Increase Your Search Engine Ranking

The methods employed to increase your Search Engine ranking may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

seo chartAt least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimising your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That is what Search Engine optimisation is about.

You can immerse yourself in all the technical information available online to figure out how to optimise your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

seo globeEssentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimisation company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

Selecting Search Engine Keywords

Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination, your website, you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Selecting the correct search engine keywords is massively important if you want to stay ahead of the competition.

seo keywordsThink of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words or phrases, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.

It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a Search Engine which will then bring up your URL.

keyword imageYou can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real Search Engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the Search Engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of Search Engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual Search Engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for Search Engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Can 60 Minute Reseller Make You Money

 

John Thornhill and Dave Nicholson show you how to take a great reseller product, edit the content, change the graphics, structure your entire site, create a sales funnel, create a complete affiliates page with copy and paste fields for affiliates, create affiliate contests, create a targeted exit page and initiate it from your sales page, add also add multiple list building elements.

And they do all that in front of your very eyes in UNDER 60 MINUTES!

They don’t just explain what you need to do, they actually physically SHOW you and they also show you how they earned $1,240.36 for LESS THAN 60 MINUTES WORK.

These guys have OVER 10 YEARS EXPERIENCE in using resale rights products to bring home the big bucks and they are sharing absolutely everything they know.

Facebook Advertising Solutions

We all know, Facebook advertising is a great way to promote your brand & business. With 1.49 billion monthly active users, Facebook can launch a company to success in no time flat, if done correctly.

fb2

Facebook advertising is a great way for any online or offline business to raise their brand awareness, social presence, and ultimately sales & conversions. Many smaller companies however, just don’t have the funds to launch a successful advertising campaign. Believe it or not ads are not the only solution for boosting awareness and gain a social following.

With all sorts of great information and tools available online, small and large business owners & marketers are capable of building a meaningful digital existence without having to break the bank.

Below are five helpful tips and tricks to get your posts seen by a larger audience while never spending a penny.

1. Post Awesome Content

While this is obvious to most, many still commit the marketing sin of posting below par content that is riddled with keywords in the hope of ranking well. This simply does not work at all.

Once you understand what posts have been working well for you and your audience, you can replicate this formula to develop more highly shareable posts. But you don’t simply want to match previous success, you want to surpass it. In order to do so, take the success blueprint that you have already established and ask yourself a few key questions:

What gets people talking and excited?

What is currently trending in your niche?
How can your post be useful and valuable to your community?

In answering these questions, combined with the insights you have already harvested, you are sure to create an outstanding post.

2. Analyse Your Top Ten

Facebook page insights is an invaluable tool for gaining intimate knowledge about how certain posts are received by your audience. By utilising this tool you can rank your posted content by likes, comments, and shares to understand how successful the post actually was.

Once you have established a post ranking, seek out patterns and trends of those that were most successful.
Is subject matter similar among top ranking publications?
Were these posts accompanied by images?
What can be learned from the comments section of the updates?
When all of this information has been harvested, you can then use that knowledge to influence upcoming updates.

3. Target with Intent

fb3One of the beautiful things about Facebook is the ability to target posts. Administrators of pages that have over 100 fans can target updates to specific audiences based on various different categories; gender, age, relationship status, educational status, location, and more.

For posts to be targeted organically, be sure to select the “Allow targeting and privacy options when I create posts on my Page” option within your page settings. Once selected, a targeting icon will show at the bottom left of the publisher. This essentially means that posts that pertain to fans in a specific location or whatever else won’t be hidden by fans outside of that segment. In turn this allows for a higher percentage of folks targeted by these posts to like, comment, and share them.

4. Timing Is Everything

There has been a massive amount of research conducted around this topic. IT doesn’t matter if you are simply trying to create more local hype around your brand or establish a global social media presence, the timing of your Facebook posts is a critical element.

Typically, early mornings and nighttime (around 8PM in the time zone you are targeting) are the best times to post since this is when most people are not working and have time to browse their newsfeeds.

But generalisations just won’t do here; what time is best for your fans? To find out when the optimum time to post is for your audience, check out the Posts report within Facebook Insights.

Additionally, your brand should be frequently posting on the weekends as well. Generally speaking, most people have much more free time on the weekends to surf Facebook and other social media sites, so this is a great time to post. Plus, most brands don’t post as heavily on the weekends so this will give you an edge as well.

5. Email Marketing Tie-In

Many brands have a substantial email list that blasts are regularly sent out to. This is a great opportunity to tie-in and help promote one of your top ranking posts by linking to it in the email. Since this content is already “fan approved” your email subscribers are more apt to like, comment on, or share it with their Facebook friends as well.

As you can see, there are many ways to leverage Facebook’s marketing muscle without spending tons of cash. And this is only the tip of the iceberg. The key is knowing how to utilize and optimize their existing tools.

What other free page-boosting tips have proven to be effective for you?
Do you believe it’s possible to reach the masses without spending on Facebook?

Content Nitrous Review

Just thought I would put together a short insight into a new product coming onto the market on Tuesday August 24th 2015 called Content Nitrous by husband and wife team Omar & Melinda Martin. The target niche is geared towards, content marketing, traffic generation and content optimisation.

So What Is Content Nitrous?

Well simply put it is a system used to enhance websites and make money, this is fact not theory. They have been doing this for years and now want to reveal their secrets to the world. It has been tested on membership sites, download pages, and funnels. It has been perfected by their team of progammers to automate it, giving them a copy and paste short code for WordPress that pulls in the money. The code can also be customised to suit your requirements.

Content Nitrous Features.

The sytem has already been used on some of the biggest product launches in the Internet Marketing Industry in the last few years. The software will do things on autopilot such as; increase long term marketing profits, inject life in to any launch bottom line and also decrease your support headaches. You can check out their video on the site.

You will get the content nitrous ebook, MP3 audio course, four part video training course and the “StepBox” WordPress plugin.

So Why Do You Need It?

Imagine you had a simple short code that you could paste on to your thank you page or download page of your website to quickly add hundreds if not thousands of dollars to your bottom line over and over again. This is the kind of product that you will use constantly to improve and grow your business long term, this is the real deal.

Your customers, visitors will love the value that this simple system will add to your site, customers will keep flooding back for more.

 

How Safe Is Your Affiliate Link

 

Discover Why Affiliate Links Are Vulnerable and Why Most Affiliates Lose Up To 30% Commission Without Even Realising It. Check This Out For a Solution To Stop Losing Commissions.

During a recent product launch, Chris and his team discovered something quite SHOCKING.

According to their server logs, approximately 10% of visitors were landing on the sales page, immediately switched browser!

Despite the fact that they purely monetise offers with affiliate traffic, they have a constant 10.7% non-affiliate purchases on almost every launch.

They found this is mostly down to users switching browser and sharing the raw, unaffiliated link with others.

With WP Link Shield, affiliates never need to worry again as the url in the browser is always the affiliates link.

NEVER Worry About Broken Affiliate Links Again

 No one has the time to keep track of all their affiliate links. Many offers expire and from time to time visitors will see broken domains and pages.

WP Link Shield automatically detects dead links and broken sites, then redirects traffic back to your site, where the visitor is presented with a live offer list of your choice automatically!

You need not do anything, the plugin does a regular scan at your interval choice that identifies problems and redirects dead, expired and problematic links.

  • Prevents Commission Losses By Link Sharing And Browser Switching
  • Blocks Unwanted Exit Pops
  • Increases Link Trust By Natural Keywords And Site Branding
  • Auto Detects & Redirects Broken Affiliate Offers
  • 100% Social Media Friendly – Yes, These Links Work In FaceBook And Twitter
  • Boosts Social CTR With Full Meta Control
  • Instant Social Sharing To Twitter & FaceBook
  • Add Scarcity To Any Affiliate Link
  • Add Bonus Reminder Bar To Any Affiliate Link

WP Link Shield Is The Only Link Cloaker With Automated Commission Protection

Non Optimised sites Don’t Rank, True or False?

Have you ever wondered why some sites rank high on Google when they aren’t optimised for search engines? Or even worse, when they barely have any backlinks?

I have been asked this question a lot over the last few months, so I thought I would write a blog post explaining why this happens. Here is why some sites rank high when they are not optimised:

Reason 1: Click-through rate

Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for that particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page as this algorithm factor tells it that searchers prefer your listing.

Looking at the click-through rate isn’t enough, however, as people could create deceptive title tags and meta descriptions to increase their results. So Google also looks at your bounce rate. It assesses the number of people who leave your page by hitting the back button to return to the search listing page. If Google sends 1,000 people to one of your web pages and each of those 1,000 people hit the back button within a few seconds, it tells Google your web page isn’t relevant.

A lot of the websites that are ranking well on Google that don’t seem to be optimised have a high click-through rate and a low bounce rate, and that helps maintain their rankings.

If you want to see your click-through rates, log into Webmaster Tools, and click on your site profile. If you don’t have a site profile, that means you need to add your site to Webmaster Tools and wait a few days. Once you are viewing your site in Webmaster Tools, click on the navigational option “search traffic,” and then click on “search queries.”

If you need help increasing your click-through rates, read this post from Quick Sprout they will walk you through the steps you need to take.

Reason 2: Age

One of the big factors that cause some sites to rank well is their age. Most of the sites that rank high are at least a few years old. Sure, most of these older sites have more backlinks and content as they have been around for longer, but not all of them.

What I’ve noticed is that if you take a brand new website, build tons of relevant links, and add high quality content, you still won’t get as much search traffic as older sites will. There is not much you can do here other than just give it time. The older your site gets, the more search traffic you will generally receive, assuming you are continually trying to improve upon it.

Reason 3: Backlinks

Google doesn’t just look at the sheer number of backlinks a site has it also looks at relevancy and authority. Many of these non-optimized sites that are ranking well have a few high quality backlinks pointing to the right internal pages. For example, if you have only few links but they come from .edu and .gov extensions your site will rank extremely well.

In addition to having the right backlinks, those sites also have a spot-on anchor text for these links. Most SEOs think you need rich anchor text links to rank well, but the reality is you don’t. Google is able to look at the web page that is linking to you and analyse the text around the link as well as the text on the page. It helps Google determine if the link is relevant to your site and what you should potentially rank for.

Reason 4: Cross-linking

Even if you don’t have the best on-page SEO and a ton of backlinks, you can rank well from an overall site perspective if you cross-link your pages. It is important not just from a navigational or breadcrumb perspective, but from an in-content perspective. If you can add in-content links throughout your site and cross-link your pages, you’ll find that they all will increase in rankings.

On the flip side, if you aren’t cross-linking your pages within your content, you’ll find that some of your web pages will rank extremely well, while others won’t. It’s because you are not distributing link juice and authority throughout your whole site.

Reason 5: Content quality

Since its Panda update, Google has been able to determine content quality of websites. For example, it can determine whether a site is too thin or has duplicate content, allowing for a much better analysis of content quality than before. A lot of these well-ranking older sites have extremely high quality content. You may not think so, but Google does.

Why?

Because Google doesn’t just look at the content on a site, It looks at the content on one website and compares it to others within that space. So if you have higher quality content than all of your competitors, you are much more likely to outrank them in the long run.

Reason 6: Competition

The beautiful part about ranking for certain keywords is that they are low in competition. And some of these low competitive terms don’t get searched often. From what I’ve seen, the results pages for these low competition key phrases aren’t updated by Google as often as some of the more competitive terms are.

Why? Because more people are viewing the competitive terms. If you were Google, wouldn’t you focus your resources on ensuring that popular terms and results pages are updated more frequently than phrases that aren’t searched for very often?

Reason 7: Growth rate

What should you do if you want to rank really high for a keyword? Build a ton of relevant backlinks and write a lot of high quality content, right?

Although that’s true, what happens is a lot of webmasters grow their link count a bit too fast…so fast that it seems unnatural. And chances are it is. Google is smart enough to know this as it has data on a lot of sites within your space. For this reason, you see a lot of older sites ranking well as they are growing at a “natural” pace versus one that seems manufactured.

Conclusion

There are a lot of reasons why sites that don’t seem well-optimised rank well. The seven I listed above are the main reasons I’ve seen over the years. So the next time you are trying to figure out why a certain site ranks well when it shouldn’t, chances are it’s because of one or more reasons on the list. As a website owner, you shouldn’t focus too much on your competition; instead, you should focus on improving your website. In the long run, the company with the best product or service tends to win.

Why else do you think non-optimised sites rank well on Google?

Yes Or No To A Sidebar

Have you ever wondered if your blog really needs a sidebar? If it does, should it be on the left or right side of your page?

Unfortunately the answer is not a simple yes or no. But with some testing, I have figured out the optimal layout for a sidebar on a blog. So, should you be using a sidebar? Well, it all depends.

Visitors come to a blog to read the content. Their main purpose is to devour your information and ask you questions through commenting.

If they really like your content, they may share it on the social media, but you do not need a sidebar for that. You can add social sharing buttons throughout your post or use plugins like Flare.

So, what’s the purpose of a sidebar? Well, it’s an area you can use to promote products or services as well as to get users to do anything else you want.

It has been proved that including your bio on every page of your blog, within the sidebar, is a great way to connect with your readers. This helps build a loyal community, which is the main reason I have a sidebar.

Sure, you can add a bio at the bottom of each of your blog posts, but you have to keep in mind that most people don’t read your blog posts in their entirety. And adding it to the top of each blog post is distracting as people are mainly coming to your blog to read the content, they don’t want to continually have to read about you before they are able to get to the content. In addition to that, if you are trying to get repeat visitors, a sidebar is almost a necessity.

Why? you may ask. Because within it, you can put links to all your social profiles and add an email opt-in box. Plus, you have to keep in mind that a lot of the emails have been collected within the sidebar, and the best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines.

I link to all the popular guides and posts on this site. The reason for this is that it helps pass search engine juice to all those pages, and it causes them to rank highly in Google. For example, if you search for “online marketing,” you’ll notice that this guide ranks on page one.

Should you always use a sidebar?

Although I recommend using a sidebar, you don’t need one on each of your pages. Consider not having a sidebar on the pages you are trying to improve conversions on or make money from. Why? Because it makes people focus their attention on the area you want, the area where you make money.

So, for my money pages, I tend to have no sidebars.

Also, for any page that has a defined goal, you should consider removing unnecessary distractions such as a sidebar. For example, with my guides, my whole goal is to get you to read each of them from cover to cover. That’s why you won’t find a sidebar on my guides.

The majority of your blog pages should contain a sidebar. For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.

Should you place your sidebar on the left or right side?

I’ve actually tested this one a lot. I prefer the look of a blog where a sidebar is on the right side, but it tends to convert better when it is on the left.

Here’s what I discovered;

When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar. But you will also get fewer people to read your content.

I’ve found that having a sidebar on the left side causes a 9% drop in people reading the blog posts. On the other hand, it increases the number of sidebar opt-ins by 13%. Overall, I decided to place my sidebar on the right-hand side even though it generates 13% fewer opt-ins.

Why did I do it anyway? Because it increased the number of blog post reads by 9%. In the end, the purpose of a blog is to educate you through content, so why would I take that away?

In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.

Conclusion

If you don’t have a sidebar on your blog, you should consider adding one right away, and if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.

If you are running a corporate blog, instead of your bio, you can always put a quick blurb about your company in the sidebar.

Lastly, you don’t want to have a sidebar on every page of your blog. Consider removing the sidebar from the pages you want to boost your conversion rate on.

What do you think about sidebars? Are you going to have one on your blog?