Email Marketing Tricks

In email marketing nothing matters more than measurable results.  Clicks and sales equal money.

Every trick here borders on the ridiculous, but they all work.  Even better, they can double or triple your conversion rates compared to the standard way of handling your email marketing.

Just like everything else someone suggests to you, these tricks are worth testing.  See if they boost the performance of your campaigns.

Special Characters In Subject Lines

Everybody knows what an Emoji is, but very few know what “Unicode” is.  The simple explanation is that Unicode is pre-emoji.

The best part is all email service providers allow it.

You can see some examples here, but I’ve also included a screen capture below:

The easiest way to use them is to simply copy and paste the Unicode you’d like to display into your subject line before you send your next email.

They key with this is to keep it relevant.  If you do that, it’s possible to see double your open rate.

Resend To Unopens

Sadly, this isn’t possible with every autoresponder.  Check the help area of yours to see if you can do this.

It’s early morning and you send out an email to your list.  You get a 20% open rate and a 10% click through rate.

While those numbers are normal, they suck.

A smart way to improve your results is to resend the same email later on in the day with a new subject line to those that didn’t open the first email.

If you really want to kick it up a notch, you could do something similar with anyone that didn’t click.

For those that didn’t click, give them new reasons to click the link and see what you’ve sent them.

Ask For Replies And Read Them

Roughly 75% of the time I’ve done this, I’ve made money.

Send a brief email asking a question related to something you sell:

“Hey NAME,

If you recently ordered PRODUCT, why did you get it?

If you didn’t order it for yourself, why not?

Just hit the reply button.  I look forward to hearing your thoughts.

Thanks,

YOUR NAME”

There are numerous benefits to this, but the first is sales.

If people are replying to a message like the one above, they’re interested.  You just haven’t done a good enough job of selling them.

Take this opportunity to address their concerns and conquer them.

This also lets you see what your biggest objections are.  If you discover what they are, you can build things that are designed to overcome them into your sales messages.

Double Your Subject Impact

Have you noticed that most email service providers now provide a preview of the email?  There are two ways to ensure that yours helps you get more opens.

The first is to use a sub headline as the first thing in your email.  The only catch with this is if you send html emails, it may not show up.

If that’s the case, use this code inside of html of your email to add in a hidden second subject line:

<style type=“text/css”>

span.preheader

display: none !important; }

</style>

</head>

<body><span class=“preheader”>INSERT YOUR SECOND SUBJECT HERE</span>…”

Keep in mind that this works on desktop and mobile devices.
Use this to give your readers another reason to open your message.

Video/Image Trick

This is sneaky and if you do it wrong, you’ll upset people.

We’re so used to watching video online that we naturally click a video’s play button.

Since we can’t (yet) embed videos into an email, use an image of the video instead.  

For this to work, you’re going to have to have the video be one of the first things they see.

As long as you do that, you’ll see people clicking the image like crazy.

Bonus Trick:  Easy Mode List Building

When it comes to list building, many traffic sources don’t want you to send people to a squeeze page where it’s only purpose is to capture an email address.

Gaining Subscribers With Stumbleupon

Remember on Stumbleupon you are a Stumbler, not a salesman, below are a few ways to gain subscribers with stumbleupon social media platform.

Make sure that your writing is personable and friendly. Do not come across as a salesmen, Stumblers aren’t out looking for things to buy, you need to earn that by first capturing their attention and drawing them in deeper. This is why I suggest writing articles instead of directing them to your front page.  You need to GIVE them something, make them feel that they are benefiting by rating your site and returning to it.

How can I convert a Stumbler into a regular visitor?

One thing you will need to understand right from the start, is that you lose the majority of “Stumbler visitors” once they have reviewed your front page.That being said, StumbleUpon can send you SO much traffic that even if a small percentage are converted into subscribers or regular visitors, it more than makes up for it.
Here is how you can increase your chances of obtaining new regular visitors and opt-in subscribers using Stumble Upon.

Tip 1) Make certain you have an RSS button AND an opt-in email subscription box visible on your landing page.  Don’t clutter it into some side-bar that is difficult to see, make sure it’s upfront and center, surrounded around good, solid content. Also, because a lot of visitors will be scrollers, make sure to have a link to your opt-in box towards the bottom of your landing page as well.

Tip 2) Implore a Call For Action. Either direct them to a product or service using a cloaked affiliate link, send them through a CPA offer, send them to another one of your websites, articles, or blogs – just be sure to prompt them to take action. Don’t leave them wondering what to do next.

Tip 3) If possible, and you have created a customized landing page for your StumbleUpon advertising, personalize it by mentioning StumbleUpon on your page. For example:

“Stumbled Across Any Decent Sites Today?”

They’ll love it, and feel you are part of the community and not just some advertiser. This will increase your conversion rate significantly.

Tip 4) Everyone Loves Contests

Create a contest on your landing page.  Who doesn’t love the chance to win a free digital product, cash, service, etc?  Have them opt-into your subscription box to be entered into your draw. This is an easy way to convert one-time traffic into repeat visitors who want to find out more about the contest or receive updates.

 

Getting Traffic From StumbleUpon At No Cost

SureFire Method 1

Multiple Accounts For Multiple niches

You should always have one account for each niche market that you intend to target (example, one account for fitness, one account for health, etc).  There are also categories that you can pre-select using StumbleUpon and this is critical for the type of niches that you would like to obtain traffic from. You will need a unique username (which is an email address) for each StumbleUpon account that you create.

 

IMPORTANT NOTE:
If you are logged into one StumbleUpon account and you attempt to create another, you will receive a warning advising you that you may lose your original account by creating multiple accounts, so be sure to log out of one account before creating a new one.

Sure-Fire Method 2

Copy Already Successful Stumbled Sites

If you look on a person’s favorite website list you can see what people have recommended in the past.  Use that to your advantage!  You won’t see a lot of squeeze pages or one page sales letters.  Check it out for yourself and see the types of landing pages that are popular and are highly recommended by other members.

Then, create your landing page with the same style or layout.

Sure-Fire Method 3
This is a great way to build your list quickly and people are already doing this on places like YouTube with great results.  To start, create a short video teaser clip and call it Part One, with a link that indicates in order to see Part Two, they need to enter their name and email address into your opt-in form.

Try it out and see how fast you build your list =)

Sure-Fire Method 4

StumbleUpon allows you to join groups and choose friends with similar interests. Be certain to only add friends who are interested in your niche market!
For instance, if you are promoting a Health related blog, you should only add friends who have similar interests listed, since you are able to recommend they visit the sites you stumble (and of course, you are going to Stumble your own. Joining a few groups relating to your subject matter is a great way to obtain instant traffic to your blog. Look for the larger, more popular groups.

Remember, the more friends you have, the more traffic your website will receive, since the more people will view your recommendations and visit your listed sites, but if you want TARGETED traffic (and you should) choosing only those within your niche categories is the only thing that makes sense.

Warning: Be Careful With The Friends You Add!

StumbleUpon restricts the number of friends each of your accounts can have, currently it is a 250 maximum limit, therefore be sure to only add friends from categories that serve your niche market.

Make Money With StumbleUpon:

You can make easy money with StumbleUpon and CPA offers. You can also build your list quickly this way.

Locate good solid CPA offers, and then write interesting articles about the product, prompting them to take action by clicking on your CPA link. I have found that building articles that are focused on “How To” guides, or “Lists (example: Five Sure-fire Ways To Get Traffic, Ten Super-Charged Methods Of Building Profitable Blogs, etc) work best.

Also, limit the number of links on your article page so that the only links visible are ones that will lead them to an offer where you get paid.

 What To Expect:

How many visitors you get will depend on the way you have created your landing page, but on average, expect to receive between 100-8000 daily unique visitors.

STUMBLE EXCHANGES

There are StumbleUpon related exchange programs available where you can create a free account and exchange ‘stumbles’ with other members (you stumble their site, they stumble yours).

http://www.stumblexchange.com

http://www.linkyme.com/faststumbles/

http://www.avuw.com/index.asp?page=register

Other free ways to get your site stumbled without having it tied to your account (so people don’t see you are stumbling your own site) is to exchange stumbles with other people. You can find free-stumble offers at:

NamePros: http://www.NamePros.com

Digital Point Forum: http://www.digitalpoint.com

Site Point: http://www.SitePoint.com

Remember, this will not be targeted traffic but it’s a great way to jump-start your stumble campaigns!

I hope you have enjoyed the information contained with the Stumble Upon Traffic Guide.  Being both an advertiser and stumbler of the Stumble Upon community can be an enjoyable and rewarding way to browse interesting websites while promoting your own.

Have Fun Stumbling and Being Stumbled!

email marketing strategies

Like any other marketing initiative, email marketing requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform around today.

The goal is not to get your message into that crowded inbox, the goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action.

The standard open rate for an email marketing message is 11-15%, with a click-through-rate of just 2-5%, if you’re falling behind the curve, you need to fine-tune your strategy, by adding personality to your campaigns.

To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first six hours after delivery. As emails pile up, make sure yours doesn’t get lost in the shuffle.

Once the email is opened, you need to grab their attention with valuable information like a promotional offer or image. Customise your subscribers, understand what they’re looking for, and tell your story in a unique fashion. Your first impression has to hit home to keep your customer engaging with every email you send.

Email marketing strategies are all about testing and trying to find the best strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.

Subject Lines

It is a fact that 35% of email recipients open email based on the subject line alone.

The subject line will make or break your open rate. Personalise the subject lines and make them descriptive so your subscriber has a reason to open. Subject lines must be inspiring, strong, and eye-catching to stand apart from the crowd of emails your customers are staring at and weeding through.

Be Concise

The most effective emails are those with short subject lines. A recent study found that three-word subject lines have the highest engagement rates (21.2%) although just 1.6% of emails are that concise. Make sure your subject is well-crafted and descriptive without overwhelming your reader with buzzwords.

Avoid “Spammy” Buzzwords

Although you might think that your reader will want to take advantage of your “sale” or “reminder,” MailChimp advises you to avoid those terms. Having words like “free,” “x% off,” “guaranteed,” or “click here” can negatively affect your campaign and open rate.

If you’re consistently using these buzzwords in your subject lines, many subscribers won’t see your messages as they’ll be directed to spam folders in their inbox. Even if your message lands in the inbox, spammy words often deter readers from your campaign.

It’s okay to promote a sense of urgency if a sale is ending or the time to register for an event is closing. An example like “Sale ends tomorrow at midnight!” shows a user that action is required immediately.

Personalise

If you can add a custom field into your message, and speak directly to your subscriber, the open rate will increase significantly. MailChimp offers you tools to strategise your customisation to see what is most effective in your campaign.

Spelling and Grammar

Always remember to use proper grammar and spelling. Punctuation is an essential component of your message, but don’t come off as too salesy or speak too urgently.

A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation detracts from your message. Asking your users a question and ending the subject in a question mark has a 44% higher open rate than exclamations about your promotion.

One of the biggest factors that influences open rates is to test multiple subject lines with various strategies. Evoke emotion and reel in your audience.

Inspire them to open your message by asking a question that you will answer in the email. Keep it personal, keep it casual, and speak to your customers directly.

List Segmentation

List segments help you further personalize and narrow your audience. You can choose the subscribers on your list that you want to receive a particular message. Segment based on custom fields to utilise your message more effectively.

Occupation
Location
Interests
Industry
Date Subscribed
Purchase/Conversion History
Gender
Age

Plus, take it a step further and think about the topics and content that your subscribers have engaged with in the past. Be as personable as possible. When your subscribers provide you with information that makes it easier to target your messages, use the data to your advantage.

Look at your list, and analyse the metrics to see the content that your subscribers have opened in the past. Move away from mass email blasts that deliver the same message to hundreds and thousands of people.

Learn the program you’re using, and access the list segmentation options to break down your subscribers. You’ll see that some segments have a better response and open rate than others. Build on the data you’re experiencing through segmentation for a high-performing campaign.

When you’re not segmenting your list to deliver personalised messages, you can’t craft relevant subject lines for your audience. Segment your lists, offering unique content that addresses demands. The better your segmentation, the more effective your email marketing strategies will become.

List Building Is An Art

Discovering the art of list building is essential to your Internet Marketing needs, but it doesn’t have to be as difficult as you might think. Affiliates, product creators and business owners need to know exactly how to do this very important step in order to increase their customer base.

In the above power point presentation you will discover the best ways to make the most of your website visitors with list building, by utilising your squeeze page correctly.

You will also find out ways to grab the attention of those people who are sat on the fence about your offers, and how to get them to become a subscriber.

Inside also find out how to track & tweak your squeeze page for best results.

Create awesome looking landing pages

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

 

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

Create Amazing Landing Pages

LPM-350x250-004Creating landing pages is a huge hassle for most marketers. You have choice: do it yourself, or hire a designer.

A designer can create a beautiful page for you, but he’ll also drain your budget. And every time you need a new page, you have to cough up more cash so your designer can afford his lattes.

The other option is to do it yourself. Problem is, it takes a lot of time to create these pages. You need some coding know-how to make them look good. And if you want to track your campaigns to see if your landing page is converting, then you need to get yourself a tracking tool or script.

It’s no wonder so many marketers only have a couple landing pages, even if they are leaving money on the table by doing so. It’s just too much work, too much time or too much money to put them together… at least if you’re going to do them right.

Until now…

Introducing the Landing Page Monkey web app, which takes away all the work by quickly and easily creating stunning landing pages with just a couple clicks of your mouse.

You don’t need to touch a single line of code. You don’t need to hire a programmer or a web designer. You don’t even need to download and install a script, since this is a web app.

All you have to do is log into your Landing Page Monkey dashboard, click your way through the user-friendly form, and in just five minutes you too can have a cutting-edge, high-converting and mobile-responsive landing page to build your mailing list or sell your products.

You can use these landing pages to get mailing list subscribers, webinar registrations, run contests and close more sales. If you need a polished sales page or a landing page with an opt-in form, Landing Page Monkey can create it lightning-fast.

Just look at this app’s features:

• Delivers highly customizable pages. You can quickly fine-tune your landing page to get just the right look and feel to seamlessly integrate with your site. LPM lets you change layouts, font colors, font styles, background graphics and even background videos to give your landing page a cutting-edge, polished design that’s sure to impress.

• Make changes on the fly. You can tweak your landing page without disrupting sales or sign ups, touching the code, or uploading anything. Just log into your dashboard, make your changes, and hit save to instantly update your pages.

• Works with all major email service providers, including Aweber, GetResponse and MailChimp and more.

• Works on your server or LPM will host your page for you. You can upload these pages to your own site, or save on bandwidth by letting LPM host the page for you at no extra charge. You don’t even need your own website to start building a mailing list with Landing Page Monkey!

• Tracks your campaigns. Landing Page Monkey tracks your impressions and mailing list sign ups so you can optimize your campaigns for maximum profits!

• 100% responsive, 0% errors. You never have to worry about faulty code throwing errors when Landing Page Monkey creates your pages – and that means 99% of all your visitors will see your landing page. Your pages will show up on all smart phones, tablets, laptops and other devices. Plus they’ve been rigorously tested to work across platforms, including Chrome, Safari, Firefox, Internet Explorer and other major browsers.

• Saves you time and money. In just minutes you’ll have a beautiful landing page that looks like it was created by a high-priced web designer. Plus LPM’s clone feature lets you replicate your favorite landing pages instantly and get them online fast.

• Get rid of tech headaches. This is a web-based app, so there is nothing to download, nothing to install, no fiddling with customizing scripts. Just log in and you’re ready to start creating pages instantly.

Listen, you won’t find a better, faster or easier way to create and publish landing pages. If you can point and click a mouse, you can create a landing page like a pro with Landing Page Monkey.

So stop monkeying around with those clumsy other tools and see for yourself why Landing Page Monkey makes list building so easy. Click here to check it out right now

Is Your List Wise Enough

Allow me to introduce my readers to a cool site called List Wise, if you are into email marketing and list building this will be of use to you.

Recently the number of  email list brokers has risen and with it the amount of good for nothing email lists purchased through them.

When you acquire new lists, you very rarely know exactly what percentage of the addresses will bounce or be invalid. List brokers will tell you that they are all double opt in and clean, you should however know better. As seasoned email marketers are aware, the cost of sending to non existent and out of date in-boxes is very costly.

List Wise is a very simple tool that will clean your lists, get rid of duplicates and potential bounces, thus giving you a clean, fresh list that you can use for all your email marketing needs.

If you send bulk email to many invalid, non-existent & bouncing addresses then your mail servers, content, as well as all IP’s associated with the campaign could end up being black listed.

Sending good emails to bad lists is worse than sending bad emails to good lists. List wise have gained valuable insight into cleaning lists and maintaining their quality.

Your number one priority as an email marketer is to get the email delivered to their inbox, don’t let the poor list quality of your customers kill the reputation of your IP’s, and destroying your business.

List wise has a free sign up option which allows you to clean up 100 emails for no cost, so it is worth taking a look today.

This subject is also covered in my product http://essentialmarketingtoolkit.com

 

 

Generate Traffic Using Solo Ads

How To Generate Traffic Using Solo Ads

We’ve all heard many times over that list building is critical
for long-term success in Internet marketing.

If you think about it, it’s easy to understand why list building
is so important, since you get the opportunity to present sales
offers to a potential customer multiple times instead of just
showing a sales letter one time.

It’s not easy getting started from scratch, however, and many
people struggle to drive enough traffic to their squeeze page in
order to generate a significant number of subscribers.

If you’re one of those online business owners who can’t seem to
get very many subscribers, why not try some paid advertising in
the form of solo ads?

After all, paid advertising has always been an excellent way to
gain exposure for your business more quickly, which is one reason
why pay per click campaigns are so popular and generate so much
money for Google and other search engines.

Instead of waiting around forever to generate enough traffic to
your squeeze page, you can simply take out an advertisement by
purchasing solo ads from a reputable marketer who has a
significant list.

The advertisement would lead readers to your squeeze page where
you can offer some sort of incentive (like a free e-book or short
report) in order to convert those visitors into subscribers.

If you’re a member of a marketing forum such as the warrior forum
or any number of other similar forums, you might be able to find
some good opportunities for solo ads even though you have to be
careful when it comes to spending your money on advertising.

If there is someone you trust on a marketing forum or in a paid
membership site, perhaps that person can recommend an opportunity
for advertising so you can start building your list much more
quickly in order to get your business off the ground.

Solutions To Safelist Marketing

Safelist Marketing – Is It Worth The Effort?

In this post I want to tell you about a source of traffic that is generally overlooked by most internet marketers. In fact if you were to go to somewhere like the warrior forum and ask for advice on using safelists you would get a very negative response and quickly form the opinion that safelists are a junk traffic source that doesn’t deliver results.

Today I want to turn this negativity on its head and share with you the reasons why I love safelists and how I am able to generate hundreds of new leads for my online business using them.

Understand the market

Before you do any sort of marketing you need to understand what sort of traffic you will get, and ideally what type of product / service would perform well. For example before you set up an adwords campaign you would research which keywords to target and how much it will cost, and what research the type of landing pages being used by the other people advertising via adwords in your niche.

With safelists the traffic is generated by other safelist members clicking a link in their email. The most popular safelists work on a credit system, so the people clicking these links are doing it to generate credits so they can get their own advertisement out to as many people as possible.

What this means is that you will have ~ 10 seconds to make an impression on the visitor. Put yourself in the position of this safelist user and think about what would make you look up from the task of clicking all these credit links?

How Can You Grab The Visitors Attention?

The people who claim that safelists are rubbish are advertising the wrong things…

Do you really think you can sell the latest “product of the month” within 10 seconds to someone who’s thinking about the next site before the one you’re promoting has even loaded in the browser?

I really hope you have realised that the answer to that last question is no!

So to be successful with safelists you need to have a splash page that will load in under a second, summarise exactly what you are selling and smack the reader between the eyeballs with your call to action.

Give The People What They Want

Even if you have followed the above step a brillaint landing page on the best way to breast feed your baby is not going to work. Sure some people may be new parents but the 99.9% who aren’t will not be interested.
People clicking the safelist credit links are looking for 2 things.

#1 More Traffic
#2 A Way Of Turning This Traffic Into Money

So if you happened to have a free report called “7 Ways to Turn Your Safelist Credits into Cold Hard Cash” or “How To Generate Leads For ‘ACME MLM’ Using Safelists” it’s something that should interest the reader.

It Is All About ListBuilding

Like all other forms of internet marketing the purpose of using safelists is to generate traffic to your lead capture page, get them to enter their details, make them an offer, build a relationship through follow-up, and make more offers.
The beautiful thing about safelist marketing is that you have all you have to do is advertise your product to a steady stream of internet marketing newbies. The owner of the safelist has already spent time and money advertising in places where new internet marketers hang out, so all you have to do is to press send.

Remember that just simply by having your own opt-in page online you will already be an expert in the eyes of these newbies.

Don’t Forget The Chance To Network

We are living in the digital age where social networking is now commonplace.
When I’m clicking for my safelist credits I actually take a note of the affiliate pushing any programmes / services and try to find them on facebook. If this person is actively marketing on facebook and safelists they are exactly the type of person that I want to be networking with.