What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.
The marketing strategies below do work, but you need a high profit product to make the investment worth your time.
A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.
Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.
1: Press Releases
The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.
Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).
There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.
2: Social Media
If you are not marketing on various social media channels, you are missing out on a lot of potential profits.
While you can advertise at a cost on social media, you can also market for free or for very little cost.
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.
Other Social Media Strategic Marketing
Don’t neglect the lesser known and used social media sites either. Sites such as:
Can also provide a great marketing means to sell your products or services.
3: Post Cards
While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.
So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.
You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.
4: Hook Up With Other Entrepreneurs
You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!
5: Reviews and Testimonials
Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.
You can also ask customers for a testimonial and offer them a discount on their next purchase.
6: Create YouTube Videos
A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.
These are just a few great marketing strategies that do actually work very well.