Ways to interact with your audience

They used to say that a prospect needs to see an offer 7 times before they make a purchase.

It has been said recently that the number has gone up to a massive 12 times. The more ways you have to interact with your audience, the higher the odds are of them making a purchase. Below are 6 ways to add an extra layer of communication between you and your audience.

Facebook

The primary problem with any of these is that you don’t own them. Facebook does. You can lose anything tied to Facebook with zero warning or notice, so make sure you have alternative methods of reaching anyone attached to Facebook based assets.

Messenger Bots

This is the next big thing.  Software has come out recently that allow you to build a list inside of Facebook Messenger.  The deliver-ability is nearly 100% and the open rate is huge, normally over 90%.  Whether you get a response will be based upon your message, your product, and your relationship with your prospect.

Having one built for you is expensive and learning to build them yourself is time consuming.  Either way, it’s worth the trouble if you can get people to sign up for it.

Facebook Live

Depending on where your prospects are, you can go live from a personal account, page or group.  The reason doing Facebook Lives are important is that Facebook recently decreased the reach of personal accounts and Facebook Lives are given an extra push for viewers.  In other words, more people will see your post if you do it in the format of a Facebook Live.

It’s as easy as positioning your phone or computer in a way that has you well lit and hitting “go”.

Group

Creating a group around an idea that your audience would be interested in creates an opportunity for you to privately interact with all of your members.  Discuss big issues and talk about problems they face.  Specifically, use it as an opportunity to talk about issues your product solve and you can’t lose.

Page

Organic reach of pages on Facebook™ has decreased dramatically over the years, but it’s still worth it to invest a little energy to create an active page.  The primary benefit is that Facebook makes it super easy to advertise to those that like your page.

While you only reach a small percentage of your followers when you post, the more active your page is, the more likes and prospects you’ll attract.

Push Messaging to interact with your audience

How many times have you been asked if you would allow “notifications” when you visit a new website?  Push notifications are simply another way to reach out to your audience.  It’s done through a web browser as a tiny pop up window any time you want to send one out.

Use it to send out content as well as any promos you run.  Extra clicks will always mean more money.

SMS

Most people don’t like giving out their phone number, but some will if they’re very interested in what you’re doing.  Add it as an optional third section in addition to “email” and “name” on your landing pages (make sure you mark it as optional or it will cost you a lot of leads).

Make sure you send out content along with any offers you want to send.

Building These Alternative Messaging Groups

So, how do you interact with your audience and get people added to these other groups?  Ask them to join and give them a reason to do it.  Post a giveaway as the first thing they get for signing up to this extra list.  The easiest way is to suggest any new ways you setup to join via your email list.  Get them into as many additional messaging systems as you can.

For more on Facebook Marketing check this link out.

How Good Are Your email Subject Lines

Email marketing is a must for any brick and mortar business operating today. It’s still uncomfortable though, for many business owners. While writing those riveting, attention grabbing email subject lines might read more like “Mission Impossible” for you today, once you have finished reading this, you will be ready to make ground breaking subject lines of your own for your next email marketing campaign.

Anatomy of a Killer email Subject Line

In order to create email subject lines that grab reader’s attention, you have to first think like a reader. Go through your email inbox and think about the headlines filtering through it on any given day. What does it take to make you click?

Chances are the subject lines did one of these things in order to make you want to click.

1.Promised a solution to a problem.
2.Conveyed a sense of urgency.
3.Created a little controversy.
4.Asked a question that piqued your interests.
5.Was witty.

All of these things make great subject line ideas and can help you get your emails opened and read faster and by more members of your target audience. But why do they work?

Obviously, people who have specific problems on your email lists are likely to open up if you’re promising a solution to their problems. That’s why it’s important to keep the email subject lines relevant to your audience.

A sense of urgency often works because no one wants to feel as though they are missing out on the next big thing. This means they’ll open and click and just to make sure they’re not going to miss out on something that matters to them.

Controversy sells! It’s as simple as that. While you don’t want to go so controversial that your turn your audience off, it never hurts to start a good conversation or debate as long as you are, once again, keeping it relevant. The goal of email marketing, after all, is to get people to buy what you have to sell.

Piquing interests gets a little more difficult unless you know your audience very well. Chances are what one person finds interesting may not appeal to others on the same level. However, if you present it as a bit of a mystery, you might have them hooked.

Witty is great. It gets attention and garners interest on its own. It also offers readers the hope this this will not be some dry boring sales pitch on your behalf.
At the end of the day, you’re left with a handful of possibilities and your own talents to attract readers and clicks. These ideas will help get your brain going, but the perfect subject line needs a little more to make it work. Try these tips for size.

Be unique. Don’t follow the same trends others in your inbox have tried.
Be specific. Don’t be so vague that your readers aren’t sure what you’re actually talking about.
Be useful. Reward your audience with useful information that matters to them.
Finally, creating those riveting email subject lines is only half the battle. You must follow through with the subject line promises or you risk breaking faith with your audience and losing subscribers.

Small Business Ideas

Loyalty marketing happens when a company focuses on marketing to existing customers with perks and incentives to encourage repeat business, instead of solely attempting to find new customers. This type of marketing can be a powerful tool for small business owners who are trying to grow their small business and increase revenue. It also generally costs less to keep current customers actively purchasing from you than it does to repeatedly attempt to bring in brand new business.

There are many types of loyalty marketing programs you can use in your small business. Here are 10 small business ideas that will help you give loyalty marketing a try.

  1. In-Store Gifts: One way to get previous customers back in the store is to offer limited-time giveaways. Try offering a free gift that promotes a new product to get the attention of past customers and encourage them to revisit and make another purchase.
  2. No Obligation Trials: If you are selling software, a subscription service, a particularly expensive product, or a product or service that generally has a number of challenges to making the sale, providing a no obligation trial can be a great way to break through those sales objections.
  3. VIP Club: A members-only VIP club creates a level of exclusivity that can get customers back in the store again and again. Your VIP club doesn’t have to cost your customers anything, and it doesn’t have to be difficult or costly for you to implement either. You can offer VIP perks like new product previews, time-sensitive deals, an expedited checkout process, free samples and more.
  4. Free Offers: An effective way to encourage a purchase is by boosting the value of the purchase. Buy one get one free offers that promise customers something free or at a reduced cost are a popular way to pull in past customers and introduce them to new products.
  5. Punch Cards – Many businesses, particularly in the food and beverage industry, use punch cards to track and reward a customer’s patronage. The more purchases the customer makes, the more freebies they receive, making a powerful case for your customers to become frequent shoppers.
  6. Customer Surveys for Incentives – Customer surveys are an excellent way to find out what your customers think about your business and what they would like to see more (or less) of in the future. There are a number of ways to get customer surveys in front of your customers; you can include a link or QR code on a receipt, you can send a postcard in the mail, or you can follow up on purchases with an email asking for feedback. Incentives can be as simple as entry in a drawing for a giveaway or a store coupon.
  7. Free Upgrades – If you are selling software or another type of application that has regular updates that improve the user experience, offering free upgrades to the most recent version can be an excellent way to keep previous customers engaged in your business.
  8. Birthday and Anniversary Perks – If you have a customer database, you can use information your customers submitted to provide perks that lead to loyalty. For example, consider sending out small gifts or greeting cards when your customers are celebrating a birthday or anniversary. This can also be a great way to build an email marketing list for your business — free gifts on special days in exchange for signing up for your list.
  9. Partner Programs – Loyalty marketing can also extend beyond your business. You can create partnerships with other businesses in your local area for cross-store discounts, shared promotions, and sales events that get customers in your store more often.

Try these and other small business ideas & marketing incentives to bring customers back into your business to make repeat purchases on an ongoing basis.

If you are able to incorporate some of these small business ideas into your business practices consistently, you may find that you are able to generate revenue from customers who have already expressed an interest in your business, instead of solely targeting new customers.

5 Internet Marketing Solutions

We have been doing the whole internet marketing thing for over a decade now, and get asked internet business questions all the time. Whether it’s at live events or via Facebook or another social media platform, it’s a fairly constant thing. A short while ago, I spent over 2 hours answering questions on a call and realised that most of the questions I get asked are the same exact ones. Here is an internet marketing solutions guide.

Assuming you may have some of the same questions, I thought it would be cool to post answers to the 5 internet marketing queries I hear most often.

What is the best way to get traffic?

This is probably the question that frustrates me most. It’s normally asked like the answer should be a one word response. The truth is that this is an incredibly complicated question with an equally complicated answer. The short answer is that every product or service will have a completely different best source of traffic.

The best source of traffic would provide you with the perfect customer. Someone that not only wants what you sell, but has a desperate need for it. This traffic source should provide you with not just customers, but raving fans that love you and want to buy EVERYTHING you sell.

To find this elusive customer, the first step is to identify them. You need to know exactly who they are. You need to speak directly to their situation. Your marketing, sales messages, and any other forms of communication you use need to focus on them.

The first step to identifying them is to think about where they go and use those websites to figure out more about them. Quantcast can be a gigantic help with this if a site has been “quantified”. I’ll use TMZ.com as an example:

This helps with language you should be using, the nature of your sales messages (if they’re spending time on TMZ, it would be helpful to match the type of messaging they use), and gaining a better idea of who you serve.

Once you’ve identified them, you need to find them. Alexa.com will give you ideas. It’s owned by Amazon and they have a ton of data they’re willing to share with us. Throw your primary competitor’s URL into Alexa and they’ll provide you with data including what sites are referring traffic their way, what sites link to them, and similar websites. Some of those sites may offer advertising options or accept content that they’ll post to their audience for you.

Once you have this data, it’s time to start testing strategies. The first choice is whether you want organic traffic (free) or paid traffic (costs money). If you’re starting with little money to spend on advertising, organic traffic is going to be your obvious choice. If you have a budget, paying for traffic provides instant visitors. Either way, you choose to risk money or time.

Finally, get to testing out different strategies. I can’t dictate where to start or where you’ll finish. The path you choose to take makes no difference. It will take time and testing to get it right and find your traffic “holy grail”. Never give up and if something doesn’t work it’s just a test that didn’t work out. Keep at it and you’ll find the one that works best for you, your skills, and your audience.

Internet Marketing Solutions Guide to; Why doesn’t my website rank in Google?

Again, super complex question with a long list of possibilities. It’s nearly impossible to give a precise answer without seeing the website in question. Instead, I’ll give you a few things to consider that will help you fix the problem:

Is your on-page SEO setup right? This is where ranking in Google begins and if you do it wrong, it can be where it ends, too. Images should be named accurately and with keywords where appropriate. Pages should be named accurately and with keywords where appropriate. Titles should be accurate and contain your keywords where appropriate. Highlighting should be natural and focus as much on conversion as SEO. Notice a common thread here? Your best bet is to focus on creating a great page.

Is your site socially viable? Are people spreading around your content? Is your website valuable enough to your audience that they recommend it to others? If not, you need to figure out how to make that happen. The easiest way to do that is to create solutions to any barriers that would get in the way of people buying from you. That’s the same type of content that gets shared.

Are you getting the right links pointing to your sites? Socially viable content will also generally attract links just for being awesome. Building links for the sake of building links is a dead process. Article marketing, press release marketing, and things like blog commenting as a way to drive links is a bad idea. Instead focus on getting quality links from quality sources. The more authority links you get the better.

Is there a penalty against your website? If you have had your website for more than 2 or 3 years, odds are you used some very “old school” link building strategies that are now frowned upon. If that’s the case, you’ll want to develop a list of the old style links and use Google’s disavow tool.

Are you a trend chaser? If so, I’m guessing that your business is nearly nonexistent…

Trends can be great traffic sources, but a very low percentage of the “big things” you try are going to pan out into real businesses in the end. I’ve been testing some automated Amazon affiliate products for over a year. I’ve made roughly double what I’ve spent on the products, but barely. Also remember that I have a far deeper knowledge base than most people…

Fulfilled by Amazon products, Autoblogs, Blog networks (private and public), Kindle publishing, T-shirt selling, and who knows what else. Any trend is going to be a goldmine to a small percentage of people. For most, it will simply be a massive waste of time.

Instead of worrying about trends, find an audience to serve, products and services they want AND need, and a unique selling proposition that speaks to the specific group of people you’re looking to serve. Not only will you be a lot happier, the odds of you succeeding go way up.

Once you have that sorted out, figuring out a way to take advantage of new opportunities and feed any new customers into your current sales systems is worth trying.

Why aren’t people buying the stuff I sell?

This problem is based upon two main issues:

Crappy offers AND Message to market match. Either of the two will kill any chance of making sales.

Your message is the core of what you’re selling. It’s needs to be convincing to your audience and should enter a conversation they’re already having with themselves.

In my personal experience, the sales copy I think will perform best is almost never the best performing. The key is to test everything. The offer the headline, the bullets, the close, the post script.

Let your audience tell you what they need to hear to buy what you sell. Test EVERYTHING.

If your message is wrong, change it.

If you can afford it, hire a copywriter. If you can’t afford the best, ask one of them for one of their students. You’ll get insight into your messaging from one of the best at a drastically lower expense.

When you have a bad offer, nobody will buy what you’re selling. If it isn’t working, change it.

Why aren’t I Succeeding?

Only a few percent succeed at this internet business thing. Instead of telling why you’re not getting into that small group, I’ll tell you a few things you need to get there:

Persistence – It’s good to know when to give up or stop wasting time on something, but the moment you give up could be the moment you’re about to break through. It’s a delicate balance, but you’ll be better served by sticking to a project until you make it work than giving up on it. This applies to traffic strategies, too. If you aren’t making it work, figure out how to make it work and then, MAKE IT WORK.

Discipline – This is the one that gets me most often. You have to force yourself to get things done. Not just anything, but the right things. My solution to this problem is to break down a project into the smallest possible pieces. A sense of accomplishment will usually be enough to drive me to finish things up and instead of focusing on the end result I’m working towards, I do better when focusing on each small piece.

Value – Are you providing measurable value to your customer? If so, how? Identify this and it makes it easier to sell your products and services, too.

Differentiate – “Me too” products and services die every day. Most of them should. Do something to make yourself different from your competitors. A crazy guarantee, personalised service, better bonuses… Do whatever you can to be different in the eyes of your customers because that’s what will get them to come back.

Passion – Do you love what you’re doing? If not, stop. Find a way to make money doing what you love and it becomes a pleasure to do the work. It stops being work.

If you enjoyed these five internet marketing solutions then spread the word, thanks for reading.

How Do You Build Your Profitable Online Business

Below are 7 ways to build a profitable online business.

1. Focus on building a community.

A community of people who know like and trust you can make you money for a lifetime if you treat them right.

2. Focus on providing value and helping people.

Give and you shall receive – they say. And it’s true – the more you give, the more people will follow you and trust your recommendations because they know you act in their best interest.

3. Focus on building your brand.

A brand is an asset. Once people associate your name with high quality this increases the value of everything you create. People are more inclined to check out what you have just because it comes from you. Also if you decide so in the future you can sell your business as a brand.

4. Focus on selling high quality programs.

This is how you provide even more value to your community. You shouldn’t be ashamed to sell. Because there are programs and products out there that can change a person’s life! And it’s in their best interest to get these products in their hand. You’re helping them by providing them with quality products. The keyword is quality. You should never promote crap products because that will only hurt your reputation and people will lose trust in you.

5. Reinvest your profits into growing your community.

This is how you scale a small business into a big business. Reinvesting your profits is key to your success. Your community is your #1 asset. The bigger your community, the more authority you will have in the marketplace. And the more money you will make because you will have bigger influence and more people ready to buy.

6. Focus on building a high converting sales-funnel.

This is how you make more money with the same amount of traffic. A high converting sales-funnel will allow you to make a lot of money with a small community and ultimately allowing you to grow that community by reinvesting your profits back into your business.

7. There’s only 2 things you should work on in your business: TRAFFIC. And CONVERSIONS. 

So focus on those 2 things.

Every minute you spend working on your business ask yourself this:
Is what I’m doing now going to increase my traffic and influence? Is it going to make me more sales? Is it going to provide some kind of value to my community?

If the answer is no, it means you’re doing the wrong thing! Stop immediately what you’re doing and focus back on the activities that will make you money. For example: creating videos, writing a promo email to your list, finishing your product and gen

Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.

Promoting Your Crowdfunding Campaign

Fundraising has always been a hectic task for those who have ideas. The idea might be a creative one, technology related or any social cause. A crowdfunding campaign is an alternative way of raising funds it has already gained momentum in countries like the US and UK where people easily raise funds for their projects by utilising the power of the crowd.

imagesRaising funds through crowdfunding is not a hard nut to crack once you know what you are doing. To convince the crowd that your project is genuine and the money they are putting will be utilised in an appropriate way, you need to build a campaign that is attractive enough. Do not forget to incorporate videos and images as people prefer images and videos over simple text. Make sure your project has an angle that touches people straight away.

Create a buzz, at least, a week before your campaign goes live. Notify your friends and family about your project and try to get feedback from them as it is always better to get advice from people you know and trust. Your activeness on social media will also contribute in the success of your campaign. Social media plays a very important role in the success of your crowdfunding campaign as you never know where you could find your next potential backer. Be it twitter, Facebook or Instagram, try to make maximum people aware about your campaign.

The success of your crowdfunding campaign also depends on what platform you choose to raise funds. The amount of traffic it generates, payment options available, accessibility, and terms of use. Do keep your researches ready, so that your hard work does not go in vain.

A contributor will always look for what they will be getting in return. Build a reward structure that is appealing. It might be a coffee date or a beautiful handwritten letter. Those things that express your gratitude towards the backer that money can’t buy.

crowdfunding would not only help you to raise funds but also to connect you with your patrons and people who genuinely care about the success of your project.

How Do You Drive Traffic From Social Media To your crowdfunding Campaign?

images
crowdfunding

How do you use the power of the crowd or network you have been building for the past few years on your Facebook or through your Twitter followers?

In the current financial market raising the funds to expand your business idea or launch a new product can be tricky. However, crowdfunding is becoming a popular choice for the businesses. There are a large number of online crowdfunding platforms that offer the chance to fund your business idea using the power of the community.

Anyone who is interested in funding can share the information on social media platforms by emailing, blogging, tweeting and sharing the links. Social networking platforms make it easy for the people to find your crowdfunding campaign and fund if they like your idea.

However, the question is how can you ensure that your crowdfunding campaign is a successful one? With more and more companies turning to crowdfunding platforms, you need to make sure that your campaign pitch should stand out from the crowd. Here is a guide including the best ways to make your crowdfunding campaign successful by leveraging the power of social media:

1. Plan Your Campaign Pitch

Plan Your Campaign Pitch  that stands out from the crowd needs a lot of planning, and this is an important first step you can’t ignore. Plan carefully for the amount you want to raise, how you are going to raise this money and how would you use this money. How you are going to reward people who invest in your campaign? To create a good pitch, you need to provide info on the industry that your business is in and create a prediction report regarding growth and value of your idea.

2. Believe in Your Product

In general terms, it sounds very easy to say, but if you are passionate about your idea, this will shine through your campaign pitch. Attract people to find out more about you and your business idea, include as much information as you can about your idea and the product offering. Excite the audience through a well written script, with a well captured and edited video.

3. Make use of Images and Videos:

The pitch needs to be visually appealing if you are going to grab the attention of the people. Every time you reach a milestone create customised eye-catching images as this will create a talking point for the potential backers. Social media makes it easier to leverage networks visually, platforms like Pinterest and Instagram gives you the opportunity to post interesting images of your campaign.
The use of Video adds alluring appeal ensuring people spend more time learning about your pitch. You should use the power of sites like YouTube and Vimeo to drive traffic from there to your crowdfunding campaign.

4. Market your Pitch:

Social Media plays a vital role in the success of crowdfunding campaign. If used effectively, it can not only drive traffic but also increase the engagement of the people, which is a critical factor for crowdfunding.

Here are some ideas to market your pitch effectively:

• Facebook & Twitter. Sharing regular posts on your Facebook and Twitter are most appropriate for your target audience. Facebook and Twitter are a good way to show that your campaign is widespread and driving traffic.

• Emailing: Sending messages and emails to your connections or contacts through emails, LinkedIn, Social Networking Groups and newsletter list shall also have a real impact.

• Ask people to share the pitch of your campaign. Create an image or video that people can host on their blog.

• Design a new web page on your website to tell people about your campaign and update them.

• Spread your pitch to the press. Start with the local newspapers then move to national press and industry publications and blogs. A well-written and gripping PR will go a long way in getting your idea heard.

5. Communicate

Make sure that you respond to all the questions as soon as they are posted and keep in touch with your backers. You should also be active on your social media accounts and make sure you answer all the queries. If you keep in touch with your backers, it becomes easier to raise additional funds from the existing investors so always keep communicating with them.

 

12 Ways To Create High Converting Webinars

thIn order to have high converting webinars you simply must follow a strict set of proven guidelines in order to have the desired outcome necessary to walk away with a satisfied audience as well as a bunch of new happy customers.

Here are the most important sections of successful high converting webinars in sequential order:

1. The Welcome (pre-webinar)

2. The Introduction (host introduces live – you or a partner)

3. The Hook and The BIG Promise/ (What’s In It For Them)

4. The Story (why are they listening to YOU)

5. Social Proof (does this work and can I do it?)

6. The Agenda (what are you going to tell them during the webinar)

7. Content (high-value actionable training)

8. Social Proof (people like me are doing this)

9. Pitch (how can you make it easy for them to do it)

10. Q&A (alleviate skepticism and overcome fears)

11. Reclose (how can I buy)

12. Say your thanks and goodbyes

Now allow me to explain in more detail how you can have high converting webinars.

1. The Welcome: Usually around 15 minutes before start time your webinar experience should start the moment someone logs in! It doesn’t matter when you are supposed to start. Your attendees need to know they’re in the right place and feel like you care they are there.

2. The Introduction: 1 to 2 minutes. Must set the tone for the webinar while helping to set up your authority/pass the authority to you for the rest of the show.

3. The Hook and The BIG Promise: 3- 5 minutes. What are THEY going to get out of being with you for an hour plus. Also this is where you announce the FREE bonuses the attendees receive at the END of the webinar.

4. The Story: 2 to 3 minutes. Once you’ve delivered the Big Promise to your audience then it’s time to tell them about who you are and why you are qualified to teach them the content you have planned for them. REMEMBER: People buy from people they Know, Like and Trust!

5. Social Proof: 3 to 5 minutes. Carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

6. The Agenda: 1 to 2 minutes. What is it that you are going to cover again and what will they be able to TAKE ACTION on when they leave the webinar?

7. Content: 45 to 60 minutes. Now you teach them EXACTLY what it is that you promised you would in your Big Promise. You REALLY want to deliver here with your best stuff!

8. More Social Proof: 3 to 5 minutes. Another carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

9. The Pitch: 5 to 15 minutes. This MUST be done with a high, but not overdone, level of energy, enthusiasm and confidence. You also have to make sure you are transitioning from the last section of the presentation into the pitch the right way or it will seem like all you are there for is to sell them something. The structure of the pitch is actually very important as it determines whether you make a bunch of sales or walk away with a big fat doughnut!

10. Q&A: 10 to 60 minutes (varies depending on audience)

LIVE WEBINAR: Always ask a few questions first that you have control of. Meaning, ask the questions that most people would ask about your product that provides the biggest reason to buy NOW! Then answer questions from the audience, always addressing each person by name when you answer their question. Keep it brief and don’t go into long drawn out dissertations.

EVERGREEN WEBINAR: Ask a set of patent questions that address the most common issues people would have with your product and make sure it ALWAYS leads to why they NEED your product!

11. Close. 2 to 5 minutes. Time to bring them back to the buying mindset. For a hosted webinar it’s best for the host to tell everyone they NEED to get over and buy your program (remember the authority factor). For an evergreen webinar, YOU have to quickly reiterate the reasons to buy and get the last sales.

12. End Game: 1 to 2 minutes Time to wrap things up, thank everyone for attending and say your goodbyes!

The Finer Points

thYou MUST have presentation “personality” or you will lose your audience right from the start!

Slides MUST be professional but don’t have to be ridiculously overstated.

Live Over The Shoulder training is very powerful during your content segment.

BE PREPARED! Practice makes better and better.

NEVER “give away the whole package”. ALWAYS leave them wanting more. Or they won’t want to buy because they will think they already have everything they need to do it themselves!

Without giving it ALL away, make sure your content is high quality and your audience can understand and take action on what you teach. Don’t present “fluffy” content!

Engagement is key! You want to sprinkle engagement with the audience throughout your webinar presentation. This keeps them attentive and on task with you.

Good: ALWAYS have valuable bonuses you can announce in your initial communication (email or auto-webinar signup video/page) and re-announce during your Hook and Big Promise.

Better: Have that AND a “surprise” bonus you will only announce at the end of your CLOSE!

Best: Have those AND killer bonus(es) to “Stack The Cool” for buyers ONLY!

Even Better Than Best: Have those AND more valuable unannounced bonus(es) that they get AFTER they buy. Builds HUGE trust factor AND get’s them closer to “Rabid Fan” status!

OVER THE TOP AWESOME: Come up with something Super Dupery you can offer them as a kick ass bonus AFTER the refund period is over. Think lower, if almost Non-Existent refunds AND even more “Rabid Fan” status with your peeps!

ALWAYS collect the registration list. REMEMBER: the power is in the list!

Correctly administered surveys and polls are VERY powerful.

This is not an exhaustive list but a fairly thorough set of guidelines to creating killer high converting webinars that position YOU as the expert, teaches your audience actionable content AND sells your program ALL at the same time, Enjoy and Good Luck!