7 Ways To Increase Your Social Media Marketing Strategy

If you are thinking about starting a blog or have been blogging for many years but the traffic and engagement or even sales have reached a grinding halt, it could well be time for you to transform your social media marketing strategy.

It is always a great idea to keep things fresh and up to date when creating a social media marketing strategy. There are a few things you can do in order to keep on top of new trends and increase engagement from your peers.

Why is social media marketing important for a blogger?

As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.

Social media is the bridge that connects your audience with your content.

Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.

Check out the following ways to transforming your social media marketing strategy if you are ready to:

Increase your blog traffic.

See better engagement across social media and on your blog

Build a supportive and loyal community of readers and buyers

1. Set Defined Goals

Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.

Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.

2. Deliver Content Wisely

Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.

You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.

Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.

3. Ask Questions

Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.

You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.

4. Share Content from Top Influencers

This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.

Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.

5. Focus on What Works For You

Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.

Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.

6. Be Transparent

It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.

Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.

When your audience gets to learn more about the real you, they will want to engage and connect with you more.

7. Always Link to a Product

Whether it’s paid or free, you should always be sending your audience to some sort of product or service.

You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.

Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.

Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.

Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.

Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.

Tips To Increase Page Rank

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Within this post I will show you how to increase page rank of your site.

So here is how page rank is calculated.

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

Backlinks.
Inbound links.
Internal links.
External links.
No-Follow links.
Do-Follow links.

Google and other Page Ranking sites analyse these links and assign a numerical page rank from 1 to 10 to your website.

How To Increase Page Rank?

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

DMOZ
Best Of The Web
Ezine Articles
Article Base

3. Guest Posting:

imagesThis is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank.

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

Facebook
Google Plus
Squidoo
Digg
Hub Pages
Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

Do You Just Press Publish Then Hope?

Are you the sort of blogger who just presses the publish tab and then hopes for the best?

The publish then hope approach will never get you or your posts noticed, not in a million years.

There are a few things you can do to increase your readability before you press publish then hope for the best.

  1. Don’t be caught out by the grammar police. imgresWhen you have finished your writing always check the spelling and grammar of the post or article, use the spellcheck option or a service like Grammarly. Proofreading is always a good idea, read it out loud, check headings, titles and cross check citations. It is always a good idea to check your work more than once before publishing.
  2. Try to link to old content on your site. Internal linking will improve the structure of your website, increase the overall authority of your sites internal pages thus improving the likelihood of inbound link potential. To do this is quite simple, open an old published post, and find the relevant place in the article to place the link to the new page or post.
  3. Always post to Facebook. When a new post is placed on Facebook add an enticing & interesting sentence that will capture peoples attention, explain briefly the benefits of reading further and how your article will help them.
  4. Post to LinkedIn. This something I do all the time, not just to general LinkedIn followers but to all the groups I am in, there are a lot of good professional marketing groups on this platform. At the time of writing there is not too much spam either which is helpful.
  5. Tweet about it. Write a short, jazzy introduction to your new post to grab the interest of your followers and in turn attract new followers to your brand. Include a hashtag or two but don’t over do that part.
  6. Reddit is a very useful tool. Post here as well. Most Reddit users are addicted to the site, and their readers very often share content, opinions good or bad on articles, posts or images shared.
  7. Create a question at the end of a post. When you do this it will encourage your readers to think deeply about the topic and also you will be able to engage with them more significantly.
  8. Share on news aggregation sites. Platforms like Alltop serve as a great resource where readers can find loads of content on the subjects that interest them. Many bloggers share their content on these type of sites to gain an influx of new quality traffic and leads.
  9. Send your subscribers an email. imagesA lot of internet marketers mail their list on a daily basis, others prefer two or three times a week, but whatever your preference is always send a mail out when you create a new piece of writing. My preference is Getresponse.
  10. Publish to relevant networks. Whether it be Instagram, Tumblr, Pinterest, Snapchat, Stumbleupon or Google+ just share it, get it out there and become noticed.
  11. Comment on other peoples posts. This strategy is great for building rapport and trust and will gets you good results, keep providing value and the winning formula will prevail.
  12. Always respond to comments on your blog posts and return the favour. It can be time consuming but will be worth it in the end, you will gain a good reputation and in-turn more followers.
  13. Follow these ideas and never worry about the publish then hope conundrum ever again.

WP Link Shield

Below is a review of a new product called WP Link Shield. It is a tool that will save you 60% in lost sales through stolen commissions.

A major bug has been found in almost all available link cloakers, the problem is they break responsive websites! WP Link Shield found that every single link cloaker tested broke responsive sites.

WP-Link-shield-review-compressed

Bear in mind that 60% of us use mobile devices nowadays, that is a massive problem and a huge amount of profit lost.

If you are not cloaking links you aren’t safe either , you’re leaving up to 30% of sales on the table through, affiliate theft, browser switching and social blocking…

WHAT IS THIS BUG EXACTLY?

There are two main cloaking modes

1 REDIRECT CLOAKING – this is most common type – you get a new URL and it redirects to the original URL – problem here is… this does not hide your affiliate ID and you lose money if the user switches browsers or shares the raw link

2 IFRAME CLOAKING – with this way the URL never changes and the destination page is loaded in an IFRAME – so your affiliate ID is never exposed and you do not lose cash through browser switching…
Iframing is great for affiliates as you can overlay messages, you can kick exit pops – it gives you a lot more control and reduced commission losses
However the makers of cloaking tools have never looked at what happens when users open responsive websites in iframe mode – the answer is RESPONSIVE SITES BREAK!

This boils down to BAD CODING …

WP-Link-shield-review-and-bonus-compressed

WP LinkShield 2.0 protects your affiliate links, makes your links look natural, enables you to post them socially with full metas and maximizes your affiliate income.

WP Link Shield Features:

Prevents Commission Losses By Link Sharing And Browser Switching
Blocks Unwanted Exit Pops
Built In Reporting
100% Social Media Friendly – Yes, These Links Work In FaceBook And Twitter
Boosts Social CTR With Full Meta Control
Instant Social Sharing To Twitter & FaceBook

OTO 1: Pro Version

The upgrade version enables users to add countdown timers & ‘bonus’ bars over affiliate offers, increasing conversions with ease.

This upgrade also adds auto link-monitoring, alerting & redirection.

Auto Detects and Redirects Broken Affiliate Offers
Add Scarcity To Any Affiliate Link
Adds E-mail Timers
Add Bonus Reminder Bar To Any Affiliate Link
OTO 2: Viral Upgrade

The Viral upgrade enables users to add coupons or bonuses in exchange for likes, shares or tweets on FB , Twitter and Google+.

A small floating box appears on the offer which invites the visitor to get an extra treat in return for some social sharing.

Overlayed Viral Sharing
Google+ Support
Facebook Support
Twitter Support
Your turn

“It’s A Great Deal. Should I Invest Today?”

Not only are you getting access to WP Link shield for the best price ever offered, but also You’re investing entirely without risk. WP Link shield include a 30-day Money Back Guarantee Policy. When you choose WP Link shield , your satisfaction is guaranteed. If you are not completely satisfied with it for any reason within the first 30 days, you’re entitled to a full refund – no question asked. You’ve got nothing to lose! What Are You Waiting for ?

Check It Out Now Here

Link Building Ideas

Below is a comprehensive list of 50 link building ideas to help to kick-start your link building strategy. As we are all aware Google is a links-based search engine, so to achieve high rankings you need high quality links to your website and this won’t be changing in the near future.

1. Create an extensive resource list for a specific topic.

2. Build the content on your site and make it easy to understand. Link baiting is one of the most effective strategies.

3. Use pay per click advertising. More people will see your site, some of which may be bloggers who could decide to link to your site.

4. Submit articles to high-quality article directories. Take a look at this huge list of article directories.

5. Write a press release and submit it to hand-picked journalists, selected bloggers and PR distribution sites such as PRWeb and PRLeap.

6. Track who picks up your articles or press releases. Offer them exclusive news and articles.

7. Perform surveys that make people feel good or important. Salary.com conducted a study uncovering how mothers were so underpaid, resulting in many high quality links.

8. Submit your site to free directories. Check out the top online directories.

9. Submit your site to paid directories, focusing on quality and PR ratings. Consider the Yahoo Directory, Business.com and Best of the Web.

10. Create you own directory, specific to your industry. Then link to your site.

11. If you create a particularly interesting article ask a few friends to tag it on Digg.com or the Del.icio.us popular list. If it reaches the front page your website will receive a lot of traffic.

12. Join the Better Business Bureau.

13. Get a link from your local chamber of commerce.

14. Request links from relevant government and council resources and websites. These sites have high PR ratings so even a couple of successful requests can make a huge difference.

15. Consider posting an opportunity for bloggers to write about on PayPerPost. For more on this site see our Pay per Post in-depth feature.

16. See if your partners, such as retailers or manufacturers, are willing to link to your site.

17. Submit free classified ads to sites such as Gumtree and Vivastreet. Find more free classified advertising websites to advertise on.

18. Answer relevant questions on Yahoo! Answers and Google Groups, or even start a new topic and link back to your site.

19. Try adding relevant links to your site on Wikipedia.

20. Most forums allow you to leave signature links. If you make quality posts and helpful comments then people will take a look at your signature and often visit your site.

21. Review relevant products on Amazon.com.

22. Review related sites on Alexa.com.

23. Submit product and service reviews to shopping search engines such as ePinions.

24. Start a blog. Post regularly, research articles, and ensure they are interesting and informative. If executed well then other bloggers will link to your blog. For more information about blogs see our Blog Marketing Guide.

25. Link to other blogs from yours. Many bloggers track who is linking to them so this will help to get yourself noticed and bring in some links.

26. Start a Business Blog external to your website. Link to important resources and ask them to link to your website in return.

27. Comment on other blogs, ensuring that the comments are insightful and interesting. This will bring your blog to the attention of the blogger and the readers of the blog.

28. Have your posts featured on the Technorati tag pages through tagging your posts with relevant tags.

29. List your blog in a few dedicated blog directories. Check out this comprehensive list of blog directories.

30. Make your site standards-compliant. This will help you to get links from governmental resources as well as enabling you to be listed on authoritative directories such as WC3 Sites.

31. Have an excellently designed website. Good designs can get links from sites such as CSS Vault.

32. Swap links with selective sites. Steer clear of link farms. Only trade links with sites that are related to your industry and will send you traffic. The best way of deciding whether to trade links is would you consider exchanging links if search engines did not exist? If no, then don’t swap links.

33. Rent some high quality links. Text Link Ads is the main company in this field.

34. Holding a contest is a great link bait strategy.

35. Give something valuable away for free. Then get listed on sites that list where you can get free stuff, such as TheFreeSite.com.

36. Build a tool collection. People love tools and will often link to them.

37. Obtain and carry out an engaging and interesting interview. Unique content such as this will spread like wildfire.

38. Create a “Top 10″ list, such as the Top 10 myths for a specific category. People love to link to Top 10 articles.

39. Create a list of experts in your industry. Flattery can often be an excellent strategy, if the experts are impressed with your site then they may decide to link to you.

40. Add a ‘News’ resource to your site. Add interesting stories, particularly ‘Top 10 Tips…’ articles. These are especially easy to link to.

41. Launch an affiliate programme. Many links to your site will be banners or logos but some sites will link to your site from within their content, which can be of SEO value.

42. Publish an RSS feed of your new articles.

43. Sell products on eBay and offer to donate the profits to charity. You can get a lot of charities linking to both the auction and your site this way.

44. Launch a petition about something that people really care about – high fuel prices for example.

45. Do something controversial. Sue Google.

46. Become involved in guerrilla marketing – everyone likes a quirky marketing campaign.

47. Get hold of some pictures of celebrities in your industry and host them on your web site.

48. Bribery. Do you have a members-only site? Offer website owners free membership if they link to you.

49. Utilise MySpace – set up a scheme whereby anyone who includes your link on their MySpace page receives a discount at your online store.

50. Stuck for any more ideas? See who is linking to your competitors – they may also be receptive to linking to you. Use this link analysis tool to discover who’s linking to your competitors. Good link building services can also produce tangible results.