Effective Ways To Market On Facebook

Facebook is not always welcoming of the marketing efforts of its users and often, family and friends on Facebook get upset by such marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes, so here are nine Tips for More Effective ways to market on Facebook.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetising my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist.

So again, in moderation, with good sense, and with a priority on relationships over sales, marketing across these platforms should be an acceptable thing.
Why is it That Social Platforms Are So Effective for Marketing?

People are social, by nature, so they love recommending stuff they like. Facebook, Twitter, and other platforms have a rapidly expanding user base. Authenticity is demanded as people will give honest and public feedback. The platforms are accessible and easy to use by design, even by people with few technical skills.

For the most part, marketing across social platforms is free, but doing it badly can cost dearly.

Why Is Facebook So Important to Messaging and Marketing?

imagesWith 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded Applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

Facebook is envied by other platforms and internet companies because, at least for now, they own the social graph. If Google has mapped the Internet’s URLs, Facebook has mapped the Internet’s personal relationships and connections, and that’s extremely valuable. Why else would a company with virtually no physical assets to speak of (other than offices, servers, and datacenters) be worth billions of dollars?

9 Tips for Using Facebook to Market a Message

If you’re thinking about jumping into the idea of marketing (or messaging even without the goal of profit), here are some tips to keep in mind:

1. Facebook, like any other online platform, has terms of use. Respect them or be prepared to be banned as well as criticized mercilessly.

2. Facebook is about relationships. You don’t have a “relationship” with a door-to-door vacuum cleaner salesman – so
don’t be one on Facebook.

3. Being personal is everything. Successful Facebook marketing campaigns revolve around personality.

4. There isn’t a magic formula for making any message “go viral.” You can’t control a virus – that’s what makes them viral.

5. People like Facebook for entertaining stuff. In fact, entertainment is defined as “holding one’s attention.” Remember
this.

6. Facebook ads are more personally targeted than ads anywhere else.

7. Being “liked” can work very, very well for your message. Being “unliked” (no, there’s not a button, but it can happen) can bury you.

8. Facebook is in control. Always remember this and never, never assume its available tools won’t change. They have and they will.

9. Don’t build a business on Facebook marketing – or Twitter marketing – or newspaper ads, radio ads, TV ads, or leaflets
dropped from hot air balloons. Build your business on a great product, a great message, and great relationships.

Take a look at some Facebook strategies here!

Effective Facebook Marketing Strategies

Lets discuss Facebook Marketing & what new effective strategies can be used by Business Owners on this massive social platform site.

imagesFacebook has changed the rules again, it has now altered algorithms to enhance user experience via posts that are displayed on an individual’s news feed. This change is set to dramatically affect the way that businesses can conduct successful marketing campaigns on the site. Facebook will now heavily restrict posts that recycle previously used ad content, posts which push for viewers to buy a product or install an app, and content that pressures people to enter contests without any sort of context or frame of reference.

Facebook has decided to implement this change as a result of a recent user poll. Facebook was quoted on the matter as stating, “As part of an ongoing survey we asked thousands of people how they felt about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

Basically, if the content a business is posting is promotional, expect organic distribution to fall drastically.

In order to assist small business owners in redefining marketing strategies for Facebook, here are the best practices for remaining on follower’s timelines.

Follow Facebook’s Advice

Facebook is constantly improving upon existing algorithms, much like Google’s are updated periodically. For one to truly reap the benefits of this powerful marketing mecca, it is best to just play by the rules, otherwise, you won’t reach the folks you aim to communicate with.

Many valuable pieces of information and insights can be harvested from the Facebook for Businesses Page posting Tips and Best Practices reference page. Some of the things discussed here that will help a business preserve organic reach are:

Post Frequently: Consistency is key. Don’t shy away from posting regularly. In fact, posting quality content (that is not promotional) on a steady basis will help ensure that your audience is seeing your posts. A great idea, which Facebook recommends, is to develop and adhere to a content calendar.
Utilise Fresh Text and Images: It should be widely known at this point that images are critical for content posting. It simply won’t be seen without an eye-catching image or video. It is also important to remain timely with posts. Post content around large holidays or events, but still keep the material focused toward the target audience. Remember, if it’s all about you, few will see it. Make it relevant to the masses and your organic reach will grow.
Target Posts Accordingly: A myriad of targeting options is available on Facebook. Businesses can target audiences based on age, gender, location, and so on to reach the appropriate demographic for content. Simply go to “Settings” and click on “Post Targeting and Privacy”.

All of these key tips are easy to do and free to implement. By following the groundwork that Facebook has already laid out, your business is one step closer to social media prosperity.

Embrace Ads for Promotional Efforts

While the alterations to Facebook’s algorithms will defiantly impact the reach of promotional content, Facebook ads will continue to be an appropriate channel for this. In the Facebook survey, many users are not bothered by promotional advertising. It only seems to become a nuisance for people once those posts begin to congest news feeds.

In Facebook’s third quarter of 2014, a flooring $2.96 billion in advertising revenue was acquired. The fact is that this avenue of advertising is marvelous as Facebook has the ability to present custom adverts to custom audiences, which could prove to be a huge score since only interested demographics will see the ad. Additionally, Facebook ads stand a higher chance of generating conversions than promotional posts do.

Facebook is More Than Just Social Media

Facebook is without a doubt a powerful and prominent source for developing awareness around a brand. The platform, however, should be utilized for much more than just spreading the word about a business.

As promotional efforts in content begin to die down for this social arena, businesses should shift Facebook pages to be a customer service tool. Many well-known businesses, including Zappos.com, have already adopted this strategy. This will help to establish more of a connection with customers in a space that most already feel comfortable in, and possibly prefer. In fact, one recent Accent Marketing report shows that one third of the 1,000 consumers surveyed have used Facebook as a customer service portal.

Looking at Facebook as more than a place to promote and publish materials will allow businesses to generate an increased level of engagement, trust, and brand awareness in consumers.

The plain facts are that social media is evolving, and fast. Soon enough promotional content might completely be a thing of the past. Consumers will be able to shop and make purchases on the platform, and most all businesses will provide customer support through Facebook and social destinations like it.

These platforms are capable of so much more and are no longer merely tools for socializing and lead generation. Forget the promotional content and look to the future. Invest time in adjusting your social campaigning efforts to fit in with Facebook’s new changes to ensure your social media presence remains relevant and visible.

How have you best used Facebook to increase the productivity of your small business?

Niche Marketing Solutions

Being able to research a chosen niche is essential for any Internet Marketer. The strategies and online ideas you find will be very beneficial, and put you in front of your competition.
If you don’t do your research correctly or thoroughly it will be detrimental to your online business, and cost you time and money. Below are a few niche marketing solutions I have compiled for you.

1. Are you already involved in a particular market area?
It is easier to market something you already know about, gaining an understanding of your area of expertise is paramount to the success of your marketing campaigns.

2. Does size really matter?
The larger the market does not mean it is the best to get involved with. A niche should be chosen that is big enough to market and has a need for clearly defined prospects. The problem here is finding the right balance between size and potential. If you discover a niche which is massive for example then try to find a sub-niche.

3. What are the prospects of the niche?
Many businesses these days are struggling to stay afloat, so you must assertain exactly how desirable the niche really is. You want to be in a strong developing niche and not a sinking ship. You must research this in the right way.

4. Where is the niche market based?
Many marketers prefer a world wide audience to sell to, others like a more localised area. Another thing to watch out for here is, how popular the niche is in certain areas and just how many other marketers are out there.

5. Who will become customers?
Distinquish exactly who you will be targeting; men, women, children, animals ect.
With this in mind, you need to consider exactly how much someone will spend. It goes without saying that you will be better off selling to people who have money rather than those that don’t. In some markets people are willing to spend more money than others. Your pricing, with that in mind is of paramount importance.

6. How do customers think?
Consider this, does the market lend itself to the impulse buyer or is it one based upon lengthy descision making. Do they only buy offline, in which case you may need to change the way you market to them.

7. Does the customer need to change their habits?
Many people want a lot of things, but not everyone is willing to change and do something about it, no matter what they say in order to convince themselves. You need to develop your customers into the mind set of wanting to change, if the market warrants it.

8. Play on emotion?
People buy on emotion and then justify their actions with logic. This is a key strategy and one that you as an internet marketer must develop over time. Play on the fact that you are there to change lives for the better, get inside their heads and make them want to listen and purchase from you.

9. How do customers respond to advertisments?
Some markets are just no good for direct response style advertisments, which is understandable. You need to find out the best way to advertise your business, so knowing your targeted prospects is essential for any advertising campaign.

10. How to set your price?
Deciding on what is too much and what is not enough to charge for a product is very important. You must get the balance right. If you go too low then people may think that it isn’t worth purchasing. Similarly, if the price is too high then you risk not making as many sales.

11. Is it a seasonal market?
Will your business be able to cope with a product that is governed by the seasons of the year? If so then how are you going to survive out of season and compete?

12. Are there comparable products?
How many people are selling related products, find out and model what they do. Take what works and leave behind what doesn’t. Don’t chase shadows here.

13. Is there potential for continuity income?
Within the chosen niche market can you create renewable and continued income, another words is the product repeatable enough for the customers to keep coming back. Having a constant flow of re-occurring paying customers each and every month will ensure your success in the long term.

In summary.
It is true that there are more research options available to the internet marketer, but if you analyse these key factors listed then you will get a clear idea of what to expect in your chosen niche. At first glance the market may look great, but when you look deeper into the marketing aspects it could look awful.

Social Media Choices

The concepts behind social media networking is not anything new, we have always been looking for ways to connect, engage and network with one another but they have taken on an entirely new meaning as well as momentum in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, todays relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant and up to date, not to mention take advantage of emerging opportunities. Below, you will find what I consider to be some the most important channels and tools you need to be aware of.

1.Twitter Twitter. Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with friends ect. Twitters interface is easy to learn and use, and setting up a new profile only takes a few minutes.

2.Facebook Facebook. Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organisations by becoming fans.

3.LinkedIn LinkedIn. One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. It is great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn.

4. Image result for xing icon imageXing. Another professional networking and recruitment site, Xing has the global presence and focus that LinkedIn lacks. Although it can be mistaken for a job search portal, the site actually has a number of features and communities that make it easy to develop relationships with suppliers, colleagues and even thought leaders within industry.

5. imagesRenren. Literally translating into “everyone’s website,” Renren is China’s largest social platform. Hugely popular with the younger crowd, it works in a way similar to Facebook, allowing users to share quick thoughts, update their moods, connect with others, and add posts or ideas to a blog-like stream.

6. Google+Google+. Social media’s big up-and-comer has really arrived over the past few years. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has a little something for everyone. You can add new content, highlight topics with hashtags, and even separate contacts into circles. And, a G+ profile only takes a few minutes to get set up.

7. Disqus. Disqus isn’t actually a social media platform so much as a social engagement platform, but it can definitely help you improve your social engagement. As a tool for commenting, managing feedback on your own website (or other Disqus-enabled websites), and managing spam/troll type messages, it’s invaluable. Advanced features allow for social monitoring and upvoting.

8. LinkedIn Pulse. Even though Pulse is technically a part of LinkedIn, it’s big and important enough to deserve its own entry. Serving as something between a blog and “best of” outlet, it’s the perfect medium sharing new ideas and keeping up on the thought leaders in your industry.

9. Snapchat. This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.

10. TumblrTumblr. This platform is different form many others in that it essentially hosts microblogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content.

 

11.Pinterest Pinterest. Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets you share pictures, creative thoughts, or (especially) before-and-after pictures of projects that others can pin, save, or duplicate.

 

12. Twoo. This Belgian social network site is geared for the 25 and under crowd all over the world. Alongside normal social features like posts, updates, and photo sharing, it also boasts online games and chat features that make it popular with younger users who want to stay entertained while connecting with each other.

13. MyMFB. Created as a Muslim alternative to Facebook (it was previously called MillatFacebook), this site aims to connect the faith’s 1.5+ billion followers into a single social platform. While that might sound ambitious, it’s growing quickly and offers many of the same post, update, and sharing features as the original Facebook, and is already immensely popular in some parts of the world.

14. YouTube. As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.

15.Instagram Instagram. If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. Not only will allow you to share via Twitter, Facebook, and the Instagram website, you can choose from a variety of photo filters and invite friends to comment on your photos or ideas.

16.Vine Vine. This site (also available as an app) offers users the chance to share and view brief video clips. While that theoretically offers a virtually endless range of uses, most of Vine’s content is entertainment-focused, with a heavy preference towards “viral” and “meme” clips that are easy to share.

17. WhatsApp. The WhatsApp concept is simple: send text-style messages to anyone else using the platform, but without paying data charges. That straightforward idea has already gathered more than 700 million fans, making the app the world’s most popular messaging platform.

18. VKontaktevk.com. Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.

19. Meetup. Meetup is a perfectly-named platform, because it’s perfect for organizing local groups around specific interests. There are meetups centered on just about everything, from music to hobbies, and get-togethers are almost always open to newcomers. That makes it perfect for exploring an interest and making new friends at the same time.

20. Medium. If you’ve ever wished that social engagement could come with an ongoing, up- to-date “how to” manual written by the experts, Medium might be just what you’re looking for. With lots of helpful advice, tips, and articles, it can give you everything you need to start connecting like a pro.

Building Link Popularity

Search Engines are the gateway to the Internet, they are the first tool that potential customers use to find the products and services they need. This is why building link popularity is so important. If the customers do not find your website, you have no possibilities of making any sales.

You are probably wondering what the blazes are popular about a link! Link popularity refers to the ranking assigned to your website by the Search Engines, and it determines the ranking your page gets when keywords are entered into a Search Engine. So, you’re probably wondering, how do I make my link popular?

link strategySearch Engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular Search Engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any Search Engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search Engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular Search Engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.”

BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

link buildingThe next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read
on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in Search Engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why Search Engines regard it with such importance.

By the way, make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

To build your customer list take a quick look HERE

Increase Your Search Engine Ranking

The methods employed to increase your Search Engine ranking may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

seo chartAt least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimising your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That is what Search Engine optimisation is about.

You can immerse yourself in all the technical information available online to figure out how to optimise your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

seo globeEssentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimisation company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

Selecting Search Engine Keywords

Search Engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination, your website, you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords. Selecting the correct search engine keywords is massively important if you want to stay ahead of the competition.

seo keywordsThink of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words or phrases, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site – or of seeing any real profits from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG.

It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a Search Engine which will then bring up your URL.

keyword imageYou can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real Search Engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the Search Engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of Search Engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual Search Engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for Search Engine success. This may sound like a lot of work – and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Can 60 Minute Reseller Make You Money

 

John Thornhill and Dave Nicholson show you how to take a great reseller product, edit the content, change the graphics, structure your entire site, create a sales funnel, create a complete affiliates page with copy and paste fields for affiliates, create affiliate contests, create a targeted exit page and initiate it from your sales page, add also add multiple list building elements.

And they do all that in front of your very eyes in UNDER 60 MINUTES!

They don’t just explain what you need to do, they actually physically SHOW you and they also show you how they earned $1,240.36 for LESS THAN 60 MINUTES WORK.

These guys have OVER 10 YEARS EXPERIENCE in using resale rights products to bring home the big bucks and they are sharing absolutely everything they know.