others.
Whether that means hiring new individuals to join your team, creating 2,000+ worded readable content, getting on camera or microphone to stir a debate, or improving your keyword research, there are a never-ending amount of steps you can take to dominate your niche.
So why not start on your next plan or step today to dominate your niche?