MLM Tips

In this post I will cover some top MLM Tips and Secrets Every Network Marketer Should Know. So if you are looking for super simple MLM (Multi Level Marketing) success tips you can implement in your business to start seeing results almost immediately, read on.

These are proven MLM marketing strategies you can implement right now to start seeing results almost immediately in your business. You can also teach these MLM tips and tricks to your team members to increase duplication in your business.

MLM Tip 1: Learn How to Market

As network marketers we are mostly trained to approach our immediate network. I remember when I joined my first company I was told to go talk to all my friends about my business. Does that work? Yes, it does; only for sometime. Because like most people we run out of the number of people we know. Then what? The problem here is that if we are going to be successful in our business we cannot rely on anyone in our team. Marketing is a passive activity therefore results are not be instant but it is a highly profitable activity long term. You get paid long after you have created you have done the work so it ensures you stay in business long.

MLM Tip 2: Prospecting Is Never Waste of Time

Prospecting is active so your results are instant. You need a long term strategy (marketing) and a short-term strategy (prospecting) to stay in business long. This is what all network marketing companies teach. This will bring traction in your business right from the word go but it is not a sustainable activity.

MLM Tip 3: Build Through Your Organisation

Building through your organisation is to ensure that you are working with the right people within your organisation. This is regardless of who introduced them into the business. You want to work deep down your organisation. When you notice someone is doing really well in your business you want to personally go and work with them. Especially, if their sponsor is not very active in the business you want to ensure that you personally work with them to help them build.

MLM Tip 4: Law of Averages – Know Your Numbers

Every network marketing company has their conversion rate and you want to find out what your’s are. You need to know your averages. The law of averages is very simple. When you do something over and over again you begin to see a pattern. Example, X number of people will join your business after X number presentation. Out of the number of people that joined X number of them will be actively building the building the business. Out of the X number of people building effectively, X number of them will be leaders. This helps keep your head focused.

MLM Tip 5: Keep Going Even If You Are Blanking

Keep on keeping on until you get it right. This is probably the hardest part most of us face and where most people quit. The question is simple! how dedicated are you to your course? Learn how to keep going even when you are discouraged and wanting to quit. Keep in mind that your business is a multiple figure business and not just a couple of hundred dollars business. Know your why, know and understand that our job is to expose and look for who is ready to join. We are not looking for everybody. Out job is not to convince but expose.

Check out similar posts on network marketing here!

Secrets Of Network Marketing

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If you feel unsatisfied with your line of work, or that there is a better way of making a living because you have more to offer then the good news is that there is a better way, but it is very different from what you learned in school it is known as Network Marketing.

Network marketing can be summed up as a business opportunity for those with limited time on their hands. People that would love to make a full-time living at a part-time level. Some of the best-known companies in the world like Avon and Tupperware fall under the network marketing umbrella.

 

imagesBelow you will discover the 9 time-proven secrets used by top money earners in the industry today.

1 – Network Marketing Professionals Know Their Target Market

You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.

Knowing the people that would like to lead a different, more satisfying life will help you succeed in network marketing.

2 – Have Your “Why” Established.

This is very important. This is your major driving force, your reason WHY you decided to make a move and become a network marketer. It could be family, financial freedom or even time freedom. Make sure it is strong and you have it written down in a place that you can look at it on those days when speed bumps seem to appear around every corner.

If your ‘Why’ isn’t big enough to keep you driven, then I am sorry to let you know, statistics state that the chances of you continuing on are NOT in your favour.

3 – Network Marketers Do NOT Chase Family and Friends.

One of the first things that most network marketing companies have you do, when you join them, is ask you to create a list of ALL your family and friends so you can reach out to them with your home-based business opportunity. This list of names is known as your warm market.

The worst thing you could ever do for your personal life and friendships would be to make your future meetings awkward. It is suggested to leave your friends and family approach tucked away, for just a little while, at least until you understand proper network marketing prospecting and recruiting better (if you have the support and backing of an experienced network marketer there with you, then go for it).

To make it clear, DO NOT EVER chase, beg, guilt or even attempt to convince anyone, especially your warm market to join your opportunity. When you decide the time is right and your approach is warranted, it is suggested by the network marketing pros to see if your family or friends are open to your home-based, small business opportunity.

The network marketing professional will never chase their family members or friends attempting to convince them that this is the best opportunity to cross their paths since the invention of the wheel.

4 – Choose ONLY a Couple of Marketing Strategies to Master at a Time.

Don’t overwhelm yourself with trying to accomplish too many marketing projects at one time. Like any network marketing business, there is a learning curve to overcome, so be patient and hang in there. It is common-place to get discouraged, but your success will be won through tenacity and perseverance.

See what other successful network marketing pros are doing and learn from their successes. Doing this will cause you to begin mimicking the way that the successful marketing professional acts or thinks. Ultimately, doing this can lead to a higher success rate overall.

Tip 1 – If you encounter a road block along the way, don’t try to deal with it yourself, contact your upline for help.

5 – Personal Development – NEVER Stop Educating Yourself.

YOU must put in the time to work on yourself daily. The top leaders and top income earners in today’s network marketing world are also top learners. These network marketing professionals are avid readers with a daily ritual of self improvement. If you were to research any of these leaders, you will discover that they have a sizable bookshelf of accomplished reading.

Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.

Tip 2 – If you want to see significant growth from your network marketing efforts, you must constantly improve your knowledge. Read success books, research the Internet for social media strategies along with network marketing tips. Plus, any other topics to position yourself to be successful.

6 – Include Social Media in Your Everyday Business Activities.

Are you still skeptical about the power of social media marketing to aid in the increased the exposure of your business? It has been stated that social media may soon drive MORE traffic to your website than SEO.

If your online business does not have a social media program in place to help spread the word about your business, then you are missing out. The basis of any good marketing strategy would be to include social media in your daily business activities. There are many locations to begin the building of your business relationships, one good place to start would be to focus on Facebook groups within your niche.

7 – Network Marketing Professionals Stay Consistent.

Consistency in network marketing is a must. Create a plan, write it down as a To-Do List and remain consistent. You MUST be consistent in your actions, without actions on a consistent basis, your business will fail.

When posting content, consistency is key. Not only for better SEO rankings with the major search engines, but when your followers see you posting at a certain time, they come to expect it. If you want your followers to remain loyal, you MUST remain consistent.

Even if you are not seeing the results that you want in your network marketing business, don’t give up. Some days will be tougher than others… keep in mind that virtually every network marketing pro had thoughts of doubt at one time or another, but they kept pushing on, which brings me to my next tip.

8 – Do NOT Ever Quit!

The ONLY way you can ever fail in network marketing is by quitting. This might sound cliche, but it is true. The successful network marketing professional’s of today at one time or another, had thoughts of quitting but didn’t, and that’s why they are where they are now TOP INCOME EARNERS!

Network marketing does take time, but be assured the Results WILL SOON Follow!

9 – Network Marketers MUST Provide Value to Their Prospects.

We as network marketers are in the people business “People Don’t Join a Business, They Join YOU!”

I’m sure that there is someone in your life that you like, trust and look up to. If this person were to say to use a particular product that will help you shed those last few unwanted pounds, wouldn’t you give it a go if you were told it would accomplish what you desire?

To get to the point one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.

Over-Deliver as it is said in the network marketing world. If you’ve heard of attraction marketing, you will know that one of the rules that attraction marketing is based on is value, to over-deliver beyond the readers expectations.

In Closing.

The fact that you are reading this article indicates to me that you are researching for any and all means to grow your small business, and I applaud you. Do not take any of these secrets of the marketing pros lightly, every tip mentioned here is grounds for greatness.

keep in mind these marketing tips will not create a windfall of prospects/leads. Building any business, including a network marketing business, takes time to evolve, it will NOT be an overnight success. If you were to read stories of the top income earners in our industry, you will discover that the majority had struggles and hardships. Most of the network marketing pros had a record of monumental failures in their business before they finally stumbled across something that worked for them.

There is good news on the horizon Network Marketing Success IS POSSIBLE! If you were to take just one of the suggestions and begin implementing it tonight, you will drastically change your small business forever.

http://missionpossible.co/four

Membership Site Strategies

In this latest post I will be showing you some little known Membership Site strategies, and exactly how to profit from them in quick time. If you want to make money with your membership site, you have to get it noticed. The faster the word gets out, the faster you will begin making money.

membership site strategiesProvide Free Information. This is a superior strategy to get folks to your web site, however you have a fine line to
walk. Too much free info and there’s no benefit to joining your site. Not enough and you don’t give potential members
enough of a complimentary preview.

Of course, if you don’t offer quality information then you’ll lose potential members anyway. So make sure that the
information you offer is fantastic. You want your free information to be so good that visitors pass it along to others.

Give folks a peek inside with a free trial membership. Trial memberships hook readers! Not only do they instill
confidence, once customers get an inside look at all that you have to offer they will want to sign up immediately.
Consider also, making certain items on your website available only to permanent subscribers.’ This type of feature
works as a tease. Of course, don’t overdo it. You want trial members to be able to access a lot of your site.

Viral Marketing Miracles. Give free reports and even ebooks to affiliates to give away. This report will include the affiliate’s unique ID and any sales made through that report will be credited to the affiliate. It’s a great way to get people to spread the word about your membership site.

Remember that if you want to drive traffic to your site, the ebooks and reports that you give away MUST be excellent.

Article Marketing Mania. Article directories are a wonderful way to drive traffic to your membership site. They help to establish your credibility and they give potential subscribers a peek inside the offerings at your site. Also use article marketing to help build a top notch opt-in list. Always include a link back to your website or sales page.

Fabulous Forums, blogs, and chat rooms. Forums, chat rooms, and blog posts are a good way to get the word out quickly about and increase your membership site strategies. Most forums, chat rooms, and even blogs will allow you to place a link back to your website in your signature link. Consider that many of the people you speak to in these venues may not be ready
to purchase but they will be a good resource in the future if you collect their information.

Membership Marketing Profit Plans

Presumably, you have a membership website to make money or your thinking about starting a membership site to make money. Either way if you’re not taking advantage of these three profit plans, you’re missing out.

Profit Plan 1. Thriving Affiliate Programs – Affiliate marketing is a great way to make ongoing extra income from your membership site with very little effort. It’s also important to note that your members do want to learn from you so you’ll want to balance affiliate promotions with your own products too. You won’t be an expert in every subject and so complimentary products are a great way to increase income; just make sure the products aren’t directly competing with what you have to offer.

Really make affiliate programs work for you:

1. Select affiliate programs that are relevant to your niche subject to retain the credibility of your site and entice your members into purchasing the products they need. Find affiliate products which are complimentary to your own, not competitive.

2. Pre sell the product to your members. This will make it much more likely that they will buy when they reach the merchant’s site. Write a personal review or interview the product owner.

3. We have affiliate links into your content on your site. Simply writing product reviews or blogging about why you like the product from a personal standpoint is often enough for your members to trust your recommendation and want to buy from you.

Profit Plan 2 Advertising Aces AdSense is a simple way to make money from your free membership site. Every time someone clicks on the Ads you’ll get paid a certain amount per click. The amount will vary from niche to niche but overtime particularly if you have a large membership base will be very profitable.

1. To really make advertising pay your membership site strategies must have a very large membership base. Consider having low subscription fees or completely free membership if you plan to make advertising your main revenue stream.
2. Make sure your AdSense links really are relevant to your niche topic and add valuable content to your site to retain credibility with your members. For more control, select default advertisements to use instead.

Profit Plan 3 Selling Superior Information. Want a great, and inexpensive way to increase membership site revenue and value, then sell information products. Ebooks, reports, online classes, workshops, tutorials, audio files, videos, and even software can be created for a relatively low cost and sold for a tremendous profit.

The great thing about many of these products is that they are instantly downloadable by your members. This means that they get instant gratification and you don’t have to deal with the cost of production. Once your product is complete, it’s ready to go and can be distributed an unlimited number of times.

Make maximum revenue.

• Superior products result in superior profits. Make your e-book superior with a high level of research, writing , and graphics and illustrations.

• Promote early. Promote the e-book on your site and in your members’ forum. Put extracts from the book onto your site to get members excited about reading more.

• Offer incentives. Use your e-book as an incentive to subscribe to your site. If you give your e-book to members for free when they sign up consider offering them the book in installments or chapters to integrate them into your community.

• Weave affiliate links into your information products to ensure that they carry on producing revenue for you even after they have been sold.

Gaining Subscribers With Stumbleupon

Remember on Stumbleupon you are a Stumbler, not a salesman, below are a few ways to gain subscribers with stumbleupon social media platform.

Make sure that your writing is personable and friendly. Do not come across as a salesmen, Stumblers aren’t out looking for things to buy, you need to earn that by first capturing their attention and drawing them in deeper. This is why I suggest writing articles instead of directing them to your front page.  You need to GIVE them something, make them feel that they are benefiting by rating your site and returning to it.

How can I convert a Stumbler into a regular visitor?

One thing you will need to understand right from the start, is that you lose the majority of “Stumbler visitors” once they have reviewed your front page.That being said, StumbleUpon can send you SO much traffic that even if a small percentage are converted into subscribers or regular visitors, it more than makes up for it.
Here is how you can increase your chances of obtaining new regular visitors and opt-in subscribers using Stumble Upon.

Tip 1) Make certain you have an RSS button AND an opt-in email subscription box visible on your landing page.  Don’t clutter it into some side-bar that is difficult to see, make sure it’s upfront and center, surrounded around good, solid content. Also, because a lot of visitors will be scrollers, make sure to have a link to your opt-in box towards the bottom of your landing page as well.

Tip 2) Implore a Call For Action. Either direct them to a product or service using a cloaked affiliate link, send them through a CPA offer, send them to another one of your websites, articles, or blogs – just be sure to prompt them to take action. Don’t leave them wondering what to do next.

Tip 3) If possible, and you have created a customized landing page for your StumbleUpon advertising, personalize it by mentioning StumbleUpon on your page. For example:

“Stumbled Across Any Decent Sites Today?”

They’ll love it, and feel you are part of the community and not just some advertiser. This will increase your conversion rate significantly.

Tip 4) Everyone Loves Contests

Create a contest on your landing page.  Who doesn’t love the chance to win a free digital product, cash, service, etc?  Have them opt-into your subscription box to be entered into your draw. This is an easy way to convert one-time traffic into repeat visitors who want to find out more about the contest or receive updates.

 

Getting Traffic From StumbleUpon At No Cost

SureFire Method 1

Multiple Accounts For Multiple niches

You should always have one account for each niche market that you intend to target (example, one account for fitness, one account for health, etc).  There are also categories that you can pre-select using StumbleUpon and this is critical for the type of niches that you would like to obtain traffic from. You will need a unique username (which is an email address) for each StumbleUpon account that you create.

 

IMPORTANT NOTE:
If you are logged into one StumbleUpon account and you attempt to create another, you will receive a warning advising you that you may lose your original account by creating multiple accounts, so be sure to log out of one account before creating a new one.

Sure-Fire Method 2

Copy Already Successful Stumbled Sites

If you look on a person’s favorite website list you can see what people have recommended in the past.  Use that to your advantage!  You won’t see a lot of squeeze pages or one page sales letters.  Check it out for yourself and see the types of landing pages that are popular and are highly recommended by other members.

Then, create your landing page with the same style or layout.

Sure-Fire Method 3
This is a great way to build your list quickly and people are already doing this on places like YouTube with great results.  To start, create a short video teaser clip and call it Part One, with a link that indicates in order to see Part Two, they need to enter their name and email address into your opt-in form.

Try it out and see how fast you build your list =)

Sure-Fire Method 4

StumbleUpon allows you to join groups and choose friends with similar interests. Be certain to only add friends who are interested in your niche market!
For instance, if you are promoting a Health related blog, you should only add friends who have similar interests listed, since you are able to recommend they visit the sites you stumble (and of course, you are going to Stumble your own. Joining a few groups relating to your subject matter is a great way to obtain instant traffic to your blog. Look for the larger, more popular groups.

Remember, the more friends you have, the more traffic your website will receive, since the more people will view your recommendations and visit your listed sites, but if you want TARGETED traffic (and you should) choosing only those within your niche categories is the only thing that makes sense.

Warning: Be Careful With The Friends You Add!

StumbleUpon restricts the number of friends each of your accounts can have, currently it is a 250 maximum limit, therefore be sure to only add friends from categories that serve your niche market.

Make Money With StumbleUpon:

You can make easy money with StumbleUpon and CPA offers. You can also build your list quickly this way.

Locate good solid CPA offers, and then write interesting articles about the product, prompting them to take action by clicking on your CPA link. I have found that building articles that are focused on “How To” guides, or “Lists (example: Five Sure-fire Ways To Get Traffic, Ten Super-Charged Methods Of Building Profitable Blogs, etc) work best.

Also, limit the number of links on your article page so that the only links visible are ones that will lead them to an offer where you get paid.

 What To Expect:

How many visitors you get will depend on the way you have created your landing page, but on average, expect to receive between 100-8000 daily unique visitors.

STUMBLE EXCHANGES

There are StumbleUpon related exchange programs available where you can create a free account and exchange ‘stumbles’ with other members (you stumble their site, they stumble yours).

http://www.stumblexchange.com

http://www.linkyme.com/faststumbles/

http://www.avuw.com/index.asp?page=register

Other free ways to get your site stumbled without having it tied to your account (so people don’t see you are stumbling your own site) is to exchange stumbles with other people. You can find free-stumble offers at:

NamePros: http://www.NamePros.com

Digital Point Forum: http://www.digitalpoint.com

Site Point: http://www.SitePoint.com

Remember, this will not be targeted traffic but it’s a great way to jump-start your stumble campaigns!

I hope you have enjoyed the information contained with the Stumble Upon Traffic Guide.  Being both an advertiser and stumbler of the Stumble Upon community can be an enjoyable and rewarding way to browse interesting websites while promoting your own.

Have Fun Stumbling and Being Stumbled!

WP Link Shield

Below is a review of a new product called WP Link Shield. It is a tool that will save you 60% in lost sales through stolen commissions.

A major bug has been found in almost all available link cloakers, the problem is they break responsive websites! WP Link Shield found that every single link cloaker tested broke responsive sites.

WP-Link-shield-review-compressed

Bear in mind that 60% of us use mobile devices nowadays, that is a massive problem and a huge amount of profit lost.

If you are not cloaking links you aren’t safe either , you’re leaving up to 30% of sales on the table through, affiliate theft, browser switching and social blocking…

WHAT IS THIS BUG EXACTLY?

There are two main cloaking modes

1 REDIRECT CLOAKING – this is most common type – you get a new URL and it redirects to the original URL – problem here is… this does not hide your affiliate ID and you lose money if the user switches browsers or shares the raw link

2 IFRAME CLOAKING – with this way the URL never changes and the destination page is loaded in an IFRAME – so your affiliate ID is never exposed and you do not lose cash through browser switching…
Iframing is great for affiliates as you can overlay messages, you can kick exit pops – it gives you a lot more control and reduced commission losses
However the makers of cloaking tools have never looked at what happens when users open responsive websites in iframe mode – the answer is RESPONSIVE SITES BREAK!

This boils down to BAD CODING …

WP-Link-shield-review-and-bonus-compressed

WP LinkShield 2.0 protects your affiliate links, makes your links look natural, enables you to post them socially with full metas and maximizes your affiliate income.

WP Link Shield Features:

Prevents Commission Losses By Link Sharing And Browser Switching
Blocks Unwanted Exit Pops
Built In Reporting
100% Social Media Friendly – Yes, These Links Work In FaceBook And Twitter
Boosts Social CTR With Full Meta Control
Instant Social Sharing To Twitter & FaceBook

OTO 1: Pro Version

The upgrade version enables users to add countdown timers & ‘bonus’ bars over affiliate offers, increasing conversions with ease.

This upgrade also adds auto link-monitoring, alerting & redirection.

Auto Detects and Redirects Broken Affiliate Offers
Add Scarcity To Any Affiliate Link
Adds E-mail Timers
Add Bonus Reminder Bar To Any Affiliate Link
OTO 2: Viral Upgrade

The Viral upgrade enables users to add coupons or bonuses in exchange for likes, shares or tweets on FB , Twitter and Google+.

A small floating box appears on the offer which invites the visitor to get an extra treat in return for some social sharing.

Overlayed Viral Sharing
Google+ Support
Facebook Support
Twitter Support
Your turn

“It’s A Great Deal. Should I Invest Today?”

Not only are you getting access to WP Link shield for the best price ever offered, but also You’re investing entirely without risk. WP Link shield include a 30-day Money Back Guarantee Policy. When you choose WP Link shield , your satisfaction is guaranteed. If you are not completely satisfied with it for any reason within the first 30 days, you’re entitled to a full refund – no question asked. You’ve got nothing to lose! What Are You Waiting for ?

Check It Out Now Here

Video Marketing Tips

video marketing

In this post you will learn why video is a must have and some simple video marketing tips and strategies to make your videos shine.

When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realising that video has a key role to play in the content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way.

If your company has not made the move to incorporating video into the content marketing mix, it is a must. The following information will provide some background on why video is an integral part of any successful content marketing strategy and also provide some useful tips as to best practices for doing so.

What is the Market Like for video marketing?

imgresWhen assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever. According to comScore, a company which tracks online engagement, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

Looking further into the data we see that the average number of internet users who watch video each day has reached 100 million. When it comes to video in the retail space, 90% of shoppers at major retailers indicated that video played an important part in making purchasing decisions. Within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.

The key takeaway here is that video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial.

How Many Marketers are Using Videos?

A recent report of almost 400 marketing and business professionals, conducted by Demand Metric in conjunction with Ascend2, revealed that 69% of respondents had already begun to make use of video marketing. On the other hand, 31% were planning to integrate video marketing into their strategy moving forward (anyone not interesting in video marketing was removed from the survey).

What Are Videos Being Used For?

While the survey conducted by Demand Metric and Ascend2 indicates that video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing to understand the purposes for which video marketing is proving to be effective.

According to the survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

How Effective Are the Different Uses of Video?

Although research indicates that videos are being used primarily for building brand awareness, lead generation and online engagement, it’s also worth examining their effectiveness when being utilized in the following contexts to obtain a better understanding of where video marketing is most effective.

According to the survey by Demand Metric and Ascend2, the primary placement of videos was on the brand website (81%) – but videos were most effective in the second most popular placement location – video sharing sites such as YouTube (26%). The brand website was in fact, found to be the second most effective distribution channel.

Marketing Results for video marketing

No examination of the use of video in online marketing would be complete without looking to some of the benefits, so let’s dig into the important metrics which highlight the positive results for video marketing:images

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser’s website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

How to Make video marketing More Effective

Now that we now know just how important it is to include video in your marketing strategy, let’s examine some techniques for making your videos more effective in driving brand awareness, lead generation and online engagement.

Video Length Matters

Research by Visible Measures said that marketers have 10 seconds to grab the viewers’ attention in a marketing clip. Furthermore, 20% of users will click away from the video in 10 seconds or less. Then, by the 2 minute mark, you can expect to see 60% of users clicking away. These numbers seem to hold true irrespective of the video duration. When it comes to platforms, desktop users seem to have an attention span of around 2 minutes or less, while mobile users seem to stay a little longer, around 2.4 minutes.

In order for your video marketing efforts to be truly effective, in addition to being engaging right from the start, it’s important to pay attention to your video analytics data to gain insight into user behavior. You can then tweak and improve your messaging.

New Trends in Video Distribution

The next important factor is where you place your videos. One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Quality Content

Next is the quality of your videos. As with all forms of content used in the marketing mix, quality counts. Here are a few tips for producing stellar video content which not only engages users, but can offer SEO benefits as well:

Video content should solve problems and provide new information
In order to produce engaging videos which rank well, you need to solve user problems and provide new, useful information.

Make videos user friendly

Make your video content easy to browse, link to and share. Create a user-friendly video section where your users can easily search and view your content. Try to focus on creating a separate landing page for each of your videos, rather than embedding several into a single page.

Use interactive elements
Make use of interactive video elements to connect with viewers. These include in-video links, quizzes, surveys and forms, all of which can create engagement opportunities at the correct moment and prompt users to take desired actions.

SEO Content

You spend a lot of time and energy creating video for your audience, so make sure that you make the most of it by optimizing it for search. Well optimized and relevant videos can deliver traffic over a long period of time.

Use Transcriptions
Transcriptions can have a major positive impact on your search rankings when utilized properly to improve indexing, usability and content quality. To unlock the content of your video, and make it available to search engines for indexing, include a transcription directly within the HTML of the pages that the videos are hosted on. This also benefits users who are unable to watch it or listen to the audio.

Host Videos on Your Own Domain
This is possibly the most powerful tactic which can be leveraged to extract the maximum SEO value from your videos. Video sharing sites have their place, but by not hosting your own videos, you’re passing traffic off to other sites and giving away the credit.

Allow Embedding
By making it easy for users to share and embed your videos on their sites, you’re essentially increasing the potential for building inbound links to your own site. This is a major bonus in terms of SEO, as well as increasing your exposure.

Use Keywords
When creating your videos, remember which keywords you’re targeting in order to include them in your transcripts and titles. You then maximize your chances of generating traffic from search engines for relevant searches being performed by users.

Create Catchy Titles
Making use of catchy titles in not only something reserved for content writers. By ensuring that your videos have catchy, memorable titles, you’re maximizing your chances of user engagement and driving traffic from searches.

Provide Thorough Descriptions
When embedding or publishing your videos to social sites such as YouTube, it’s essential to include a thorough description (which includes your keyword) telling users (and search bots) what your video is about. This maximizes the chances of getting traffic and exposure from searches.

Use Tags
When it comes to online video, tags make a difference. Consider using your keywords, as well as words which your target audience may use in searches when tagging your videos.

Use Sitemaps
When embedding videos on your own site, it’s important to make use of video sitemaps to assist search engine bots with accessing and indexing your self-hosted video content. Google provides excellent guidance on this subject.

Internal / Outsourced Mix of Getting Videos Made
No longer is video production confined to large companies with big budgets for resources and equipment. With the advent of modern technology, and outsourcing solutions, it’s becoming increasingly less expensive to produce video content.

Make Quality Videos with Good Content

With the right content strategy, and combination of inexpensive production tools, it’s possible for small businesses to get onboard and produce high quality videos with good content.

Videos Must Be the Appropriate Length
Depending on the nature and purpose of the video being produced, a video only needs to be long enough to engage the user and deliver the message in a meaningful and memorable manner. This can be accomplished with short videos of 3 minutes or less. 9% Increase in Conversions for Websites Using Video
The research conducted found that the average conversion rate for video content users was 1.9% higher than that of non-users.

New Trends in Video Distribution

One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Predictions

It’s clear that video is becoming increasingly important part of digital strategy and that the medium will continue to mature and evolve.

Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!”

Through this article you have learnt the importance of incorporating video into your digital marketing strategy and how to get started. The important takeaway here is that it’s better to start now and get to grips with the medium, rather than start later and lose ground to competitors who are already taking video onboard. Make this your year for rolling out an engaging content marketing strategy which includes video content, you’ll be glad you did.

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

3 Ways To Boost Affiliate Commissions

imagesThe ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits, so here are three top ways to boost affiliate commissions.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

Here is a link to help you decide.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an on-going commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission cheques in the shortest of time.