How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

What Is Your Sales Page Missing

Getting your sales page right is of paramount importance, below are a few things you should be doing in order to increase conversions, many marketers simply don’t do it right.

So you’ve got your website up and your sales page is live with a great offer, but your visitors aren’t converting very well.

You’re looking at your traffic stats and comparing them to your sales, and you’re starting to feel disappointed and annoyed.

I learned the hard way what not to do when selling products online and this article will help you understand how to dramatically improve your sales page conversion rate – even if you’re just starting out.

Today we’re going to look at nine things most sales pages are missing and why they are destroying your conversions.

But before we get started, it’s probably a good idea to understand what exactly a conversion rate is.

What is a Conversion Rate?

A conversion rate is the percentage of your prospective customers who follow through with a specific action you want them to take. For instance, a website can track the following kinds of conversion rates based on the amount of visitors the website is receiving:

The percentage of website visitors who call the company.
The percentage of website visitors that buy something from you online.
The percentage of website visitors that fill out a form.
#1. Prove It

You can make claims about your business to your prospective customers, but they’re probably not going to swallow everything you feed them whole. In addition to your claims, always try and include social proof! Social proof might mean customer testimonials, 3rd party website reviews, and even case studies. Prove to your prospective customers that your existing customers are doing well.

I love the way the real life customer testimonials from ExpertPhotography.com fit so appropriately into their sales pages.

#2. Transparent Contact & Support Information

Having a telephone number, email support link, and live chat option can dramatically increase trust in a website. It makes it look like there’s a real business behind the website, and that there are real people to get in touch with.

IncomeDiary makes getting in touch incredibly simple and obvious as you’ll see on the screen grab below…

I’ll let you in on a little secret… We hit record sales the very first day we used SnapEngage (live chat client) on one of our software websites. I highly recommend you try it for at least 30 days – it’s free.
#3. Credibility & Trustworthiness

Showcasing “trust” seals from organizations like the Better Business Bureau and security firms like Verisign will almost always increase conversions. Again, this makes your website look like a serious business with serious validation.

Bills.com makes sure your eyes keep moving down the sales page and that their credibility sticks in your head as it’s the final thing you see on the page.

#4. 100% Customer Satisfaction Guarantee

When you offer a guarantee, it gives customers a lot more confidence in what you’re selling. They know that they can get their money back if they find your claims aren’t true. Also, if you have a better guarantee, like 90 days compared to 30 days, then that will help too.

People want to know they can get their money back, and they want to know that they will have plenty of time to try out your service or product without any risk.

#5. Headlines

A headline is probably the first thing your visitors are going to see. It should compel them to read more, instead of exiting your site. If you can capture their attention with a headline, then you can keep them reading. If you can keep them reading, then you are more likely to convert them. Don’t underestimate how significant of an effect a good headline can have.

Hire a seasoned copywriter just to write your headline, if that’s all you can afford.

#6. Calls-to-Action

Even if you’ve gotten your web page visitors to stay on your website and read what you have to say, you still need them to buy. They might want to buy already, but that’s not enough. You have to make it really clear to them – how to buy, why they should buy, and that they should buy right now. Include a call-to-action at the end of your sales letter, or right near your purchase button.

CrazyEgg.com has an incredibly simple landing page with a great call to action being the first thing you see. An extremely easy way to do this and make it look professional is with a nifty little software known as OptimizePress.
#7. Simplified Website Layout

When visitors come to your web page for the first time, they want to be presented with a simplified website layout – not a whole lot of clutter, flashy graphics, or annoying distractions. Show them clear navigation and a straightforward sales path like the team at ManPacks.com, and you’ll have a better chance at making them stay.

OptimizePress is a WordPress plugin and theme that allows you to create clean and professional landing pages, membership sites and blogs, without having coding or design knowledge.

#8. TOS/Privacy Policy

When you include a link to your TOS/Privacy Policy, it shows prospective customers that you take their private and financial information seriously. A trust seal at the bottom of the site, near those links, is even better. Show your prospective customers that you will protect their information just like Basecamp.com does with their “Not-so-fine print.”

#9. Social Media Builds Trust & Sales

Even if you don’t close a sale right away, if you build up your social media fan-base, followers, and friends, you’ll be able to interact with them on a daily basis. Giving away free content and direct interaction builds trust and will help you close future sales. Go for the long-term approach, don’t discount building up a list, a social media fan base, and an army of loyal blog followers if content marketing is a part of your overall sales strategy (it should be).

Proudly display your products, fan count and/or social shares to your existing fans and potential customers.

Word of warning, if you have a small social following, this method could end up hurting your conversions rather than improving them, so test it and see how it works for you. Remember, having an intuitive and user friendly website can be the difference between a bounce and a conversion.

List Building Is An Art

Discovering the art of list building is essential to your Internet Marketing needs, but it doesn’t have to be as difficult as you might think. Affiliates, product creators and business owners need to know exactly how to do this very important step in order to increase their customer base.

In the above power point presentation you will discover the best ways to make the most of your website visitors with list building, by utilising your squeeze page correctly.

You will also find out ways to grab the attention of those people who are sat on the fence about your offers, and how to get them to become a subscriber.

Inside also find out how to track & tweak your squeeze page for best results.

Create awesome looking landing pages

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

 

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

Create Amazing Landing Pages

LPM-350x250-004Creating landing pages is a huge hassle for most marketers. You have choice: do it yourself, or hire a designer.

A designer can create a beautiful page for you, but he’ll also drain your budget. And every time you need a new page, you have to cough up more cash so your designer can afford his lattes.

The other option is to do it yourself. Problem is, it takes a lot of time to create these pages. You need some coding know-how to make them look good. And if you want to track your campaigns to see if your landing page is converting, then you need to get yourself a tracking tool or script.

It’s no wonder so many marketers only have a couple landing pages, even if they are leaving money on the table by doing so. It’s just too much work, too much time or too much money to put them together… at least if you’re going to do them right.

Until now…

Introducing the Landing Page Monkey web app, which takes away all the work by quickly and easily creating stunning landing pages with just a couple clicks of your mouse.

You don’t need to touch a single line of code. You don’t need to hire a programmer or a web designer. You don’t even need to download and install a script, since this is a web app.

All you have to do is log into your Landing Page Monkey dashboard, click your way through the user-friendly form, and in just five minutes you too can have a cutting-edge, high-converting and mobile-responsive landing page to build your mailing list or sell your products.

You can use these landing pages to get mailing list subscribers, webinar registrations, run contests and close more sales. If you need a polished sales page or a landing page with an opt-in form, Landing Page Monkey can create it lightning-fast.

Just look at this app’s features:

• Delivers highly customizable pages. You can quickly fine-tune your landing page to get just the right look and feel to seamlessly integrate with your site. LPM lets you change layouts, font colors, font styles, background graphics and even background videos to give your landing page a cutting-edge, polished design that’s sure to impress.

• Make changes on the fly. You can tweak your landing page without disrupting sales or sign ups, touching the code, or uploading anything. Just log into your dashboard, make your changes, and hit save to instantly update your pages.

• Works with all major email service providers, including Aweber, GetResponse and MailChimp and more.

• Works on your server or LPM will host your page for you. You can upload these pages to your own site, or save on bandwidth by letting LPM host the page for you at no extra charge. You don’t even need your own website to start building a mailing list with Landing Page Monkey!

• Tracks your campaigns. Landing Page Monkey tracks your impressions and mailing list sign ups so you can optimize your campaigns for maximum profits!

• 100% responsive, 0% errors. You never have to worry about faulty code throwing errors when Landing Page Monkey creates your pages – and that means 99% of all your visitors will see your landing page. Your pages will show up on all smart phones, tablets, laptops and other devices. Plus they’ve been rigorously tested to work across platforms, including Chrome, Safari, Firefox, Internet Explorer and other major browsers.

• Saves you time and money. In just minutes you’ll have a beautiful landing page that looks like it was created by a high-priced web designer. Plus LPM’s clone feature lets you replicate your favorite landing pages instantly and get them online fast.

• Get rid of tech headaches. This is a web-based app, so there is nothing to download, nothing to install, no fiddling with customizing scripts. Just log in and you’re ready to start creating pages instantly.

Listen, you won’t find a better, faster or easier way to create and publish landing pages. If you can point and click a mouse, you can create a landing page like a pro with Landing Page Monkey.

So stop monkeying around with those clumsy other tools and see for yourself why Landing Page Monkey makes list building so easy. Click here to check it out right now