Once you’ve built your subscriber list up to 500-1,000 subscribers, you can
then start building your list exponentially using ad swaps. Ad swaps are
hands-down one of the fastest ways to build your list online.
But first, let’s talk about exactly what an ad swap entails…
An ad swap occurs when two list owners each agree to mail their list an
offer from the other list owner. This is usually a free offer placed on a
landing page/squeeze page in exchange for someone’s name and email
address. As a result, they are both adding hundreds of subscribers to their
The most effective ad swap occurs when two list owners endorse the other
person’s squeeze page offer, which gives away a free report, video, or
some other content of value.
Even if you just have a small list, you can still leverage that asset to swap
ads with other list owners – helping you to grow your list at a rapid pace.
Ad swaps are a little-known tactic that almost all of the big internet
marketers are using to add 200 to 500 subscribers per day.
So, once you’ve built a “seed” list of 500-1,000 subscribers, it’s now time to
go out and start looking for potential ad swap partners.
Here are some places online where you can find other list owners who are
actively looking to do ad swaps:
Once you have found some potential JV partners, contact them and
propose to do an ad swap with your lists. Keep in mind that it doesn’t
matter if your potential JV partner has a bigger list size.
For example, let’s say you want to swap ads with someone who has a list
of 10,000 subscribers and you have 1,000 subscribers. Not a problem! The
person with 10,000 subscribers would just send your ad out to 1,000
subscribers of their 10,000 person list. So they would just send it to a
segment of their list. Easily doable in Aweber, GetResponse, etc…
Plus, here’s a powerful tip that will increase the chance of your
potential partner agreeing to do an ad swap…
Go ahead and set up a squeeze page that is specific to the marketer
you’re swapping ads with. So at the top of your squeeze page (directly
under your headline), you would have some text that says, “This is an
exclusive secret download page only for Bob Smith’s subscribers)
This makes it a lot more personal. Not only are you going to get a more
positive response from your potential partner, but you will also get higher conversions on your squeeze page because it’s targeted directly to their
Ad swaps are one of the best ways to grow your list quickly without
spending any money.
This is some of the very best traffic you can get because someone is
endorsing your free offer to their list of subscribers.
Plus, the really cool thing about ad swaps is that you can do them
MULTIPLE times… with the same people!
Since both of your lists are growing all the time you can do an ad swap
with the same people on a monthly basis by sending the ad swap only to
your newest subscribers.
I hope you’re starting to see how powerful this is.
Also keep in mind that there are MANY different types of ad swaps. Email
ad swaps are the most common, but you can also exchange banner ad
space on your blog, ads on your thank-you page, log-in page, log-out
page, etc… Think outside the box. After you’ve done an ad swap with
someone look for additional ways that you both can integrate your ads into
the other person’s marketing and sales funnel. This type of integration
marketing can create a perpetual list builder that lasts well beyond an initial