What Are The Advantages Of Mobile Marketing

Allow me to point out the main advantages of mobile marketing. The first thing that I want to touch on is the ROI, the return on investment of mobile marketing. Now before I head down and start talking about this you need to understand that just doing mobile marketing is not the end all be all marketing solution for your business but it gives you a great way to interact with your customers and get that and initial first response to drive them back to you our business and as long as you’re offers in the material they are offering your customers is delivered in the correct way you’re going to get a great response from your customers.

So in regards to ROI typically when you send out the emails to your clients or customers on average those emails are acted on and responded to six percent to about fifteen percent of the time as with mobile messages the open rate on a text message SMS message is ninety five percent and about fifty percent of the time those mobile messages are interacted with or responded to which is almost unheard of in the marketing world, so for mobile marketing it’s a great way to introduce your customers to new content for your business.

It’s very convenient as well. The one thing with mobile marketing is it’s non intrusive which means a lot of your customers in order to receive mobile marketing from your business they have to allow it. Very similar to what opting in with an email address, but the mobile phone and mobile SMS messaging is much more personal hostile people think about it a little bit more so when they get these messages there much quicker to respond.

Also with mobile marketing, it’s very quick it’s a very simple quick and easy way for you to interact with your business with the push of the button you can have a text message out to all your customers and clients, and also if you have mobile apps or web apps, the abilities to send them push notifications about new things within your business has never been easier. Another great thing about doing mobile marketing is it’s very green. The days of direct mail marketing, printing a bunch of postcards, mailing them out, and getting about a one percent return when doing a direct mail campaign. Mobile marketing and text message marketing is very green friendly. It’s also the way for the future. Everyone has a smartphone, everyone has a mobile phone and in the future it’s only going to be more and more people and individuals getting them at younger ages. So mobiles definitely the way of the future and with you having a growing business you want to make sure that mobile marketing is a part of your future marketing strategy.

Mobile Marketing Mistakes

Top 10 Mobile Marketing Mistakes

Image result for mobile marketing images

Along with a Mobile Marketing Strategy there come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of.

1. Sending the wrong message

One thing you want to try to avoid is sending a message that won’t work properly for the user. Messages that are sent with a link to content that won’t display and function properly on every type of device can damage your relationship with your audience. You need to make sure whatever message you are sending is compatible with different device’s to avoid making the user frustrated and turned off.
2. Building an App without proper planning

A lot goes into building an app including time and money, so make sure you are prepared to support and promote it. With millions of apps available, a well thought out and executed marketing plan is needed. Don’t make the mistake of ignoring this crucial part of your Mobile Marketing.
3. Targeting Too Much

Although targeting is necessary in order to make sure your message is getting to the right people, too much targeting can hurt your campaign. Instead of focusing on highly individualized marketing, try to be more practical and use data that you have already collected to select your target audience.
4. Ignoring a phone call

Touchscreen devices have given us the ability to tap directly on a link and find the information we need. However you can’t forget to give your audience the chance to call you directly and find information. One-on-one communication is still a strong sales tool, so make sure you include a phone number in every email, webpage and your social media sites. This will ensure that a user will be able to immediately take action if they would like to contact your company.
5. Ignoring Privacy

Now more than ever privacy has become an issue and a main priority for mobile users, and ignoring it could destroy your campaign. Gather and use personal information by following all industry regulations and best practices. The best way to avoid violations is to use an Opt-In system.
6. Redirecting the user to a Desktop Site

The biggest issue users face when visiting a site on their mobile device is when that site is only available in a desktop version. This makes it hard for the user and can disrupt further action from being taken. Make sure you provide an easy to use mobile website that will allow users to navigate through your sites content without a problem.
7. Using too much content

The average screen size for a mobile phone is around 3.3”, which means the content displayed on a desktop isn’t appropriate for a mobile device. You need to cut down on your content and make it clear and to the point. Most users will just be skimming through content on their device, so use punchy headlines that will catch the users eye.
8. Taking a one size fits all approach

Although the iPhone is pretty popular, you can’t assume that everyone has the same type of mobile device. You need to plan for different screen sizes, browsers and platforms so your message works for your users.
9. Assuming people will comeback on their own

One of the biggest mistakes you can make in Mobile Marketing is thinking your audience will comeback without reason. It is said the 90% of the people who download your app are gone within a 6 month span. To make sure this isn’t the case, create value, keep it updated and use engagement to remind them about your app.
10. Have a purpose behind your message.

To often we see people sending out a message to their target audience and it fails to convey a purpose. For example, do no send out a QR code without a reason and without a Mobile Site. If you are using QR codes than you expect the user to scan it with their mobile device, which will then direct them to your site. If your site does not display correctly on their mobile device than there’s a great chance that they’ll be turned off and leave.

Mobile Marketing

Mobile Marketing Tools & Resources

You don’t have time to find the latest marketing apps and cutting-edge examples of mobile marketing out there. That’s our job.
Below are our top picks for those apps and resources you need to have on your radar screen now.

1. Flowboard

Part Pinterest, part PowerPoint, this iPad-only publishing service allows you to put together attractive presentations, which you can use to show clients in person or to link to online for your social networks.

This tool is ideal for content marketers who have megabytes’ worth of photos and videos stored on their iPads, reducing the need to move content from your tablet to your computer. You can, however, upload graphics to your Flowboard account and incorporate them into your Flowboards.

This app is free to download and use; power users can buy a monthly subscription ($5 at time of writing) to get more online storage space and bigger file uploads.
This tool is easy to use and takes full advantage of OS gestures such as tapping and two- or three-finger swiping. It took us just minutes to build our first Flowboard.

2. Litmus

Email is still the No. 1 activity on smartphones, according to the Pew Research report on mobile phone usage. This service helps you find out how your emails look and behave on a wide variety of mobile devices and operating systems.

Once you set up your account, you can import your email’s HTML code into the Litmus interface. In a few minutes, you can view your email in multiple mobile email clients, including all versions of Apple’s iOS, BlackBerry, Outlook on Android, Windows Phone, Symbian and Google Nexus. You also have access to a subject line checker that reviews how your subject line will look in those mobile formats.

Litmus offers a one-week free trial before charges kick in (beginning at $49 monthly at time of writing for a range of email optimization services that go beyond mobile optimization, including email design and optimization on a wide range of desktop and web-based clients).

3. Tumblr Mobile

Yahoo’s recent purchase of Tumblr signals a stronger future for this publishing platform, which blends the content power of blogging with the viral potential of social networking. Its mobile app helps you stay connected and keep your Tumblr pages up to date quickly.

This app is designed well and works intuitively on the three major platforms: iPhone/iPad, Android and Windows Mobile. All three are easy to use, but we found the iOS format had the best user experience. Just a few taps of the finger lets you upload pictures and video or create a simple text entry to publish immediately or to queue for later.

4. Millennial Media’s Mobile Mix Report

Millennial Media’s trend reports take an in-depth look at the mobile device scene using research collected from its mobile advertising platform. The reports answer questions on topics such as:

Which smartphones or tablets are leading the field and which are falling behind
Which operating system (iOS or Android) generates more ad impressions
How many iOS owners also own Android devices
Are users more likely to play games, check email, watch videos or listen to music on their mobiles?

The link in this review’s title takes you to the registration page where you can download each report at no charge. While there, check out Millennial Media’s other research focusing on mobile advertising trends, including the annual S.M.A.R.T. report (Scorecard for Mobile Advertising Reach and Targeting) and Mobile Intel, covering advertising trends and best practices for industry segments including consumer goods, entertainment, finance, automotive and retail.

5. Mobile Moxie

This multi-tool grader stands out from similar optimization tools because it shows how your website will look on the widest range of devices, operating systems and mobile browsers and highlights what’s working and what needs to be fixed.

Besides the usual Android/iOS/BlackBerry triumvirate, you can also view your content on a Kindle, Palm or Nintendo Wii and also see how well web crawlers like Google Smart Phone Crawler will do on your site.

Mobile Moxie delivers the good, bad or neutral news infographic-style, allowing you to scan the results and zero in on the items you need to work on first. Topics include functionality, accessibility, design and technical readiness for mobile viewing.

6. BlippAR

We were skeptical that BlippAR’s smartphone app would make marketing via Augmented Reality work seamlessly on ordinary smartphones until we tested it on a BlippAR client’s logo and found it actually delivered its ad campaign as promised. That’s why we chose this AR tool over the others we considered for review.

What sets BlippAR apart is how easy it is to operate for the user. The downloadable app (iOS and Android) recognizes content faster by focusing on the brand’s logo instead of a QR code.
Time will tell whether AR grows legs and becomes an ingrained mobile channel. Until then, try this app for yourself to see how it could work for you and your marketing program.